Community Forum Archives - Marketing Fundamentals

Which is Better? Twitter Followers or YouTube Subscribers?

Mike Pitt — Thu, 18 Apr 2019 09:25:48 +0000

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This video is called, Which is Better? Twitter Followers or YouTube Subscribers? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Which is Better? Twitter Followers or YouTube Subscribers?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Twitter Followers or YouTube Subscribers

As Social Media Managers for B2B businesses, you will be responsible for tracking a number of Social media metrics. Twitter Followers and YouTube Subscribers are likely to be among those that you are tracking. In this video, I discuss the relative merits of both and give my assessment as to which is of greater value to your business. Your objective if you are growing your followings on these platforms should not be to simply increase your number of followers; you should also track the behaviour of those followers and what actions they take. Watch the video for more details.

1000 True Fans

It was Kevin Kelly who first introduced the concept of 1000 True Fans in a blog post published in 2008. In this post, he explained that creative professionals do not need huge audiences to be successful. If they had an audience of 1000 True Fans and could sell them $100 dollars worth of products or services per year that would equate to a salary of $100,000. This article led to many discussions within the creative community, some doubted that it was as straightforward to achieve as Kelly implied.

What is now abundantly clear in 2019 is that the 1000 True Fans paradigm works perfectly for online businesses or businesses with an online element when you consider how online courses, membership sites and subscription services are sold to a select groupf of hardcore fans. YouTube is a particularly good platform for attracting True Fans.

Have you embraced the concept of 1000 True Fans in your marketing? If so, let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 269 and blog post number 509.

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It’s Half Time: Have you Achieved Your Goals For 2017?

Mike Pitt — Thu, 15 Jun 2017 10:30:16 +0000

Image credit: https://www.erepublik.com

This post may contain affiliate links please read our disclosure for more info.

We are almost half way through 2017 so this is a good time to evaluate our progress against our goals for 2017. Have you achieved your goals for 2017? Are you on track to achieve them by December? Of course, there will always be factors out of our control that affect our ability to achieve our goals but this is still a useful assessment that we can make.

Have you Achieved Your Goals For 2017?

One of my publicly stated goals was to appear on more panels at events and to offer myself for speaking engagements. The objective being to meet more people face to face and increase our agency’s network. I have not made a lot a progress in this regard but do now have a new plan. I will share more details of the new plan in a few months’ time.

Another goal that I can share with you was to increase the number of videos that I uploaded to our . Last year I uploaded 35 videos. This year I have stuck to the weekly upload schedule and have already uploaded 26 videos and we have not yet reached the end of June. This has enabled us to add more subscribers. If you would like to become a subscriber .

How are you doing against your goals for the year? I would love to hear from you. Let me know in the comments section below or via Twitter. For your reference, this was the post where I outlined one of my goals for 2017, What will you do more of in 2017?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 409.

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Do you want a Skype Consultation?

Mike Pitt — Mon, 28 Mar 2016 13:16:56 +0000

Hello everyone. We realise that not everyone can invest in the services of a B2B Content Marketing Agency on a retained basis, which is why I introduced a Skype consultation service a couple of years ago. If you’d like my advice on a Content Marketing or Social Media related matter I would be happy to speak to you during a Skype Consultation.

Mike Pitt’s Skype Profile

Each consultation is for up to 60 minutes and any information shared during the consultation will be treated as confidential. To book a Skype Consultation, please email mail@marketingfundamentals.com and put ‘Skype Consultation’ in the subject line. Please indicate time slots when you are available. We will come back to you as soon as possible.

To ensure that you get the most out of these paid Skype consultations it is advisable that you indicate any subjects that you liked to discuss at the time of booking. If you want to cover a range of subjects that is fine, you do not have to limit yourself to just one. Please see the list below for example of subjects that have been discussed in previous Skype Consultations.

Skype Consultation – Examples of Subjects

What is your recommended Social Media Management tool?

How are you using your recommended Social Media Management tool?

Which Social Media platforms should my B2B business be using?

Is it safe to abandon Google+?

Has Pinterest peaked? Did it live up to its potential?

How can I bring new clients into the business?

What is a realistic blogging schedule for a professional services business?

How do I execute regular video content without it costing me a fortune?

YouTube seems to be full video games, pranks and music, how will we get any traction?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

Mike Pitt’s Skype Profile

SnapChat: Username – MrPittster

Follow Mike on Quora

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Buy our book!

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This is blog post number 344.

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In Your Experience, Which Social Network is the Most Engaged?

Mike Pitt — Tue, 22 Mar 2016 10:12:22 +0000

Image credit: Marketing Fundamentals Ltd

This is blog post 343. This blog post is an answer I gave on Quora to the question, In your experience, which Social Network is the most engaged? I decided to share it here because I believe it will help those of you who work in B2B marketing.

—

Hello.

Which Social Network is the Most Engaged?

Let’s pretend that all social networks are equally relevant for your audience and/ or community. Of course they are not but let’s pretend. Which Social Network is the most engaged? I would say that right now Snapchat is the most engaged social network.

Snapchat User Engagement

In January of this year Snapchat announced that Snapchat users were watching 7 billion video views per day. This figure has now risen to 8 billion. This figure is impressive in itself but even more so when it is considered that it comes from a base of 100 million users. Facebook views are comparable but from a base of over 1 billion users. You Tube also has comparable daily view numbers but from a base of 1.3 billion active users.

Snapchat is different to other social networks in a few ways. For example, it is not easy to work out with any certainty how many followers someone has on the platform. It has not yet been monetized by marketing people (I am guilty of being one) but has a highly engaged youthful audience.

I am a passive user on the platform and I am currently exploring the new Geo Filters functionality. I think Snapchat will grow significantly over the next 12-18 months. If you want to follow me on Snapchat my username is TheMikePitt. I look forward to seing you there.

—

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

SnapChat: Username – TheMikePitt

Follow Mike on Quora

Subscribe to

Buy our book!

Follow Mike on Twitter

This is blog post number 343.

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Community Forum Interview: Kelly Ward – Building a Local Brand

Mike Pitt — Wed, 16 Mar 2016 11:29:38 +0000

Subscribe to our Youtube channel: This is video No. 143. Community Forum: Kelly Ward – Building a Local Brand by Mike Pitt. Mike Pitt, Founder of Marketing Fundamentals Ltd interviewed Kelly Ward of Mrs Mopp Ltd and Maid in Business. Kelly talks about her career, when she got started in business and what her motivation was when she started out in business. This is the full interview for the Community Forum. You can visit the Forum here: https://www.marketingfundamentals.com/community-forum/

To be able to leave comments you will need to register by creating a user name and password. If you are a regular visitor to our website this is your Forum! This is your chance to have your say on a range of subjects and maybe even suggest some new ones. Please read the Forum rules before posting any comments.

Kelly’s Links:

http://mrsmopp.com
http://maidinbusiness.com
Kelly’s You Tube Channel – https://www.youtube.com/user/MaidInBusinessUK

Books mentioned in the Interview:

http://www.amazon.co.uk/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?s=books&ie=UTF8&qid=1458125112&sr=1-1&keywords=the+e+myth+revisited

http://www.amazon.co.uk/Habits-Highly-Effective-People/dp/0684858398/ref=sr_1_1?s=books&ie=UTF8&qid=1458125426&sr=1-1&keywords=7+habits+of+highly+effective+people

http://www.amazon.co.uk/Key-Person-Influence-Revised-Five-Step/dp/178133109X/ref=sr_1_1?s=books&ie=UTF8&qid=1458125475&sr=1-1&keywords=key+person+of+influence

B2B Content Marketing Agency London

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On this channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our youtube channel:
Follow us on LinkedIn: https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home
Buy our book! http://amzn.to/RGNyxQ
Follow Mike on Twitter: https://twitter.com/TheMikePitt

Call us on 0845 2264 247

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Quotes for Life – 13. Don’t Wait – Napoleon Hill

Mike Pitt — Wed, 30 Sep 2015 11:18:56 +0000

This is Video No. 128 and blog post 316. Quotes for Life – 13. Don’t Wait. by Mike Pitt. In this series Mike Pitt, Founder of Marketing Fundamentals Ltd recites his favourite quotes and explains the what the impact of the quote has been on his life. The format is therefore, here’s the quote and what does / did it mean to Mike personally. The quote featured in this episode is from Napoleon Hill. Napoleon Hill was an American author in the area of self help before the genre really existed. He is perhaps best known as the author of Think and Grow Rich, published in 1937 which has sold over 20 million copies. He was born on October 26, 1883 and died on November 8, 1970.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and uses Social Media to generates leads and prospects for professional services firms. Mike Pitt is the Founder of Marketing Fundamentals Ltd.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner, marketing professional or entrepreneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

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What did we Learn from Publishing 300 Blog Posts?

Mike Pitt — Mon, 17 Aug 2015 06:00:16 +0000

Image: Marketing Fundamentals Ltd

Hello everyone. Thanks for reading our blog posts over the last five years. We know that you live in 183 countries from around the world and the fact that you choose to spend some of your precious time reading our blog has been very much appreciated. We have reached a milestone with the publishing of this post because this is our 300th post. Yay! I remember writing my first post and uploading using internet explorer :-). We have come a long way. Don’t worry I am not going to slip into nostalgia or have all the blog’s guest contributors show up as if it’s the last episode of David Letterman. Keep reading because I want to share with you some of the lessons that I’ve learned from publishing 300 blog posts.

Publishing 300 Blog Posts

1. It is About Consistency

As regular readers know Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Content is what we do but consistently describes how we do it. We do this for clients but for ourselves as well. I know not everyone is comfortable writing, that is okay. Pick a platform you are more comfortable with and commit to producing content on a regular basis, your platform could be a YouTube channel, a podcast or one of the Social Media platforms although it is preferable that you own the platform. Whatever you choose, keep producing content and keep showing up, week in and week out. By consistently delivering value added content you will create a competitive advantage for your business. It sounds simple doesn’t it? Most fail and chase the latest new thing, whether that is Vine, Snapchat or Periscope but you are going to be different by staying in the game and being consistent, aren’t you?

2. The Marketplace will Re-write your Business Model for you

If there is a flaw in your business strategy the marketplace will let you know. When I founded Marketing Fundamentals Ltd our focus was initially startups because I wanted to help them create, grow and establish their new businesses. The marketplace taught us that startups generally do not have the finances to afford high end B2B Content Marketing. They are far more likely to attempt to Do-It-Themselves. For them we created a range of informational products and we refocused on our core market of medium sized businesses. This adjustment put us on a successful path to a bigger and more sustainable business.

3. If you try to be all things to all People you will Disappoint Many

Focus is important. If you follow my Twitter account you’ll know that in addition to unique content from our blog I do tweet some motivational quotes and retweet posts about some of the world’s most celebrated entrepreneurs but that is not our focus. One common mistake that I see on a regular basis is people attempting to brand themselves with motivational quotes or by sharing the thoughts of famous entrepreneurs. You should identify your target audience, their needs and challenges and create your own content for them. They will not remember you for tweeting quotes or general discussions about billionaire entrepreneurs. Develop your own voice and focus on delivering value to your core target audience. Do not try to please everyone. When we honed in on B2B Content for Professional Services Firms our web traffic actually went down but our revenues went up.

4. Getting the Right Web Visitors is More Important than Getting Lots of Visitors

This is a simple lesson for anyone with an online element to their business. Lots of web visitors that do not convert into customers or even enquiries is not a great position to be in. Yes, I know many Social Media platforms started off that way but for most of us we would like the right visitors coming to our site and then a good conversion rate. By clearly identifying who these right visitors are and then by having a well structured site designed to communicate and convert you will build your business. Regular content continues the process of relationship building which is essential to build your customer base.

5. Go off the Beaten Track

Organic Search is our greatest channel for web traffic. Of our referral sites StumbleUpon is our second largest traffic referrer behind Twitter according to our Google Analytics report. It is a long way behind Twitter but it beat the likes of LinkedIn, Facebook, Google + and Pinterest and a lot of you will not even have a profile on StumbleUpon. Want to find out more? Watch What is StumbleUpon? here. You should also consider Flipboard and Ello. If you keep following the crowd how do you expect to achieve success? Try to differentiate yourself from your competitors at all times. Going off the beaten track with your Content Marketing Plan is one way to stand out.

A special thank you from me to you for reading this post and all the others that went before. If there are any that you have missed out you know what to do. You’ve got homework. We will now get started on the next 300 blog posts.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247 or you can also email us via mail@marketingfundamentals.com

Thanks for reading!

Best regards,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to our YouTube Channel

Note – This is blog post number 300. Of the 300 published posts I have personally written 243 with team members and guest contributors accounting for the remaining 57.

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Community Forum Introduction

Mike Pitt — Sun, 03 May 2015 10:50:45 +0000

https://www.marketingfundamentals.com/community-forum/
Community Forum Introduction (Video) by Mike Pitt. Mike Pitt, Founder of Marketing Fundamentals Ltd discusses the new Community Forum that has been created on this website. This Community Forum is an opportunity for members to have their say and to connect with one another. This is our way of saying thank you to those people who have supported us over the last few years with retweets and shares of our blog posts and status updates etc. We will create member profiles for those who have supported us. This is our way of giving back and helping them.

The first Forum member profile has been created and it belongs to Danny Tickner of Samsian Ltd. You can view his profile here.

Have you been a regular supporter of Marketing Fundamentals Ltd? Have you often retweeted our content? Left comments on our videos? If so, we would be happy to create a member profile for you and to introduce you to other forum members. Email us via mail@marketingfundamentals.com to request a member profile. Do you need our help creating and executing a Content Marketing Plan for your business? Give us a call on 0845 2264 247 during normal work hours 9 am.- 5.30pm GMT. Monday to Friday.

Also check out our informational products. Links are on our YouTube About page.

On our YouTube Channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our youtube channel:
Follow us on LinkedIn: here

Mike Pitt is the Founder of Marketing Fundamentals Ltd.

Call us on 0845 2264 247

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