Video Editing

Do you need video editing for your business?

If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you need Video Editing for your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use video to market their business.

Video Editing Service for your Business

In this video, Mike Pitt discusses, Matt Gubba – Demo Video Editing Example

If you are responsible for marketing a business online, you will already know that how important video marketing is for your business. Most services businesses do not have in house videographers or a specialist team to build a YouTube channel. We can help you with this by either video editing footage that you have recorded yourself or providing a full video marketing service including in person shoots and editing  The video above is a quick example of how we can bring to life a simple ‘talking heads’ video. Please email me via mike@marketingfundamentals.com if you’d like to discuss

After you’ve watched the video, let me know your thoughts in the comments section below.

Take Action

Are you going to create more videos to promote your business? Let me know your thoughts below.  Also, let me know if you would like my help with anything else.

Click on the link above to set up value for money website hosting with Bluehost. 

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Connect with Mike on  LinkedIn

This is video number 607  and blog post number 664

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The post Do you need a Video Editing Service for your Business? appeared first on Marketing Fundamentals.

Table of Contents:

• Understanding TikTok and its Impact on Google Search Results
• Optimizing Your Content for TikTok and Google Search Results
• Leveraging User-Generated Content to Boost SEO Performance
• Measuring the Impact of TikTok on SEO Performance
• Best Practices for Integrating TikTok into Your Digital Marketing Strategy
• FAQs in Relation to How Has TikTok Impacted Google Search Results
  • Does TikTok use my Google searches?
  • How has TikTok impacted the world?
  • Does TikTok help SEO?
  • Did TikTok overtake Google?
• Conclusion

Understanding TikTok and its Impact on Google Search Results

TikTok is a social media platform that has become increasingly popular in recent years. It allows users to create and share short videos, usually accompanied by music or sound effects. TikTok has quickly become one of the most-used platforms on the internet, with over 1 billion monthly active users worldwide.

The impact of TikTok on Google search results is significant due to its growing popularity and influence. When someone searches for a keyword related to your business or product, it’s likely that some of the top results will be from TikTok content creators who have already discussed your topic in their videos. This means that if you want to rank higher in Google search results, you need to optimise your content for both platforms – not just Google alone.

Using TikTok for SEO can provide several benefits for businesses looking to improve their online visibility and reach new audiences. For example, creating engaging video content on TikTok can help boost brand awareness as well as drive organic traffic back to your website through links included in posts or profile descriptions. Additionally, user-generated content (UGC) created by influencers or customers can help increase trustworthiness and credibility while also providing valuable insights into customer preferences and behaviours which could be used when crafting future marketing campaigns or strategies.

Optimising content for both platforms requires an understanding of how each works differently; what resonates with users on one may not work as well on the other, so it is important to tailor messages accordingly depending on where they are being shared. On TikTok specifically, using hashtags strategically is key since this helps categorise posts into relevant topics which makes them easier for people searching within those categories to find them more easily – something that does not happen with traditional Google searches but does occur within certain apps like Instagram and Twitter too. Additionally, optimising titles and descriptions should include keywords directly related to what people are searching so they appear higher up in search engine rankings when applicable. Lastly, leveraging UGC from influencers or customers can help build relationships between brands and potential customers while also driving more organic traffic back towards websites associated with those accounts – making it even easier for others to discover products/services offered by companies online.

Optimising Your Content for TikTok and Google Search Results

Optimising your content for both TikTok and Google search results is essential to reach the widest possible audience. To ensure your content reaches its full potential, it’s important to understand how each platform works and tailor your content accordingly.

How to Optimise Your Content for TikTok: When creating content for TikTok, it’s important to keep in mind that users are looking for entertaining videos that stand out from the crowd. To maximise engagement, use catchy music or sound effects, add relevant hashtags, create eye-catching visuals with bright colours and interesting fonts, and include captions that grab attention. Additionally, make sure you optimise video length according to the platform’s guidelines – typically 15 seconds or less – as longer videos tend not to perform as well on this platform.

Tips for Optimising Your Content for Google Search Results: For SEO purposes on Google search results pages (SERPs), focus on optimising titles and meta descriptions with keywords related to your topic of discussion. Additionally, make sure you include internal links throughout the post so readers can easily navigate between different sections of your website without having to leave the page they’re currently viewing. Lastly, ensure all images have descriptive alt text associated with them so they can be indexed by search engines like Google properly.

Utilising paid ads is one way to maximise visibility across both platforms quickly and effectively. Other strategies include influencer partnerships, which can help build trust among potential customers who may not be familiar with your brand yet but could become loyal followers if given the chance. Additionally, consider using social media scheduling tools such as Hootsuite or Buffer to schedule posts ahead of time so they go live when most people are online, increasing the chances of being seen by more people.

Leveraging User-Generated Content to Boost SEO Performance

User-generated content (UGC) is any type of content created by users, such as reviews, comments, and photos. UGC can be a powerful tool for boosting SEO performance because it helps to create an engaged community around your brand or product. It also gives search engines more information about your website and its relevance to certain topics.

How Can UGC Help Improve SEO Performance? UGC provides valuable insights into what people are saying about your brand or product online. This can help you identify potential keywords that could improve the visibility of your website in search engine results pages (SERPs). Additionally, user-generated content can help build trust with potential customers by providing social proof that other people have had positive experiences with your business. Finally, UGC allows you to connect with influencers who may be willing to promote your products or services on their own channels.

To ensure that user-generated content drives traffic and conversions, it is important to make sure it is engaging and shareable. Start by creating campaigns that encourage users to post their own stories related to your brand or product using relevant hashtags; this will make them easier for others to find when searching on social media platforms such as TikTok or Instagram. Additionally, consider incentivising users who post high quality content related to your business by offering discounts or freebies; this will encourage them not only to post but also share their posts across multiple channels, further boosting engagement levels around the campaign itself.

Measuring the Impact of TikTok on SEO Performance

Measuring the impact of TikTok on SEO performance is essential for businesses that want to stay ahead of their competition. By understanding how your content performs on TikTok, you can identify opportunities to improve your overall SEO strategy and maximise visibility across both platforms.

Key Metrics to Monitor When Evaluating SEO Performance: There are several key metrics that should be monitored when evaluating the impact of TikTok on SEO performance. These include organic traffic, page views, bounce rate, time spent on page, and conversions. Additionally, tracking keyword rankings in Google search results can help determine if content created for TikTok is helping boost visibility in search engine results pages (SERPs).

Analysing the Impact of TikTok on Organic Traffic and Rankings: Analysing organic traffic from both Google and TikTok can provide valuable insights into which types of content are resonating with users. This data can then be used to refine existing strategies or create new ones based on what’s working best for each platform. Additionally, tracking keyword rankings in SERPs will give an indication as to whether content created specifically for TikTok is having a positive effect on overall visibility in search engine results pages (SERPs).

Once you have collected data from both platforms, it is important to analyse it thoroughly in order to identify areas where improvements could be made. For example, if certain keywords are not ranking well despite creating relevant content around them, further research may need to be done into why this might be happening and what changes can be implemented going forward. Additionally, analysing user engagement levels such as likes/dislikes or comments/shares will help indicate which type of content works best with audiences so that future campaigns can focus more heavily on those topics or formats instead.

Best Practices for Integrating TikTok into Your Digital Marketing Strategy

As businesses look to expand their digital marketing strategies, TikTok has become an increasingly popular platform for reaching new audiences. With its unique combination of short-form video content and user engagement features, it’s no surprise that more and more companies are turning to TikTok as a way to reach potential customers. However, integrating this platform into your existing digital marketing strategy can be challenging if you don’t know the best practices for doing so.

Developing a Comprehensive Digital Marketing Strategy That Includes TikTok: When developing your overall digital marketing strategy, it’s important to consider how each component will work together in order to maximise results. This includes understanding how different platforms such as Google Ads or Facebook Ads can be used in conjunction with organic social media posts on platforms like Instagram or Twitter. It also means incorporating newer channels such as TikTok into the mix. To do this effectively, start by researching what type of content performs well on the platform and then create a plan for creating engaging videos that fit within your brand identity while still resonating with users on the app.

Utilising Paid Ads and Influencer Partnerships To Reach New Audiences On TikTok: Paid ads are one of the most effective ways to quickly reach large numbers of people who may not already be familiar with your brand or product offering. Additionally, partnering with influencers is another great way to tap into their existing audience base while leveraging their expertise in creating engaging content that resonates with viewers on the app. Before investing money in either option though, make sure you have clear goals set out ahead of time so you can measure success accurately afterwards when evaluating ROI from these campaigns.

Creating compelling content is key when trying to capture attention on any social media platform, but especially so when using shorter form video formats like those found on TikTok. Users expect quick entertainment value from every post they watch before moving onto something else entirely different seconds later. As such, focus less on pushing sales messages directly and instead aim at providing entertaining yet informative snippets about topics related back indirectly towards whatever product or service being offered. Doing this successfully requires careful planning and testing various approaches over time until finding what works best given specific circumstances.

FAQs in Relation to How Has TikTok Impacted Google Search Results

Does TikTok use my Google searches?

No, TikTok does not use your Google searches. It is a separate platform with its own search engine and algorithms that determine what content you see. Your Google searches are used by Google to provide personalised results based on your past activity, but they do not influence the content you see on TikTok.

How has TikTok impacted the world?

TikTok has had a huge impact on the world, particularly in terms of marketing. It’s become an incredibly popular platform for brands to reach their target audiences and engage with them in creative ways. TikTok allows users to create short-form videos that can be shared across multiple platforms, giving businesses the opportunity to increase their visibility and reach new customers. Additionally, it provides an interactive way for companies to showcase their products or services through user-generated content, allowing them to build relationships with potential customers. Finally, its algorithm makes it easier than ever before for marketers to track engagement metrics and optimise campaigns accordingly.

Does TikTok help SEO?

Yes, TikTok can help with SEO. It is a powerful tool for increasing visibility and driving organic traffic to your website. When used correctly, it can increase brand awareness and engagement, leading to higher rankings in search engine results pages (SERPs). Additionally, when users share content from your page on TikTok, they are helping spread the word about your business which increases its reach and authority online. Ultimately, this leads to better SEO performance.

Did TikTok overtake Google?

No, TikTok has not overtaken Google. Despite its rapid growth in recent years, it is still far behind Google when it comes to total users and usage. According to Statista, as of April 2022, Google had 2.6 billion monthly active users while TikTok had 689 million monthly active users worldwide. Additionally, the majority of digital advertising spending still goes towards Google’s platforms such as YouTube and Adwords rather than TikTok’s ad platform which launched only recently in 2022.

Conclusion

In conclusion, TikTok has become a major player in the digital marketing landscape. It is essential for businesses to understand how it impacts their SEO performance and take advantage of its potential. By optimising content for both Google search results and TikTok, leveraging user-generated content, measuring the impact of TikTok on SEO performance, and integrating it into your overall digital marketing strategy, you can ensure that your business has a competitive edge in today’s market. Ultimately, understanding how has TikTok impacted google search results will help you stay ahead of the competition and maximise your ROI from digital marketing efforts.

Are you looking for solutions to maximise your Google search results?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Follow us on LinkedIn

This is blog post number 659

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In simple words, retailers cannot stay offline, otherwise, they will lose valuable customers easily. Thanks to e-commerce websites because they empower the customers to acquire a unique user experience of shopping online. So if you want to start an e-commerce business, the basic idea will be, begin with, a stellar-looking website. You can either choose to build one yourself or hire a web developer. Here, we will shed light on how you can build a good e-commerce website:

1. Consider the E-Commerce Platform

For your information, there are three different kinds of e-commerce platforms, open-source, SaaS, and headless commerce. Starting with the first one, open-source allows you to code freely without paying. This means it is free to install and can easily be customized according to your needs. However, it entails having advanced knowledge of coding to work on it. 

On the other hand, Software as a service is a platform that allows you to create a website by investing your money. Lastly, headless commerce provides you with a shopping cart and an additional layer of e-commerce sites for references. 

There are also lots of companies that allow you to create your website in a number of clicks. Check out Shopify, WordPress or Wix.  Depending on how complex you want your website to be, any of these are really good options. Some platforms focus only on e-commerce and they will probably be the easiest to manage your online store.  Some websites like buyv2ecigs.com, decided to use Bigcommerce which specialized in e-commerce. If you want something that is only for e-commerce, then check out Bigcommerce or Shopify. 

2. Website Performance

If your website takes too long to load or fails to load for first-time visitors, they won’t bother coming to your platform again. Now that there are hundreds of e-commerce websites out there, choosing the right one can be very daunting for the customer. However, a positive website experience is beneficial for ensuring the customer makes their purchase. 

In addition, your website should have the capacity to cater to the current traffic needs. You would not want a situation where your website crashes because too many people visited and your hosting package was not large enough.  

3. Website Should be Optimized For Mobile

A large number of online shoppers look for products and services from their phones, so if your website fails to load on their mobiles or is too slow, you will eventually lose a lot of customers. Look for different ways your website can be operated from mobile without any obstacles. 

This way, customers can easily find you, if your store is near their house. Also, don’t forget to offer secure payment modes to your customers.

4. Create an Interesting Domain Name

Always choose a domain name that resonates with your customers. Simply put, it shouldn’t be that hard to spell or type. Make it easy for your customers to remember you or to mention to their friends.  

Avoid generic names that have already been taken and try to stand out with your choice. Take your time and look for a brand-able name that can easily be recognized by the customers. Remember that your domain name will be a representation of your brand in the international market, so you need to be wise enough when choosing one. 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Marketing Fundamentals Team

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This video is called, How to Send Blog Posts to Your Mailing List Automatically By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Send Blog Posts to Your Mailing List Automatically

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use email to promote their business or organisation.

 Send to Mailing List Automatically

In this video, I first of all explain the rationale behind emailing your mailing list weekly and then I discuss one method that I have found to automate the process. The old workflow meant that after publishing my latest blog post on my website I would need to set up a mailing from my email service provider. A lot of small and medium sized businesses use mailchimp for this purpose and the process is very time consuming. I switched over to my new workflow a couple of years agao and it is far more efficient. Watch the video for full details of my current process for publishing blog posts and distributing to my mailing list.

Take Action

Were you looking for a quicker method of distributing your blog posts to your mailing list? Now that you’ve watcheed the video, are you going to send your latest blog posts to your mailing list automatically? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 420 and blog post number 594

The post How to Send Blog Posts to Your Mailing List Automatically appeared first on Marketing Fundamentals.

This video is called, Why you Should Make TutorialsHow Many Leads By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you Should Make Tutorials

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Tutorials Appear as Search Results

In this video, I discuss making tutorials related to your target audience. In most cases. when people are find your company website or YouTube channel they were not specifically looking for them. Instead they were looking for the solution to a problem that are currently facing and your YouTube channel or website has appeared as one of the search results.

This problem that they are facing is a very powerful motivator for the potential consumer and if you can solve it, you have the opportunity to start a relationship with that potential customer. This is why ‘How to’ videos or tutorials remain so popular on YouTube, as the content creator you demonstrate how to use a particular piece of software for the best results or how to complete a specific task. The viewer appreciates that you have made the video to help them.

Tutorials Bring People to your Business

Straightaway the consumer will have a favourable impression of the person and company that has created the tutorial. You will earn their trust and they will explore your company and social media links without you ‘selling’ yourself to them. This is the beauty of tutorials as pieces of content.

In the video, I explain how I discovered this first hand when I made a tutorial for a some Social Media Marketing software. The video tutorial received a lot more views than other videos that I made at the same time. The power of tutorial videos was clearly demonstrated, as a result more people visited my company website and social media links.

Take Action

Have you made any tutorials to help your prospects or leads?  Is this an activity that you are now going to start doing? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

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How to Increase LinkedIn Company Page Followers

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LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 392 and blog post number 577

The post Why you Should Make Tutorials I B2B Content Marketing appeared first on Marketing Fundamentals.

This video is called, Should you Approach Companies that Visit Your Website? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Should you Approach Companies that Visit Your Website? .This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Website Visitors

If you are a B2B business owner you will be aware that many people who visit your website leave without making any contact with you. They do not fill out a contact form, email or telephone you. This could be a lost opportunity for your business; there are companies who sell software that enable website owners to track visitors to their website. In this video, I discuss two companies who sell software to track website visitors, please note, this is not a sponsored post.

My focus is on the broader discussion, should you track people and then contact them given that they left your website without making contact with you? I share my thoughts and opinion in the video.

Take Action

Have you thought about tracking website visitors? Do you agree with my point of view shared in the video? Let me know that in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

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This is video number 372 and blog post number 564

The post Should you Approach Companies that Visit Your Website? appeared first on Marketing Fundamentals.

There are different types of hosting plans to choose from but realistically, your options are likely to come down to two—shared hosting and virtual private server (VPS) hosting. Of course, you can always switch to either one somewhere along the line if you feel dissatisfied with the option you chose. However, you’ll save time, money and resources if you get it right from the get-go.

So which one should you go for? Here’s a look at the parameters to base your decision on and how shared hosting and VPS hosting compare.

Shared or VPS Hosting

Performance

Shared hosting is a lot like living in an apartment complex. In an apartment, you have to contend with noisy neighbors, parking slot disputes, thieving neighbors, queues at the gym and a host of other problems that come with shared living spaces. Similarly, when you sign up for shared hosting, the activities, errors and traffic on other websites sharing the same resources can affect the performance of your own site.

These problems are largely non-existent with VPS hosting since you have all the allocated resources at your disposal. While VPS plans aren’t immune from performance and security challenges, they are a lot more predictable and manageable.

Control

Building on the predictable performance of a VPS hosting plan is the greater degree of control it affords you. If you want the ability to calibrate your hosting settings in detail, then VPS would be more suitable for your ecommerce site than shared hosting. You get server root access and have the freedom to install your own OS and applications to optimize performance and security.

With shared hosting you are limited to a rigid, standardized setup.

Server Administration

You may view the greater server control of VPS hosting as an advantage. However, it’s only an advantage if you have the technical knowledge or have the ability to hire someone with the said knowledge.

With shared hosting, it’s up to the host to worry about setting up the server, installing the required software, applying patches and upgrades as needed, and monitoring server uptime. It’s therefore suitable if you are looking to launch an ecommerce site but don’t want to get bogged down by server administration.

Scalability

Both shared hosting and VPS hosting are scalable but it’s the ease and degree of scaling that differs. Cheap and quality VPS hosting has a distinct advantage in this regard. The scalability of shared hosting could be sufficient in the short-term and as long as growth isn’t that dramatic.

In the medium to long term though and if your site’s traffic, users, data and applications grow rapidly, VPS hosting will be the better option. Since the performance factors are firmly in your control, it’s easier to predict future use and therefore plan and execute scaling.

Pricing

There’s no question that shared hosting is substantially cheaper than VPS hosting. If you are starting off your ecommerce business on a shoestring budget, aren’t sure about the existence of a market for your product or want to retain the ability to cut your losses quickly if things go belly up, then shared hosting will work for you.

That being said, you get what you pay for. Opting for shared hosting means foregoing all the advantages VPS hosting provides. If you want robust performance, scalability, security and control from the start, then the higher cost of VPS hosting should be more than worth it.

Both shared hosting and VPS hosting have advantages and disadvantages. Therefore, neither hosting plan would be appropriate for all ecommerce sites. The ideal hosting plan for you is dependent on your need. Before settling on a plan, take time to map out the short-, medium- and long-term goals of your site and determine the plan that will most efficiently get you there.

Keep an open mind and be prepared to change path if a couple of weeks, months or years in, your choice no longer serves the intended purpose.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Marketing Fundamentals Team

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 543

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The post Shared or VPS Hosting for Your eCommerce Site? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, LinkedIn: Inside an Engagement Pod – Part 1 By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, LinkedIn: Inside an Engagement Pod – Part 1.

This video will be of interest B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone who uses LinkedIn to promote their business.

LinkedIn

LinkedIn recently reached the milestone of 660 million users, it was founded in the living room of Reid Hoffman in 2003. Each year since then it has become even more important for those in B2B businesses. Those businesses that want to grow must become truly effective on the platform. What does truly effective on LinkedIn mean? Well, the answer to that is multi-layered but one aspect is that you must be willing to innovate and develop your approach. Your competitors are also on LinkedIn so you must use creativity to your advantage.

LinkedIn Engagement Pod

A LinkedIn Engagement Pod is a relatively creative way of satisfying the LinkedIn algorithms need for initial engagement for your post. Let me explain, when you publish an update on LinkedIn, LinkedIn looks for social signals to evaluate your post. How many people have liked it? How many people have commented on your post within the first sixty minutes?  Also, how many within 24 hours. If these numbers are favourable, LinkedIn will show your post to more people on the platform.

A LinkedIn Engagement Pod is a group that has been formed specifically to support each other’s posts and give them the boost that they need just after they are published.  To watch a video explanation, please click here, What are LinkedIn Engagement Pods?

In this video, I demonstrate what it is like inside an Engagement Pod, I also discuss what  LinkedIn think about Engagement Pods.

Take Action. Take Control

You may have spotted posts supported by Engagement Pods on LinkedIn,  they will have thousands of comments even though the post was only published a few minutes ago.

More than likely, this will be the work of engagement pods. Are you a member of an Engagement Pod? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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Follow us on LinkedIn

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This is video number 322 and blog post number 538.

The post LinkedIn: Inside an Engagement Pod – Part 1 appeared first on Marketing Fundamentals.

I can remember a time when being invited to join an exclusive Facebook Group was clearly a benefit for you and your business. Within the group you would have access to your peers and possibly the groups founders. So far so good.

Before I go any further in this discussion, allow me to clarify that I am not stating that ALL Facebook Groups are worthless. If you are still getting tremendous value out of your membership of any particular group, please continue to do so.

Business Facebook Groups

Group Member

My personal experience is that I have joined most of the business Facebook Groups that I am currently a member of for specific reasons. Maybe it was to increase my reach on YouTube or to join with other individuals focused on increasing their passive income.

In most cases, after the initial phase when I may review each post published, the groups follow a familiar pattern. The pattern is as follows, group members post lots of their content in the group and the levels of engagement per post varies. If the business owner or entrepreneur who created the group remains active, that greatly improves the group.

Usually there is too much content posted to absorb. I am currently a member of nineteen  Groups on Facebook. Eight of the nineteen are school and friend related and the remainder are business related Groups. It’s not easy to filter useful content from the rest so I tend not spend time looking for it. Similar to most of my business peers, I prefer to be on LinkedIn.

Group Owner

Of course, if you are the Business Facebook Group founder / owner your perspective will be different. Your group will allow you to address customer service issues and sell your courses and products to members of the group. For you, the Group could have tremendous financial value.

2020 and Beyond

In my opinion, very few Facebook Groups offer real value to their members; often content that is available elsewhere is posted in groups. My recommendation for B2B businesses in 2020 and beyond, is to focus on platforms where there is a better return on their time invested. I am referring to LinkedIn, YouTube and Twitter, to name but three.

How active are you with Business Facebook Groups? Let me know in the comments section below.

If you need any help from a Content Marketing and Social Media perspective, please email me via mike@marketingfundamentals.com  to start the conversation.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 537

Image credit: Pexels.com

The post Have Business Facebook Groups Lost Their Value? appeared first on Marketing Fundamentals.

As business owners, it is often tempting to do whatever we can to increase web traffic to our websites. Traffic is important, you have probably been approached by many experts who have offered to increase the traffic to your website. The truth is, web traffic is important but your website’s conversion rate is more important.

Let me explain what I mean by conversions, a web visitor who takes one of your desired actions steps i.e. signing up to your mailing list, booking a one on one coaching session or purchasing one of your information products can be regarded as a conversion.

Conversion Rate

All other web visitors who visit your site without ‘converting’ are potential customers who have chosen not to take action for one reason or another. Across B2B service industries a conversion rate of 2.5% is considered good, therefore if you have 1000 visitors to your website in a month, 25 will ‘convert’ or 125 if you have 5000 visitors per month.

Imagine if you could increase your conversion rate dramatically, what if with only 1000 visitors you could increase your conversion rate to 10%? That would make a massive difference to the top line revenue for your company and also to profitability.

It is my belief that too many companies are chasing more traffic when they should be focusing on improving their conversion rate. Below I have listed 4 ways that you will increase your website’s conversion rate. I have assumed that your website is already optimised and that you have a clear proposition for your intended target audience.

Improve Your Website’s Conversion Rate

Use Video Effectively

I recommend that you use video to bring your company to life, video has the potential to humanise your company and make you more relatable. Often in B2B industries, one company’s ethos and positioning can sound very much life that of its competitor. Don’t be bland! Use video to show your leadership team and staff in positive settings demonstrating the value that you bring to customers.

It is for this reason that I prefer this style of corporate video to the ubiquitous animated explainer video. There may be a place for an animated explainer video in your marketing strategy but do not rely on it to convert web visitors. Animated explainer videos also have the disadvantage that they do not show who works at the company.

Change Your Lead Magnet

A lead magnet is the incentive you offer web visitors to sign up to your mailing list, it may be a PDF checklist, a guide or some swipe files. Ebooks used to very common until they fell out of fashion. Your lead magnet may no longer be appealing to your target audience. Test new lead magnets for desirability and ensure that your Pop Ups or sign up forms on your website are working correctly.

Create Dedicated Landing Pages

Sometimes there are too many distractions for a web visitor when they visit your site, they see the interesting blog posts or embedded videos and forget to sign up for your mailing list or request a one on one consultation. Dedicated landing pages remove these distractions and have proven to be very effective at increasing conversions. Two companies, LeadPages and Unbounce, base their entire business around the creation of effective landing pages; there are also cheaper alternatives available.

Prominent Testimonials and Case Studies

Most service businesses will have testimonials and case studies but will probably not be using them effectively enough. Let me explain, web visitors do not want to search around for your testimonials page or case studies page. Place your best testimonials and case studies in prominent positions on the pages where you are asking visitors to purchase your products or services. Using your testimonials in this way will build trust and increase conversions.

These are just 4 ways in which you can improve your website’s conversion rate, there are other methods and if you’d like to discuss how your website’s conversion rate could be improved please email me via mike@marketingfundamentals.com  to start the conversation.

Are you happy with your website’s conversion rate? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 532.

Image credit: canva.com

The post How to Improve Your Website’s Conversion Rate appeared first on Marketing Fundamentals.