What you don’t say is just as important as what you do say…
The marketing world has changed in so many ways over the past 10 or 15 years.
Marketing Environment – Current State
Every day we are reminded of the importance of social media, of media fragmentation, the importance of mobile marketing and User Generated Content (UGC) platforms, such as You Tube and more bizarrely –
http://icanhascheezburger.com/
All of this is true and the marketing environment is very different now, but there will still be opportunity for a well executed good idea to make an impact.
Furthermore, if the idea is strong enough and in this case linked to the product ritual you can communicate without the need for words.
One of our key thoughts we impress upon our clients is that even with all these additional opportunities to communicate with their consumers it is important that they do not become too verbose in their brand communications.
Say what needs to be said – or not, as the situation requires. This ad by DDB for Terry’s Chocolate Orange illustrates our point beautifully.
http://www.youtube.com/watch?v=d9baE_yFNZ8&feature=youtube_gdata
We hope you enjoy it.We are a leading Content Marketing Agency in London.
Kind regards,
Marketing Fundamentals Team
Follow us on Social Media
