This video is called, Have LinkedIn Stories Been a Success? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

LinkedIn Stories

In this video, Mike Pitt discusses, Have LinkedIn Stories Been a Success? In September 2020 LinkedIn rolled out a new feature called LinkedIn Stories. LinkedIn Stories was a straightforward copy of the Instagram stories feature. When the development of the new feature was first muted in March 2020 I speculated that the Stories feature would not be widely used in the B2B community. In this video, Mike Pitt reviews the reception to and take up of the LinkedIn Stories feature eleven months after its release. I also discuss the results of a poll I conducted on LinkedIn about the topic.*

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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* LinkedIn Stories were discontinued/ abandoned by LinkedIn in September 2021.

This is video number 502 and blog post number 635

The post Have LinkedIn Stories Been a Success? appeared first on Marketing Fundamentals.

This video is called, I posted a LinkedIn Story. This is What Happened. By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, I posted a LinkedIn Story. This is What Happened.

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their business.

LinkedIn Story

LinkedIn stories are a new feature that LinkedIn rolled out to the UK in January 2021. Prior to that I believe they had trialled the feature in India and Australia. A Linkedin story is a straightforward ‘copy’ of an Instagram story, LinkedIn users can post an update or story to their feed via the LinkedIn mobile app. Note – You cannot post a LinkedIn story from the LinkedIn desktop app.

These stories are viewable for 24 hours and only your first degree connections are notified that you have shared a story. In this video, I discuss the process for posting a LinkedIn story, demonstrate what happened when I posted one and consider any possible benefits.

Take Action

Have you heard of LinkedIn stories? Have you posted a LinkedIn story yet? If so, what happened? Let me know in the comments section below. Also, let me know if you would like my help.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is video number 435 and blog post number 602

The post I posted a LinkedIn Story. This is What Happened appeared first on Marketing Fundamentals.

This video is called, Do you Need Help With LinkedIn Stories? By Mike Pitt. This is video number 224 and blog post 444. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses one way that business owners can get help creating LinkedIn Stories. LinkedIn Stories are currently driving a lot of engagement on LinkedIn. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and everyone responsible for Content Marketing in their respective companies.

Do you Need Help With LinkedIn Stories?

Not every business owner or marketing manager is a natural born storyteller. LinkedIn stories have the potential to bring more attention to your personal profile and the brands or companies that you represent. You will receive more connections requests as well as new prospects for your business. We can help you achieve all of this by working with you to create compelling stories.

If you have enjoyed this post you will also enjoy, LinkedIn Storytelling: How to Tell Stories on LinkedIn.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 444.

The post Do you Need Help With LinkedIn Stories? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called ‘Conventional Social Media vs Steemit’ By Mike Pitt and is video number 215 & blog post 441. You can subscribe . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video,  Mike Pitt compares conventional social media platforms including Twitter, LinkedIn and Facebook with Steemit.  Steemit is a Social Network based on blockchain technology which means it has a distributed ledger system. Value can be transferred from point A to point B without an intermediary, usually this intermediary would be a bank or a company like PayPal.

This video will be of interest to content creators, business owners and  Content Marketing professionals.

Conventional Social Media vs Steemit

This is usually the pattern for content creators,  you post on a Social Network and hope that your audience recognises the value that you bring. You are then compensated in the form of new clients or customers for your business or organisation. Social networks and social media platforms do not compensate you directly for posting on their platform.

This is why Steemit is different; on Steemit you can be paid directly by the community for posting your content. Follow me on Steemit here.

If you like this post you will also like, The New Wave: 13 Social Media Platforms Powered By Blockchain

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post post number 441.

The post Conventional Social Media vs Steemit appeared first on Marketing Fundamentals.

During 2017 we created a lot of content for our clients’ blogs and also for our own blog, this is our blog post number 438 and is entitled, Our Top 5 Most Popular Posts of 2017. As is customary at this time of year I take a look back at our top 5 most popular posts over the last 12 months. We have followed the same methodology as in previous years, we review our Google Analytics report to reveal our top five most popular posts of 2017. For this top five list we have taken out of consideration any blog posts that were written before 2017. As an aside, it is great to see that our content is truly evergreen because web visitors are still reading blog posts written from 2010 all the way through to 2017.  Below is the list of our top five most popular posts of 2017.

Most Popular Posts of 2017

1. LinkedIn: Company Page Followers No Longer Viewable

Until recently it was possible to view a list of Company Page followers on LinkedIn. This was very useful information because Company Page followers are potentially very significant. They could be potential new clients, new employees or partners. Once you gain a new Company Page followers and are able to view their profile you can then communicate with them more effectively...read more

2. What’s the Difference Between Branded Content & Content Marketing?

I created this video and blog post after I saw on LinkedIn that a senior marketing professional was confusing Branded Content with Content Marketing. Although the terms are very similar their meanings are quite different. In this video I use two examples of branded Content…read more

3. LinkedIn Storytelling: How to Tell Stories on LinkedIn

If you’re a B2B business owner you will already know that you need to be on LinkedIn. However, the nature of what you need to do on LinkedIn to be noticed has changed. Most of the content that does well with the LinkedIn algorithm and therefore receives lots of likes, comments and exposure is now LinkedIn storytelling. …read more

4. What is Domain Authority?

Domain authority is a metric that many business owners are not aware of. Domain Authority is a score for the potential search rankings of a website. There are many variables that contribute to Domain Authority, the number of high quality backlinks is one as is the amount of Content on the site…read more

5. B2B Content: Are you Playing to Your Strengths?

In most B2B organisations there is not a role allocated for a B2B content marketing specialist. There will normally be roles designated as marketing manager or marketing executive. This is understandable given that some organisations only adopted Content Marketing in the last few years. …read more

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.  Thank  you for reading our blog posts from 2010-2017 and for watching our YouTube videos from 2011-2017. We really appreciate it! See you back here in 2018.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
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This is blog post post number 438.

The post Our Top 5 Most Popular Posts of 2017 appeared first on Marketing Fundamentals.

Biggest Change in B2B Content Marketing During 2017

Some of you may be thinking, Why is this so significant? Storytelling is not new. Well, I will explain. Many B2B companies have a similar value propositions to their competitors. They are chasing the same prospects and making similar claims. A few years ago being active in Content Marketing was a differentiator and would lead to success. Now everyone is Content Marketing including all of your competitors. However, not everyone has team members who can tell stories on LinkedIn and attract attention for your company while building a rapport with new prospects.

Very few of my personal contacts on LinkedIn are using storytelling status updates. Those companies that do use this approach are experiencing the following; increased profile views, increased number of connection requests, new followers of Company page, new enquiries and new clients. This has been my personal experience. Value added content is still important but those engaged in LinkedIn storytelling are reaping great rewards.

Have you started storytelling on LinkedIn? Do you have a different Biggest Change in 2017? Let me know in the comments section below.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business
Follow Mike on Twitter

This is blog post post number 437.

The post What was the Biggest Change in B2B Content Marketing During 2017? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

If you’re a B2B business owner, you will already know that you need to be on LinkedIn. However, the nature of what you need to do on LinkedIn to be noticed has changed. Most of the content that does well with the LinkedIn algorithm and therefore receives lots of likes, comments and exposure is now LinkedIn storytelling. Creating content that delivers value to your audience is still an effective strategy. However, content that tells a story via the conduit of a LinkedIn status update (limited to 1300 characters) is now the Gold Standard or should I say Bitcoin standard for content on LinkedIn.

This style of content is not for those uncomfortable with putting themselves out there because that is precisely what you have to do. Even though video updates were rolled out on LinkedIn in August 2017 significantly it is the story-based status updates that are driving more traction and engagement on the platform. So, how do you create it? Below I have listed 4 tips to help you create story-based content for LinkedIn.

LinkedIn Storytelling

1. Think of Significant Life Experiences

Think of significant life experiences from your own life. Make a list of scenarios or anecdotes that you found to either contain a lesson for life or will have universal significance to those people in your network and beyond. You can take examples and stories from everyday life too.

2.  Tell Your Story

Tell your story in your own words. Write authentically in your own voice in such a way that those people who know you personally will be able to imagine you saying the words.  If you travel to work via public transport rather than private jets and expensive cars mention this and don’t pretend to be something you are not. With your story, remember to have a beginning, middle and an end. Choose stories that allow you to have a clear positive message. Your stories should be true and taken from your life or some aspect of life you have witnessed.

3.  Be Vulnerable

Most people on LinkedIn have a professional persona and in reviewing profiles and work experiences we are all able to get a fair assessment of an individual’s likely competencies and skillset. LinkedIn storytelling allows us to ‘pull back the curtain’ and discover the character of a person. Allow yourself to be vulnerable, you are not perfect and neither are those who will read your story. Admit when you have made mistakes in your life.

The stories that you choose to share together with your conclusions say a lot about you. LinkedIn storytelling will make you very relatable and increase the number of people who connect with you. It’s also great to read people’s feedback and comments. This has been my experience using LinkedIn storytelling.

4.  Be Succinct

There is a limit of 1300 characters for a LinkedIn status update. You can also include an image. Be efficient with your use of words and start off with a compelling first sentence because you need to entice people into clicking to read more. Many LinkedIn users will view your update via the LinkedIn mobile app; you want them click and scroll so start each story well. Don’t bother to mention your company or what you do unless it is integral to the story. If your story is interesting enough readers will visit your profile to find out what you do and who you work for.

What Results Have I Experienced?

My personal experience has been that LinkedIn storytelling has led to a phenomenal increase in Linked profile views*, likes, comments on my posts and most importantly leads generated. To be more specific, I have had a new client sign up for services specifically because of one of my storytelling  posts. I know this because he told me this when he first made contact.

Want to see Some Examples?

Here are three examples from my LinkedIn feed.

Sorry You’re Leaving…

Football Training, Mindset and Business

Thank you Sharon Wheeler!

If you have enjoyed this post you will also enjoy, LinkedIn: How to Approach Leads the Right Way 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

* At one stage my profile views were up 6900% ! according to LinkedIn.

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 430

The post LinkedIn Storytelling: How to Tell Stories on LinkedIn appeared first on Marketing Fundamentals.

Instead of me telling you about my new book – please read what others have said about it.

Foreword by Raymond Aaron, New York Times Bestselling Author

In ‘How to TurboCharge Your Business with a Blog’ Mike Pitt has identified and broken down the necessary steps to make your blog a successful marketing tool. A must read for business people wanting to excel.

Kanya King MBE – CEO of MOBO Organisation, MOBO Organisation Ltd

I couldn’t put this book down. When someone knows their subject matter so well and wants to share this information it is both helpful and motivational.
Reluctant business bloggers step forward and follow Mike’s roadmap. I promise you this book will transform your business.

Louise Henry – Head of Events – The Independent, The Independent on Sunday & The London Evening Standard

Mike has beautifully captured the inside story of blogging and created a roadmap that all can follow. The book is easy to read and extremely practical, exactly what successful business owners and entrepreneurs need to start blogging confidently.

Ms Agnes Cserhati – Award Winning Entrepreneur, Mentor, and Founder of AC PowerCoaching

The information in this book is really, really good. It’s gotten me more motivated to try to blog regularly (writers are the worst about this, we always write for ourselves last).

Dani Waldrop – Medical and Technical copywriter at The Write One 4 U

You are free to make up your own mind when you’ve read it. Here’s the Amazon link:

How to Turbocharge Your Business with a Blog [Paperback]

Do you want to discuss your marketing requirements? If so, please give us a call on +44 845 2264247 or drop us an email via mail@marketingfundamentals.com

We hope you find this information useful.

Kind regards,

Mike Pitt
Founder & CEO – Marketing Fundamentals Ltd

The post How to Turbocharge Your Business with a Blog [Paperback] appeared first on Marketing Fundamentals.