networking Archives - Marketing Fundamentals

LinkedIn LIONs: Should you be One ?

Mike Pitt — Thu, 23 May 2019 10:46:07 +0000

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This video is called, LinkedIn LIONs: Should you be One ? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, LinkedIn LIONs: Should you be One ?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

LinkedIn LIONs

LinkedIn L.I.O.N.S are Linked In Open Networkers; these are a group of LinkedIn users who are willing to connect with almost anyone on the platform. The management team at LinkedIn prefer you to only connect with people you already know. However, this can prove to be very restrictive for those trying to build their network. L.I.O.N.S take a different approach. Should you become one? Watch the video to hear my thoughts.

LinkedIn Reach and Engagement

If your objective is to increase your audience on LinkedIn, there are some other methods to consider that I discuss in this post, LinkedIn: 6 Ways to Increase Your Reach.

When you have watched the video, I’d be happy to hear your views.

Have you joined a LIONs group? Let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

If you’ve liked this post you will also like the following posts:

Quora For Business – Course Updated

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 274 and blog post number 515.

Lion image credit – https://senecaparkzoo.org/animal-page…

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Are you Networking Enough?

Mike Pitt — Thu, 01 Jun 2017 11:03:54 +0000

This video is about Are you Networking Enough? By Mike Pitt. This is video number 189 and blog post 407. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his views on how often business owners should be networking to generate new contacts and opportunities for your business.

Are you Networking Enough?

Business owners know that they should be networking but most do not do enough. Networking will create a flow of new contacts and opportunities into your business. In this video Mike Pitt gives his views on how often business owners should be networking. He also gives some tips that will help you get the most out of your networking experiences. If you have enjoyed this post you will also enjoy, B2B: How do you get More Referrals?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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How to TurboCharge Your Business with a Blog
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This is blog post post number 407.

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B2B: Can You Use AngelList For Business Development?

Mike Pitt — Thu, 04 May 2017 11:31:48 +0000

When I first heard of AngelList a few years ago I understood it to be online platform that matched Tech startups with Angel investors. As a concept this was interesting although it was not directly relevant to me as a founder of a services based business. I had not yet reached the position where I could operate as an Angel investor and I was not running a tech startup. Recently I had another look and discovered that AngelList had broadened its capabilities. It now helps companies find business expertise and new contacts. This means it is possible to use AngelList for business development. When I realised this I created a profile and requested some connections. AngelList has the potential to become another source of leads and sales. Well funded startups often need specialist resource to help them deliver on their vision.

AngelList for Business Development

AngelList can be used for business development and here is how. There is now a broader range of activities included on the platform. Now you could be looking for a job at a startup, intent on networking or advising or offering your services. You can see some of the options in the picture below.

The options that I have selected are offering my services and meeting people. Clearly there is an opportunity to build a network on AngelList and the platform offers the Social Media integrations that you would expect including LinkedIn, Twitter and Facebook. It is a very easy process to transfer contacts from your Social Media networks into AngelList. Over the coming months I will track any leads generated from AngelList and my activities that led to those leads. I will share my findings in a future video on my YouTube channel. I would be happy to welcome you into my AngelList network. You can connect with me here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Mike Pitt on AngelList

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
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This is blog post post number 403.

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What did entrepreneurs learn from Richard Reed at ESBC?

Mike Pitt — Mon, 24 Feb 2014 11:21:29 +0000

On February 19th I was tweeting in my official capacity as social media consultant for the Evening Standard Business Connections club at their Business Connections event entitled, ‘Richard Reed: The Ups and Downs in the Making of Innocent.’ Richard Reed was a co-founder of innocent. The No.1 smoothie brand in Europe and is now a co-founder of Jam Jar Investments, a Venture Capital fund that invests in young entrepreneurs. It was an inspirational night and the audience went away uplifted and enthused. What had they learned from Richard? This blog is read in 171 countries so I do understand that many of you were not able to attend. I captured many of his key points in the tweets that I posted on the night – repeated below for your convenience.

On starting your entrepreneurial journey…

” It’s absolutely worth it.” – #onsettingupabusiness

” Start small. Think big – but do get started.”

” There is nothing to fear but fear itself.” Quoting #FranklynDelanoRoosevelt

On seeking funding…

” We applied to 20 banks and got turned down 20 times.” #onseekingfunding

Email subject line – ‘Does anyone know anyone rich?’ #onseekingfunding

“Maurice Pinto…he put in £250K and got out £30 million.” #talkingabouttheinvestorwhosaidyes

On a direct approach to distribution…

“We went to independent retailers over a bank holiday weekend and gave them 3 cases for free…45 out of 50 reordered.”

” We just got started…We were hungover and we needed something to make us feel better. ” – #innocentbeginnings

On working with a team…

” The three of us (founders) take credit when it’s the team of 300 that should take the credit. ” #teameffort

On role models…

“Richard Branson …I think in Britain he made entrepreneurs sexy…” #rolemodels

On being focused…

” Write down the dream. When you write it down – the dream becomes a goal.” #startingabusiness

On amusing Plump nuns copy on the ingredients label…

“You must either take off the reference to plump nuns or put them in your fruit juice.” #Letterfromadjudicationjudge

On business owners & entrepreneurs looking for investment…

“If you are looking for investment check out – http://jamjarinvestments.com/”

I hope this has given you a taste of the evening. You can follow @richardreedinno on Twitter. The next event will be announced fairly soon. Please also follow @es_bc for the latest updates.

If you’d like to discuss any aspect of your marketing requirements feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information inspirational.

Best regards,

Mike Pitt – Founder & CEO of Marketing Fundamentals Ltd

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Mike Pitt – ‘Unleashing the Power of Content’ Podcast for Outlier Magazine

Mike Pitt — Thu, 02 Jan 2014 22:02:37 +0000

‘Unleashing the Power of Content’ Podcast for Outlier Magazine

I was interviewed by the lovely Melinda Yeaman for the Outlier Podcast series. Click here to listen to the interview.

Click here to listen.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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Business owners – Are you ready for the long haul?

Mike Pitt — Thu, 05 Dec 2013 12:12:21 +0000

Hello everyone!

Thank you for reading and interacting with our blog over the last year – special thanks to everyone who has been reading since 2010. In addition to this written blog we do also have an active YouTube channel with 67 videos uploaded that you will find helpful. Click on the links below to view 5 of the most recent uploads and subscribe to the channel to ensure that you are notified when a new video has been uploaded.

If this is the last blog post you read from us before Christmas have a wonderful Christmas and a very happy New Year! For the rest of you – we will expect you back here next week!

Business owners – Are you ready for the long haul?

Business owners – Are you living in ‘Startup World’?

Business owners – Is it time to Vine?

Don’t ‘Fake it til you make it.’

‘How to TurboCharge Your Business with a Blog’ Book Testimonial – Sophie

We hope you find this content useful and inspirational.

Best wishes.

Mike Pitt

Founder & CEO – Marketing Fundamentals Ltd

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Business owners – Is summer a slow time for you? 12 things you should do now

Mike Pitt — Wed, 07 Aug 2013 10:52:02 +0000

For many businesses summer time is a slow period – staff are taking holidays, customers are focused on spending quality time with loved ones rather than your products or services and the weather is good – even in the UK.

Automatically there is a tendency for many businesses to slow down but this is a great opportunity to steal a march on your competitors and improve the performance of your business. How?Below are 12 things you should do now.

Improving Business Performance – 12 Things to do this summer

1. Reconnect with lapsed customers/ and re-validate old email addresses

2. Make design changes to your website/ update your logo an branding assets

3. Staff team building days / catch up on staff appraisals

4. Re-evaluate your pricing strategy and range of products or services offered

5. Continue to blog and be present on relevant Social Media platforms

6. Update financial forecasts

7. Progress joint venture / partnership opportunities

8. Gently chase clients or customers for testimonials – written and video versions

9. Take steps to adapt/ company rules to allow flexible working as much as possible – will produce a more committed and engaged workforce

10. Debtors – If you have them chase all debtors in a structured way

11. Assess company performance against objectives set out for the year in January

12. Look again at your Cost Per Acquisition (CPA) and Customer Lifetime Value (CLV) figures

Working through this list will be prove to be productive and will give you a great platform to have an excellent Q4.

Do you need help making the most of summer time opportunities? We would be happy to help so feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information useful.

Best regards,

Marketing Fundamentals Team

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Entrepreneurs – How can you ensure your business survives a triple dip recession? 7 ways

Mike Pitt — Fri, 25 Jan 2013 14:15:22 +0000

Hello everyone! It was not so long ago that I was writing posts and filming videos addressing how to meet the challenge of a ‘double dip’ recession – fast forward over a year and we are now heading to an unprecedented ‘triple dip’ recession. I had never heard of a ‘triple dip’ recession until a few months ago and while it is true that entrepreneurs and business owners do not wait for economists or politicians to report favourable conditions before deciding how to act it is still worth noting. The good news is that below are 7 ways to ensure that your business endures whatever the state of the economy.

1. Customer care – It is more expensive to recruit new customers than to re-engage with lapsed customers or to upsell existing customers and yet so many companies neglect this area or fail to provide favourable customer experiences. Please note that if you over-chase an existing customer for payment then you create an unfavourable customer experience for them and they are unlikely to return or to refer anyone to you.

2. Cash-flow – Cash flow management is fundamental but must be considered in the context of the health of the business as a whole. Please re-read the last sentence of ‘customer care’ again. For more info on improving your cashflow please read – SME Owners – 25 Ways to boost Your Cashflow

3. Content – Your customers and leads love fresh regularly updated content just as the search engine do. Unfortunately 90% of SME & entrepreneur based businesses do not generate enough content and miss an accessible opportunity to promote themselves because of this.

4. Conversions – Increasing relevant web traffic is great providing that your conversion ratio (of web visitors to enquiries and sales) is strong. Most entrepreneurs and business owners are good at face to face conversions of leads but not so good at online conversions – we can improve this for you.

5. Commitment – If you follow my Twitter account (@TheMikePitt) and regularly read this blog you will have seen lots of inspirational quotes and examples of people who have succeeded against the odds. If you mirror the commitment they showed you will achieve success in your chosen activity.

6. Consistency – Great businesses similar to great sporting teams are established with consistency at their core. You will not be judged on an impressive week or month but on your ability to deliver your chosen products or services time after time.

7. Courage – The path of the entrepreneur or business owner can be lonely at times and hard. It’s not all black tie awards and Magnums of champagne. It’s easy to give up to blame external forces but the rewards for showing courage, taking risks and brave decisions can be immense. Are you up for it?

If you follow these methods or ways to sustain your business you will remain operational and your business will endure. We are ready, willing and able to help you so give us a call on +44 (0) 845 2264247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

I hope you find this post inspirational and practical.

Best regards,

Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd

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Entrepreneurs – How good were those networking events in May?

Mike Pitt — Thu, 07 Jun 2012 11:55:59 +0000

Regular readers of the this blog will recall that at the beginning of May we listed all the networking events that we were attending and promised to write a summary of each and award marks out of ten etc. Well, this is that post with our honest appraisal.

Below you will find a list of the events plus our review in terms of usefulness or ‘return on attendance’. If you attended any of the events or you’d just like to let us know your views on the networking scene, please feel free to leave your comments.

1. May 8th – After Work Hours – Business Networking at Nomad Bar, Old Street, London

Verdict – £5 admission with a free alcoholic drink means that it is definitely a value for money event. Relevance of attendees for our business sector so-so. Score 6.5 out of 10. Attend again? Yes.

2. May 10th – Entrepreneur Connect at Adam Street Private Members Club, London

Verdict – £15.00 admission (early bird) High calibre attendees for networking including potential clients and headline sponsor (www.Borro.com) with film crew in attendance. Free soft drinks available and a pay bar for alcoholic drinks. Score 9 out of 10. Attend again? Yes.

3. May 14th – Please leave your phones on! – Institute of Directors, 116 Pall Mall, London SW1Y 5ED

Verdict – £35.00 admission. Grandiose setting, free flowing refreshments – good standard of attendees but not potential clients for our business – Score 6.5 out of 10. Attend again? No.

4. May 17th – 18th May – Business Start Up Show, Excel London
Verdict – Free admission – disparate attendees in terms of business stage and experience. Score 5 out of 10. Attend again? No.

5. May 23rd – Use Technology To Boost Your Business, London Evening Standard Business Connections, Westminster, London.

Verdict – Free to members (annual membership £40). The best standard of presenters, attendees and refreshments of all the events. Really good networking opportunities including with potential clients. Score – 10 out of 10. A clear Gold medal winner. Attend again? Yes.

6. May 29th – 2012 Annual RareWorld Summer Networking Party

Verdict – £10 admission. Venue was not great – one area in a public bar and no microphone for presenters. Relevance of attendees was pretty good. Refreshment – no free refreshments available for attendees but there were free cakes and a pay bar . Score 6.5 out of 10. Attend again? No.

We hope you found this information useful and we look forward to meeting you at an event in the near future.

Best regards,

The Marketing Fundamentals Team

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Entrepreneurs – Batteries not included – 5 ways to power your business forward each week

Mike Pitt — Thu, 24 May 2012 11:59:41 +0000

As an entrepreneur or business owner you are responsible for every aspect of your business not just those that you are most comfortable with. Business development – the process of selling your goods or services should be constant. Don’t make the mistake of thinking that just because you have acquired some new customers recently or because your sales pipeline looks healthy that you should stop. Remember that too much work is a good ‘problem’ to have and that upsizing is preferable to downsizing. Below are five easy ways to power your business forward each week.

Grow Your Business – 5 ways to power your business forward

1. Network

There are many benefits to networking on a regular basis. Through attending good networking events you will have the opportunity to meet potential customers, business partners, staff, investors, mentors plus benefit from the chance to interact with like-minded individuals and revel in the positive atmosphere and be inspired. It will come as no surprise to you that we are big fans of networking.

2. Mentor

You have your business plan and you are executing it or perhaps pivoting into a new direction. Who do you turn to run ideas past and discuss future plans? It’s probably not your bank manager and friends and family will usually be less critical than an independent person. All business owners should have a mentor. It doesn’t have to be someone from an expensive mentoring programme it could be an informal relationship with someone who has a lot of business experience or is proficient in a specialism that you lack. Meet or speak with your mentor each week.

3. Market Research

What do your customers want from you next? You don’t know? Have you asked them? Market research does not have to be expensive and yet many, many businesses that we come into contact with are not doing enough of it. It’s the quickest way to gain insight from your existing and prospective customers/clients. Create a feedback or market research form and start using it today.

4. Brainstorm

We appreciate that most of you are probably too busy working in the business to work on the business. This is completely understandable but where are the new ideas going to come from? Who is planning for the future of the business? Get into the practice of holding a weekly ideas meeting with your staff if you have any. The flow of suggestions and ideas will energise your business and that’s even before you have implemented any of the new ideas! To read more on how to foster more innovation click here

5. Self development / training

Are you still trading off the skills that you acquired before you set up your business? When was the last time that you invested in yourself? Self-development and training should definitely be integrated into your plan for the business. If you don’t have anything in your diary that ticks this box – do something about it today.

This is by no means an exhaustive list of methods to power your business forward – we would be happy to explore specific opportunities for your business so give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com. Also check out our blog how big thinking help to grow your business?

We are a leading marketing agency in London.We hope you find this information useful and inspirational.

Best regards,

Marketing Fundamentals Team

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