This video is called, Why you Must Focus on Relationships By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, Why you Must Focus on Relationships. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.
Focus on Relationships
We are living at a time where we have been forced to accept the ‘new normal’ but there are still many opportunities for business to business companies. Whilst face to face new business meetings are not currently possible, there are still chances for business development via existing business relationships.
Your objective should be to focus on relationships; during the next 12 months, you will be able to win more projects for your firm by focusing on your existing business relationships. I have written before about the benefits of focusing on existing relationships and recently lapsed ones. This a proven route to a relatively secure future if approached strategically and executed well – remember implementation is key.
During a time of uncertainty you should plan to have more communication with your existing business partners. How can you make life easier for them? Put yourselves in their shoes and understand the problems that they are facing. Offer them solutions and advice, this might even include areas beyond your usual remit. This greater effort on your part will be appreciated and will reap its rewards.
Have you just kept existing relationships ticking over during this time of uncertainty? Will you now increase the amount you dedicate to strengthening your existing relationships? Let me know that in the comments section below.
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