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Social listening is the practice of keeping track of how many times your company or brands are mentioned on Social Media platforms . This is not just an exercise in vanity, by monitoring what your customers are saying about your products, your competitors’ products and trends in the marketplace you can gain deeper insights into your customers. You will also be able to spot new business opportunities. There are many Social listening tools on the market, around 250 in total. In fact if I wanted to keep anyone busy for a while I would ask them to review Social Listening tools. For the purpose of this blog post I have focused on what is available for free and honed in what would be useful for small to medium sized businesses. If you are an enterprise level company you will find this link helpful.
Social Listening Tools
A Google Alert is a daily notification sent to you via email every time your designated keyword is used. Long tail keywords will work best i.e. ‘content marketing for professional services’ rather than ‘marketing’. You could create alerts for your company and your brands. It is very straightforward to set up alerts. You can do so via this link. I have been using Google Alerts since 2011.
Social Mention is also very easy to use. Once you are on the home page enter in the keywords that you want to search for and Social Mention will return the results plus a scoring against strength, sentiment, passion and reach. You can then register for email alerts. Please note on the day of writing the alerts function was not writing. Access Social Mention here. I first used Social Mention in 2012.
How Socialable takes a slightly different approach. This social listening tool evaluates your company or competitors’ company on a Social Media plaform by platform basis. When on the home page enter your targeted keywords. This could be your company name, one of your competitors’ names and the website willl return a score evaluating brand magnitude (Social Media presence) for the company entered. A free account allows you to track upto 12 social media accounts. I have only used this tool sporadically. You can accesss How Socialable here.
Addictomatic searches across a number of platforms to find results for your targeted keyword. Addictomatic is a simple way of tracking keywords or brand and company reputation. You can access the Addictomatic website here. I have only used this tool a few times.
Take some time now to experiment with these tools now and set up alerts. There are also a host of paid tools for you to explore when you need more sophistication. Click here to read a review of paid Social listening tools.
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This is blog post number 355.