This video is called, What is Wrong with LinkedIn Groups? ( and how to fix them) By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, What is Wrong with LinkedIn Groups? ( and how to fix them). This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.
LinkedIn Groups are an excellent opportunity to build a community around your company’s vision or purpose. That is the potential that Groups have, unfortunately the reality for so many regular LinkedIn users is that LinkedIn Groups are mostly without value. What usually happens in most groups is that group members post links to their content and then there is little engagement with each post. As a consequence, interest in the group declines amongst its own membership.
In this video, I outline a cohesive strategy for running a LinkedIn Group that will maintain good engagement levels. I also demonstrate by giving examples.
LinkedIn is the Social Media platform of choice for B2B business professionals; total global membership for the platform has almost reached 675 million and those members are located in over 200 countries worldwide. Potential prospects or leads for your business are spending more and more time on the platform.
Have you considered starting a LinkedIn Group? Do you think that you are already a member of too many LinkedIn groups? Let me know in the comments section below.
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This is video number 341 and blog post number 551