YouTube Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/youtube/ B2B Content Marketing Agency London Thu, 01 Feb 2024 09:01:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 YouTube Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/youtube/ 32 32 120255946 Why Audio is More Important than Image Quality in Video Production https://www.marketingfundamentals.com/why-audio-is-more-important-than-image-quality-in-video-production/ Thu, 01 Feb 2024 09:00:10 +0000 https://www.marketingfundamentals.com/?p=19604 I remember a few years ago when Content Marketing was described as the New Marketing. Nowadays there is pretty much universal acceptance in B2B and B2C circles that content creation should be an integral part of any successful marketing plan. To. be specific, according to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part […]

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I remember a few years ago when Content Marketing was described as the New Marketing. Nowadays there is pretty much universal acceptance in B2B and B2C circles that content creation should be an integral part of any successful marketing plan. To. be specific, according to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. Regular readers of this blog will not be surprised to learn video content and therefore video production are set to play an ever increasing role in the most effective content that companies create. What I say say next might shock you, audio quality is more important than image quality in video production. Let me explain why.

Audio Quality vs Image Quality

Whilst both audio and video quality are crucial elements in video production, there are several reasons why audio is more important than image quality in certain contexts:

  1. Communication and Understanding: The primary purpose of most videos is to convey a message or tell a story. Clear and high-quality audio is essential for effective communication. Viewers are more likely to forgive lower image quality if they can understand the audio clearly.
  2. Engagement: Engaging content often relies heavily on audio. Whether it’s a captivating soundtrack, well-recorded dialogue, or immersive sound effects, audio plays a significant role in keeping viewers interested and emotionally connected to the content.
  3. Professionalism: Poor audio quality is often more noticeable and distracting than lower video quality. Viewers are more forgiving of grainy or less sharp visuals, but distorted or unclear audio can be instantly off-putting and give the impression of a lack of professionalism.
  4. Accessibility: Some viewers may have visual impairments or choose to consume content without actively watching the video. In such cases, clear and descriptive audio becomes essential for conveying information.
  5. Realism and Immersion: In certain genres, such as documentaries, interviews, or narrative storytelling, realistic and immersive audio can enhance the viewer’s experience by making them feel more connected to the content. This is especially true in virtual reality (VR) and augmented reality (AR) applications.
  6. Practical Considerations: Achieving the highest quality of video production will be very resource-intensive and expensive.  State of the art video production requires advanced cameras, lighting equipment, and post-production editing. On the other hand, capturing good audio often involves more accessible and affordable equipment, making it easier to achieve high-quality results.
  7. Social Media and Mobile Consumption: With the rise of mobile devices and social media platforms, videos are frequently consumed on-the-go. In these situations, users might prioritise content that has clear and impactful audio, as they may not always be in a position to watch with undivided attention.

While the importance of audio versus image quality can depend on the specific goals and context of a video, it’s essential for video producers to strike a balance between both aspects to deliver a compelling and professional final product. In many cases, the ideal scenario is to have high-quality audio and video, but if a trade-off must be made, audio quality is often prioritised for the reasons mentioned above. My recommendation is that you consider buying microphones from Shure because they will improve the quality of your videos. Also, they are more affordable than top of the range video cameras.

Take Action

Have I changed your opinion? Are you now shifting your focus towards better microphones for video production? Let me know in the comments below. Also, let me know if you would like my help with anything else.

If you’ve liked this post you will also like the following posts:

Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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]]> 19604 4 Key B2B Marketing Trends for 2024 https://www.marketingfundamentals.com/4-key-b2b-marketing-trends-for-2024/ Mon, 15 Jan 2024 10:34:54 +0000 https://www.marketingfundamentals.com/?p=19596 The tremendous pace of change during 2023 in the B2B sector will not have escaped you. Personally I could not get through a day without being offered some new business innovation based on ChatGPT. There will be a lot more change in 2024 but also some continuing themes. Below I have identified 4 key themes that will be important for […]

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The tremendous pace of change during 2023 in the B2B sector will not have escaped you. Personally I could not get through a day without being offered some new business innovation based on ChatGPT. There will be a lot more change in 2024 but also some continuing themes. Below I have identified 4 key themes that will be important for B2B Marketing during the year ahead. Let me know your thoughts when you have read the post.

B2B Marketing Trends for 2024

1. LinkedIn ‘s Over-saturation Continues

LinkedIn now has over 1 billion users and 38.1 million users in the United Kingdom. LinkedIn remains the platform of choice for B2B Marketers but the elephant in the room is it’s over-saturation. Yes, B2B marketers are still generating leads on the platform but they are also sending and receiving far too many unsolicited pitches each day. Of course, there are top performers on LinkedIn who attract attention and increase their followings with well crafted original content but the vast majority of B2B marketers rely on automation tools to distribute ‘spray and pray’ connection requests and sales pitches. It does not make for a great user experience on the platform.

2. The Rise of Private Networks

As a response to LinkedIn’s over-saturation in 2023 we observed the rise of Private Networks that are very similar to the original functions of early LinkedIn. These B2B marketing networks are much smaller in size, think hundreds rather than millions in dedicated groups with a real chance of meaningful connection plus the sharing of knowledge and job opportunities. This trend of private online networks is set to continue during. 2024. In a forthcoming blog post I will discuss one of these private networks in more detail.

3. The AI Backlash Intensifies

The very understandable backlash against artificial intelligence (AI) has already started and will intensify during 2024. For example, YouTube has made changes to discourage the use of AI generated content on its platform. Those of you who are content creators will know exactly what Eleven Labs Adam voice sounds like and how it became ubiquitous during 2023. YouTube is leaning towards de-monetizing channels that rely exclusively on AI content or Faceless channels because of the very complicated copyright issues they create. Hear more about YouTube’s platform changes in this video from VIDIQ.

4. Video Marketing Continues to Grow

Those B2B Marketers who continue to embrace video marketing on a consistent basis will maintain their advantage over companies relying solely on written content. Video marketing delivers qualified warm leads; long form content on YouTube is preferable for top of funnel awareness but also works very well at the conversion stage too. If you would like our help creating video marketing or building a Youtube channel for your business email me  via mike@marketingfundamentals.com

Take Action

Are you keen to explore Private Networks or Start Video Marketing? Let me know in the comments below. Also, let me know if you would like my help with anything else.

If you’ve liked this post you will also like the following posts:

Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Image credit: Pexels.com

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]]> 19596 Do you need a Video Editing Service for your Business? https://www.marketingfundamentals.com/do-you-need-a-video-editing-service-for-your-business/ Tue, 05 Sep 2023 15:00:29 +0000 https://www.marketingfundamentals.com/?p=19561  Video Editing Do you need video editing for your business? If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt discusses, Do you […]

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Video Editing

Do you need video editing for your business?

If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you need Video Editing for your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use video to market their business.

Video Editing Service for your Business

In this video, Mike Pitt discusses, Matt Gubba – Demo Video Editing Example

If you are responsible for marketing a business online, you will already know that how important video marketing is for your business. Most services businesses do not have in house videographers or a specialist team to build a YouTube channel. We can help you with this by either video editing footage that you have recorded yourself or providing a full video marketing service including in person shoots and editing  The video above is a quick example of how we can bring to life a simple ‘talking heads’ video. Please email me via mike@marketingfundamentals.com if you’d like to discuss

After you’ve watched the video, let me know your thoughts in the comments section below.

Take Action

Are you going to create more videos to promote your business? Let me know your thoughts below.  Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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]]> 19561 How to maintain corporate culture when your team works remotely (WFH) https://www.marketingfundamentals.com/how-to-maintain-corporate-culture-when-your-team-works-remotely-wfh/ Fri, 23 Jun 2023 11:54:18 +0000 https://www.marketingfundamentals.com/?p=19552 Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely: Maintaining Corporate Culture Clearly define your company’s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company’s mission and […]

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Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely:

Maintaining Corporate Culture

  1. Clearly define your company’s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company’s mission and purpose to foster a sense of belonging and direction.
  2. Establish regular communication channels: Encourage open and frequent communication among team members. Utilise tools like video conferencing, chat platforms, and project management software to facilitate collaboration and maintain a sense of connection.
  3. Encourage virtual social interactions: Foster opportunities for team members to engage in non-work-related conversations and build relationships. Consider virtual coffee breaks, team-building activities, or virtual happy hours to recreate the social interactions that would typically occur in an office environment.
  4. Lead by example: Demonstrate the desired corporate culture through your own actions and behaviours. Be transparent, approachable, and supportive. Encourage a positive work-life balance by respecting boundaries and promoting well-being.
  5. Establish team rituals and traditions: Create virtual rituals that strengthen team bonds. This could include weekly team meetings, virtual celebrations for achievements or milestones, or virtual recognition programs to acknowledge outstanding performance.
  6. Provide opportunities for professional development: Offer remote training, workshops, or webinars to help employees grow professionally. Encourage learning and skill development to foster a culture of continuous improvement.
  7. Foster collaboration and teamwork: Encourage cross-functional collaboration and provide opportunities for team members to work together on projects. Utilise collaborative tools and platforms to facilitate teamwork and ensure everyone feels included and valued.
  8. Recognise and reward achievements: Acknowledge and celebrate individual and team accomplishments. Implement a recognition program or use virtual platforms to publicly appreciate and reward employees for their hard work and contributions.
  9. Seek feedback and act on it: Regularly gather feedback from your remote team members to understand their challenges, needs, and suggestions. Act on the feedback received and communicate how it is being addressed, demonstrating that their opinions are valued.
  10. Create a sense of belonging: Take steps to create a virtual work environment where every team member feels included and valued. Encourage diversity and inclusivity by promoting equal opportunities, fostering respectful communication, and providing support to team members when needed.

Remember that maintaining corporate culture in a remote setting requires ongoing effort and adaptability. Regularly assess the effectiveness of your strategies and make adjustments as needed to ensure your team remains connected and aligned with your company’s values and goals.

Take Action

Do you agree with me? What steps have you taken to maintain corporate culture with remote workers? Let me know your thoughts below.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

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This is blog post number 662

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]]> 19552 Short Form Content or Long Form Content? Which is Better for Content Creators? https://www.marketingfundamentals.com/short-form-content-or-long-form-content-which-is-better-for-content-creators/ Mon, 29 May 2023 11:04:05 +0000 https://www.marketingfundamentals.com/?p=19542 In the last few years, Short Form Content has come to the forefront of Content Creation. This is has been driven by the amazing success of TikTok which prompted Instagram and YouTube to create their own copies of TikTok. That is how Instagram Reels and YouTube Shorts were born. All of these platforms have forced Content Creators to learn a […]

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]]> In the last few years, Short Form Content has come to the forefront of Content Creation. This is has been driven by the amazing success of TikTok which prompted Instagram and YouTube to create their own copies of TikTok. That is how Instagram Reels and YouTube Shorts were born. All of these platforms have forced Content Creators to learn a new content format and to understand how to be successful with this new format. Has this been good for Content Creators? Please keep reading to discover my thoughts on this topic.

The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:

Short Form Content

 

  1. Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
  2. Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
  3. Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
  4. Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.

Long Form Content

 

  1. In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
  2. Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
  3. Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
  4. Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.

Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.

My Verdict

I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:

a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.

b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.

c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.

d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.

e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.

 

Take Action

Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

Patreon logo

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post number 661

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]]> 19542 Why do TikTok Lives get so many more viewers than YouTube Lives? https://www.marketingfundamentals.com/why-do-tiktok-lives-get-so-many-more-viewers-than-youtube-lives/ Fri, 21 Apr 2023 12:53:12 +0000 https://www.marketingfundamentals.com/?p=19536 Last October, October 17th to be precise, I ran a live test and went live simultaneously on YouTube and TikTok. If you want to watch that livestream you can do so here.  During the livestream it quickly became very apparent that I was attracting a lot more live viewers on TikTok compared to YouTube. I attracted ten times as many […]

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Last October, October 17th to be precise, I ran a live test and went live simultaneously on YouTube and TikTok. If you want to watch that livestream you can do so here. 

During the livestream it quickly became very apparent that I was attracting a lot more live viewers on TikTok compared to YouTube. I attracted ten times as many viewers on TikTok. At the time of the livestream I had less than 2000 followers on TikTok and around 20,000 subscribers on. To me, this was very interesting so in today’s post I wanted to explore why I was able to attract so many more live viewers on TikTok compared to YouTube.

TikTok Lives vs YouTube Lives

There are several possible reasons why TikTok Lives may attract more viewers than YouTube Lives:

  • TikTok’s algorithm is more focused on promoting live content: TikTok’s algorithm places a high emphasis on live content, which means that when someone goes live, their followers are more likely to be notified and see it. In contrast, YouTube’s algorithm is more focused on promoting pre-recorded content, which means that live content may not get as much visibility.

 

  • TikTok’s younger user base: TikTok’s user base is generally younger than YouTube’s user base. Younger audiences may be more likely to engage with live content and enjoy watching their favourite creators in real-time.

 

  • TikTok’s ease of use: TikTok’s live streaming feature is very easy to use and requires minimal setup. In contrast, YouTube’s live streaming feature can be more complex and require more technical expertise, which may discourage some creators from going live.

 

  • TikTok’s social features: TikTok’s live streaming feature includes a number of social features, such as the ability to send virtual gifts, chat with other viewers, and participate in challenges and games. These features may help to create a more engaging and interactive experience for viewers.

Overall, it’s likely that a combination of these factors contributes to TikTok Lives attracting more viewers than YouTube Lives. However, it’s important to note that the popularity of live content can vary depending on the specific niche and audience, so there may be cases where YouTube Lives are more popular than TikTok Lives.

Take Action

Are you going to conduct your own experiment or test with live-streaming? It might help you to make direct connections with potential customers and build a community with your business. You should try it. Use the comments section to let me know how you get on.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 594  and blog post number 660

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]]> 19536 What Difference will Video Make to your Business? https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/ Thu, 05 May 2022 11:37:49 +0000 https://www.marketingfundamentals.com/?p=19429 This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike […]

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This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Difference will Video Make to your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Marketing

In this video, Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.

Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.

This is a big mistake in my opinion. In this video, I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

 

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If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

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This is video number 528 and blog post number 651

The post What Difference will Video Make to your Business? appeared first on Marketing Fundamentals.

]]> 19429 What Most get Wrong About Social Media https://www.marketingfundamentals.com/what-most-get-wrong-about-social-media/ Thu, 14 Apr 2022 10:51:49 +0000 https://www.marketingfundamentals.com/?p=19411 This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt […]

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This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Get Wrong with Social Media

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.  Most businesses recognise that they need to harness the potential power of Social Media to attract more customers to their businesses. This leads to members of staff being tasked with the responsibility of building up Social Media followings on the company’s chosen Social Media platforms; it is at this point that most businesses start to make a fundamental error with Social Media. It is this error or what most get wrong that Mike discusses in this video, 

After you’ve watched the video, let me know your views in the comments section.

Take Action

Are you going to put more focus on the right KPIs with regard to your Social Media activities? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.


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If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

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LinkedIn: How to Approach Leads the Right Way

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 527 and blog post number 648

The post What Most get Wrong About Social Media appeared first on Marketing Fundamentals.

]]> 19411 What were our best 3 B2B Lead Sources in 2021? https://www.marketingfundamentals.com/what-were-our-best-3-b2b-lead-sources-in-2021/ Thu, 07 Apr 2022 11:10:21 +0000 https://www.marketingfundamentals.com/?p=19403  This video is called, What were our best 3 B2B Lead Sources in 2021? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In […]

The post What were our best 3 B2B Lead Sources in 2021? appeared first on Marketing Fundamentals.

]]>

This video is called, What were our best 3 B2B Lead Sources in 2021? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What were our best 3 B2B Lead Sources in 2021?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Lead Sources

In this video, Mike Pitt discusses, What were our best 3 B2B Lead Sources in 2021? During the global pandemic effective lead sources became even morce crucial for a businesses intent on survival.  In this video, Mike Pitt pulls back the curtain and discusses the most effective lead sources for Marketing Fundamentals Ltd during 2021. The lead source in the number one position might not be the one that you expected. He also gives his recommendations during the video.

After you’ve watched the video, let me know your views in the comments section.

Take Action

Are you going to put more focus on other lead sources now? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.


AWeber Free: Email marketing for free. No credit card required.

 

 

 

 

 

 

 


Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 524 and blog post number 647

The post What were our best 3 B2B Lead Sources in 2021? appeared first on Marketing Fundamentals.

]]> 19403 How to Build a Great E-Commerce Website https://www.marketingfundamentals.com/how-to-build-a-great-e-commerce-website/ Tue, 05 Apr 2022 22:35:09 +0000 https://www.marketingfundamentals.com/?p=19394 Simply put, the internet has a strong impact on our lives. After all, we use it for socializing, researching, and working. It has even presented itself as a platform where we can use it to buy different products and services. Now, there’s a complete generation of adults who are well aware of the internet and know nothing about how life […]

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]]> Simply put, the internet has a strong impact on our lives. After all, we use it for socializing, researching, and working. It has even presented itself as a platform where we can use it to buy different products and services. Now, there’s a complete generation of adults who are well aware of the internet and know nothing about how life operated without it. Currently, around 43% of the shoppers use it to look for a product or service that they want. As a result, the revenue of e-commerce websites has exponentially grown to $476 million in the US alone. 

In simple words, retailers cannot stay offline, otherwise, they will lose valuable customers easily. Thanks to e-commerce websites because they empower the customers to acquire a unique user experience of shopping online. So if you want to start an e-commerce business, the basic idea will be, begin with, a stellar-looking website. You can either choose to build one yourself or hire a web developer. Here, we will shed light on how you can build a good e-commerce website:

1. Consider the E-Commerce Platform

For your information, there are three different kinds of e-commerce platforms, open-source, SaaS, and headless commerce. Starting with the first one, open-source allows you to code freely without paying. This means it is free to install and can easily be customized according to your needs. However, it entails having advanced knowledge of coding to work on it. 

On the other hand, Software as a service is a platform that allows you to create a website by investing your money. Lastly, headless commerce provides you with a shopping cart and an additional layer of e-commerce sites for references. 

There are also lots of companies that allow you to create your website in a number of clicks. Check out Shopify, WordPress or Wix.  Depending on how complex you want your website to be, any of these are really good options. Some platforms focus only on e-commerce and they will probably be the easiest to manage your online store.  Some websites like buyv2ecigs.com, decided to use Bigcommerce which specialized in e-commerce. If you want something that is only for e-commerce, then check out Bigcommerce or Shopify. 

2. Website Performance

If your website takes too long to load or fails to load for first-time visitors, they won’t bother coming to your platform again. Now that there are hundreds of e-commerce websites out there, choosing the right one can be very daunting for the customer. However, a positive website experience is beneficial for ensuring the customer makes their purchase. 

In addition, your website should have the capacity to cater to the current traffic needs. You would not want a situation where your website crashes because too many people visited and your hosting package was not large enough.  

3. Website Should be Optimized For Mobile

A large number of online shoppers look for products and services from their phones, so if your website fails to load on their mobiles or is too slow, you will eventually lose a lot of customers. Look for different ways your website can be operated from mobile without any obstacles. 

This way, customers can easily find you, if your store is near their house. Also, don’t forget to offer secure payment modes to your customers.

4. Create an Interesting Domain Name

Always choose a domain name that resonates with your customers. Simply put, it shouldn’t be that hard to spell or type. Make it easy for your customers to remember you or to mention to their friends.  

Avoid generic names that have already been taken and try to stand out with your choice. Take your time and look for a brand-able name that can easily be recognized by the customers. Remember that your domain name will be a representation of your brand in the international market, so you need to be wise enough when choosing one. 

 

Building a Crypto Portfolio made simple

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Marketing Fundamentals Team

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 652

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