The Changing Face of B2B Buyers Infographic

The Changing Face of B2B Buyers Infographic

This infographic summarises the changing face of B2B buyers and makes recommendations for a successful B2B Marketing Strategy. It is significant that millennials comprise almost half of B2B researchers today. As a consequence we recommend that B2B marketing strategies are tailored to appeal more to millennials. The specific changes that will deliver the most impact are the following:

1. Make doing business easy – Incorporate Social Media and instant messaging into your communications and have resources in place to respond quickly.

2. Influence Your Influencers – Develop a strong voice in key digital and live communities by creating client personas to determine and target influencers.

3. Offer Omnichannel – Assess client touch points and make adjustments where needed to provide a seamless omnichannel experience.

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247 or you can also email us via

Thanks for reading!

Best regards,

Marketing Fundamentals Team.

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This is blog post number 308.

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Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator