internet trends Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/internet-trends/ B2B Content Marketing Agency London Thu, 16 May 2024 10:56:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 internet trends Archives - Marketing Fundamentals https://www.marketingfundamentals.com/category/internet-trends/ 32 32 120255946 Are Chatbots now Essential for B2B Marketing? https://www.marketingfundamentals.com/are-chatbots-now-essential-for-b2b-marketing/ Thu, 16 May 2024 10:52:24 +0000 https://www.marketingfundamentals.com/?p=19612 It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B […]

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It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B marketing.

Chatbots for B2B Marketing

Here’s why they’re considered essential:

  1. 24/7 Availability: Chatbots provide round-the-clock availability, ensuring that potential clients can get information and assistance whenever they need it, regardless of time zones or business hours.
  2. Instant Response: Customers expect quick responses, and chatbots deliver just that. They can instantly answer common queries, provide product information, or direct users to relevant resources.
  3. Lead Generation: Chatbots can be programmed to qualify leads by asking relevant questions and gathering contact information. This helps in identifying potential customers and nurturing them through the sales funnel.
  4. Personalisation: Advanced chatbots can offer personalised recommendations based on user preferences and browsing history. This personalised approach increases engagement and improves the overall customer experience.
  5. Cost-Effective: Chatbots are often more cost-effective than maintaining large customer support teams. They can handle numerous inquiries simultaneously, reducing the need for human intervention in routine tasks.
  6. Data Collection and Analysis: Chatbots collect valuable data on customer interactions, which can be analyzed to understand user behaviour, preferences, and pain points. This data can then be used to optimise marketing strategies and improve products or services.
  7. Scalability: As businesses grow, managing customer inquiries becomes increasingly challenging. Chatbots can scale with the business, handling a growing number of inquiries without a proportional increase in costs.
  8. Improving Customer Experience: By providing instant, personalised responses, chatbots enhance the overall customer experience. They can guide customers through the buying process, offer troubleshooting assistance, and provide support after the sale.

However, while chatbots offer many benefits, they shouldn’t replace human interaction entirely. Human touch is still essential for handling complex inquiries, building relationships, and providing empathy. The best approach is often a combination of chatbots for efficiency and humans for personalised assistance when needed.

Take Action

Have this give you food for thought?  Are you now shifting your focus towards deploying a Chatbot on your website? At Marketing Fundamentals Ltd we are planning to deploy a site wide Chatbot in the near future. Share your thoughts in the comments below. Also, let me know if you would like my help with anything else.

If you’ve liked this post you will also like the following posts:

Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

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]]> 19612 4 Key B2B Marketing Trends for 2024 https://www.marketingfundamentals.com/4-key-b2b-marketing-trends-for-2024/ Mon, 15 Jan 2024 10:34:54 +0000 https://www.marketingfundamentals.com/?p=19596 The tremendous pace of change during 2023 in the B2B sector will not have escaped you. Personally I could not get through a day without being offered some new business innovation based on ChatGPT. There will be a lot more change in 2024 but also some continuing themes. Below I have identified 4 key themes that will be important for […]

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The tremendous pace of change during 2023 in the B2B sector will not have escaped you. Personally I could not get through a day without being offered some new business innovation based on ChatGPT. There will be a lot more change in 2024 but also some continuing themes. Below I have identified 4 key themes that will be important for B2B Marketing during the year ahead. Let me know your thoughts when you have read the post.

B2B Marketing Trends for 2024

1. LinkedIn ‘s Over-saturation Continues

LinkedIn now has over 1 billion users and 38.1 million users in the United Kingdom. LinkedIn remains the platform of choice for B2B Marketers but the elephant in the room is it’s over-saturation. Yes, B2B marketers are still generating leads on the platform but they are also sending and receiving far too many unsolicited pitches each day. Of course, there are top performers on LinkedIn who attract attention and increase their followings with well crafted original content but the vast majority of B2B marketers rely on automation tools to distribute ‘spray and pray’ connection requests and sales pitches. It does not make for a great user experience on the platform.

2. The Rise of Private Networks

As a response to LinkedIn’s over-saturation in 2023 we observed the rise of Private Networks that are very similar to the original functions of early LinkedIn. These B2B marketing networks are much smaller in size, think hundreds rather than millions in dedicated groups with a real chance of meaningful connection plus the sharing of knowledge and job opportunities. This trend of private online networks is set to continue during. 2024. In a forthcoming blog post I will discuss one of these private networks in more detail.

3. The AI Backlash Intensifies

The very understandable backlash against artificial intelligence (AI) has already started and will intensify during 2024. For example, YouTube has made changes to discourage the use of AI generated content on its platform. Those of you who are content creators will know exactly what Eleven Labs Adam voice sounds like and how it became ubiquitous during 2023. YouTube is leaning towards de-monetizing channels that rely exclusively on AI content or Faceless channels because of the very complicated copyright issues they create. Hear more about YouTube’s platform changes in this video from VIDIQ.

4. Video Marketing Continues to Grow

Those B2B Marketers who continue to embrace video marketing on a consistent basis will maintain their advantage over companies relying solely on written content. Video marketing delivers qualified warm leads; long form content on YouTube is preferable for top of funnel awareness but also works very well at the conversion stage too. If you would like our help creating video marketing or building a Youtube channel for your business email me  via mike@marketingfundamentals.com

Take Action

Are you keen to explore Private Networks or Start Video Marketing? Let me know in the comments below. Also, let me know if you would like my help with anything else.

If you’ve liked this post you will also like the following posts:

Do you need a Video Editing Service for your Business?

How to maintain corporate culture when your team works remotely (WFH)

Short Form Content or Long Form Content? Which is Better for Content Creators?

Why do TikTok Lives get so many more viewers than YouTube Lives?

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

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]]> 19596 Short Form Content or Long Form Content? Which is Better for Content Creators? https://www.marketingfundamentals.com/short-form-content-or-long-form-content-which-is-better-for-content-creators/ Mon, 29 May 2023 11:04:05 +0000 https://www.marketingfundamentals.com/?p=19542 In the last few years, Short Form Content has come to the forefront of Content Creation. This is has been driven by the amazing success of TikTok which prompted Instagram and YouTube to create their own copies of TikTok. That is how Instagram Reels and YouTube Shorts were born. All of these platforms have forced Content Creators to learn a […]

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]]> In the last few years, Short Form Content has come to the forefront of Content Creation. This is has been driven by the amazing success of TikTok which prompted Instagram and YouTube to create their own copies of TikTok. That is how Instagram Reels and YouTube Shorts were born. All of these platforms have forced Content Creators to learn a new content format and to understand how to be successful with this new format. Has this been good for Content Creators? Please keep reading to discover my thoughts on this topic.

The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:

Short Form Content

 

  1. Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
  2. Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
  3. Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
  4. Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.

Long Form Content

 

  1. In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
  2. Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
  3. Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
  4. Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.

Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.

My Verdict

I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:

a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.

b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.

c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.

d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.

e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.

 

Take Action

Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.

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If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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B2B Content Marketing Agency London

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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]]> 19542 Why do TikTok Lives get so many more viewers than YouTube Lives? https://www.marketingfundamentals.com/why-do-tiktok-lives-get-so-many-more-viewers-than-youtube-lives/ Fri, 21 Apr 2023 12:53:12 +0000 https://www.marketingfundamentals.com/?p=19536 Last October, October 17th to be precise, I ran a live test and went live simultaneously on YouTube and TikTok. If you want to watch that livestream you can do so here.  During the livestream it quickly became very apparent that I was attracting a lot more live viewers on TikTok compared to YouTube. I attracted ten times as many […]

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Last October, October 17th to be precise, I ran a live test and went live simultaneously on YouTube and TikTok. If you want to watch that livestream you can do so here. 

During the livestream it quickly became very apparent that I was attracting a lot more live viewers on TikTok compared to YouTube. I attracted ten times as many viewers on TikTok. At the time of the livestream I had less than 2000 followers on TikTok and around 20,000 subscribers on. To me, this was very interesting so in today’s post I wanted to explore why I was able to attract so many more live viewers on TikTok compared to YouTube.

TikTok Lives vs YouTube Lives

There are several possible reasons why TikTok Lives may attract more viewers than YouTube Lives:

  • TikTok’s algorithm is more focused on promoting live content: TikTok’s algorithm places a high emphasis on live content, which means that when someone goes live, their followers are more likely to be notified and see it. In contrast, YouTube’s algorithm is more focused on promoting pre-recorded content, which means that live content may not get as much visibility.

 

  • TikTok’s younger user base: TikTok’s user base is generally younger than YouTube’s user base. Younger audiences may be more likely to engage with live content and enjoy watching their favourite creators in real-time.

 

  • TikTok’s ease of use: TikTok’s live streaming feature is very easy to use and requires minimal setup. In contrast, YouTube’s live streaming feature can be more complex and require more technical expertise, which may discourage some creators from going live.

 

  • TikTok’s social features: TikTok’s live streaming feature includes a number of social features, such as the ability to send virtual gifts, chat with other viewers, and participate in challenges and games. These features may help to create a more engaging and interactive experience for viewers.

Overall, it’s likely that a combination of these factors contributes to TikTok Lives attracting more viewers than YouTube Lives. However, it’s important to note that the popularity of live content can vary depending on the specific niche and audience, so there may be cases where YouTube Lives are more popular than TikTok Lives.

Take Action

Are you going to conduct your own experiment or test with live-streaming? It might help you to make direct connections with potential customers and build a community with your business. You should try it. Use the comments section to let me know how you get on.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 594  and blog post number 660

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]]> 19536 What Most get Wrong About Social Media https://www.marketingfundamentals.com/what-most-get-wrong-about-social-media/ Thu, 14 Apr 2022 10:51:49 +0000 https://www.marketingfundamentals.com/?p=19411 This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt […]

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This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Get Wrong with Social Media

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.  Most businesses recognise that they need to harness the potential power of Social Media to attract more customers to their businesses. This leads to members of staff being tasked with the responsibility of building up Social Media followings on the company’s chosen Social Media platforms; it is at this point that most businesses start to make a fundamental error with Social Media. It is this error or what most get wrong that Mike discusses in this video, 

After you’ve watched the video, let me know your views in the comments section.

Take Action

Are you going to put more focus on the right KPIs with regard to your Social Media activities? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.


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How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

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This is video number 527 and blog post number 648

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]]> 19411 Telegram Marketing Tutorial: How to Places ads on Channels and Bots https://www.marketingfundamentals.com/telegram-marketing-tutorial-how-to-places-ads-on-channels-and-bots/ Thu, 13 Jan 2022 12:11:28 +0000 https://www.marketingfundamentals.com/?p=19237    This video is called, Telegram Marketing Tutorial: How to Places ads on Channels and Bots By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more […]

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This video is called, Telegram Marketing Tutorial: How to Places ads on Channels and Bots By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Telegram Marketing Tutorial: How to Places ads on Channels and Bots

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Telegram Marketing

In this video, Mike Pitt discusses,Telegram Marketing Tutorial: How to Places ads on Channels and Bots. Telegram is a messaging platform and is a rival to WhatsApp. However, Telegram is more secure than WhatsApp and the founders of Telegram do not sell personal data to commercial companies so that they can use it for advertising. That is what happens with WhatsApp. During 2021 Telegram gained a huge number of new users and now has over 500 million monthly active users, many of the new users had become disillusioned with WhatsApp.

In this video, Mike Pitt discusses how companies can place ads on channels and bots on the Telegram platform. Please note – ads do not appear within messages.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.


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If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 503 and blog post number 637

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]]> 19237 Where can you find Content Ideas? https://www.marketingfundamentals.com/where-can-you-find-content-ideas/ Thu, 02 Sep 2021 09:18:46 +0000 https://www.marketingfundamentals.com/?p=19049  This video is called, Where can you find Content Ideas? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt […]

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This video is called, Where can you find Content Ideas? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Where can you find Content Ideas?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Content Ideas

One of the questions that I get asked most is, “Mike, where can I find content ideas?” In this video, I make two suggestions for websites that can help you think of new topics for pieces of content. If you often find that you are suffering from writer’s block, these two suggestions will be very useful for you. Even if you are well practised in the creation of content pieces, I believe you will still get some value out of using these websites on a regular basis.

I would recommend that you save content ideas into a spreadsheet or at least a word document so that you always have a list of content ideas that you can develop into full length articles or videos.  This post will also be helpful for you. Can AI Write Your Content for you? Please note, there is software available that can help you create content.

Take Action

Have you used these websites when planning new pieces of content? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

TubeBuddy

Click on the image above and install TubeBuddy for free today.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

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Web Hosting Special Offer

This is video number 471 and blog post number 620

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]]> 19049 A Course that teaches you how to create a Course https://www.marketingfundamentals.com/a-course-that-teaches-you-how-to-create-a-course/ Thu, 29 Apr 2021 14:08:04 +0000 https://www.marketingfundamentals.com/?p=18869 This video is called, A Course that teaches you how to create a Course (Recommendation ) By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. […]

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This video is called, A Course that teaches you how to create a Course (Recommendation ) By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, A Course that teaches you how to create a Course (Recommendation )

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who want to create online courses.

How to Make a Course

One question that I am asked on a regular basis is which course will teach me how to make a course? It is very understandable that coaches and consultants want to be able to create successful online courses. An online course can become an additional revenue stream and reduce the dependence on one-to one client work or in person consultations. Online education is a growing sector and the current global pandemic has increased the pace of that growth. According to a research report produced by Facts and Factors in December 2020, the Global E-learning Market will reach $374.3 Billion USD by 2026.

There are lots of self styled  ‘experts’ or gurs in the business course marketplace selling highly priced courses teaching others how to create courses. In this video, I review When you have studied this course you will be well equipped to create your own course and launch it into the marketplace.

Take Action

Are you going to take the course that I recommend? Are you thinking about creating online courses? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is video number 442 and blog post number 603

 

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]]> 18869 Why I Stopped Using Quotes in my Marketing https://www.marketingfundamentals.com/why-i-stopped-using-quotes-in-my-marketing/ Thu, 21 Nov 2019 09:22:23 +0000 https://www.marketingfundamentals.com/?p=17881  This post may contain affiliate links please read our disclosure for more info. This video is called, Why I Stopped Using Quotes in my Marketing By Mike Pitt, if you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. In this video, […]

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This post may contain affiliate links please read our disclosure for more info.

This video is called, Why I Stopped Using Quotes in my Marketing By Mike Pitt, if you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Why I Stopped Using Quotes in my Marketing. This video will be of interest B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone considering using Social Media to promote their businesses.

Inspirational Quotes

In business, as in life, it has become common to use inspirational quotes to emphasise a particular point or perspective. In this video, I discuss the dangers of  adopting this approach and use three examples from famous people to illustrate my points. The famous people mentioned are Winston Churchill, Henry Ford and Tony Robbins.  I also discuss another consideration that is rarely mentioned, I hope you find my video useful.

Stopped Using Quotes

Once, I identified the problems with using quotes in marketing materials, I stopped using them. A few years ago, I filmed a series on YouTube entitled, Quotations for Life. I would not film such a series now. I hope you have found my video discussion useful.

Has this video caused you to re-consider your approach with quotes? Let me know in the comments section below.

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Grammarly Writing Support

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 300 and blog post number 530.

The post Why I Stopped Using Quotes in my Marketing appeared first on Marketing Fundamentals.

]]> 17881 How to Transition From Active to Passive Income https://www.marketingfundamentals.com/how-to-transition-from-active-to-passive-income/ Thu, 01 Aug 2019 09:37:47 +0000 https://www.marketingfundamentals.com/?p=17722    This post may contain affiliate links please read our disclosure for more info. This video is called, How to Transition From Active Income to Passive Income By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. In […]

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This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Transition From Active Income to Passive Income By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, How to Transition From Active Income to Passive Income.

This video will be of interest to other content creators on YouTube, B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone with an interest in boosting their online income.

Active Income

Active income is the traditional method of earning money via a job, with activ income an employee trades their time for wages that are paid to them. The employee has to be present at the workplace to earn their salary and travels to their workplace to execute their tasks. This model of income generation applies to people working in offices, shops and restaurants amongst others.

Passive Income

Passive income is a different model, with passive income once the product or service has been set up, income is generated on a recurring basis without the business owner having to complete additional tasks. An author is a good example, once they have written and published their book they can then continue to receive passive income from the sales of their book.  In this video, I explore other passive income examples and explain how it is possible to transition from active income to passive income.

Have you got any sources of Passive Income? Do you want more? Let me know in the comments section below.

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Grammarly Writing Support

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 288 and blog post number 524.

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