This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 512 and blog post number 641

The post Do you have enough Social Proof for your Business? appeared first on Marketing Fundamentals.

This video is called, What is Social Customer Service? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is Social Customer Service?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Social Customer Service

In this video, first of all, Mike Pitt discusses what is Customer Service and then he explains what Social Customer Service is. He then talks abou the perecentage of consumers who use social media to complain about products or services they have bought. A staggering forty seven percent of consumers use social media in this way. Progressive businesses and organisations have realised that they need to train customer service staff how to effectively communicate on social media platforms. During the remainder of the video Mike Pitt gives business owners some tips on how to provide great Social Customer Service.

After you’ve watched the video, please consider whether you need Social Media training for your staff or with video marketing. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

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Web Hosting Special Offer

This is video number 487 and blog post number 630

The post What is Social Customer Service? appeared first on Marketing Fundamentals.

This video is called, Which is Better Outbound or Inbound Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Which is Better Outbound or Inbound Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Outbound or Inbound?

Outbound marketing activities include cold emails, telemarketing, door to door and leafleting, the recipients of your communications are not expecting them and have not expressed any interest in your company or its products and services. Inbound marketing is a different approach, by creating and distributing Content companies are able to attract prospects to the company. These prospects are in the market for the services and products that your company offers because that it how they found you, they were actively searching for solutions and then came across your company. In addition to Content Marketing, Search Engine Optimization (SEO) is also part of Inbound Marketing, prospects find your company because of the relevant keywords that you have embedded in your website. In the video, I discuss the efficacy of inbound and outbound marketing and make a recommendation.

Take Action

Are you doing enough Inbound Marketing activity to generate the amount of leads you require? What results have you had?  Let me know in the comments section below. Also, let me know if you would like my help generating more leads.

SEO: Click on the image above and start your free trial today!

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

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This is video number 473 and blog post number 622

The post Which is Better Outbound or Inbound Marketing? appeared first on Marketing Fundamentals.

This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Creation

In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.

Content Curation

In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.

Take Action

Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 407 and blog post number 586

The post Content Creation versus Content Curation: Which is Better? appeared first on Marketing Fundamentals.

This video is called, How Many Leads Will Content Marketing Produce Per Month? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How Many Leads Will Content Marketing Produce Per Month?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

 Content Marketing Leads

In this video, I answer the question that I get asked on a regular basis, how many leads will Content Marketing produce each month? After I give you my number of leads,  I reverse engineer that result and explain what you will need to do to arrive at that number of leads from your Content Marketing activities. If you follow all the steps that I discuss in the video, you should be able to achieve that figure. It will require you to be consistent and to have the resources necessary to create good quality content on an ongoing basis.

Take Action

How many leads are you currently getting from your Content Marketing activities? Is this an area that you need to track more precisely? Let me know in the comments section below. Also, let me know if you would like my help.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 395 and blog post number 576

The post How Many Leads Will Content Marketing Produce Per Month? appeared first on Marketing Fundamentals.

This video is called What is Domain Authority? By Mike Pitt. This is video number 194 and blog post 412. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt answers the question, What is Domain Authority? He also gives his thoughts on how you can improve the Domain Authority of your website. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone marketing to a B2B audience.

What is Domain Authority?

Domain authority is a metric that many business owners are not aware of. Domain Authority is a score for the potential search rankings of a website. There are many variables that contribute to Domain Authority, the number of high quality backlinks is one as is the amount of Content on the site. The age or longevity of a website is also an important factor. In the video Mike gives you a website resource you can use to assess the Domain Authority of your website. You cannot fake Domain Authority and it is easy to identify new websites or those with low traffic. If you have enjoyed this post you will also enjoy,  SEO vs Content: Which is More Important?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

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This is blog post post number 412.

The post What is Domain Authority? appeared first on Marketing Fundamentals.

What is Inbound Marketing ?

Unlike outbound marketing that aims at getting leads and audiences from different zones, inbound marketing is more about targeted approach. The idea is to get the attention of the prospect, and for that, there is no hard selling. The techniques and strategies used for inbound marketing is varied and often poles apart from conventional marketing. Irrespective of whether it’s for a B2B model or a B2C business, inbound marketing works for one and all, with results that are much more scalable. Still wondering on whether your company needs inbound marketing? Check the reasons for more valid consideration.

1. Skip Volume, Focus on Actual Prospects

Yes, that’s what inbound marketing does for your business. While outbound advertising and marketing campaigns work in getting huge leads, inbound strategies work by looking for prospects who are interested in similar products or services such as your business. This makes the campaign way more targeted, saves you from push-selling and the ROI is better.

2. Develop relationships better

In a world where most people and businesses are blocking ads and filtering marketing content, inbound strategies hold much more relevance. Whoever comes to your business on their own are the ones who are genuinely eager to share their details, instead of you running behind them. In short, inbound techniques are more about relations that arise from genuine business concern, instead of being forced.

3. Educate, not advertise

Gone are the times when a sale was all about pushing unwanted ads. Today, businesses and customers look forward to those ventures that are willing to focus on content over advertisements. It makes sense to educate prospects and offer them information in a more authentic way than making every marketing effort look like sales pitch.

4. More methods, more reach

This should alone be the reason to invest in inbound marketing. Outbound techniques are all about pushing the sales, and therefore, when you create an ad, you either make an impact or you don’t. Inbound techniques work the other way around, offering multiple ways to reach the audiences. Starting from social media, blogs, whitepapers, e-books, seminars, and podcasts to photos and videos, there are ample choices to get people interested in a genuine way.

5. Scalable and measurable

Most conventional marketing efforts remain unmeasured, because you actually don’t know where the customers/businesses are coming from. On the other hand, inbound marketing is targeting prospects who are interested, making it easy to scale things and to find improved ROI in real sense.

We hope this information has been useful to you. If you’d like to talk to us about creating effective B2B Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com.We are a leading B2B Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team

The post What is Inbound Marketing? Does my business need Inbound Marketing? appeared first on Marketing Fundamentals.