This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Difference will Video Make to your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.

Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.

This is a big mistake in my opinion. In this video, I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 528 and blog post number 651

The post What Difference will Video Make to your Business? appeared first on Marketing Fundamentals.

This video is called, What happens when you Increase your Online Presence? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Online Presence

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence? On the whole, business owners have embraced online marketing on various platforms.  In this video, Mike Pitt demonstrates what happens when you increase your online presence by breaking down the process and the benefits. He also compares someone who has a good online presense with someone who has little or no online presence.

After you’ve watched the video, you will have a thorough understanding of how to improve your online presence and what the true benefits will be for your business.

Take Action

Are you ready to improve your online presence? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 515 and blog post number 644

The post What happens when you increase your Online Presence? appeared first on Marketing Fundamentals.

This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is the Rule of Seven?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Rule of Seven

In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books.  The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

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How to use Telegram for New Business – Part 1

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YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

* Make Money Marketing by Dr Jeffrey Lant

This is video number 497 and blog post number 634

The post What is the Rule of Seven? appeared first on Marketing Fundamentals.

Vine vs Instagram

1. Longevity

Whilst this is admittedly a minor issue as far as Internet technology is concerned and is less important than user numbers, it does have some relevance to potential advertisers. Vine, launched on January 24th 2013 has the edge here. Although Instagram has been around since October 2010, it has only been possible to post videos on the platform since June 20th 2013. This means that Vine users are more familiar with the format and may therefore be more receptive to short creative marketing videos.

2. User numbers

Instagram is the clear winner in this category, with over 150 million active users although most of these users were acquired before video was introduced and owe more to its origins as a photo sharing platform. Vine has 40 million users.

3. Activity

Things begin to look a little worse for Vine in this category. Whilst you would naturally expect more active users to translate into more activity, it is not a linear function as far as tweets are concerned. Instagram has a 6 to 1 lead over Vine in terms of tweets, compared to a user number ratio of roughly 3.75. However, these figures do not tell the whole story as outlined in the next section.

4. Functionality

Vine videos are more visible in the Twitter community owing to the fact that they are previewed in the iPhone and Android Twitter apps. This means that all users need to do to view the content is to tap on the Vine video preview in Twitter. Whilst Instagram content can be tweeted, the lack of a visual preview means that it has less immediate impact.

5. Format

Vine videos are limited to 6 seconds whereas Instagram ones can be up to 15 seconds in length. There is no clear winner in this category but the different lengths mean that one platform may be more suitable than the other for different marketing techniques. If, for example, you wish to create a more conventional advertisement for distribution online, Instagram’s longer format will probably be the best choice. On the other hand, the 6-second format that Vine employs has encouraged advertisers to be more creative and there are many excellent examples of how it can be used to great effect.

6. Making a choice

Now you know a little more about what each platform has to offer, you should be in a better position to make an informed decision when planning new online video marketing campaigns. It is important to remember that whichever platform you choose, you need to have a team in place to answer the consumer enquiries that your promotional clip generates.

The following summary may be of some help if you need a quick reference when making a final decision.

Winners

• Longevity – Vine
• User numbers – Instagram
• Activity – Instagram
• Functionality – Vine
• Format – a draw

Whilst I have attempted to remain objective throughout this review, please bear in mind that personal preferences always influence one’s opinions and your experiences with these platforms are unlikely to be identical to mine. In closing, I firmly believe that both are useful weapons to keep in your marketing arsenal.

This guest post was written by Juliet Martin who is an Instagram user by preference. She also writes on behalf of Regus, a global provider of flexible office spaces and business solutions.

Do you want to incorporate Vine or Instagram into your Content Marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. You may also like this, Is it time to Vine?  and Which Brands are Winning on Vine? – 5 Brands that ‘Do it For The Vine’

Best regards,

Marketing Fundamentals Team

The post Vine versus Instagram Video – Which should you use and why? Guest post appeared first on Marketing Fundamentals.

How can Marketing Fundamentals Ltd Help you?

1. Content Marketing consultancy – We create blog & Social Media Content and implement it for you leaving you to focus on your core business. There are a number of different packages available and we can create a bespoke package too.

2. Video Content – We create video Content to promote your business and for use on YouTube / Vimeo etc.

3. Social Media Consultancy – We devise a Social Media Strategy and implement it for you. Watch a testimonial here

4. Blog Post Writing – We create a number of posts for you and supply to you for you to upload to your site. Thirty posts is a popular number because when you have created thirty blog post traffic to your site increases by up to 30% Source: Social Media Examiner.

5. Blog Mentoring – Regular face to face sessions instructing business owners and entrepreneurs how to blog to promote their business and organisations. Booked as 12 weekly sessions and can be delivered via Skype if distance prevents face to face meetings. Note – There is homework in between each session.

6. Email Copywriting – You’ve built a mailing list but don’t really know what to say to maintain momentum? We can do this for you.

7. Company Workshops – Content Marketing & Social Media 1 day Workshops delivered at your company’s premises. Watch a testimonial here.

8. Online Blogging Course – Learn on Demand by registering for our our Udemy course How to TurboCharge Your Business with a Blog’

9. Book – Buy our ‘How to TurboCharge Your Business with a Blog’ paperback book from Amazon. There is also a Kindle version available.

10. App – Buy our SME Marketing App on App Store and Android platforms

11. Blog – Read our Marketing Fundamentals Ltd blog.

12. YouTube – Watch Marketing Fundamentals Ltd videos on our You Tube Channel.

13. Twitter   Twitter: TurboCharge Your Twitter Presence Course

We hope you have found this information useful and we look forward to hearing from you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post How can Marketing Fundamentals Ltd help you? – 13 ways appeared first on Marketing Fundamentals.

The post Business owners – Is it time to Vine? appeared first on Marketing Fundamentals.

It is the core focus of Marketing Fundamentals Ltd – this is what we do for our clients. We are excited to see many companies embracing Content Marketing but want to warn you about five mistakes that you should avoid. Please review the list below and ensure that you and your team are not making these mistakes while preparing a content marketing plan.

Content Marketing Plan – 5 Common Mistakes

1. Replicated content across all platforms – Believe it or not there are people who recommend that you should do this because it is more efficient but it does not take into account the nuances of each platform.

2. ‘The Everest factor’ – Jumping onto a platform because it is there. A firm of lawyers or accountants on Pinterest – Why?

3. No clear strategy or objectives – What are you trying to achieve? What are your goals? How does all the content you are creating move you closer to achieving these goals? Have you remained on strategy?

4. Not interacting enough – You put yourself out there – well done! Now you need to engage and interact consistently. This will help you build your reputation among potential customers and prospects. You cannot be half- hearted with this because it is easy to tell if you are.

5.  Being hierarchical – Failure to treat every conversation equally is a mistake – don’t roll out the social media red carpet for people you perceive to be important and then treat others as a lower grade. The truth is you don’t really know who is going to be of greater importance or whom you can help the most – so stay open.

Do you need help planning or implementing your content marketing strategy? We hope this information has been useful to you. If you’d like to talk to us about creating effective B2B Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com.We are a leading B2B Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – Five content marketing mistakes to avoid appeared first on Marketing Fundamentals.

This is a client testimonial for Mike Pitt of Marketing Fundamentals Ltd from Louise Henry of the London Evening Standard newspaper. Like what you’ve heard? Feel free to give us a call on +44 (0) 845 2264 247

The post Client Testimonial – London Evening Standard appeared first on Marketing Fundamentals.