ESBC Archives - Marketing Fundamentals

LinkedIn Company Page Followers now Viewable Again

Mike Pitt — Thu, 30 Jul 2020 08:38:35 +0000

This video is called, LinkedIn Company Page Followers now Viewable Again By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, LinkedIn Company Page Followers now Viewable Again.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.

LinkedIn Company Page Followers

To put this video in context, I need to go back to a video I made on August 30th 2017, the video I am referring to is here. Upto this point, all Company Page Followers on your LinkedIn Company Page were viewable meaning you could see exactly who was following your Company Page and could click through to their personal profiles if you wanted.

For some reason known only to LinkedIn, on this day (August 30th 2017) they decided to remove access to this data. This meant that you could not longer see who was following your Company Page. From a new business perspective, it was great being able to view Company Page Followers, new followers are potentially new customers, they could also be competitors. By regularly reviewing your list of Company Page Followers you could keep tabs on both.

Fast forward to this video that I uploaded on 2nd July 2020, LinkedIn has now restored access to Company Page Followers as I demonstrate in the video. This data is now freely accessible to Company Page admins again. For those of us running businesses, this is a welcome step in the right direction.

Take Action

Have you ever tried to access LinkedIn Company Page Followers data? Now that you are aware of it are you going to regularly monitor who is following your LinkedIn Company Page? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead?

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Dear Marketing Surgery…How do I get business on Twitter?

Mike Pitt — Thu, 27 Mar 2014 09:30:03 +0000

This post was originally published on the Evening Standard Business Connections website on 11 June 2013 and is one of a series of nine articles I wrote for ESBC. Here’s the link .The Marketing Surgery series is a number of posts addressing specific questions asked by members of the entrepreneurial and SME community.

How to promote your business on Twitter?

This week the question is, how do you get business on Twitter? Follow the twelve steps below and you will deliver a better return on investment for your business from Twitter.

1. Followers – Disregard the number of followers you have and concentrate on the quality of the interactions you have. Engage and interact.

2. Content – Share value added content preferably unique content that you have created.

3. Conversion process – Have a defined ‘conversion process’ for converting interest on Twitter through a sales pre –qualification stage to a genuine sales lead.

4. Co-ordinated Team – Communicate this ‘conversion process’ to all members of your team using Twitter for your business.

5. Multi-dimensional – Be multi- dimensional. Do not only tweet about your business area. Be flexible enough to capture the moment or to use humour, for example. Show your personality and have opinions.

6. Without ‘shouting’ – be clear through your profile and communications exactly what products and services you provide.

7. Customer Service – Think of Twitter as an extension of your customer service function.

8. Accessible – Be accessible and responsive when people mention you – monitor your interactions column and respond appropriately.

9. Commercial nous – Be commercially savvy and have distinct times when you are using Twitter and log out outside of these times. Brief your team to do the same.

10. Twitter Conventions – Follow Twitter conventions; retweet, follow, #FF , follow back etc.

11. Automation – Do not over-automate your Twitter account – be careful with HootSuite, Tweetadder & similar software.

12. Freebie Chasers – Understand and recognise Twitter’s freebie chasers. People who will probe you for detailed information but are unlikely to become customers. Do not become frustrated with them.

Want to discuss Content & your Social Media Strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Mike Pitt

Founder & CEO of Marketing Fundamentals Ltd.

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What did entrepreneurs learn from Richard Reed at ESBC?

Mike Pitt — Mon, 24 Feb 2014 11:21:29 +0000

On February 19th I was tweeting in my official capacity as social media consultant for the Evening Standard Business Connections club at their Business Connections event entitled, ‘Richard Reed: The Ups and Downs in the Making of Innocent.’ Richard Reed was a co-founder of innocent. The No.1 smoothie brand in Europe and is now a co-founder of Jam Jar Investments, a Venture Capital fund that invests in young entrepreneurs. It was an inspirational night and the audience went away uplifted and enthused. What had they learned from Richard? This blog is read in 171 countries so I do understand that many of you were not able to attend. I captured many of his key points in the tweets that I posted on the night – repeated below for your convenience.

On starting your entrepreneurial journey…

” It’s absolutely worth it.” – #onsettingupabusiness

” Start small. Think big – but do get started.”

” There is nothing to fear but fear itself.” Quoting #FranklynDelanoRoosevelt

On seeking funding…

” We applied to 20 banks and got turned down 20 times.” #onseekingfunding

Email subject line – ‘Does anyone know anyone rich?’ #onseekingfunding

“Maurice Pinto…he put in £250K and got out £30 million.” #talkingabouttheinvestorwhosaidyes

On a direct approach to distribution…

“We went to independent retailers over a bank holiday weekend and gave them 3 cases for free…45 out of 50 reordered.”

” We just got started…We were hungover and we needed something to make us feel better. ” – #innocentbeginnings

On working with a team…

” The three of us (founders) take credit when it’s the team of 300 that should take the credit. ” #teameffort

On role models…

“Richard Branson …I think in Britain he made entrepreneurs sexy…” #rolemodels

On being focused…

” Write down the dream. When you write it down – the dream becomes a goal.” #startingabusiness

On amusing Plump nuns copy on the ingredients label…

“You must either take off the reference to plump nuns or put them in your fruit juice.” #Letterfromadjudicationjudge

On business owners & entrepreneurs looking for investment…

“If you are looking for investment check out – http://jamjarinvestments.com/”

I hope this has given you a taste of the evening. You can follow @richardreedinno on Twitter. The next event will be announced fairly soon. Please also follow @es_bc for the latest updates.

If you’d like to discuss any aspect of your marketing requirements feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information inspirational.

Best regards,

Mike Pitt – Founder & CEO of Marketing Fundamentals Ltd

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What did entrepreneurs learn from Jo Malone at ESBC?

Mike Pitt — Thu, 26 Sep 2013 10:35:46 +0000

In my capacity as social media consultant for Evening Standard Business Connections I am fortunate to attend their quarterly networking events. Last night Jo Malone was the guest speaker and she proved to be very inspirational and insightful. For those of you who were unable to attend I have captured some of the key tweets from her speech and Q&A session last night. These contain great advice for entrepreneurs and business owners. You can follow Jo Malone on Twitter @mejomalone

Business Insights – On business vision and purpose…

“My sense of smell is the way I see life.”

“What I am is a shopkeeper…I am a seriously motivated entrepreneur.”

“Never compromise your product, allow undiluted creativity to reign and take your foot off the accelerator for a minute and enjoy the journey.”

“I would consider myself very creative & very canny in business…I want to evolve as a business and do not want to be boxed in.”

” Why did I want to return to the fragrance business? …because it is my passion.”

On team building and building a business…

“Building your team is vital…we gather people with a heart and we stand shoulder to shoulder.”

“Lets build companies where our teams feel safe to follow undiluted creativity.”

On launching a business in a recession…

“In recession it is a great time to build a business because you take risks…you have to have courage.”

On banks supporting small businesses…

“Banks could do so much more…by helping small businesses understand finance not just lending money.”

On luxury products…

“Luxury is not about money. It’s about creating a world that people want to be a part of.”

“Branding is important but repeat purchase is about how does it smell? how does it make me feel?”

On learning from your mistakes…

“We all make mistakes, regardless of who we are, acknowledge them, move on don’t let them distract or dominate you.”

On life’s biggest challenges…

“I was told that I had breast cancer in a very aggressive form and that I had 9 months to live.”

On working with her husband…

“To have your business partner who absolutely covers your back no matter what is great.”

I hope this gives you a flavour of the evening and inspires you.

Do you need help on your entrepreneurial journey? We would be happy to help so feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information inspirational. We are a leading Marketing Agency in London.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

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Client Testimonial – London Evening Standard

Mike Pitt — Wed, 08 May 2013 10:53:28 +0000

Client Testimonial – London Evening Standard

This is a client testimonial for Mike Pitt of Marketing Fundamentals Ltd from Louise Henry of the London Evening Standard newspaper. Like what you’ve heard? Feel free to give us a call on +44 (0) 845 2264 247

The post Client Testimonial – London Evening Standard appeared first on Marketing Fundamentals.

Marketing Fundamentals Ltd – The Journey – Part 1

Mike Pitt — Mon, 08 Apr 2013 06:57:23 +0000

The Journey – Part 1

A few photos from Mike Pitt, Founder & CEO of Marketing Fundamentals Ltd charting the progress of the company.

If you would like our help with your blog or any aspect of your marketing strategy give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com

We look forward to hearing from you.

Best regards,

Marketing Fundamentals Team

The post Marketing Fundamentals Ltd – The Journey – Part 1 appeared first on Marketing Fundamentals.

What was Michael Acton Smith’s advice for entrepreneurs at ESBC?

Mike Pitt — Mon, 11 Mar 2013 14:38:24 +0000

On February 27th I was tweeting in my official capacity as social media consultant for the Evening Standard Business Connections club at their Business Connections event entitled, ‘The Making of a Moshi Monster’. The featured guest was Michael Acton Smith, the creator of Moshi Monsters and before that the founder of a successful internet start up in the late nineties called Firebox. It was an amazing and inspirational night and the packed audience went away entertained and uplifted. What had they learned from Michael? I realise that many of you outside of London and outside of the UK were not able to attend so I have captured many of his key points in the tweets that I posted on the night repeated here for your convenience.

#MichaelActonSmith ‘ I will be talking about my entrepreneurial journey…I want to share the lessons that I’ve learned…’

On the internet in the nineties…
#Firebox -‘ The downside of the internet in 1998 was that there weren’t a lot of customers.’ #MichaelActonSmith

On Firebox and early success. …

#MichaelActonSmith – ‘Make sure you choose a good name for your business and one that is not associated with a porn site’ #Firefox not Hotbox

#Shotglasschess – Was a huge early success for #MichaelActonSmith and helped #Firebox grow.

On the character traits of an entrepreneur

Q What are the main #character traits for an #entrepreneur ? A – ‘Perseverance, strong minded, being playful, passion.’ #MichaelActonSmith

On being a successful entrepreneur…

‘Ideas are ten a penny – it’s the execution that matters and the best way to learn is to dive in.’ @acton #MichaelActonSmith #ESBC

On being an entrepreneur now…
#MichaelActonSmith ‘There’s never been a better time to be an entrepreneur.’ #ESBC

On start up teams…
#MichaelActonSmith – ‘You do need one of the early startup team to be technically skilled.’ #Techexpertise needed for #startups

On keeping Moshi Monsters fresh and relevant…

‘Retaining a sense of playfulness is essential to the continued success of #MoshiMonsters ‘ #MichaelActonSmith

On not selling out to American companies…

Q – How do you know when to sell? A – ‘We need more entrepreneurs in Europe who don’t want to sell out to American companies.’ #MrMoshi

On Lady Gaga…
#MichaelActonSmith ‘ Don’t mess with Lady Gaga! ‘ in reference to a Moshi creation #LadyGooGoo. A character that had to be withdrawn.

On funding

#MichaelActonSmith – mentioned this US website that brings start ups and investors together. – https://angel.co/ @acton

On educational products…

Q- Can educational products be as huge as #MoshiMonsters ? A – ‘Yes, there is huge opportunity in that area.’ #MichaelActonSmith

I hope this has given you a taste of the evening. The next event will be announced fairly soon. Please follow @es_bc for the latest updates.

We hope you have found this information inspirational.

Best regards,

Mike Pitt – Founder & CEO of Marketing Fundamentals Ltd

Marketing Fundamentals Ltd’s contact details – If you’d like to discuss any aspect of your marketing requirements feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

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