This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 512 and blog post number 641

The post Do you have enough Social Proof for your Business? appeared first on Marketing Fundamentals.

Business Relationships – 6 tips to create better business relationships

1. Face to Face meetings

Take time to meet new people face to face and extend your circle of contacts. Approach these intro meetings with an open mind and no agenda. Do not pitch during these meetings and listen more than you speak.

2. Deliver Value

Make a point to help help out your contacts whenever you can and to connect them with people that they should meet. Do so without point scoring or expecting anything in return.

3. Surprise and Delight Your Clients & Customers

Execute all contracted projects and tasks well but make one of your objectives to surprise and delight them by delivering beyond their expectations. If you are unsure how to do this your staff and customer feedback will give you some very strong indicators.

4. Be Authentic

One of the benefits of being a business owner or entrepreneur is that you can create your own company and remain true to your values and vision. Do not lose sight of this when you are starting business relationships even if there are monetary reasons to do so. If your gut tells you that a potential relationship will be problematic – go with your gut.

5. Establish Trust

For any relationship to work there needs to be trust on both sides. Major deals and agreements need to be written down and formalised but a good relationship should be the basis. Be worthy of trust, open and and trust in others.

6. Frequency and Feedback

Regularly communicate with your contacts – this applies equally to your staff as well as contacts external to your business. Encourage the giving of and be receptive to feedback and reviews.

Implement these points and you will establish better business relationships – relationships that will help you build better business. The last word goes to Dale Carnegie

“You can close more business in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie

We hope you have found this information useful.

Need help creating better business relationships? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Mike Pitt
Founder & CEO – Marketing Fundamentals Ltd

The post How do you Create Better Business Relationships? – 6 tips appeared first on Marketing Fundamentals.

How can Marketing Fundamentals Ltd Help you?

1. Content Marketing consultancy – We create blog & Social Media Content and implement it for you leaving you to focus on your core business. There are a number of different packages available and we can create a bespoke package too.

2. Video Content – We create video Content to promote your business and for use on YouTube / Vimeo etc.

3. Social Media Consultancy – We devise a Social Media Strategy and implement it for you. Watch a testimonial here

4. Blog Post Writing – We create a number of posts for you and supply to you for you to upload to your site. Thirty posts is a popular number because when you have created thirty blog post traffic to your site increases by up to 30% Source: Social Media Examiner.

5. Blog Mentoring – Regular face to face sessions instructing business owners and entrepreneurs how to blog to promote their business and organisations. Booked as 12 weekly sessions and can be delivered via Skype if distance prevents face to face meetings. Note – There is homework in between each session.

6. Email Copywriting – You’ve built a mailing list but don’t really know what to say to maintain momentum? We can do this for you.

7. Company Workshops – Content Marketing & Social Media 1 day Workshops delivered at your company’s premises. Watch a testimonial here.

8. Online Blogging Course – Learn on Demand by registering for our our Udemy course How to TurboCharge Your Business with a Blog’

9. Book – Buy our ‘How to TurboCharge Your Business with a Blog’ paperback book from Amazon. There is also a Kindle version available.

10. App – Buy our SME Marketing App on App Store and Android platforms

11. Blog – Read our Marketing Fundamentals Ltd blog.

12. YouTube – Watch Marketing Fundamentals Ltd videos on our You Tube Channel.

13. Twitter   Twitter: TurboCharge Your Twitter Presence Course

We hope you have found this information useful and we look forward to hearing from you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post How can Marketing Fundamentals Ltd help you? – 13 ways appeared first on Marketing Fundamentals.

I was interviewed by the lovely Melinda Yeaman for the Outlier Podcast series. Click here to listen to the interview.

Click here to listen.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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The post Mike Pitt – ‘Unleashing the Power of Content’ Podcast for Outlier Magazine appeared first on Marketing Fundamentals.

Business Insights – On business vision and purpose…

“My sense of smell is the way I see life.”

“What I am is a shopkeeper…I am a seriously motivated entrepreneur.”

“Never compromise your product, allow undiluted creativity to reign and take your foot off the accelerator for a minute and enjoy the journey.”

“I would consider myself very creative & very canny in business…I want to evolve as a business and do not want to be boxed in.”

” Why did I want to return to the fragrance business? …because it is my passion.”

On team building and building a business…

“Building your team is vital…we gather people with a heart and we stand shoulder to shoulder.”

“Lets build companies where our teams feel safe to follow undiluted creativity.”

On launching a business in a recession…

“In recession it is a great time to build a business because you take risks…you have to have courage.”

On banks supporting small businesses…

“Banks could do so much more…by helping small businesses understand finance not just lending money.”

On luxury products…

“Luxury is not about money. It’s about creating a world that people want to be a part of.”

“Branding is important but repeat purchase is about how does it smell? how does it make me feel?”

On learning from your mistakes…

“We all make mistakes, regardless of who we are, acknowledge them, move on don’t let them distract or dominate you.”

On life’s biggest challenges…

“I was told that I had breast cancer in a very aggressive form and that I had 9 months to live.”

On working with her husband…

“To have your business partner who absolutely covers your back no matter what is great.”

I hope this gives you a flavour of the evening and inspires you.

Do you need help on your entrepreneurial journey? We would be happy to help so feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information inspirational. We are a leading Marketing Agency in London.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

The post What did entrepreneurs learn from Jo Malone at ESBC? appeared first on Marketing Fundamentals.

This represents an increase of 2500% on the amount of leads that they achieved at the 2012 Expo. What was responsible for such a dramatic rise? Content Marketing, Social Media and a good team.

Cloud Knowledge Base is a client of Marketing Fundamentals Ltd. If you’d like us to create and implement a strategy to maximise your return on investment from a trade show give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com

We look forward to hearing from you.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

The post Cloud Knowledge Base at the Richmond Business Expo 2013 appeared first on Marketing Fundamentals.

To be inspired is a wonderful thing – to follow up with actions is even better but the true lesson is that you must find your own magic formula for your business rather than blindly following someone else’s. Here are three tips to help you find your own magic formula.

What makes a business successful?- Magic Formula for your Business

1. Range – Look at your range of products or services – where is the biggest profit potential for an activity that you like doing? Become more focused on delivering more of this product or service. Stop doing the activities that generate very little profit.

2. Listening – How much are you listening to your customers? They should truly be at the heart of everything that you do. Your list of products or services list should be flexible and changeable similar to a restaurant menu. You are building a customer centric business – create feedback opportunities and customer surveys.

3. Scaling – Do you have a strategy for scaling your business? If you simply generate more and more work for your business without a robust strategy for scaling you are on the path to being overwhelmed and exhausted. Identify what needs to happen for your business to grow successfully – pinpoint the people and technology that you will need and take steps to find them. We often ask people how they plan to grow and many business owners do not have a robust strategy.

If you are attempting to accelerate growth for your business or enterprise we would be happy help you.

Are you keen to get know what makes your business successful? If so, feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.We are a leading Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

The post Are you still looking for the magic formula for your business? appeared first on Marketing Fundamentals.

This is a client testimonial for Mike Pitt of Marketing Fundamentals Ltd from Louise Henry of the London Evening Standard newspaper. Like what you’ve heard? Feel free to give us a call on +44 (0) 845 2264 247

The post Client Testimonial – London Evening Standard appeared first on Marketing Fundamentals.

It will not have escaped your attention that the focus always seems to be on using social media to market your business. This focus, some would say obsession, means that some ‘old school’ marketing techniques that are still effective are being overlooked. I think it is time that business owners and entrepreneurs, particularly those that have locality based marketing strategies reconsider the use of vehicle graphics.

Vehicle Graphics

Here are 5 reasons why I think vehicle graphics should be an essential part of your marketing mix:

1. Reach

According to a recent 3M study, there is an audience reach of up to 3,000 people every hour if your vehicle is out and about on busy roads. With a reach that great, can you risk not having your vehicle branded to communicate who you are and what you do?

2. Non Stop Marketing

Even when your car or van is parked on the street, and you’re tucked up in bed after a busy day, it’s still out there, getting noticed. It’s a 24/7 marketing tool that quite literally can help drive your business forward.

3. Variety is the Spice of Life

The product range for vehicle graphics is vast. From just a simple branding operation through to full vehicle wraps, which means there’s a solution for every type of business –whether you’re a one-man-band or have a whole fleet of haulage lorries.

4. Look at the Bigger Picture

Applying graphics to your company vehicle should be seen as a long-term investment and not a quick fix. If you compare the price of vehicle wrapping to billboard advertising you’ll soon see it won’t take you long to get better value for your money.

5. Imagination has no Limits

Once you have defined your budget, the only limitation to your options when considering a vehicle wrap is your imagination. There’s no doubt about it that striking graphics attract attention and generate discussions. Make people stop and stare at your company details rather than those of your competitors.

We all know you have to spend money to make money, (it’s a sad but true fact of life) but I think it’s about time people wised up and started investing in marketing campaigns that actually make a difference to your brand awareness as well as generating leads and I am confident that vehicle graphics are up there with the best of them.

Would you like to consider vehicle graphics for your business? Please contact us here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Marketing Fundamentals Team

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This guest post for the Marketing Fundamentals Team was written by Sally Hubble-Button

The post Entrepreneurs – Are Vehicle Graphics Still an Important Part of the Marketing mix? appeared first on Marketing Fundamentals.

1. Customer care – It is more expensive to recruit new customers than to re-engage with lapsed customers or to upsell existing customers and yet so many companies neglect this area or fail to provide favourable customer experiences. Please note that if you over-chase an existing customer for payment then you create an unfavourable customer experience for them and they are unlikely to return or to refer anyone to you.

2. Cash-flow – Cash flow management is fundamental but must be considered in the context of the health of the business as a whole. Please re-read the last sentence of ‘customer care’ again. For more info on improving your cashflow please read – SME Owners – 25 Ways to boost Your Cashflow

3. Content – Your customers and leads love fresh regularly updated content just as the search engine do. Unfortunately 90% of SME & entrepreneur based businesses do not generate enough content and miss an accessible opportunity to promote themselves because of this.

4. Conversions – Increasing relevant web traffic is great providing that your conversion ratio (of web visitors to enquiries and sales) is strong. Most entrepreneurs and business owners are good at face to face conversions of leads but not so good at online conversions – we can improve this for you.

5. Commitment – If you follow my Twitter account (@TheMikePitt) and regularly read this blog you will have seen lots of inspirational quotes and examples of people who have succeeded against the odds. If you mirror the commitment they showed you will achieve success in your chosen activity.

6. Consistency – Great businesses similar to great sporting teams are established with consistency at their core. You will not be judged on an impressive week or month but on your ability to deliver your chosen products or services time after time.

7. Courage – The path of the entrepreneur or business owner can be lonely at times and hard. It’s not all black tie awards and Magnums of champagne. It’s easy to give up to blame external forces but the rewards for showing courage, taking risks and brave decisions can be immense. Are you up for it?

If you follow these methods or ways to sustain your business you will remain operational and your business will endure. We are ready, willing and able to help you so give us a call on +44 (0) 845 2264247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

I hope you find this post inspirational and practical.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

The post Entrepreneurs – How can you ensure your business survives a triple dip recession? 7 ways appeared first on Marketing Fundamentals.