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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 521 and blog post number 646

The post Why you need to meet Clients in Person appeared first on Marketing Fundamentals.

Mike Pitt Testimonial from Dr Julia Jones

Mike Pitt — Thu, 07 Oct 2021 10:21:02 +0000

This video is called, Mike Pitt Testimonial Mike from Dr Julia Jones By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Mike Pitt Testimonial from Dr Julia Jones.

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Mike Pitt Testimonial

This is a video testimonial from Dr Julia Jones who is one of our clients. In this video, Dr Julia Jones talks about her area of expertise and describes her experience working with Mike Pitt. Mike Has created over twenty five videos for her YouTube channel so far and these videos have helped her pick up new speaking gigs and other projects. Dr Julia Jones is very happy with the expertise and services provided by Mike Pitt.

After you’ve watched the video, please consider whether you need help creating video marketing for your business. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . That’s what Dr Julia Jones did first. Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is video number 508 and blog post number 625

The post Mike Pitt Testimonial from Dr Julia Jones appeared first on Marketing Fundamentals.

Is Zoom Pro Worth it?

Mike Pitt — Thu, 25 Feb 2021 10:19:17 +0000

This video is called, Is Zoom Pro Worth it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Is Zoom Pro Worth it?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Zoom to do business.

Zoom Pro

In this video, Mike Pitt gives a review of Zoom Pro by comparing it with Zoom Basic. He then gives his evalution of Zoom Pro and explains how he uses Zoom Pro for business. Equipped with this information business users will be in a position to decide whether they need to upgrade to Zoom Pro for their own purposes. Watch the video to find out what the differences are between Zoom Pro and Zoom Basic and how much it will cost.

Take Action

Have you been considering upgrading to Zoom Pro for your business? Now that you’ve watched the video, will you upgrade? Let me know in the comments section below. Also, let me know if you would like my help.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 421 and blog post number 595

The post Is Zoom Pro Worth it? appeared first on Marketing Fundamentals.

How did I get my First Client?

Mike Pitt — Thu, 27 Aug 2020 10:16:14 +0000

This video is called, How did I get my First Client By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How did I get my First Client? I Content Marketing Agency I Social Media

This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

My First Client

In this video, I tell the story of how I got my first client as the owner of a B2B Content Marketing Agency in London. My first step after creating my company was to build a website to give the company an online presence and credibility. I then focused on networking and connecting with potential clients. I identified suitable events, registered for them and then attended. In the video, I explain what I did at one particular event to secure my first three clients for the company.

Take Action

Has this video given you any ideas for getting your first client? Or new clients? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

https://www.linkedin.com/in/mikepitt1/

This is video number 389 and blog post number 573

The post How did I get my First Client? appeared first on Marketing Fundamentals.

Ten Years of Content Marketing – Mike Pitt Interviewed by Xavier Mah

Mike Pitt — Thu, 13 Aug 2020 10:06:13 +0000

I was interviewed by Xavier Mah recently. He sent through his questions and I recorded an audio of my answers. Below is the full transcript of my answers.

Ten Years of Content Marketing

Question 1

Please, briefly introduce yourself and what you do.

Mike Pitt:
Hello everyone. My name is Mike Pitt. I’m the founder and CEO of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a content marketing agency based in London in the United Kingdom. My title, the title I use on LinkedIn is I help B2B business leaders with content strategy, content creation, and social media management, UK and international.

Question 2

What sparked your passion in content creation and strategies?

Mike Pitt:
From an early age, I would say five or six, I’ve always loved writing. As I grew older, I worked through, obviously school and university and achieved good marks in all my qualifications and all my educational levels, but I also came to believe that to be successful, you needed to be a businessman in a suit.
You need to be client focused and business focused. I followed a career in advertising and marketing, worked at large agencies, including TBWA and Publicis, global agencies and I performed roles there as account director and client services director.

I believed that you had to be a suit on the client liaison side, because this seemed more secure than trying to use writing on the creative side. It was a choice and there were clear demarcations between suits and creatives.

When I founded my agency in 2010, I wanted to go back and return to my love of writing. So rather than just writing reports and analysis and so on, I wanted to write content. I saw there was a massive opportunity around content marketing, social media marketing, search engine optimization, all of these new online skills that were needed by businesses, large and small. All of these online skills were needed very much by businesses as we move forward and I saw my opportunity to write again and to do that with a commercial focus.

Question 3

How important is storytelling in content creation?

Mike Pitt:
Storytelling is an important tool because it can get your message across much clearer. If I write a blog post and I tell you, you need to do seven things for your business to be successful. You may read it. You may be engaged with it. You may think it was a good post and start to act on it. But if I tell you a story, during which the protagonist has six or seven different obstacles they have to overcome and they do that by taking the action steps that could have been just bullet points, you engage more with the story. You remember the story and you remember the points. You remember the challenges that the character had.

So storytelling can make your message more powerful. That’s how important it is.

Question four.

Can you tell us how businesses especially startups and SMEs can benefit from having great content on their social media?

Mike Pitt:
Using social media professionally is very different to using social media personally. Lots of people are on Facebook and Instagram personally, but it doesn’t mean that they can necessarily use it effectively for a professional organization or a business. When you do have a coherent content strategy for the best platforms for your business, you start to elevate the positioning and profile of your business. For example, great content on LinkedIn will be noticed by your prospects. Great content on Twitter, also on YouTube, will be noticed by your prospects. Why would it be noticed? Because they will be searching using Google and other search engines to find the answers to the problems they’re struggling with.

And when they find your content, your video, your blog posts, answering their questions, they will immediately respect you personally, but also your organization, your company, because you’ve provided answers to questions for them, questions that they have and they have been considering right now, and you haven’t even spoken to them. That’s why great use of content and social media will elevate your startup, your SME to a position of leadership. And once you get to a position of leadership, that’s where conversion rates and turning people who are interested in your business into customers. That’s where it becomes easier, once you’ve got a position of leadership in your sector or your niche.

Next question, number five.

How does content on social media affect the sales or marketing of a company?

Mike Pitt:
If you’ve got a company with no reputation, no online reputation and a company with a tremendously good reputation because of the content they’ve created, whether that’s podcasts, videos, blog posts and you have a decision to make, you have to buy services from one of these companies, company with no reputation and company with a very good reputation. Let’s imagine that the price is equal for both. Most people are going to buy from the company with a very good reputation. How do you establish a very good reputation? By creating content over a long period of time, by answering queries and problems, by being accessible to your target audience, your potential customers.

That’s how you create a great reputation. How do you communicate and convey that reputation? You can do it by the content that you upload to your social media platforms. These are not platforms for you to talk about all of your achievements as a person or as a company. These are platforms for you to answer queries, questions that your target audience has.

Okay, let’s continue. Question six.

For SMEs and startups that do not have a specific social media team. Do you have tips for them to be able to push out good content consistently?

Mike Pitt:
If you are a small company or you don’t have the financial resource to hire in house, content marketing people, and obviously that would require salaries. So that’s full time people you may need. If you can’t do that, two approaches. One is to outsource to experts, find people who are content marketing experts. They’re doing this all day, every day for their clients. They are going to be specialists. They’re going to know the best tools. They’re going to know the best methodologies to use in your particular business sectors, if they’ve got experience of their business sectors. So outsource your content marketing and social media activities to experts.

That’s one approach. The other approach is if you aren’t going to do that, you need to share responsibilities. Divide the responsibilities, so who’s going to create content, who’s going to manage the social media platforms and then you will have to allocate those tasks to people within the team. So you may find somebody who’s responsible for writing articles at least once a week and somebody else who will have to be responsible for managing the social media platforms that you’re using. You don’t need to be on every platform. You need to be on the best, the most relevant platforms for your clients.

My preference and obviously my recommendation would be that you outsource social media and content creation, because if you want to get good results, reliable results, then you needed to go with somebody or a company that is expert and very skilled and very experienced at doing that, rather than someone who’s just on the team and has other responsibilities and is trying to fit in content creation and social media as well. Better to go with the experts.

Question seven.

Will there ever come a time when you are out of content ideas? What should be done to overcome that?

Mike Pitt:
I remember reading about writer’s block being a luxury that only amateur writers can have. And I think that’s very true because professional content creators will never run out of content. We’re always planning 10, 15 steps ahead. And because of that, we know how to position ourselves and it’s not just for our own companies, but for the blogs that we write for our clients. We know how to position ourselves in such a way that we have a lot of topics that we can write about and that’s key.

And I think you need to be an expert in your niche, but you need to have a platform that is versatile enough to give you content ideas week in, week out. And there will be additions that come into your content marketing plan. So your content calendar will have future blog posts and future videos plotted marked on the calendar, but you should be able to take in new ideas as and when there are changes in the particular business sector that you’re working in.

If you ever come to a block, you should change activity. So what I mean by change activity, if you’re staring at a blank computer screen and you don’t know what to write or you don’t know what to record as a video, go for a walk, go to spend some time in nature, exercise, listen to some music, spend time with the family, close down all your devices. Just get yourself away from it.

And in the time that you do that, your subconscious will help you to come up with new ideas, new suggestions and it works all the time. Once you take away the focus of the cursor flashing on your computer screen and you don’t have any thoughts or words about it. And once you move away from that environment, take a break, you’ll come up with new ideas. So that’s one method that I’ve used consistently over the last 10 years, if ever I’ve had something, that’s become a block for me, the written post or the video. But as I say, it’s not a luxury I have. We have to create content every week for our clients and for our own channels and website.

Okay. Number eight.

Some content that businesses push out comes over as hard sell. What can businesses do to overcome that? Is hard selling, considered bad content?

Mike Pitt:
If you’re making a sales pitch, it’s not content. Content is delivering value to your audience. You can deliver value to your audience and then reference a guide or a relevant product that you have within the products and services that you offer. You can do that, as long as it’s relevant. The positioning of the product must be relevant to the post. How do you eradicate a particular problem? Well, if you devise some proprietary software that helps eradicate that problem, yes. You can talk about the problem and how to solve it and then you can mention your product. But once you start doing hard sell sales pitches, you’ve crossed over from marketing to pure sales of the product, it doesn’t necessarily work. People switch off because they can see, “Oh, they’re just trying to sell me their new whatever.”

So I think you should always deliver value within your content and consumers are intelligent enough to make the links. They say, “Oh, who’s written this content? Which company’s it from? Oh, what do they do? What services do they have? What products do they have available?” When they’re interested, when your content is good enough, they will go ahead and check out your products and services. Hard sell content does not work.

If you’ve got sales pages where you talk about a particular product, that’s fine, but you must have more than just sales pages. You need to have value, value added content because you don’t know where people are in the customer sales funnel. Hard sell content is not a good idea and should be avoided, in my view.

Question nine.

Does one have to post weekly or even daily to build engagement on social media?

Mike Pitt:
I’m going to come on to this point a bit later, again, in relation to one of the other questions, but you do need to be consistent. For a blog for a company blog, you need to post at least once a week. Ideally you can post twice or maybe even three times a week. But it depends on your resources, depends on whatever other activities you’ve got to be getting on with. So you should post on a consistent basis.

Now, YouTube also, ideally you should be posting at least once a week, a new video. But if you can do two or three, that’s even better, of course, because your audience comes to expect a new video from you every two or three days, which is wonderful and that’s how you build subscribers and build your watch time and start to have a more successful YouTube channel.

So consistency of posting is very important. The frequency, i.e., how many times you have to do that, will depend on your message, your products and services, but also depend on the audience. And if you get good engagement on one post, you need to make sure that you double down and continue posting. Don’t rest and think, “Oh, I’ve been successful with one post.” It’s the consistency that really builds success rather than just having good posts on a particular topic, because you could post on a very topical topic and have a great engagement and then the following week, you’re not being topical and you don’t have any engagement. So yes, consistency is very, very important.

Question 10.

Is there a specific way we can schedule posts on different social media platforms?

Mike Pitt:
I remember looking at this point, this question many times. Well I’ve looked at it many times during the last 10 years and there are literally thousands of social media scheduling tools, thousands. Some of the largest being like Hootsuite and Buffer but there are other tools as well. Now is there a specific way we can schedule our posts? The ideal way is to use a tool that allows you to load in all your content and then post them automatically during particular time periods, which you set. So you set up posting schedule so that they run at specific times. So to give you an example, I use a tool called eClincher and at the bottom, there’ll be a link to all of the references that I make in this interview. But eClincher is a tool that allows you to schedule your posts on Twitter, on LinkedIn, Facebook, et cetera.

So that, you know every Monday to Friday, I’m posting tweets between 07:00 AM and 09:00 AM for example, if that’s a good time for your audience. So yes, you should use a social media scheduling tool. There are, as I say, thousands of tools. The one that I use, if you’re asking me that question is eClincher. I have a couple of videos on my YouTube channel and I’ll link to the YouTube channel. And I think you should all subscribe, but I have a couple of videos that describe or walk through how you should use eClincher. So please check those out.

Here’s a video I made about using eclincher – The title is eClincher Review – Key Features Summary

Question 11.

Is LinkedIn necessary for a business leader?

Mike Pitt:
If you’re a B2B business leader… I’m going to start with B2B, because that’s my core focus. You definitely need to be on LinkedIn. LinkedIn is your number one platform.

My LinkedIn profile should be in the notes at the bottom of this interview, but you can connect with me there, also connect with me on YouTube, connect with me on Twitter as well, if you’re on Twitter.

Subscribe to my YouTube channel:

Twitter: https://twitter.com/themikepitt

Actually, you can find all of my relevant links on my YouTube About Page which is here –

https://www.youtube.com/c/MikePitt/about

If you subscribe or follow, please comment, ‘Xavier sent me’
Thanks for doing that.

LinkedIn is the number one platform for B2B businesses. It’s now got over 690 million members worldwide and I’m using LinkedIn to grow my influence on LinkedIn, but also to pick up leads and prospects who engage with my content and then send me direct messages or connection requests and then direct messages. And then we start talking about their particular projects that they need help with. So LinkedIn is absolutely essential. It’s something that you should be doing as a business leader.

Even if you’re a B2C business leader, you may not be aiming at other businesses as your customers, you may be looking at consumers, you still should be on LinkedIn because there will be advantages of networking with other business leaders in your sector and striking up partnerships and supply arrangements and so on and so forth. So yeah, LinkedIn is essential for everybody.

Number 12.

That’s the question.

What is the most important social media platform for businesses?

Mike Pitt:
If you’re in the B2B, it’s LinkedIn. If you’re B2C, it varies. It depends on the sector. So if you’re in health and beauty, could be the Instagram is the most important social media platform. For outwardly facing, i.e., targeting consumers, LinkedIn may be your most important social media platform. Could be Facebook. It really depends on sector. The only thing I can be certain of is the B2B side, which is LinkedIn. On the B2C side there could be more variation.

Question 13.

How do you build and maintain engagement on social media platforms?

Mike Pitt:
Well, you need to have engaging content. You need to think about the issues of the day. Think about the challenges that your customers are facing and how you solve them. You don’t want to give away all your expertise for nothing, for free, of course not. But you need to give people who are reading, watching, listening, an indication that you know how to solve their problems. And that will drive great engagement and also build your business.

Question 14.

Amidst the pandemic, many organizations turn to CSR to not only help others, but also to create awareness and publicity for themselves. Do you think CSR is a good idea or are there any other content that organizations can explore during these times like this?

Mike Pitt:
I think that for people who are from a business perspective, corporate social responsibility is important and you should be engaging in that all the time, not just during a pandemic. But I think if you were taking what’s a good business approach to the pandemic? It is to help people as much as you can. Some of that, you won’t be able to commercialize, but that’s fine because people will remember those businesses and organizations who help them when they’re in difficult times.

For many people at the moment, there are difficult times because maybe they’ve lost their job or they’re under a lot of restriction because of the pandemic and then how they have to operate.

Whole businesses are being closed down, whole sectors are being closed down. So if you can help out as much as you can, people will remember that and you’ll build up a much stronger connection with potential customers and prospects because of the way that you acted for the community rather than acting just for profit. It’s very important that you do that. You act to help people and then when things improve for everyone, people will remember the actions that you took. Often you can document those in your blog as well and on your YouTube channel, if you have one as a business.

Okay, question 15.

Can you give us three keywords to excel in content creation?

Mike Pitt:
Okay. Sure. I’ve hinted at one already. The first I would say is consistency. So if you’re on YouTube, you’ve got to be up loading those videos on a regular basis, once, twice, three times a week, week in, week out. That’s how your audience believes in you and shows up to watch your videos.

You’ve got to have creativity. So that’s the second word and that means that you can’t just make videos, the same videos that everybody else is making. You need to have some original thoughts. You need to have some original videos and take a different approach, otherwise, people can just watch other people’s videos. You need to develop your own voice and then communicate that. So it’s consistency is the number one. Creativity is number two.

Number three, collaboration. You can’t just act in a vacuum. You need to be working with other partners. So that might be other businesses. You make videos with them. Might be you have interviews as part of your content to engage people and then to merge audiences. So the interviewee may bring their own audience and your audience may be introduced to somebody new. So collaborating with other content creators, collaborating with other businesses and organizations who share similar goals and a similar vision is very good. So collaboration was my third point, a third key word that will help you elevate your content above all regular, normal content.

And what I’d like you to be obviously is to be content leaders and to be thought of as leaders within your sector, within your niche. So those are the three words that I would focus on.

Hope you have found this interview very useful. If you have, please visit my YouTube channel. I should say, in relation to LinkedIn, I have a dedicated playlist called LinkedIn advice to B2B businesses. Here’s the link to that playlist –

So if you want to be more effective on LinkedIn, subscribe to the channel and then watch that. I think there are 58 different videos, all about LinkedIn and how to be more effective on LinkedIn.

Thanks for reading this interview. I look forward to connecting with you online, either on YouTube, on LinkedIn or Twitter. Thanks. Bye bye.

Take Action

Did anything I said during the interview inspire you to act? Is there any new approach you are going to try now? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

This is blog post number 571

The post Ten Years of Content Marketing – Mike Pitt Interviewed by Xavier Mah appeared first on Marketing Fundamentals.

Business: Why you Must Focus on Relationships

Mike Pitt — Thu, 07 May 2020 13:15:37 +0000

This video is called, Why you Must Focus on Relationships By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you Must Focus on Relationships. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Focus on Relationships

We are living at a time where we have been forced to accept the ‘new normal’ but there are still many opportunities for business to business companies. Whilst face to face new business meetings are not currently possible, there are still chances for business development via existing business relationships.

Your objective should be to focus on relationships; during the next 12 months, you will be able to win more projects for your firm by focusing on your existing business relationships. I have written before about the benefits of focusing on existing relationships and recently lapsed ones. This a proven route to a relatively secure future if approached strategically and executed well – remember implementation is key.

Strengthen Relationships

During a time of uncertainty you should plan to have more communication with your existing business partners. How can you make life easier for them? Put yourselves in their shoes and understand the problems that they are facing. Offer them solutions and advice, this might even include areas beyond your usual remit. This greater effort on your part will be appreciated and will reap its rewards.

Take Action

Have you just kept existing relationships ticking over during this time of uncertainty? Will you now increase the amount you dedicate to strengthening your existing relationships? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

This is video number 359 and blog post number 558

The post Business: Why you Must Focus on Relationships appeared first on Marketing Fundamentals.

How do you Hire me as a Micro-Influencer?

Mike Pitt — Thu, 25 May 2017 10:56:56 +0000

Image Credit: http://www.huffingtonpost.com/

Recently I have been approached by companies and brands asking me to promote their services and events as a micro-influencer.

What is a Micro-Influencer?

An article in Ad Age provides the following definition:

‘Micro-influencers have smaller followings than macro-influencers (think 10,000 to 90,000 followers as opposed to hundreds of thousands). They are often real people, not pop stars or reality television sensations.’

I am certainly a real person and I have an authentic relationship with my followers. These approaches to me were made as a result of my audiences on Twitter, LinkedIn and YouTube. As regular readers of this blog will now, my focus is on Professional services and B2B firms. it would not make sense for a fast fashion brand to want to work with me but for those who have a similar audience I can offer access to an engaged niche audience receptive to new products, services and events.

How do You Hire Me as a Micro-Influencer?

If you have a campaign or launch that you feel would benefit from micro influencer support feel free to email me and we can then arrange a call or meeting discuss your campaign’s requirements and how I can work with you as a micro-influencer.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful. You may also like this post, What are Social Influencers?

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

This is blog post post number 406.

The post How do you Hire me as a Micro-Influencer? appeared first on Marketing Fundamentals.

What do we do at Marketing Fundamentals Ltd?

Mike Pitt — Tue, 14 Feb 2017 09:12:47 +0000

This video is called What do we do at Marketing Fundamentals Ltd? by Mike Pitt. This is video number 171. Subscribe to the channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this animated explainer video we explain what we do at Marketing Fundamentals Ltd and how we drive leads and sales into your business using Content Marketing and SocIal Media.

What do we do at Marketing Fundamentals Ltd?

Many businesses are now aware of the benefits of Content Marketing and of those that are aware a good proportion are now blogging on a regular basis and using Social Media. This is great news for us because it means that we don’t have to act as Content Marketing evangelists as we did in 2010 when the company was founded. It is important to note that there is a difference between simply ‘doing Content Marketing’ and driving leads and sales via effective an Content Marketing Plan. This is what we can help you with because we have a track record of delivering results for our clients. The video will be of interest to B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and other content creators on YouTube. If you have liked this post you will also like, What is our Approach?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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How to TurboCharge Your Business with a Blog
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This is blog post post number 391.

The post What do we do at Marketing Fundamentals Ltd? appeared first on Marketing Fundamentals.

Is Tweet Adder Dead?

Mike Pitt — Fri, 22 May 2015 10:12:56 +0000

Hello everyone. If you have been using Social Media Marketing to promote your business, organisation or individual profile over the last few years you are likely to have heard of Tweet Adder. Tweet Adder is a Social Media Management Software specifically designed for use on Twitter (as the same suggests). It is important to stress that up until a week ago (Friday May 15th 2015) Tweet Adder was officially approved by Twitter. At this point Tweet Adder has amassed over 330,000 customers. It is not a backstreet hack created by rogue developers. Tweet Adder has been professional and officially endorsed. At Marketing Fundamentals Ltd we have been using Tweet Adder since 2011. Why have we used it? Unlike most Social Media Management tools Tweet Adder enables you to build up a bank of evergreen tweets that can be repeated randomly and on a recurring basis. You don’t have to spend time scheduling tweets for the next day and the next day etc – you can just set the tweet parameters and let the software tweet for you. This is a massive time saver and when you have many retained clients and Twitter accounts to manage this time saving is huge.

So what has changed?

Last Friday Twitter blocked the Twitter API access for Tweet Adder V4.1 meaning that Tweet Adder did not work. This is not the first time and as before the development team at Tweet Adder have been communicating with Twitter but at the time of writing Tweet Adder does not have full functionality and has been shut down or banned.

Why would Twitter block software that it has officially approved?

There is some speculation that some Tweet Adder users have been abusing the auto follow and auto DM functions but that is unconfirmed and that some a small percentage of users are continually non-compliant with Twitter’s Terms of Use.

What will happen next?

This scenario could play out one of two ways:

1. Tweet Adder is able to work with Twitter to resolve any concerns that Twitter have and make the necessary amendments to their software so that normal service can be resumed.

2. Tweet Adder remains blocked or banned leaving over 330, 000 customers including some very high profile individuals and businesses scrambling for a realistic alternative.

At Marketing Fundamentals Ltd we take contingency planning seriously and I am happy to report that none of our clients have experienced a dip in service levels or performance because of Tweet Adder being blocked by Twitter. We have been able to replicate the functionality provided by Tweet Adder with an alternative workflow designed for this eventuality. If you would like to know what we have been doing to maintain service levels give us a call on 0044 (0) 845 2264 247 or send me an email here to start the discussion.

We hope you have found this ‘looking behind the scenes’ post interesting and look forward to receiving your comments below or via Twitter.

Thanks for reading.

Best wishes.

Mike Pitt

Founder of Marketing Fundamentals Ltd

Call us on 0044 (0) 845 2264 247

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The post Is Tweet Adder Dead? appeared first on Marketing Fundamentals.

How Long Does Content Marketing Take to Work?

Mike Pitt — Fri, 20 Feb 2015 08:31:22 +0000

Hello everyone. We live in an impatient world where immediate gratification is all around us. Don’t want to watch the pre roll ad that is appearing on You Tube before your selected video? You can skip that in 5 seconds. That must-have New Business Guide? You can download that now. It is in this environment that I am often asked,” How long does Content Marketing take to work?” It’s a good question and before I give an answer I want to restate the primary objective of Content Marketing for your Professional Services Firm or B2B Business. That is to generate a rapport and relationship with your leads and prospects and then to create enquiries and sales. This is achieved is by delivering value added Content on a consistent basis. Value added Content helps your potential customers or clients solve problems they are facing now which builds trust in your company.

Building Up Trust

Building trust in business as in life cannot be done overnight. Unfortunately many of us have encountered people who have not delivered all they promised. For more information on How Do You Build Trust in Your Company? Click here.

Content Marketing: The Good News

The good news is that Content Marketing will build up trust and generate new leads and customers in twelve months. That means 12 months of weekly blog posts and daily Social Media Marketing activity will deliver new leads and enquiries. You should commit to Content Marketing for at least 12 months to maximise your return on investment. In the business sectors that we work in on behalf of our clients, the return on investment can be very healthy with new customer contracts worth millions of pounds in some cases. Of course this will depend on the sector or niche that you are in. There is a great opportunity for you to reap the rewards of a successful Content Marketing Strategy because many of your competitors are not consistent or are focusing on the wrong Social Media platforms.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. Want to discuss this some more?

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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