This video is called, Has LinkedIn Limited Organic Reach? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Brand Deals

In this video, Mike Pitt discusses, How to get Brand Deals as a Small Channel. It is widely known that Influencers with millions of followers and subscribers are regularly approached by brands who want to offer them brand deals. For the brand it is an opportunity to access the influencer’s huge audience and for the influencer it is a chance to monetize their audience. Less well known are the opportunities available for micro-influencers and those with smaller YouTube channels. In this video, Mike Pitt discusses three ways YouTubers with small channels can secure brand deals.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or with video marketing. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 499 and blog post number 633

The post How to get Brand Deals as a Small Channel appeared first on Marketing Fundamentals.

This video is called, What is the Rule of Seven By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is the Rule of Seven?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Rule of Seven

In this video, Mike Pitt discusses,What is the Rule of Seven? The Rule of Seven is a concept first introduced by Dr Jeffrey Lant in one of his books*. Dr Jeffrey Lant is a marketing guru who has written 67 text books.  The rule of seven applies to companies marketing their products to new customers and in it he theorizes that new customers have to come into contact with marketing messages from your company 7 times during an 18 month period before they will consider doing business with you. . In this video, Mike Pitt provides further context for the Rule of Seven and explains what this means for your business given the many opportunities presented by online marketing techniques.

After you’ve watched the video, please consider whether you need help with online marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

* Make Money Marketing by Dr Jeffrey Lant

This is video number 497 and blog post number 634

The post What is the Rule of Seven? appeared first on Marketing Fundamentals.

Inbound Marketing Agency – How it helps to grow your business?

There’s no magic wand

When you consult an inbound marketing expert you would realize that he/she is neither doing anything magical nor trying to be loud about tricks of outdoing competition. What you would achieve is a strategy that defines the core propositions of your business and helps you reach out to your prospects more effectively. However, there are no short cuts here, and nothing works like a wand.

Time and again marketing gurus have talked on contextual business, which is about having service or product that actually is in demand. Of course, the next thing is to have a core and enthusiastic team, who can deliver the product or service to the right audience effectively.

Know your business demands

What most businesses don’t realize is the need for professional teams. A well­trained marketing executive at the office can certainly take care of the posts that need to come on Twitter and Facebook, and he/she may even write one blog each week, but what next? Will that be sufficient to get all the leads pouring in? Certainly not.

An inbound marketing agency not only works on creating posts and blogs, but they understand the core proposition of your business, the positioning of your brand and analyse which marketing platforms can help you get the maximum visitors. They identify marketing tools and techniques that are relevant to your business. Apart from dealing with blogging and social media accounts, experts cater to content creation, infographics and lot more. They may also deal with conversion funnel optimisation techniques such as lead generation forms, A/B Testing and analyzing performance through sophisticated marketing analytics.

Hitting the bull’s eye

While all of these seem easy, the fact remains that many businesses online are getting it all wrong. The war between costs and productivity is taken in the wrong way, resulting in fewer benefits and lower profit levels, in general. Today, the market analytics jobs are in demand because as a business, you just cannot remain indifferent to the competition and pressure that comes along.

Surprisingly, a high percentage of online businesses know the need for online marketing, but they do not have any clue on how to get started, and that’s where an inbound marketing agency pitches in. With a pair of invisible lens, that includes experience and subject knowledge, the experts would understand your industry dynamics, competition and target market and help you create and execute a strategy that delivers better results. While there is nothing that can guarantee profits in the virtual world, what marketing experts promise to deliver is to give your business the right presence in front of your target audience that can enhance the chances of business growth exponentially.

We hope this information has been useful to you. If you’d like to talk to us about creating effective Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

The post How Does an Inbound Marketing Agency Help To Grow Your Business? appeared first on Marketing Fundamentals.

Hello everyone. Growing a robust business is not easy. There are no guarantees or magic formulas but there are actions that you can take that will make your success more likely. How do you get your business into the fast lane? Everyone wants their business to be in the fast lane to success but usually they are not putting the work in to achieve that. Below are 6 ways to get you there.

 6 ways to grow your business faster

1. Content
Ensure that you have good web hosting from the outset. Be a content creator. Creating original blog content drives traffic to your website and generates leads and customers. Not surely precisely how to do this? Click here . Ensure that content is SEO optimised. This will ensure that you are more ‘findable’ by search engines and will increase organic traffic to your site.

2. Webinars & Podcasts
Give your community real chances to connect with you – using webinars and hosting a podcast are both excellent ways of doing this. One of our favourite quotes is the following from Mark Twain, “People do business with those they know, like and trust.”. It is very true – allow your audience the opportunity to build up trust in you.

3. Build a Great Team
You will not get your business in the fast lane all by yourself. Recognise where you need help and recruit based on character and build the level of expertise in the team. Do not hire clones of yourself with the same skill set.

4. Stage Wonderful Events
We are sure that you have attended one of those routine conferences that completely lacks enthusiasm and energy. You should take the opportunity to stage and appear at events and ensure that your event or your presence at a event gets people talking for the right reasons. This area represents such a great opportunity to make an impact because so many people are currently getting it wrong.

5. Email Strategy
Social Media did not kill off email. It should be working in conjunction with email. For many businesses the fast lane to larger revenues is an effective email strategy. Monthly newsletters will not suffice. Build the relationship with your audience by emailing once a week if appropriate. Construct email auto responder sequences  for people who join your mailing list. If this is difficult for your existing team to manage – bring in experts to execute this for you. It is very important.

6. Video
Video is extremely effective when well executed and from a SEO point of view it is easier to get a video onto Google’s first page of search results than with text only. There are a number of easily accessible options available including YouTube, Instagram and Vine. It is time for you to start using video effectively.

Great execution is key with all of these approaches. In our travels and conversations we have found that lots of people seem to know the right strategy but fail to execute. If that is you – it’s time for you to make that change now. You will also need money.

If you like this post, you will also like,  Simple way to find out who unfollows on Instagram.

We hope this information has been useful to you. If you’d like to talk to us about getting your business into the fast lane give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

Note – The car featured in the foreground is a Lamborghini Reventón – Photo credit – Mike Pitt, Marketing Fundamentals Ltd

The post How do you get Your Business into the Fast Lane? 6 Ways appeared first on Marketing Fundamentals.

5 Big thinking ways to grow your business.

1. Terminology –  As soon as you can stop referring to your company as a ‘small’ business or a startup. Yes, you were or perhaps you still are but you must plan for growth and reposition yourself. It will be easier to attract customers, clients and partners if you are not forever labelling yourself small or startup. Startup equals not very experienced in many people’s eyes.

2. Business continuity – We are heading into the holiday season, a time when some business activity slows down. Should you close down for the summer? Absolutely not. If I was American I might have written ‘Hell no!’ because that has the right amount of emphasis. You have worked hard to extend the reach of your company and improve its perception and then you go and ruin it by basically shutting down during the summer sending out the message that you are a one man or one woman band. Instead create a contingency plan that maintains a good level of service and responsiveness which will help to grow your business.

3. Forward thinking – How often do you re-visit your business plan? Or update your strategy? When do you consider what your competitors are doing in detail? There are often fundamental changes in business, here are just a few examples – from high street to online, from desktop ecommerce to mobile e-commerce (m-commerce), from book reading to Kindle reading.  Set aside some time each week to consider how your business should respond to changes in your sector and create an updated plan remembering to evaluate the changes that you make.

4. Big dreams – Have a big vision for your business.It plays a crucial role in growing your business. The mistake a lot of business owners make is that they have a small dream for their business and they achieve it and then go no further. Instead of being content with just being a product or service provider how about becoming a company that genuinely solves a big problem? Note this can be done commerically. Click here to see a good example of solving a big problem.

5. Global not local – It is now possible to enter international markets from the comfort of your own laptop. What steps have you taken to do grow your business internationally? Sometimes the effort required is principally a communications task – informing people that you are active in a country and establishing a structure and processes to trade.

Do you need help implementing big thinking for your business? If so, feel free to give us a call on +44 (0) 845 2264 247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

Follow us on LinkedIn 

Subscribe to our

The post Entrepreneurs – How can big thinking grow your small business? – 5 ways appeared first on Marketing Fundamentals.

It’s not a new concept and the Latin phrase ‘quid pro quo’ essentially conveys the same arrangement. So if it’s not new and the Romans knew about it why I am writing about it many thousands of years later?

Reciprocity has so much relevance in the new media age. While it would be wonderful to think that your company or brands will rise from anonymity in one relentless surge to a position of leadership and then market dominance all by itself the truth is that when you do reach that position you will have done so with the help and co-operation of your own network of partners and advocates.

Furthermore those companies that are not co-operative in this sense or are only ‘out for themselves’ are easily identifiable with just a little online research – shrewd business people steer clear from such businesses. Convinced? Below are five ways you can use reciprocity to help your business to grow.

5 ways to use reciprocity to grow your Business

1. Referral link exchange – You include a link to your new partners website on your site and they do the same.

2. Database share – If you and your partner share the same target audience you allow them to speak to your audience and they allow you to the same.

3. Joint exhibition stand – Exhibition stands are generally not cheap and if you can share stand and costs with a partner it will be easier to get a return on your investment.

4. Combined product packages – It’s essential that these can deliver more value to your customers than you can do on your own, for example – a massage therapist partners with a beauty therapist to deliver ‘wellness & beauty days’ for an all in price.

5. Content inclusions – You and your partner can appear on each others You Tube Channel and feature in each others blog posts and this will broaden the marketing footprint for both partners.

If you are not doing so already put reciprocity to work in your business today and remember that the basis of any partnership can change. When Run DMC initially approached Adidas in the 1980s they basically wanted free products – fast forward to years later when Adidas was engaged in a marketing war with Nike and Reebok – the credibility of their long association with Run DMC held them in good stead. The track, ‘My Adidas’ by Run DMC certainly helped Adidas reach a key demographic but then along came Michael Jordan and literally changed the game.

Food for thought? If you would like our help building reciprocity into your business model or with any other aspect of your marketing requirements please give us a call on+44 845 2264247 or drop us an email via mail@marketingfundamentals.com. We are a leading Content Marketing agency in London .

We hope you find this information useful.

Kind regards,

Marketing Fundamentals Team

The post Entrepreneurs – Do you believe in reciprocity? 5 ways to put it to use now appeared first on Marketing Fundamentals.

Grow Your Business – 5 ways to power your business forward

1. Network

There are many benefits to networking on a regular basis. Through attending good networking events you will have the opportunity to meet potential customers, business partners, staff, investors, mentors plus benefit from the chance to interact with like-minded individuals and revel in the positive atmosphere and be inspired. It will come as no surprise to you that we are big fans of networking.

2. Mentor

You have your business plan and you are executing it or perhaps pivoting into a new direction. Who do you turn to run ideas past and discuss future plans? It’s probably not your bank manager and friends and family will usually be less critical than an independent person. All business owners should have a mentor. It doesn’t have to be someone from an expensive mentoring programme it could be an informal relationship with someone who has a lot of business experience or is proficient in a specialism that you lack. Meet or speak with your mentor each week.

3. Market Research

What do your customers want from you next? You don’t know? Have you asked them? Market research does not have to be expensive and yet many, many businesses that we come into contact with are not doing enough of it. It’s the quickest way to gain insight from your existing and prospective customers/clients. Create a feedback or market research form and start using it today.

4. Brainstorm

We appreciate that most of you are probably too busy working in the business to work on the business. This is completely understandable but where are the new ideas going to come from? Who is planning for the future of the business? Get into the practice of holding a weekly ideas meeting with your staff if you have any. The flow of suggestions and ideas will energise your business and that’s even before you have implemented any of the new ideas! To read more on how to foster more innovation click here

5. Self development / training

Are you still trading off the skills that you acquired before you set up your business? When was the last time that you invested in yourself? Self-development and training should definitely be integrated into your plan for the business. If you don’t have anything in your diary that ticks this box – do something about it today.

This is by no means an exhaustive list of methods to power your business forward – we would be happy to explore specific opportunities for your business so give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com. Also check out our blog how big thinking help to grow your business?

We are a leading marketing agency in London.We hope you find this information useful and inspirational.

Best regards,

Marketing Fundamentals Team

The post Entrepreneurs – Batteries not included – 5 ways to power your business forward each week appeared first on Marketing Fundamentals.

Before we choose to work with business owners and company directors we have to assess whether they are already executing the tasks necessary for their business to grow beyond the early stages or whether there is an enthusiasm to embrace these tasks that will stop their business from always being a small business. So how would you compare against this list? How to grow your business? Below are 18 tasks that you need to execute for your business to grow.

How to grow your business? – 18 Tasks for your small business

1. Business Development – Structured programme of business development – activities undertaken every day to deliver more customers.

2. Networking – How much networking are they doing and what are the results?

3. Creation and maintenance of a sales pipeline.

4. Ongoing research into market conditions, trending and opportunities.

5. Regular, detailed assessment of key direct and indirect competitors.

6. Proactive data collection/ list building of customers and prospective customers.

7. Implementation of a segmented newsletter to prospects / customers

8. Regular review of current suite of products services with a view to adding or removing when necessary.

9. Collection of post purchase feedback /research from existing customers.

10. Co-ordinated plan of upsell activities for existing/ current customers.

11. Regular assessment of existing marketing channels & marketing communication pieces to evaluate return on investment and overall effectiveness.

12. Awareness that there will be times when you will need to bring in specialists to help your business to grow.

13. Had some thoughts around disruptive activity – How is your company going to make a name for itself in your sector?

14. Active programme to increase revenue streams.

15. Robust understanding of the finance of their business – most fundamentally, is there business profitable? How tightly is overhead being controlled?

16. Versatility – The market may teach you that your current niche or target audience is not profitable. How willing are the entrepreneurs /owners to pivot the business to an offering that will prove more successful?

17. Are they already blogging? What is their blogging frequency?

18. Do the owners/ directors have examples of re-investing profits back into the business?

If you clicked on this post thinking that there was a formula to ensure that your business grows beyond the confines of a small business I hope you can appreciate that is it by executing the tasks listed above (and there are more) that you will ensure your business grows. The good news is that you do not have to do it alone. We are ready, willing and able to help you.

This is by no means an exhaustive list – we would be happy to apply our checklist specifically to your business and implement activities on your behalf. Give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com to set up a meeting.

We hope you have found this post useful.We are a leading marketing agency in London.

Kind regards,

Marketing Fundamentals Team

The post Business owners – How do you stop your small business from always being a small business? – 18 ways appeared first on Marketing Fundamentals.

Marketing Tactics – Top 10

1. Blog regularly

Consistency is just as important as the quality of content. Make a commitment to write a post on a regular basis. Weekly or twice weekly is great but monthly is not often enough.

2. Trade mark your name

Once you begin to build your brand name protect it with a trade mark. This post will be useful to you.

https://www.marketingfundamentals.com/2011/09/19/sme-owners-10-things-you-should-know-about-a-trade-mark-for-your-business/

3. Upgrade your URL

Our initial website was for a .org.uk address but as the business grew we upgraded to .com – We appreciate that this is not as easy with a very competitive or popular URL but it will be worth it.

4. Upgrade your website functionality

There is nothing wrong with starting with a fairly basic first website to keep costs low but as you build traffic and your requirements increase you should upgrade to a platform that offers you greater functionality. WordPress is our favoured option. http://wordpress.org/

5. Embrace social media

Work out which social media channels are most effective for lead generation for your business and don’t just follow the crowd onto every platform available. This video gives a tip that will help you.

6. Embraced video and created a YouTube Channel

People to read but they love to watch as well plus so we created our You Tube Channel of video posts with Marketing tips. It’s here –
http://www.youtube.com/user/MFundamentals?feature=watch

7. Built an app to help our customers & clients

We created an app to help SME business owners and entrepreneurs improve their marketing. You can do the same for your niche – Here’s our app –

http://www.smemarketingapp.com/

8. Used social media to recruit passionate staff

Do you really want to pay recruitment/staffing agency fees? If you are focused you can find and recruit staff through social media.

9. Networked successfully – clients, business partners, staff

A vital part of any business is your ability to generate new leads and potential partners. For most people this means networking effectively – be sure of your objectives for each event you attend.

10. Extended our range of product and services

Think of each one as a revenue stream – the more you have the better your chance of making decent profits. Carefully consider the most cost effective platform to deliver your products and services – it’s online for a healthy bottom line in most cases.

Would you like our help creating or refreshing your marketing strategy? Or implementing one of the tactics listed above? We can certainly help you – give us a call on
+44 845 2264247 or drop us an email via mail@marketingfundamentals.com

We hope you find this information useful.

Kind regards,

Marketing Fundamentals Team

The post Entrepreneurs – 10 marketing tactics from the Marketing Fundamentals playbook that will grow your business appeared first on Marketing Fundamentals.