B2B Content Marketing – Role of infographics

With the booming economy comes the booming competition. No matter what kind of goods or services one has to offer, there are hundreds of other businesses offering something similar. Even when it comes to business to business transactions there are so many competitors that it is hard to establish trade relations. This is why B2B marketing is crucial in today’s economy. Various marketing strategies, like content marketing strategy, can be used to target certain businesses. The use of infographics can better your b2b content marketing efforts.

What are infographics?

Infographics are the use of visual representations to show data and other information. Instruments like charts, graphs and images are used to create in myriad forms to create infographs. The use of simple visual images to represent complex data is a part of infographics. One can use it to show patterns, trends as well as gathered data and information. So, any kind of visual representation of data or information can be grouped as infographics.

How do infographics influence B2B content marketing?

Since people no longer have the time to go through large paragraphs, it is important to make a point through catchy means. Infographics offers exactly that. The benefits of using infographics are:

• No matter what your content marketing strategy is, the use of infographics representations is more attractive. When trying to impress, beating around the bush might not get you far. By offering pure data to businesses you cut down time it takes to read reports and fish the data. This means that the businesses can gauge the credibility of your business based on easy to read visuals.
• Since social networking sites are used for marketing, it is best to stick to visual representations. This is because such networking sites focus mainly on images rather than texts. For example, if your business needs to be marketed over a website like Instagram then there is not so much space for text.
• Visual representations make it easier for the viewers to go through them. This factor can increase your viewership by up to 94%*. Videos and images using infographics representation allow the viewers to get a good glimpse of what you have to offer. They can do so without having to put in too much effort or stress.
• If you want to show your business as one that is progressive, then infographics can help you do so. Since more and more businesses are using this form of representation, not using the visual representations can be a setback. Keeping up with trends is very important when it comes to brand creation.
• Even if a viewer is not initially interested in your business, an attractive visual representation can be enough to pique their interest. A colourful infographic grabs will grab more attention than a black and white one.
• In conclusion, we can see that infographics are the best ways of representing data and information. It makes the representation simple and grabs the right kind of attention. Hence it can be crucial for B2B marketing.

*Source –  http://blog.bufferapp.com/infographics-visual-content-marketing

We hope this information has been useful to you. If you’d like to talk to us about creating effective B2B Content Marketing for your business give us a call on +448452264247 or email us at mail@marketingfundamentals.com.We are a leading Content Marketing agency in London.

Best regards,

Marketing Fundamentals Team