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		<title>What is Wrong with LinkedIn Groups? ( and how to fix them)</title>
		<link>https://www.marketingfundamentals.com/what-is-wrong-with-linkedin-groups-and-how-to-fix-them/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 19 Mar 2020 10:27:34 +0000</pubDate>
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					<description><![CDATA[<p>﻿ This video is called, What is Wrong with LinkedIn Groups? ( and how to fix them) By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-is-wrong-with-linkedin-groups-and-how-to-fix-them/">What is Wrong with LinkedIn Groups? ( and how to fix them)</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe src="https://www.youtube.com/embed/OZjZa8mMUhU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, What is Wrong with LinkedIn Groups? ( and how to fix them) By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/VBqwkN7QnZc" target="_blank" rel="noopener noreferrer">In this video</a></span>, Mike Pitt discusses, What is Wrong with LinkedIn Groups? ( and how to fix them). This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.</p>
<h2>LinkedIn Groups</h2>
<p>LinkedIn Groups are an excellent opportunity to build a community around your company&#8217;s vision or purpose. That is the potential that Groups have, unfortunately the reality for so many regular LinkedIn users is that LinkedIn Groups are mostly without value. What usually happens in most groups is that group members post links to their content and then there is little engagement with each post. As a consequence, interest in the group declines amongst its own membership.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/OZjZa8mMUhU" target="_blank" rel="noopener noreferrer">In this video,</a></span> I outline a cohesive strategy for running a LinkedIn Group that will maintain good engagement levels. I also demonstrate by giving examples.</p>
<h2>LinkedIn</h2>
<p>LinkedIn is the Social Media platform of choice for B2B business professionals; total global membership for the platform has almost reached 675 million and those members are located in over 200 countries worldwide. Potential prospects or leads for your business are spending more and more time on the platform.</p>
<h2>Take Action</h2>
<p>Have you considered starting a LinkedIn Group? Do you think that you are already a member of too many LinkedIn groups?  Let me know in the comments section below.</p>
<p>&nbsp;</p>
<p><a title="Samsung Generic 300x250 (300x250)" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.1971944&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener noreferrer"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/1971944/1399523.jpg?ssl=1" border="0" /></a><img decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.1971944&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-messaging-how-to-be-more-effective/" target="_blank" rel="noopener noreferrer">LinkedIn Messaging: How to be More Effective &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-increase-linkedin-company-page-followers/">How to Increase LinkedIn Company Page Followers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-i-follow-up-linkedin-searchers/">How I Follow Up With LinkedIn Searchers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/is-steemit-dead/">Is Steemit Dead?</a> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-inside-an-engagement-pod-part-1/" target="_blank" rel="noopener noreferrer">LinkedIn: Inside an Engagement Pod &#8211; Part 1</a>.</span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-storytelling-tell-stories-linkedin/">LinkedIn Storytelling: How to Tell Stories on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
<p><a href="https://shareasale.com/r.cfm?b=822421&amp;u=1528193&amp;m=26748&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/static.shareasale.com/image/26748/01-cure-300x250_00.png?ssl=1" alt="Grammarly Writing Support" border="0" /></a></p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
<p style="text-align: justify;">Follow us on <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank" rel="noopener noreferrer">LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.bluehost.com/track/markfund1/" target="_blank" rel="noopener noreferrer">Web Hosting Special Offer</a></span></p>
<p>This is video number 341 and blog post number 551</p>
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<p>The post <a href="https://www.marketingfundamentals.com/what-is-wrong-with-linkedin-groups-and-how-to-fix-them/">What is Wrong with LinkedIn Groups? ( and how to fix them)</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18111</post-id>	</item>
		<item>
		<title>Need Business Funding?</title>
		<link>https://www.marketingfundamentals.com/need-business-funding-apply-now/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 05 Apr 2018 09:42:30 +0000</pubDate>
				<category><![CDATA[B2B]]></category>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=15924</guid>

					<description><![CDATA[<p>Image credit: upserve.com We have recently established an exciting new partnership that will help you with one of the major challenges for any growing business. For many companies, accessing funding can be a very difficult task. We are now able to offer businesses a solution via our financial partner. Please read the information below. Do you Need Funding to Help [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/need-business-funding-apply-now/">Need Business Funding?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Image credit:<em> upserve.com</em></p>
<p>We have recently established an exciting new partnership that will help you with one of the major challenges for any growing business. For many companies, accessing funding can be a very difficult task. We are now able to offer businesses a solution via our financial partner. Please read the information below.</p>
<h2>Do you Need Funding to Help Your Business Grow?</h2>
<p>You can raise between £3500 &#8211; £500,000.00 via our financial partner if you qualify.</p>
<p>To qualify you must:</p>
<p>* Have been trading for over 1 year.</p>
<p>* Be regularly processing over £7,500 per month.</p>
<p>* Be based in the United Kingdom.</p>
<p>If you meet these conditions, fill out the short form below and click &#8216;Apply&#8217;.</p>
<p>A member of our team will be in touch with you soon.</p>
<p>[pum_sub_form provider=&#8221;none&#8221; name_field_type=&#8221;first_last&#8221; label_name=&#8221;Name&#8221; label_fname=&#8221;First Name&#8221; label_lname=&#8221;Last Name&#8221; label_email=&#8221;Email&#8221; label_submit=&#8221;Apply&#8221; placeholder_name=&#8221;Name&#8221; placeholder_fname=&#8221;First Name&#8221; placeholder_lname=&#8221;Last Name&#8221; placeholder_email=&#8221;Email&#8221; form_layout=&#8221;block&#8221; form_alignment=&#8221;center&#8221; form_style=&#8221;default&#8221; closedelay=&#8221;0&#8243; openpopup_id=&#8221;0&#8243;]</p>
<p>We respect your privacy. Your information is secure with us.</p>
<p>If you have liked this post you will also like, <a href="https://www.marketingfundamentals.com/b2b-proactive-existing-clients/" target="_blank" rel="noopener">B2B How Proactive Are you With Existing Clients?</a></p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <a href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Follow Mike on <a href="https://www.pinterest.co.uk/themikepitt/" target="_blank" rel="noopener">Pinterest</a></p>
<p>Subscribe to </p>
<p style="text-align: justify;">Follow us on <a href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank" rel="noopener noreferrer">LinkedIn</a></p>
<p>Online courses:</p>
<p><a href="https://www.udemy.com/how-to-turbocharge-your-business-with-a-blog/" target="_blank" rel="noopener noreferrer">How to TurboCharge Your Business with a Blog</a><br />
<a href="https://www.udemy.com/meet-edgar-social-media-management/" target="_blank" rel="noopener noreferrer">Meet Edgar Social Media Management</a><br />
<a href="https://www.udemy.com/twitter-turbocharge-your-twitter-presence/" target="_blank" rel="noopener noreferrer">TurboCharge Your Twitter Presence</a><br />
<a href="https://www.udemy.com/quora-for-business/" target="_blank" rel="noopener noreferrer">Quora For Business</a></p>
<p>Follow Mike <a href="https://twitter.com/TheMikePitt" target="_blank" rel="noopener">on Twitter</a></p>
<p><a href="https://www.regalassets.com/a/6841" target="_blank" rel="noopener"><img data-recalc-dims="1" fetchpriority="high" decoding="async" data-attachment-id="15874" data-permalink="https://www.marketingfundamentals.com/how-different-are-you-from-your-competitors/gold300x250_8/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?fit=610%2C510&amp;ssl=1" data-orig-size="610,510" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Gold300x250_8" data-image-description="&lt;p&gt;Free Gold Kit&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?fit=300%2C251&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?fit=610%2C510&amp;ssl=1" class="alignnone wp-image-15874 size-medium" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?resize=300%2C251&#038;ssl=1" alt="Free Gold Kit" width="300" height="251" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?resize=300%2C251&amp;ssl=1 300w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2017/02/Gold300x250_8.jpg?w=610&amp;ssl=1 610w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
<p>This is blog post post number 453.</p>
<p>&nbsp;<br />
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<p>The post <a href="https://www.marketingfundamentals.com/need-business-funding-apply-now/">Need Business Funding?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15924</post-id>	</item>
		<item>
		<title>What did entrepreneurs learn from Richard Reed at ESBC?</title>
		<link>https://www.marketingfundamentals.com/what-did-entrepreneurs-learn-from-richard-reed-at-esbc/</link>
					<comments>https://www.marketingfundamentals.com/what-did-entrepreneurs-learn-from-richard-reed-at-esbc/#comments</comments>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Mon, 24 Feb 2014 11:21:29 +0000</pubDate>
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					<description><![CDATA[<p>On February 19th I was tweeting in my official capacity as social media consultant for the Evening Standard Business Connections club at their Business Connections event entitled, ‘Richard Reed: The Ups and Downs in the Making of Innocent.’ Richard Reed was a co-founder of innocent. The No.1 smoothie brand in Europe and is now a co-founder of Jam Jar Investments, [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-did-entrepreneurs-learn-from-richard-reed-at-esbc/">What did entrepreneurs learn from Richard Reed at ESBC?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>On February 19th I was tweeting in my official capacity as social media consultant for the Evening Standard Business Connections club at their Business Connections event entitled, ‘Richard Reed: The Ups and Downs in the Making of Innocent.’ Richard Reed was a co-founder of innocent. The No.1 smoothie brand in Europe and is now a co-founder of Jam Jar Investments, a Venture Capital fund that invests in young entrepreneurs. It was an inspirational night and the audience went away uplifted and enthused. What had they learned from Richard? This blog is read in 171 countries so I do understand that many of you were not able to attend. I captured many of his key points in the tweets that I posted on the night &#8211; repeated below for your convenience.<br />
<em><br />
On starting your entrepreneurial journey…</em></p>
<p>&#8221; It&#8217;s absolutely worth it.&#8221; &#8211; #onsettingupabusiness</p>
<p>&#8221; Start small. Think big &#8211; but do get started.&#8221;</p>
<p>&#8221; There is nothing to fear but fear itself.&#8221; Quoting #FranklynDelanoRoosevelt</p>
<p><em>On seeking funding…</em></p>
<p>&#8221; We applied to 20 banks and got turned down 20 times.&#8221; #onseekingfunding</p>
<p>Email subject line &#8211; &#8216;Does anyone know anyone rich?&#8217; #onseekingfunding</p>
<p>&#8220;Maurice Pinto&#8230;he put in £250K and got out £30 million.&#8221; #talkingabouttheinvestorwhosaidyes</p>
<p><em>On a direct approach to distribution…</em></p>
<p>“We went to independent retailers over a bank holiday weekend and gave them 3 cases for free&#8230;45 out of 50 reordered.&#8221;</p>
<p>&#8221; We just got started&#8230;We were hungover and we needed something to make us feel better. &#8221; &#8211; #innocentbeginnings</p>
<p><em>On working with a team…</em></p>
<p>&#8221; The three of us (founders) take credit when it&#8217;s the team of 300 that should take the credit. &#8221; #teameffort</p>
<p><em>On role models…</em></p>
<p>&#8220;Richard Branson &#8230;I think in Britain he made entrepreneurs sexy&#8230;&#8221; #rolemodels</p>
<p><em>On being focused…</em></p>
<p>&#8221; Write down the dream. When you write it down &#8211; the dream becomes a goal.&#8221; #startingabusiness<br />
<em><br />
On amusing Plump nuns copy on the ingredients label…</em></p>
<p>&#8220;You must either take off the reference to plump nuns or put them in your fruit juice.&#8221; #Letterfromadjudicationjudge</p>
<p><em>On business owners &amp; entrepreneurs looking for investment…</em></p>
<p>&#8220;If you are looking for investment check out &#8211; <a href="http://jamjarinvestments.com/" target="_blank">http://jamjarinvestments.com/</a>&#8221;</p>
<p>I hope this has given you a taste of the evening. You can follow <a href="https://twitter.com/richardreedinno" target="_blank">@richardreedinno</a> on Twitter. The next event will be announced fairly soon. Please also follow <a href="https://twitter.com/es_bc" target="_blank">@es_bc</a> for the latest updates.</p>
<p>If you’d like to discuss any aspect of your marketing requirements feel free to give us a call on <strong>+44 (0) 845 226247</strong> or drop us an email via <a href="mailto://mail@marketingfundamentals.com" target="_blank">mail@marketingfundamentals.com</a> – We look forward to hearing from you.</p>
<p>We hope you have found this information inspirational.</p>
<p>Best regards,</p>
<p>Mike Pitt – Founder &amp; CEO of Marketing Fundamentals Ltd</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-did-entrepreneurs-learn-from-richard-reed-at-esbc/">What did entrepreneurs learn from Richard Reed at ESBC?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4564</post-id>	</item>
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		<title>What is a guest blog post? &#8230;Here&#8217;s what it is not.</title>
		<link>https://www.marketingfundamentals.com/what-is-a-guest-blog-post-heres-what-it-is-not/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Tue, 17 Sep 2013 09:18:33 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=4153</guid>

					<description><![CDATA[<p>Let me tell you a short story. Recently we were approached by a person wanting to submit a guest post. We gave this person feedback in order that her proposed content would be of interest to our readership. Changes duly made the draft was resubmitted and published. Later this person came back to us and explained that they wanted the [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-is-a-guest-blog-post-heres-what-it-is-not/">What is a guest blog post? &#8230;Here&#8217;s what it is not.</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Let me tell you a short story. Recently we were approached by a person wanting to submit a guest post. We gave this person feedback in order that her proposed content would be of interest to our readership. Changes duly made the draft was resubmitted and published.</p>
<p>Later this person came back to us and explained that they wanted the post to be an advertisement for their client. Obviously we cannot run advertisements via the back door for this company&#8217;s clients in our blog. The options presented to this person were to run to a piece that retained editorial integrity or for them to purchase a paid for post. All of this highlights the fact that many do not understand what constitutes a guest post on a blog. Here&#8217;s what it is not.</p>
<p>* A guest post is not an advertisement for a company.</p>
<p>* A guest post is not reason to abandon normal editorial guidelines in order to mention a company.</p>
<p>So what is a guest post?</p>
<p>* A guest post provides readers of a blog with value added content in the same way that the regular posts do. The only difference being that the guest post is written by a guest author.</p>
<p>Rationale</p>
<p>A good guest post delivering great content will drive people to the guest author&#8217;s website link and establish a useful backlink or &#8216;traffic source&#8217; to use Google Analytics terminology. It will also build the reputation and profile of the guest author.</p>
<p>We are still happy to receive guest post submissions providing they deliver value added content &#8211; this could relate to some new innovative technology or range of services. It is possible to secure a link to a company or individual providing it is relevant and of interest to our audience.</p>
<p>Feel free to contact us via <a href="mailto://mail@marketingfundamentals.com">mail@marketingfundamentals.com</a> with your guest post or give us a call on <strong>+44 (0) 845 2264 247 </strong> to discuss this or any aspect of your marketing requirements.</p>
<p>We hope you have found this information useful.</p>
<p>Best regards,</p>
<p>Marketing Fundamentals Team</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-is-a-guest-blog-post-heres-what-it-is-not/">What is a guest blog post? &#8230;Here&#8217;s what it is not.</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">4153</post-id>	</item>
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		<title>Entrepreneurs &#8211; Are you all in? (Video)</title>
		<link>https://www.marketingfundamentals.com/entrepreneurs-are-you-all-in-video/</link>
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		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Wed, 22 May 2013 13:53:43 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=3733</guid>

					<description><![CDATA[<p>Are you all in ? (Video) Mike Pitt of Marketing Fundamentals Ltd discusses the need for entrepreneurs to go all in! This is part of his &#8216;Mindset Matters&#8217; playlist for business owners and entrepreneurs. To discuss  &#8216;Mindset Matters&#8217;  or any aspect marketing or business you can give us a call on +44 (0) 845 2264 247</p>
<p>The post <a href="https://www.marketingfundamentals.com/entrepreneurs-are-you-all-in-video/">Entrepreneurs &#8211; Are you all in? (Video)</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.youtube.com/watch?v=Cn1ZCWHWyGU&amp;list=UUR6AQNBO0AKTu7p8tV9rSBQ" target="_blank">Are you all in ? (Video) </a><br />
Mike Pitt of Marketing Fundamentals Ltd discusses the need for entrepreneurs to go all in! This is part of his &#8216;Mindset Matters&#8217; playlist for business owners and entrepreneurs. To discuss  &#8216;Mindset Matters&#8217;  or any aspect marketing or business you can give us a call on <strong>+44 (0) 845 2264 247</strong></p>
<p>The post <a href="https://www.marketingfundamentals.com/entrepreneurs-are-you-all-in-video/">Entrepreneurs &#8211; Are you all in? (Video)</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">3733</post-id>	</item>
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		<title>Business growth &#8211; Is Crowdfunding Opening Doors for Women?</title>
		<link>https://www.marketingfundamentals.com/crowdfunding-for-women/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Fri, 08 Mar 2013 14:37:21 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=3477</guid>

					<description><![CDATA[<p>Traditionally, women have struggled to obtain finance and have suffered unfair treatment based only on their gender. While equality is thankfully now a much more realistic goal, the truth is we are still far from treating everyone the same. In a world where men are still paid more than women for the same job, it’s no surprise that many women [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/crowdfunding-for-women/">Business growth &#8211; Is Crowdfunding Opening Doors for Women?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">Traditionally, women have struggled to obtain finance and have suffered unfair treatment based only on their gender. While equality is thankfully now a much more realistic goal, the truth is we are still far from treating everyone the same. In a world where men are still paid more than women for the same job, it’s no surprise that many women dream of running their own business.</p>
<p style="text-align: justify;">However, if women <strong>can’t access the cash they need, they can’t even get started.</strong> Whether the barriers to getting funds are real or imagined, the problem is most women believe they exist, and therefore may not even try to get the bank loan or grant which could launch their idea. How do we end this vicious cycle? <strong>Crowdfunding.</strong></p>
<h3 style="text-align: justify;">Crowdfunding for Women</h3>
<p style="text-align: justify;">Crowdfunding is an innovative new method of funding, and it’s revolutionising finance with a simple core concept – <strong>tell everyone about your great idea and ask for money in return for a reward.</strong> It’s as easy as that. Well this is great news for everyone of course, but for women in particular because it removes any bias, and allows women the same chance to pitch their ideas.</p>
<p style="text-align: justify;">In fact, at Bloom VC we’ve found <strong>our female owned projects</strong> are actually much more successful than their male counterparts, and are more comfortable engaging and interacting with their community. (Ed &#8211; based on your projects completed so far) Maybe this personal relationship comes more naturally to us girls, after all we are the more touchy feely gender!</p>
<p style="text-align: justify;">Hannah Stansfield is one such example, as she has funded not one but two successful projects with Bloom, Feeding Dahab’s Dogs and The Saddle Pad Project, both of which were for charity, to protect animals in Egypt. Hannah found it difficult to raise money previously, as she had tried donation drives through Facebook and the website, and a PayPal widget, but they didn’t appear to be getting the message across. She says <strong>crowdfunding has allowed her to explain her project clearly, and to a much wider audience</strong>, which has allowed her to raise more that she thought possible in a short space of time.</p>
<p style="text-align: justify;">Jessica McDermott has recently closed her project successfully – all she needed was £500 to fund her comedy club exhibition ‘You Must Love Working Here’. While she had considered applying for grants through bodies such as creative Scotland, she felt it was risky to sit about waiting for her application to be processed. The great thing about <strong>crowdfunding for Jessica, was she was able to clearly see how much she had raised and how long she had left to go.</strong></p>
<p style="text-align: justify;">It’s amazing to see how far some of our project owners have come since their crowdfunding campaign; Polly from Cake Cetera will be delivering her gorgeous cupcake bouquets nationwide in the Spring, and Mhairi from Bonnie Bling was able to go full-time in her acrylic jewellery business after crowdfunding more than £8000. She has also hired part-time employees and <strong>enjoyed massive success as celebs such as Olly Murs, Sir Elton John and Tallia Storm have worn her jewellery.</strong></p>
<p style="text-align: justify;">As today is International Women’s Day Bloom VC wanted to celebrate our strong female project owners who are breaking the mould, and encourage more women to join the crowdfunding revolution! With that in mind, we’ve announced a <strong>no commission offer for any female owned projects launched on the 8th, and have much more planned to mark this important date.</strong> Check out our activity on Facebook and Twitter, and our IWD page.</p>
<p style="text-align: justify;">Are you considering crowdfunding? If you are <a href="http://bloomvc.com/" target="_blank" rel="noopener">our website </a> is a great place to start.</p>
<p style="text-align: justify;">We hope you find this information useful.</p>
<p style="text-align: justify;">Best regards,</p>
<p style="text-align: justify;">Marketing Fundamentals Team<br />
This guest post for the Marketing Fundamentals Team was written by <a href="https://twitter.com/CaraPleym" target="_blank" rel="noopener">Cara Pleym</a> of Bloom VC</p>
<p style="text-align: justify;">Marketing Fundamentals Ltd&#8217;s contact details &#8211; If you&#8217;d like to discuss any aspect of your marketing requirements feel free to give us a call on <strong>+44 (0) 845 226247 </strong>or drop us an email via <a href="mailto://mail@marketingfundamentals.com" target="_blank" rel="noopener">mail@marketingfundamentals.com </a>– We look forward to hearing from you.</p>
<p>The post <a href="https://www.marketingfundamentals.com/crowdfunding-for-women/">Business growth &#8211; Is Crowdfunding Opening Doors for Women?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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