This video is called, Which is Better Outbound or Inbound Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, Which is Better Outbound or Inbound Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Outbound or Inbound?

Outbound marketing activities include cold emails, telemarketing, door to door and leafleting, the recipients of your communications are not expecting them and have not expressed any interest in your company or its products and services. Inbound marketing is a different approach, by creating and distributing Content companies are able to attract prospects to the company. These prospects are in the market for the services and products that your company offers because that it how they found you, they were actively searching for solutions and then came across your company. In addition to Content Marketing, Search Engine Optimization (SEO) is also part of Inbound Marketing, prospects find your company because of the relevant keywords that you have embedded in your website. In the video, I discuss the efficacy of inbound and outbound marketing and make a recommendation.

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Are you doing enough Inbound Marketing activity to generate the amount of leads you require? What results have you had?  Let me know in the comments section below. Also, let me know if you would like my help generating more leads.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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What is Inbound Marketing ?

Unlike outbound marketing that aims at getting leads and audiences from different zones, inbound marketing is more about targeted approach. The idea is to get the attention of the prospect, and for that, there is no hard selling. The techniques and strategies used for inbound marketing is varied and often poles apart from conventional marketing. Irrespective of whether it’s for a B2B model or a B2C business, inbound marketing works for one and all, with results that are much more scalable. Still wondering on whether your company needs inbound marketing? Check the reasons for more valid consideration.

1. Skip Volume, Focus on Actual Prospects

Yes, that’s what inbound marketing does for your business. While outbound advertising and marketing campaigns work in getting huge leads, inbound strategies work by looking for prospects who are interested in similar products or services such as your business. This makes the campaign way more targeted, saves you from push-selling and the ROI is better.

2. Develop relationships better

In a world where most people and businesses are blocking ads and filtering marketing content, inbound strategies hold much more relevance. Whoever comes to your business on their own are the ones who are genuinely eager to share their details, instead of you running behind them. In short, inbound techniques are more about relations that arise from genuine business concern, instead of being forced.

3. Educate, not advertise

Gone are the times when a sale was all about pushing unwanted ads. Today, businesses and customers look forward to those ventures that are willing to focus on content over advertisements. It makes sense to educate prospects and offer them information in a more authentic way than making every marketing effort look like sales pitch.

4. More methods, more reach

This should alone be the reason to invest in inbound marketing. Outbound techniques are all about pushing the sales, and therefore, when you create an ad, you either make an impact or you don’t. Inbound techniques work the other way around, offering multiple ways to reach the audiences. Starting from social media, blogs, whitepapers, e-books, seminars, and podcasts to photos and videos, there are ample choices to get people interested in a genuine way.

5. Scalable and measurable

Most conventional marketing efforts remain unmeasured, because you actually don’t know where the customers/businesses are coming from. On the other hand, inbound marketing is targeting prospects who are interested, making it easy to scale things and to find improved ROI in real sense.

We hope this information has been useful to you. If you’d like to talk to us about creating effective B2B Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com.We are a leading B2B Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

The post What is Inbound Marketing? Does my business need Inbound Marketing? appeared first on Marketing Fundamentals.