This video is called, LinkedIn Automation: What is the best Approach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, LinkedIn Automation: What is the best Approach?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Automation

In this video, Mike Pitt discusses, LinkedIn Automation: What is the best Approach? Many B2B marketers seem to be unaware that using LinkedIn automation sfotware to send messages and connection requests is banned on LinkedIn and contravenes LinkedIn’s user agreement. In this video, Mike Pitt discusses the possible consequences of using automation software on LinkedIn and suggest an alternative approach. Mike Pitt starts the video by stating that he has been contacted twice on the day of recording by companies offering LinkedIn automation.

After you’ve watched the video, please consider whether you need help with social media marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

 
Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is video number 504 and blog post number 638

The post LinkedIn Automation: What is the Best Approach? appeared first on Marketing Fundamentals.

This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Stories

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success? In September 2020 LinkedIn rolled out a new feature called LinkedIn Stories. LinkedIn Stories was a straightforward copy of the Instagram stories feature. When the development of the new feature was first muted in March 2020 I speculated that the Stories feature would not be widely used in the B2B community. In this video, Mike Pitt reviews the reception to and take up of the LinkedIn Stories feature eleven months after its release. I also discuss the results of a poll I conducted on LinkedIn about the topic.*

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

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How to Increase LinkedIn Company Page Followers

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How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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* LinkedIn Stories were discontinued/ abandoned by LinkedIn in September 2021.

This is video number 502 and blog post number 635

The post Have LinkedIn Stories Been a Success? appeared first on Marketing Fundamentals.

This video is called, What is B2B Social Media Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is B2B Social Media Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Social Media Marketing

In this video, Mike Pitt answers the question, what is B2B Social Media Marketing? First of all, he explains that Social Media Marketing must be part of an overall Content Marketing Strategy and warns against simply starting to post on any Social Media platform without a strategy. Unfortunately this is a very common mistake made by many on Social Media. Mike Pitt then discusses the most efficacious Social Media platforms for B2B businesses.

After you’ve watched the video, please consider whether you need help creating Social Media Marketing for your  business. It is not too late to start.

Take Action

Do you want to get started with Social Media Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

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How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 485 and blog post number 629

The post What is B2B Social Media Marketing? appeared first on Marketing Fundamentals.

This video is called, B2B Content Marketing: What is it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, B2B Content Marketing: What is it?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Content Marketing

In this video, Mike Pitt explains what Content Marketing is and then what B2B Content Marketing is. He also gives examples of businesses that use B2B Content Marketing to find new customers and how Content Marketing works in practice. This will be a very helpful video for those readers and viewers who are new to B2B Content Marketing or are looking for a comparison with B2C Content Marketing. Content Marketing is our area of expertise at Marketing Fundamentals Ltd.

After you’ve watched the video, please consider whether you need help creating effective Content video marketing for your business. It is not too late to start.

Take Action

Do you want to get started with Content  Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt  Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

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YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 483 and blog post number 628

The post B2B Content Marketing: What is it? appeared first on Marketing Fundamentals.

This video is called, How to Send Blog Posts to Your Mailing List Automatically By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Send Blog Posts to Your Mailing List Automatically

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use email to promote their business or organisation.

 Send to Mailing List Automatically

In this video, I first of all explain the rationale behind emailing your mailing list weekly and then I discuss one method that I have found to automate the process. The old workflow meant that after publishing my latest blog post on my website I would need to set up a mailing from my email service provider. A lot of small and medium sized businesses use mailchimp for this purpose and the process is very time consuming. I switched over to my new workflow a couple of years agao and it is far more efficient. Watch the video for full details of my current process for publishing blog posts and distributing to my mailing list.

Take Action

Were you looking for a quicker method of distributing your blog posts to your mailing list? Now that you’ve watcheed the video, are you going to send your latest blog posts to your mailing list automatically? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

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LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

 
YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 420 and blog post number 594

The post How to Send Blog Posts to Your Mailing List Automatically appeared first on Marketing Fundamentals.

This video is called, How to Send Large Files by Email By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Send Large Files by Email. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Send Large Files

We are all doing more business working from home now due to the global coronavirus pandemic. For some, this has been a dramatic change to their work environment and conditions. If this includes you, I’m sure that you will appreciate the website that I demonstrate in the video.  It is an excellent way to send large files to your colleagues and business partners for free. The website mentioned is an excellent resource for business owners , content creators and employees.

Take Action

Do you need to send more large files via email due to the current situation? Will you try the website that I mentioned in the video? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

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Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 358 and blog post number 557

The post How to Send Large Files Via Email appeared first on Marketing Fundamentals.

This video is called, Are you Giving Lapsed Customers Enough Attention? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Are you Giving Lapsed Customers Enough Attention? This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Lapsed Customers

Many B2B businesses place a lot of emphasis on the need for new customer acquisition and create marketing activity specifically designed to bring new customers into the sales funnel. Although this focus is understandable the result is that not enough attention is given to lapsed customers; acquiring new customers is more expensive than re-establishing a relationship with a lapsed customer.

In this video, I read a quote from the Harvard Business Review about the comparative cost of new customers versus lapsed customers.

Contacting Lapsed Customers

Lapsed customers already have a relationship and a financial history of working with you. If your working relationship ended on good terms, it is not very difficult to re-start working with them. You just need the right opportunity and communications piece. They are a much easier target than someone who has never heard of you or has no idea of your business’s reputation.

In this video, I discuss ten opportunities to contact lapsed customers, watch the video to discover each one and then start to plan how these can be applied to your business.

Take Action

Do you have marketing activities designed to re-connect with lapsed customers? If so, how effective have these activities been? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

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LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 346 and blog post number 554

The post Are you Giving Lapsed Customers Enough Attention? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

As the Founder of a Content Marketing Agency for B2B businesses, I am often immersed in our core activities which are, creating new blog content for our clients and distributing that content via Social Media. Many people think of Content Marketing as just a top of the sales funnel activity, but it is much more than that. Let me explain, below is a visual representation of a sales funnel*.

Image credit: https://blogs.harvard.edu

The Benefits of Using Email

Email Allows You to Nurture Leads

Content Marketing has proven itself to be very effective at attracting new leads into B2B businesses at the top of the funnel but also nurturing those leads lower down the funnel.

Usually, prospects will sign up to your mailing list in return for an incentive such as an eBook, downloadable PDF or a White Paper. It is essential that you build up your mailing list because email marketing will allow you to nurture your prospects in a structured way.

When you distribute content via Social Media you hope that your audience is online and active on LinkedIn, Twitter or Facebook at the time that your tweet or update appears. If they are not, you will  miss them.

This is not a problem that you have with email; your emails will go into your prospect’s inbox and be seen by them, providing they pass through spam filters of course.

Email is therefore a vitally important communications channel for your business. In addition to the key Social Media platforms, it one that we use at Marketing Fundamentals Ltd. We are not alone.

Email is Great For Delivering Content

When the Content Marketing Institute surveyed* UK B2B Marketers they found that email was the top format used to distribute Content, as demonstrated below.

Email is Very Effective

When compared with other communications channels,  email was found to be the most effective format for achieving specific objectives.

Email is Versatile

Email is very versatile, you can send a wide range of communications pieces safe in the knowledge that they will reach their intended recipient. The different content types are listed below; event emails, automated confirmation emails and newsletters have proven to be the most popular.

The case for B2B business people to use email is compelling, the next consideration is who should you choose as your email service provider?

There’s nothing wrong with starting off with free templates and services as a small company. However, you will have an important decision to make when you want to upgrade your email communications.

There are literally hundreds of email service providers in the marketplace, our recommendation is for Constant Contact.

Why Constant Contact?

1. Easy to use templates

2. Great tracking and data available

3. Free trial period of one month

You can sign up to Constant Contact here. 

Some of the templates available

A sample of the reporting available 

If you are now ready to take your email marketing up a notch, click on the link below to get a free month with Constant Contact.

Get a Month Free With Constant Contact

We believe that Constant Contact has the flexibility to meet your email needs.

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Professional Services: How Do You Build Trust in Your Company ? 5 ways

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is blog post number 485.

Additional Image credits:

contentmarketinginstitute.com – Charts 

References:

* – The sales funnel is merely a graphic representation, in reality the sales process is less linear now due to information readily available via the internet. Prospects may already have made up their mind before they contact you.

** To read the Content Marketing Institute’s Report in its entirety click here. 

The post Why Your Business Needs Email appeared first on Marketing Fundamentals.

The pursuit of sales from new customers is actually more expensive in Cost Per Acquisition (CPA) terms than these other two segments (current customers and recently lapsed) – therefore there is a very clear financial rationale for contacting lapsed customers.

Contacting Lapsed Customers

Below are 10 successful techniques for contacting lapsed customers that will help you grow your business.

1. Contact them when you have a new service to offer them.

2. Contact them when you have completed a flagship project.

3. Use the seasonal calendar to create promotions; Christmas, Easter, Back to school etc and communicate these to lapsed customers.

4. Purchase history – recommend another of your products or services relevant to their last purchase. Amazon do this every day.

5. Referral discount – offer them a referral discount for their next purchase if a new customer quotes them as the origin of sale – typically the ‘where did you hear about us?’ question.

6. Send them exclusive articles on your niche/ specialist area and other added value information.

7. Offer a financial incentive (usually a % discount) specifically for past customers with a time limit.

8. Conduct catch up calls – ask for customer service feedback, find out what changed and assess their future needs.

9. Send them a ‘thank you for your business’ note.

10. Send them your corporate newsletter with a clear and strong call to action.

Take Action

We hope you found this information useful and of course, we would be happy to craft any of these communications pieces for you.

How much focus do you give to lapsed customers? What success have you had in that area? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn Messaging: How to be More Effective – Part 1

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

The post SME Owners – Gone but not forgotten – 10 successful techniques for contacting lapsed customers appeared first on Marketing Fundamentals.