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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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This is video number 576 and blog post number 657

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What Most get Wrong About Social Media

Mike Pitt — Thu, 14 Apr 2022 10:51:49 +0000

This video is called, What Most get Wrong About Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Most get Wrong About Social Media.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Get Wrong with Social Media

In this video, Mike Pitt discusses, What Most get Wrong About Social Media. Most businesses recognise that they need to harness the potential power of Social Media to attract more customers to their businesses. This leads to members of staff being tasked with the responsibility of building up Social Media followings on the company’s chosen Social Media platforms; it is at this point that most businesses start to make a fundamental error with Social Media. It is this error or what most get wrong that Mike discusses in this video,

After you’ve watched the video, let me know your views in the comments section.

Take Action

Are you going to put more focus on the right KPIs with regard to your Social Media activities? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

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Building a Crypto Portfolio made simple

This is video number 527 and blog post number 648

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How to Build a Great E-Commerce Website

Mike Pitt — Tue, 05 Apr 2022 22:35:09 +0000

Simply put, the internet has a strong impact on our lives. After all, we use it for socializing, researching, and working. It has even presented itself as a platform where we can use it to buy different products and services. Now, there’s a complete generation of adults who are well aware of the internet and know nothing about how life operated without it. Currently, around 43% of the shoppers use it to look for a product or service that they want. As a result, the revenue of e-commerce websites has exponentially grown to $476 million in the US alone.

In simple words, retailers cannot stay offline, otherwise, they will lose valuable customers easily. Thanks to e-commerce websites because they empower the customers to acquire a unique user experience of shopping online. So if you want to start an e-commerce business, the basic idea will be, begin with, a stellar-looking website. You can either choose to build one yourself or hire a web developer. Here, we will shed light on how you can build a good e-commerce website:

1. Consider the E-Commerce Platform

For your information, there are three different kinds of e-commerce platforms, open-source, SaaS, and headless commerce. Starting with the first one, open-source allows you to code freely without paying. This means it is free to install and can easily be customized according to your needs. However, it entails having advanced knowledge of coding to work on it.

On the other hand, Software as a service is a platform that allows you to create a website by investing your money. Lastly, headless commerce provides you with a shopping cart and an additional layer of e-commerce sites for references.

There are also lots of companies that allow you to create your website in a number of clicks. Check out Shopify, WordPress or Wix. Depending on how complex you want your website to be, any of these are really good options. Some platforms focus only on e-commerce and they will probably be the easiest to manage your online store. Some websites like buyv2ecigs.com, decided to use Bigcommerce which specialized in e-commerce. If you want something that is only for e-commerce, then check out Bigcommerce or Shopify.

2. Website Performance

If your website takes too long to load or fails to load for first-time visitors, they won’t bother coming to your platform again. Now that there are hundreds of e-commerce websites out there, choosing the right one can be very daunting for the customer. However, a positive website experience is beneficial for ensuring the customer makes their purchase.

In addition, your website should have the capacity to cater to the current traffic needs. You would not want a situation where your website crashes because too many people visited and your hosting package was not large enough.

3. Website Should be Optimized For Mobile

A large number of online shoppers look for products and services from their phones, so if your website fails to load on their mobiles or is too slow, you will eventually lose a lot of customers. Look for different ways your website can be operated from mobile without any obstacles.

This way, customers can easily find you, if your store is near their house. Also, don’t forget to offer secure payment modes to your customers.

4. Create an Interesting Domain Name

Always choose a domain name that resonates with your customers. Simply put, it shouldn’t be that hard to spell or type. Make it easy for your customers to remember you or to mention to their friends.

Avoid generic names that have already been taken and try to stand out with your choice. Take your time and look for a brand-able name that can easily be recognized by the customers. Remember that your domain name will be a representation of your brand in the international market, so you need to be wise enough when choosing one.

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What is Twitter Blue?

Mike Pitt — Thu, 18 Nov 2021 10:27:50 +0000

This video is called, What is Twitter Blue? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is Twitter Blue?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Twitter Blue

In this video, Mike Pitt explains what Twitter Blue is. Twitter Blue is a new subcription service currently being beta tested in Australia and Canada. Selected Twitter users in those two countries can pay a monthly subscription to access exclusive features. Of the features included the ability to edit a tweet is the feature that is most noteworthy. In this video, Mike Pitt also discusses some of the other features available as part of the Twitter Blue subscription.

After you’ve watched the video, please consider whether you need help with Social Media Marketing Social Media or with video marketing. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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LinkedIn: Company Page Followers No Longer Viewable

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

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This is video number 490 and blog post number 631

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What is Social Customer Service?

Mike Pitt — Thu, 11 Nov 2021 10:21:08 +0000

This video is called, What is Social Customer Service? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is Social Customer Service?

Social Customer Service

In this video, first of all, Mike Pitt discusses what is Customer Service and then he explains what Social Customer Service is. He then talks abou the perecentage of consumers who use social media to complain about products or services they have bought. A staggering forty seven percent of consumers use social media in this way. Progressive businesses and organisations have realised that they need to train customer service staff how to effectively communicate on social media platforms. During the remainder of the video Mike Pitt gives business owners some tips on how to provide great Social Customer Service.

After you’ve watched the video, please consider whether you need Social Media training for your staff or with video marketing. It is not too late to start.

Take Action

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LinkedIn: Company Page Followers No Longer Viewable

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 487 and blog post number 630

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What is B2B Social Media Marketing?

Mike Pitt — Thu, 04 Nov 2021 10:58:00 +0000

This video is called, What is B2B Social Media Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is B2B Social Media Marketing?

B2B Social Media Marketing

In this video, Mike Pitt answers the question, what is B2B Social Media Marketing? First of all, he explains that Social Media Marketing must be part of an overall Content Marketing Strategy and warns against simply starting to post on any Social Media platform without a strategy. Unfortunately this is a very common mistake made by many on Social Media. Mike Pitt then discusses the most efficacious Social Media platforms for B2B businesses.

After you’ve watched the video, please consider whether you need help creating Social Media Marketing for your business. It is not too late to start.

Take Action

Do you want to get started with Social Media Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 485 and blog post number 629

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B2B Content Marketing: What is it?

Mike Pitt — Thu, 28 Oct 2021 08:16:50 +0000

This video is called, B2B Content Marketing: What is it? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, B2B Content Marketing: What is it?

B2B Content Marketing

In this video, Mike Pitt explains what Content Marketing is and then what B2B Content Marketing is. He also gives examples of businesses that use B2B Content Marketing to find new customers and how Content Marketing works in practice. This will be a very helpful video for those readers and viewers who are new to B2B Content Marketing or are looking for a comparison with B2C Content Marketing. Content Marketing is our area of expertise at Marketing Fundamentals Ltd.

After you’ve watched the video, please consider whether you need help creating effective Content video marketing for your business. It is not too late to start.

Take Action

Do you want to get started with Content Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 483 and blog post number 628

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Mike Pitt Testimonial from Dr Julia Jones

Mike Pitt — Thu, 07 Oct 2021 10:21:02 +0000

This video is called, Mike Pitt Testimonial Mike from Dr Julia Jones By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Mike Pitt Testimonial from Dr Julia Jones.

Mike Pitt Testimonial

This is a video testimonial from Dr Julia Jones who is one of our clients. In this video, Dr Julia Jones talks about her area of expertise and describes her experience working with Mike Pitt. Mike Has created over twenty five videos for her YouTube channel so far and these videos have helped her pick up new speaking gigs and other projects. Dr Julia Jones is very happy with the expertise and services provided by Mike Pitt.

After you’ve watched the video, please consider whether you need help creating video marketing for your business. It is not too late to start.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . That’s what Dr Julia Jones did first. Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 508 and blog post number 625

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Why are you Losing Twitter Followers?

Mike Pitt — Thu, 22 Apr 2021 09:23:27 +0000

This video is called, Why are you Losing Twitter Followers? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why are you Losing Twitter Followers?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers, affiliate marketers, and others who use Twitter to promote their business.

Twitter Followers

In this video, Mike Pitt discusses Why are you Losing Twitter Followers? In recent years, I have noticed a slow decline in the number of Twitter followers on my @themikepitt account so I investigated the reasons why this might be happening. I identified three reasons for the slow decline in my number of Twitter followers numbers. Your account may be also experiencing a decline in Twitter followers so its worth watching this video to assess whether these reasons apply to your account too.

Take Action

Do you have a greater understanding of Twitter now? Are you still active on Twitter? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 441 and blog post number 603

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Is Influencer Marketing Relevant for B2B Audiences?

Mike Pitt — Thu, 03 Sep 2020 11:15:02 +0000

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The conventional wisdom in marketing circles is that Influencer Marketing is a new spin on celebrity endorsements and celebrity endorsements are nothing new in the business world. One of the earliest ever celebrity endorsements was created by the pottery company, Wedgwood in the United Kingdom. The founder, Josiah Wedgwood used royal endorsements as a marketing device to show value in the company and promote its products in the 1760s.

One of the inherent problems with standard celebrity endorsements is that often the celebrity’s star status can mean that the focus becomes the celebrity rather than the product they are being paid to promote. A good example of this is Michael Jordan’s endorsement deal with Rayovac batteries.

Influencer Marketing

When brands form strategic partnerships with individuals who have lots of online followers to promote their products or services, this is called Influencer Marketing.

These influencers with large online followings represents an improvement on standard sponsorships or celebrity endorsements because the introduction of Social Media means that they can now connect directly with their followers.

The emergence of influencers with audiences of their own on YouTube, Instagram, TikTok, LinkedIn, Twitter and Facebook has elevated them to similar potential earnings levels as ‘old school’ celebrities. Consider this, Kylie Jenner now earns $1.2 million per post on Instagram.

I know what you are thinking, this is all very interesting in a general sense but Influencer Marketing is for business to consumer audiences, isn’t it? Kylie Jenner isn’t going to help me sell a SaaS product to middle -aged business executives, is she?

Micro Influencers

You are right. Kylie Jenner would not the most strategically sound choice in that scenario. First of all, you must identify your target audience and your objectives and then partner with a micro influencer who is relevant for your target audience. A micro influencer has a smaller online audience than an influencer but they are usually experts in their field and have a tight-knit community of followers who trust and respect them.

Micro influencers are accessible and their followers take their recommendations seriously and will act upon them. Consider individuals with 10 -20, 000 followers online rather than millions and assess their engagement levels on their websites and social channels. Micro influencers are perfect for B2B focused businesses and can dramatically increase your company and brand’s exposure, bringing new leads to your business.

Take Action

Have you considered using Micro-influencers for your B2B business? Is this a step that you will now consider after reading this post ? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd