This video is called, Which is Better Outbound or Inbound Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, Which is Better Outbound or Inbound Marketing?
This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.
Outbound or Inbound?
Outbound marketing activities include cold emails, telemarketing, door to door and leafleting, the recipients of your communications are not expecting them and have not expressed any interest in your company or its products and services. Inbound marketing is a different approach, by creating and distributing Content companies are able to attract prospects to the company. These prospects are in the market for the services and products that your company offers because that it how they found you, they were actively searching for solutions and then came across your company. In addition to Content Marketing, Search Engine Optimization (SEO) is also part of Inbound Marketing, prospects find your company because of the relevant keywords that you have embedded in your website. In the video, I discuss the efficacy of inbound and outbound marketing and make a recommendation.
Are you doing enough Inbound Marketing activity to generate the amount of leads you require? What results have you had? Let me know in the comments section below. Also, let me know if you would like my help generating more leads.
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