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		<title>Are Chatbots now Essential for B2B Marketing?</title>
		<link>https://www.marketingfundamentals.com/are-chatbots-now-essential-for-b2b-marketing/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 16 May 2024 10:52:24 +0000</pubDate>
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					<description><![CDATA[<p>It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/are-chatbots-now-essential-for-b2b-marketing/">Are Chatbots now Essential for B2B Marketing?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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<p>It will not have escaped your attention that in recent years Chatbots have become ubiquitous in business to consumer (B2C) customer service scenarios. Your Business to Business (B2B) customers are also consumers and have come to expect the same level of instantaneous  response in their B2B interactions too. Keep reading to discover why Chatbots have now become essential for B2B marketing.</p>
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<h2>Chatbots for B2B Marketing</h2>
<div class="markdown prose w-full break-words dark:prose-invert light">
<p>Here&#8217;s why they&#8217;re considered essential:</p>
<ol>
<li><strong>24/7 Availability</strong>: Chatbots provide round-the-clock availability, ensuring that potential clients can get information and assistance whenever they need it, regardless of time zones or business hours.</li>
<li><strong>Instant Response</strong>: Customers expect quick responses, and chatbots deliver just that. They can instantly answer common queries, provide product information, or direct users to relevant resources.</li>
<li><strong>Lead Generation</strong>: Chatbots can be programmed to qualify leads by asking relevant questions and gathering contact information. This helps in identifying potential customers and nurturing them through the sales funnel.</li>
<li><strong>Personalisation</strong>: Advanced chatbots can offer personalised recommendations based on user preferences and browsing history. This personalised approach increases engagement and improves the overall customer experience.</li>
<li><strong>Cost-Effective</strong>: Chatbots are often more cost-effective than maintaining large customer support teams. They can handle numerous inquiries simultaneously, reducing the need for human intervention in routine tasks.</li>
<li><strong>Data Collection and Analysis</strong>: Chatbots collect valuable data on customer interactions, which can be analyzed to understand user behaviour, preferences, and pain points. This data can then be used to optimise marketing strategies and improve products or services.</li>
<li><strong>Scalability</strong>: As businesses grow, managing customer inquiries becomes increasingly challenging. Chatbots can scale with the business, handling a growing number of inquiries without a proportional increase in costs.</li>
<li><strong>Improving Customer Experience</strong>: By providing instant, personalised responses, chatbots enhance the overall customer experience. They can guide customers through the buying process, offer troubleshooting assistance, and provide support after the sale.</li>
</ol>
<p>However, while chatbots offer many benefits, they shouldn&#8217;t replace human interaction entirely. Human touch is still essential for handling complex inquiries, building relationships, and providing empathy. The best approach is often a combination of chatbots for efficiency and humans for personalised assistance when needed.</p>
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<h2>Take Action</h2>
<p>Have this give you food for thought?  Are you now shifting your focus towards deploying a Chatbot on your website? At Marketing Fundamentals Ltd we are planning to deploy a site wide Chatbot in the near future. Share your thoughts in the comments below. Also, let me know if you would like my help with anything else.</p>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
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</div>
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<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-do-tiktok-lives-get-so-many-more-viewers-than-youtube-lives/">Why do TikTok Lives get so many more viewers than YouTube Lives?</a></span></p>
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<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/three-ways-to-earn-passive-income-for-your-business/">Three Ways to Earn Passive Income For your Business</a></span></p>
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<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Image credit: cxtoday.com</p>
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<p>This is blog post number 669</p>
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<p>The post <a href="https://www.marketingfundamentals.com/are-chatbots-now-essential-for-b2b-marketing/">Are Chatbots now Essential for B2B Marketing?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">19612</post-id>	</item>
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		<title>Content at Scale &#8211; Review I AI Generated Blog Posts</title>
		<link>https://www.marketingfundamentals.com/content-at-scale-review-i-ai-generated-blog-posts/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Tue, 20 Dec 2022 15:40:09 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=19515</guid>

					<description><![CDATA[<p>This video is called, Content at Scale &#8211; Review I AI Generated Blog Posts By Mike Pitt. Get Content at Scale here with bonuses 👉 If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/content-at-scale-review-i-ai-generated-blog-posts/">Content at Scale &#8211; Review I AI Generated Blog Posts</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/xAZWgWPhwM4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>This video is called, Content at Scale &#8211; Review I AI Generated Blog Posts By Mike Pitt.</p>
<p>Get Content at Scale here with bonuses <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="color: #ff0000;"></span></p>
<p>If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><a href="https://youtu.be/xAZWgWPhwM4"><span style="color: #ff0000;">In this video</span></a>, Mike Pitt discusses, Content at Scale &#8211; Review I AI Generated Blog Posts</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Instagram for marketing their business.</p>
<h2>Content at Scale &#8211; Review</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/xAZWgWPhwM4">In this video,</a></span> Mike Pitt discusses, Content at Scale &#8211; Review I AI Generated Blog Posts</p>
<p>It will not have escaped your attention that Artificial Intelligence or AI can save you a lot of time in the Content Creation process. Content at Scale uses artificial intelligence to generate detailed blog posts from a single keyword.  This has the potential to completely transform the Content Marketing business.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/xAZWgWPhwM4">In this video, </a></span>Mike Pitt reviews the Content at Scale AI writer and gives his opinion of the service. AI has come a long way since Mike first discussed <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/what-impact-will-artificial-intelligence-have-on-content-marketing/"> AI content on this blog in 2017</a>.</span>  After you&#8217;ve <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/xAZWgWPhwM4">watched the video,</a> </span>let me know your views in the comments section below.</p>
<h2>Take Action</h2>
<p>Are you going to start using Content at Scale? You can do so here <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" />  <span style="color: #ff0000;"> </span> Let me know your thoughts below.  Also, let me know if you would like my help with anything else.</p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/what-happens-when-you-increase-your-online-presence/">What happens when you increase your online Presence</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
<h4><a href="https://www.patreon.com/themikepitt" target="_blank" rel="noopener"><img data-recalc-dims="1" decoding="async" data-attachment-id="19442" data-permalink="https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/patreon-logo/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/Patreon-Logo.png?fit=3840%2C2160&amp;ssl=1" data-orig-size="3840,2160" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Patreon-Logo" data-image-description="&lt;p&gt;Patreon-Logo&lt;/p&gt;
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<h4>Click on the image above to join <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.patreon.com/themikepitt">Mike Pitt&#8217;s Patreon </a></span></h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
<p style="text-align: justify;">Connect with Mike on  <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.linkedin.com/in/mikepitt1/" target="_blank" rel="noopener noreferrer">LinkedIn</a></span></p>
<p>This is video number 584  and blog post number 658</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">19515</post-id>	</item>
		<item>
		<title>Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review</title>
		<link>https://www.marketingfundamentals.com/instagram-influencer-marketing-tool-2023-instajet-review/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 13 Oct 2022 09:55:26 +0000</pubDate>
				<category><![CDATA[B2B Content Marketing Agency London]]></category>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=19497</guid>

					<description><![CDATA[<p>﻿ This video is called, Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. ✅ Instagram influencer [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/instagram-influencer-marketing-tool-2023-instajet-review/">Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/4DJXSzbQf0Q" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><span class="style-scope yt-formatted-string" dir="auto"><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Instagram influencer marketing tool <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f449.png" alt="👉" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://instajet.io/?r=647A1F504573">https://instajet.io/?r=647A1F504573</a></span></span></p>
<p><a href="https://youtu.be/Fh_QysxWYTw"><span style="color: #ff0000;">In this video</span></a>, Mike Pitt discusses, Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Instagram for marketing their business.</p>
<h2>Instagram Influencers</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/4DJXSzbQf0Q">In this video,</a></span> Mike Pitt discusses, Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review</p>
<p>Organising an Influencer marketing campaign with Instagram influencers for your product or service can be a very time consuming process. First of all, you have to identify the right instagram influencers to work with and then you have to review their profiles and performance as part of your due diligence. Next it will be necessary to reach out to your selected influencers via Instagram DM and hope they are receptive and that their rates fit within your marketing budget. InstaJet is an influencer marketing platform that can potentially save you a lot of time and money. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/4DJXSzbQf0Q">In this video, </a></span>Mike Pitt demonstrates how to create an Influencer marketing campaign using InstaJet and how to simplify the whole process.</p>
<p>After you&#8217;ve <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/4DJXSzbQf0Q">watched the video,</a> </span>let me know your views in the comments section below.</p>
<h2>Take Action</h2>
<p>Do you want to get started with InstaJet?  <a href="https://instajet.io/?r=647A1F504573" target="_blank" rel="noopener"><span style="color: #ff0000;">If so, start here.</span> </a> Also, let me know if you would like my help with anything else.</p>
<p>&nbsp;</p>
<p><a href="https://blockfi.com/mikepitt" target="_blank" rel="noopener"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="19438" data-permalink="https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/blockfi-wallet-3/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?fit=1201%2C629&amp;ssl=1" data-orig-size="1201,629" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="BlockFi wallet 3" data-image-description="&lt;p&gt;Building a Crypto Portfolio made simple&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?fit=300%2C157&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?fit=1024%2C536&amp;ssl=1" class="alignnone wp-image-19438" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?resize=603%2C316&#038;ssl=1" alt="Building a Crypto Portfolio made simple" width="603" height="316" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?resize=1024%2C536&amp;ssl=1 1024w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?resize=300%2C157&amp;ssl=1 300w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?resize=768%2C402&amp;ssl=1 768w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?w=1201&amp;ssl=1 1201w" sizes="auto, (max-width: 603px) 100vw, 603px" /></a></p>
<p><img loading="lazy" decoding="async" style="position: absolute; visibility: hidden;" src="https://imp.pxf.io/i/1271238/1017048/13053" width="0" height="0" border="0" /></p>
<h4>Visit <a href="https://blockfi.com/mikepitt"><span style="color: #ff0000;">https://blockfi.com/mikepitt</span></a> <strong>to get started. </strong></h4>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/three-ways-to-earn-passive-income-for-your-business/">Three Ways to Earn Passive Income For your Business</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-make-a-logo-in-5-minutes/">How to Make a Logo in 5 Minutes</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/playlist?list=PLlW_G6bM5Z_0iub4zNmLrE4r4Q36etIOk">Your Content &amp; Social Media Questions Answered (Popular Uploads)</a></span></p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-increase-linkedin-company-page-followers/">How to Increase LinkedIn Company Page Followers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/what-happens-when-you-increase-your-online-presence/">What happens when you increase your online Presence</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
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<h4>Click on the image above to join <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.patreon.com/themikepitt">Mike Pitt&#8217;s Patreon </a></span></h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
<p style="text-align: justify;">Follow us on <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank" rel="noopener noreferrer">LinkedIn</a></span></p>
<p>This is video number 576  and blog post number 656</p>
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<p>The post <a href="https://www.marketingfundamentals.com/instagram-influencer-marketing-tool-2023-instajet-review/">Instagram Influencer Marketing Tool 2023 &#8211; InstaJet Review</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19497</post-id>	</item>
		<item>
		<title>What Difference will Video Make to your Business?</title>
		<link>https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 05 May 2022 11:37:49 +0000</pubDate>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Content Marketing Agency London]]></category>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=19429</guid>

					<description><![CDATA[<p>This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/">What Difference will Video Make to your Business?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/JSQJESNqo68" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>This video is called, What Difference will Video Make to your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><a href="https://youtu.be/JSQJESNqo68"><span style="color: #ff0000;">In this video</span></a>, Mike Pitt discusses, What Difference will Video Make to your Business?</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.</p>
<h2>Video Marketing</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/JSQJESNqo68">In this video,</a></span> Mike Pitt discusses, What Difference will Video Make to your Business? Video marketing is so powerful, many of you will be familiar with the rise of YouTube in recent years and the popularity of YouTuber as a career choice.</p>
<p>Despite the clear success of YouTube many businesses are still reluctant to use video marketing to connect with new and existing customers even though it has proven itself as a strategy capable of scaling businesses nationally and internationally.</p>
<p>This is a big mistake in my opinion. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/JSQJESNqo68">In this video,</a> </span>I discuss the reasons why businesses are reluctant to use video and what is likely to happen when they do eventually start to utilise video marketing to promote their business.</p>
<p>After you&#8217;ve <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/JSQJESNqo68">watched the video,</a> </span>let me know your views in the comments section.</p>
<h2>Take Action</h2>
<p>Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page <a href="https://www.marketingfundamentals.com/about/book-a-zoom-consultation-with-mike-pitt/"><span style="color: #ff0000;">Book a Zoom Consultation with Mike Pitt</span></a> . Let me know in the comments section below. Also, let me know if you would like my help with anything else.</p>
<p>&nbsp;</p>
<p><a href="https://blockfi.com/mikepitt" target="_blank" rel="noopener"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="19438" data-permalink="https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/blockfi-wallet-3/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2022/05/BlockFi-wallet-3.png?fit=1201%2C629&amp;ssl=1" data-orig-size="1201,629" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="BlockFi wallet 3" data-image-description="&lt;p&gt;Building a Crypto Portfolio made simple&lt;/p&gt;
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<h4>Visit <a href="https://blockfi.com/mikepitt"><span style="color: #ff0000;">https://blockfi.com/mikepitt</span></a> <strong>to get started. </strong></h4>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
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<h4>Click on the image above to join <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.patreon.com/themikepitt">Mike Pitt&#8217;s Patreon </a></span></h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
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<p>This is video number 528 and blog post number 651</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-difference-will-video-make-to-your-business/">What Difference will Video Make to your Business?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19429</post-id>	</item>
		<item>
		<title>Awario Social Listening Tool &#8211; Review</title>
		<link>https://www.marketingfundamentals.com/awario-social-listening-tool-review/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 28 Apr 2022 13:13:38 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=19420</guid>

					<description><![CDATA[<p>﻿ This video is called, Awario Social Listening Tool &#8211; Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/awario-social-listening-tool-review/">Awario Social Listening Tool &#8211; Review</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/Ft4_tWv5Xgc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, Awario Social Listening Tool &#8211; Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><a href="https://youtu.be/kKOqDlkJtS0"><span style="color: #ff0000;">In this video</span></a>, Mike Pitt discusses, Awario Social Listening Tool &#8211; Review</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.</p>
<h2>Social Listening</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/Ft4_tWv5Xgc">In this video,</a></span> Mike Pitt discusses, Awario Social Listening Tool &#8211; Review. There are two very strong reasons for using a social listening tool for your business. <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/Ft4_tWv5Xgc">In this video,</a> </span>Mike Pitt discusses these reasons and then reviews the Awario Social Listening tool. During the video, Mike demonstrates how to sign up for a free trial of Awario and the benefits of doing so. He also gives his recommendations during the video.</p>
<p>After you&#8217;ve <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/Ft4_tWv5Xgc">watched the video,</a> </span>let me know your views in the comments section.</p>
<h2>Take Action</h2>
<p>Are you going to start using the Awario Social Listening tool? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page <a href="https://www.marketingfundamentals.com/about/book-a-zoom-consultation-with-mike-pitt/"><span style="color: #ff0000;">Book a Zoom Consultation with Mike Pitt</span></a> . Let me know in the comments section below. Also, let me know if you would like my help with anything else.</p>
<p><a href="https://www.aweber.com/easy-email.htm?id=531412&amp;utm_source=advocate&amp;utm_medium=banner&amp;utm_campaign=static&amp;utm_content=free"><br />
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Email: Click on the image above and start a free plan today!</p>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
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<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
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		<title>Common Misconceptions When It Comes to Creating Great Brand Awareness</title>
		<link>https://www.marketingfundamentals.com/common-misconceptions-when-it-comes-to-creating-great-brand-awareness/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 13 May 2021 10:43:03 +0000</pubDate>
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					<description><![CDATA[<p>Branding is what connects your customers to your business, both experientially and emotionally. While many tend to believe building a brand is all about aesthetics, that’s not true at all, and it’s just one of many misconceptions about the paradigm. &#160; To ensure you are truly building your brand, and doing your business justice, it’s necessary to identify and explore [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/common-misconceptions-when-it-comes-to-creating-great-brand-awareness/">Common Misconceptions When It Comes to Creating Great Brand Awareness</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Branding is what connects your customers to your business, both experientially and emotionally. While many tend to believe building a brand is all about aesthetics, that’s not true at all, and it’s just one of many misconceptions about the paradigm.</p>
<p>&nbsp;</p>
<p>To ensure you are truly building your brand, and doing your business justice, it’s necessary to identify and explore common misconceptions. It will keep you on the right path, which can help your business thrive in today’s highly competitive market.</p>
<h2>Understanding the Terms</h2>
<p>Branding, brand awareness, brand-building, and brand recognition are different concepts. They are all parts of the same process that involve creating and strengthening a brand, but they refer to separate actions.</p>
<p>&nbsp;</p>
<p>You must understand the difference between each one, because it’s a common misconception that they all mean the same thing:</p>
<p>&nbsp;</p>
<ul>
<li>Branding: A collection of processes, forming a system, to give your business its own identity, unique from competitors and other businesses.</li>
<li>Brand-building: The act of building a brand, which can include several tasks or measures, like choosing themes, writing mission statements, and more.</li>
<li>Brand awareness: Measuring, improving, or understanding the visual profile and performance of your business (brand). The goal is to associate emotions, impressions, and more.</li>
<li>Brand recognition: The ability or likelihood of the public identifying your brand based on major themes, attributes, and quirks.</li>
</ul>
<p>&nbsp;</p>
<p>With that out of the way, we can take a look at some of the more common misconceptions about creating great brand awareness.</p>
<h2>Myth: Building Brand Awareness Is Advertising</h2>
<p>As a general rule, advertising is more about encouraging customers to buy a product or subscribe to a service. The outcomes are much more specific and measurable.</p>
<p>&nbsp;</p>
<p>Marketing and branding, however, are more about fostering relationships with an audience, who also happen to be potential customers. Brand awareness, in particular, involves connecting experiences, emotions, and other traits with the business through smart marketing campaigns. Advertising can help achieve this, but other than that, it has almost nothing to do with brand awareness.</p>
<h2>Myth: It’s All About Aesthetics</h2>
<p>When rebranding, misaligned professionals tend to overemphasize visual elements like logos, colors, themes, and font styles. These things do play an important role, helping to strengthen a brand’s visual representation and recognition, but they are not the only part of branding.</p>
<p>&nbsp;</p>
<p>A brand encompasses all aspects of a business, from the visual style and representation to the products and experiences delivered. Customer service, mission statements, goals, and unique presentations are all included.</p>
<p>&nbsp;</p>
<p>Adjusting how customers interact with or experience aspects of your business is an excellent way to evolve your brand. One example might include placing smart displays strategically throughout a store, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.greatnortherninstore.com/2020/04/win-at-retail-webinar-smart-displays/">to better engage shoppers</a></span> and capture their interests. It reimagines and restructures the way they interact with a brick-and-mortar location, and evokes various emotions and feelings to make a more memorable visit.</p>
<p>&nbsp;</p>
<p>Stop and think about how customers see your brand. That’s the best way to approach the process, whether starting new or repositioning an existing business.</p>
<h2>Myth: Brand Awareness Won’t Improve Sales</h2>
<p>Perceived value has everything to do with how successful a product or service is. Investopedia defines it as <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.investopedia.com/terms/p/perceived-value.asp">the customers’ evaluation</a></span> of the merits of a product or service. Can it meet their expectations? Will it solve their problem or improve convenience? How does it compare to the competition and other products on the market?</p>
<p>&nbsp;</p>
<p>The higher the perceived value, the higher the demand, and naturally, the greater the sales. It’s also entirely possible for something with a low margin to be considered expensive, thanks to perceived value.</p>
<p>&nbsp;</p>
<p>Why does this matter?</p>
<p>&nbsp;</p>
<p>Brand awareness directly relates to the perceived value of products and services a company is offering. So the opposite of the myth is true, here. Excellent brand awareness does contribute to higher and better sales. It can also determine whether customers support your business or not.</p>
<h2>Myth: Brand Awareness Is Too Much of a Challenge for New Businesses</h2>
<p>If brand awareness includes the sentiment surrounding a business and its products, then wouldn’t it be nearly impossible for new businesses to capitalize on? Wouldn’t it be too expensive and too difficult?</p>
<p>&nbsp;</p>
<p>The answer is no. In fact, many branding techniques don’t cost money to implement, just time. For instance, did you know that <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://curatti.com/branding-facts/">73% of customers</a></span> prefer brands with friendly customer service?</p>
<p>&nbsp;</p>
<p>Improving your customer service and customer experiences not only defines your brand but also leads to higher recognition and more positive sentiment — and repeat business. It is entirely possible to focus on the aspects of branding that will impact your business most, especially when you’re just starting.</p>
<p>&nbsp;</p>
<p>You don’t have to dump inordinate amounts of money into branding or rebranding your business, if you play it smart.</p>
<h2>Myth: Branding Is a One-and-Done Event</h2>
<p>Branding, and building your brand, isn’t something you do in one long stretch. It’s a continuous movement that evolves throughout the scope of your company’s lifetime. You and your marketing team must continue to shape the narrative, through regular updates, visual changes, product improvements, and much more.</p>
<p>&nbsp;</p>
<p>Everything your brand is associated with makes a difference, from your social marketing campaign to the philanthropic impact your company has on the local community.</p>
<h2>The More You Know</h2>
<p>When it comes to marketing, branding, advertising, and customer support, the more you know and understand, the better your business will be.</p>
<p>&nbsp;</p>
<p>Striving for growth, and always looking to improve and build on what you’ve achieved, goes a long way towards earning you and your venture success. It will also earn you a lot of respect from your customers.</p>
<p>&nbsp;</p>
<p>The next time you consider branding or rebranding your business, keep these misconceptions in mind and try to avoid falling into their trap.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?resize=113%2C115&#038;ssl=1" width="113" height="115" /></p>
<p>This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at <a href="https://designerly.com/"><span style="color: #ff0000;">Designerly Magazine</span></a>. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.</p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">18917</post-id>	</item>
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		<title>Why you Should be an Early Adopter</title>
		<link>https://www.marketingfundamentals.com/why-you-should-be-an-early-adopter/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 10:02:17 +0000</pubDate>
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					<description><![CDATA[<p>﻿ This video is called, Why you Should be an Early Adopter By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/why-you-should-be-an-early-adopter/">Why you Should be an Early Adopter</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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										<content:encoded><![CDATA[<p><iframe loading="lazy" src="https://www.youtube.com/embed/XWRxYbyaGWM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, Why you Should be an Early Adopter By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><a href="https://youtu.be/XWRxYbyaGWM"><span style="color: #ff0000;">In this video</span></a>, Mike Pitt discusses, Why you Should be an Early Adopter.</p>
<p>This video will be of interest to  affiliate marketers, <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.</p>
<h2> Early Adopter</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/XWRxYbyaGWM" target="_blank" rel="noopener noreferrer">In this video, </a></span>Mike Pitt discusses Why you Should be an Early Adopter. An Early Adopter is someone who tries a new product or service before the masses. People are categorised by their  take up of new products, services or social media platforms as illustrated by the Technology Product Adoption Curve below.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="18840" data-permalink="https://www.marketingfundamentals.com/why-you-should-be-an-early-adopter/mf-technology-adoption-curve-of-mf-template/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?fit=1200%2C800&amp;ssl=1" data-orig-size="1200,800" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="MF &amp;#8211; Technology Adoption Curve of MF &amp;#8211; Template" data-image-description="&lt;p&gt;Technology-Adoption-Curve-&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?fit=1024%2C683&amp;ssl=1" class="alignnone size-large wp-image-18840" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?resize=1024%2C683&#038;ssl=1" alt="Technology-Adoption-Curve-" width="1024" height="683" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/03/MF-Technology-Adoption-Curve-of-MF-Template-.png?w=1200&amp;ssl=1 1200w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>The primary benefit of being an Early Adopter is that it potentially gives you a huge advantage over those who arrive late &#8216;to the party&#8217;. In the video, I discuss the first YouTubers who created channels in 2005 when YouTube started.  Consider also those early investors in cryptocurrency, particularly bitcoin who went on to create multi-million dollar fortunes because they had the good sense to invest in bitcoin when its price was only a few cents per unit. That&#8217;s a great example of the benefits of being an Early Adopter.  <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/XWRxYbyaGWM">Watch the video</a></span> to discover one example of when I was an Early Adopter on a Social Media platform and also an explanation of what the possible downsides of being an Early Adopter could be.</p>
<h2>Take Action</h2>
<p>Will you now change your Mindset and transform yourself into an Early Adopter? Perhaps the Clubhouse App is the latest example.  Let me know in the comments section below. Also, let me know if you would like my help.</p>
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<p><strong>YouTube Optimization Tool</strong></p>
<p><a href="https://www.tubebuddy.com/mikepitt"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="18541" data-permalink="https://www.marketingfundamentals.com/services/resources/tubebuddy-300-x-250/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-orig-size="300,250" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="TubeBuddy 300 x 250" data-image-description="&lt;p&gt;TubeBuddy&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" class="alignnone wp-image-18541" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?resize=426%2C355&#038;ssl=1" alt="TubeBuddy" width="426" height="355" /></a></p>
<h4>Click on the image above and install TubeBuddy for free today.</h4>
<h4>No credit card required.</h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
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<p>This is video number 427 and blog post number 597</p>
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<p>The post <a href="https://www.marketingfundamentals.com/why-you-should-be-an-early-adopter/">Why you Should be an Early Adopter</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<title>How the Marketing Industry Will Grow in the Next Year</title>
		<link>https://www.marketingfundamentals.com/how-the-marketing-industry-will-grow-in-the-next-year/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Fri, 05 Feb 2021 14:06:14 +0000</pubDate>
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					<description><![CDATA[<p>Is the marketing industry growing? Should you look to marketing as a possible career choice? Maybe you’d like to start your own agency to meet the growing needs of local business owners. There are many exciting things happening in the industry right now. &#160; Experts predict the marketing industry will hit $412.88 billion this year, up from $195.58 billion in [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/how-the-marketing-industry-will-grow-in-the-next-year/">How the Marketing Industry Will Grow in the Next Year</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Is the marketing industry growing? Should you look to marketing as a possible career choice? Maybe you’d like to start your own agency to meet the growing needs of local business owners. There are many exciting things happening in the industry right now.</p>
<p>&nbsp;</p>
<p>Experts predict the <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt">marketing industry will hit $412.88 billion</a></span> this year, up from $195.58 billion in 2016. This is faster-than-average growth compared to other industries. Even in the midst of a pandemic, promotional work has seen gains.</p>
<p>&nbsp;</p>
<p>Just what is the reason for the growth? How can you get in on the additional work? Here are some thoughts on how marketing will grow and the part you could play in it.</p>
<h2>1. Improve Customer Experience (CX)</h2>
<p>People demand better CX than in the past. They expect companies to understand their needs and meet them without them having to ask. If you want to compete with other companies, you must know who your customer is and how to fix their problems.</p>
<p>&nbsp;</p>
<p>However, you also have to go a step further with your customer service. Once you have those things in place, you can market them as a benefit of doing business with your brand.</p>
<p>&nbsp;</p>
<p>You must also work with other departments in the company to ensure the experience is seamless. Talk to sales, new product development, inventory management, and leadership before planning a marketing campaign.</p>
<h2>2. Inform Customers</h2>
<p>There have been a lot of changes in the past year. COVID-19 has altered the way people shop, the types of things they spend their money on, and the safety measures businesses must put in place. Companies that <a href="https://www.speedpro.com/blog/how-small-businesses-can-survive-the-covid-19-pandemic/"><span style="color: #ff0000;">keep their patrons informed fare better</span></a> than those that don’t.</p>
<p>&nbsp;</p>
<p>As a marketer, your job is to inform your clients about these changes and let them know what you’re doing to reduce risk. Keep your people updated on any new policies, products that help them stay safe, and procedures inside a store or shipping facility.</p>
<h2>3. Embrace Omnichannel Marketing</h2>
<p>People are growing more and more adept at starting research online and then taking it to a local store, or visiting a nearby establishment but ordering online. They want to know they can return items easily, place custom orders online, place a to-go order via their smartphone, and have it all work perfectly.</p>
<p>&nbsp;</p>
<p>Your marketing department must coordinate IT, sales, and leadership to come up with an experience that works well for your customers. Places such as McDonald’s have accomplished this by creating apps where customers can place an order and then pick it up curbside, at the drive-through, or inside the restaurant.</p>
<h2>4. Match Visitor Expectations</h2>
<p>Even after vaccines have become more widely available, many customers may still feel a bit reluctant to dine inside a restaurant or visit a brick-and-mortar store.</p>
<p>&nbsp;</p>
<p>Understand your typical customer and what they need to feel safe while shopping with you. If you have lots of elderly patrons, for example, you may want to continue curbside pickup and delivery indefinitely.</p>
<p>&nbsp;</p>
<p>Stores that meet the expectations of their customers <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://designerly.com/how-to-continue-welcoming-new-customers-during-a-global-pandemic/">elicit loyalty and retain their customers</a> </span>while gaining new ones. The key is not to match their expectations, but to exceed them.</p>
<h2>5. Mean What You Say</h2>
<p>Some companies love to jump on any cause people seem intent on. Recently, the Edelman Trust Barometer showed that when a brand makes a statement about racial equality, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.edelman.com/sites/g/files/aatuss191/files/2020-06/2020%20Edelman%20Trust%20Barometer%20Specl%20Rept%20Brands%20and%20Racial%20Justice%20in%20America.pdf">63% of Americans believe they need to follow up</a> </span>with actions customers can see.</p>
<p>&nbsp;</p>
<p>Don’t just jump on a cause because it’s trending on Twitter. Anything you support should come from a place of deep connection, either from the type of product you provide or because you care about the cause.</p>
<p>&nbsp;</p>
<p>An example of a company embracing social causes that mean something to them, and marketing their efforts effectively, is Cuddle + Kind. They not only donate a portion of every sale to help feed hungry children, but they also offer jobs to women in countries where they might not have a similar opportunity.</p>
<p>&nbsp;</p>
<p>Another example? TOMS sells shoes, so it makes sense for them to come up with a model where they donate a pair to someone in need for every pair that’s purchased. People having shoes is something they care about, and the cause ties into their product perfectly. They aren’t trying to just jump on the latest popular idea. They have a deep need to put footwear on anyone who needs it.</p>
<h2>6. Grow Your Social Presence</h2>
<p>Experts predict social media <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.globenewswire.com/news-release/2020/03/19/2003569/0/en/Global-Content-Marketing-Industry-Anticipated-to-Reach-107-540-6-Million-by-2026.html">marketing channels will grow about 15.2%</a> </span>through 2026. More people get online every day, and a majority of them are on one social platform or another.</p>
<p>&nbsp;</p>
<p>If you aren’t already marketing on social media, now is the time to develop a strong brand presence. Figure out which networks your target audience frequents. Come up with a personality and way to engage your users authentically and helpfully on those platforms.</p>
<h2>7. Augment Your Reality</h2>
<p>Technology changes at a rapid pace. Expect the number of brands using augmented reality (AR) and virtual reality (VR) to increase in the next few years. Already, marketers use AR by adding a scannable QR code that starts a video on the phone or pulls up AR to immerse the person into a scene.</p>
<p>&nbsp;</p>
<p>Create an app where users can place a product in their room and see how it looks, try different outfits on an avatar, or make other adjustments to see what works best for them. The more fun you make the experience, the more likely consumers will return.</p>
<p>&nbsp;</p>
<p>You can also gather testimonials of why your clients like the AR features and use those statements in your advertising.</p>
<h2>Try New Things</h2>
<p>Although it’s impossible to predict every change in the industry, one thing is certain that there will be new innovations. As technology advances and you notice marketing trends, try different methods. Through trial and error, you’ll hit on the perfect combination that works for you and your clients.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="18764" data-permalink="https://www.marketingfundamentals.com/how-the-marketing-industry-will-grow-in-the-next-year/eleanor-hicks/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?fit=314%2C319&amp;ssl=1" data-orig-size="314,319" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Eleanor Hecks" data-image-description="&lt;p&gt;Eleanor Hecks&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?fit=295%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?fit=314%2C319&amp;ssl=1" class="alignnone wp-image-18764" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?resize=134%2C136&#038;ssl=1" alt="Eleanor Hecks" width="134" height="136" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?w=314&amp;ssl=1 314w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-hicks.jpg?resize=295%2C300&amp;ssl=1 295w" sizes="auto, (max-width: 134px) 100vw, 134px" /></p>
<p>This post was written by Eleanor Hicks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://designerly.com">Designerly Magazine</a>.</span> She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.</p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Marketing Fundamentals Team</p>
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<p>This is blog post number 593</p>
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<p>The post <a href="https://www.marketingfundamentals.com/how-the-marketing-industry-will-grow-in-the-next-year/">How the Marketing Industry Will Grow in the Next Year</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">18763</post-id>	</item>
		<item>
		<title>Ask Yourself This Question Before Buying an Expensive Course</title>
		<link>https://www.marketingfundamentals.com/ask-yourself-this-question-before-buying-an-expensive-course/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 28 Jan 2021 09:07:17 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=18650</guid>

					<description><![CDATA[<p>﻿ This video is called,  Ask Yourself This Question Before Buying an Expensive Course By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/ask-yourself-this-question-before-buying-an-expensive-course/">Ask Yourself This Question Before Buying an Expensive Course</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" src="https://www.youtube.com/embed/_GSji-QTRMQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called,  Ask Yourself This Question Before Buying an Expensive Course By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/_GSji-QTRMQ" target="_blank" rel="noopener noreferrer">In this video</a></span>, Mike Pitt discusses, Ask Yourself This Question Before Buying an Expensive Course.</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who buy educational courses to improve their businesses or learn a new skillset.</p>
<h2>Expensive Courses</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/_GSji-QTRMQ" target="_blank" rel="noopener noreferrer">In this video, </a></span>I discuss, Ask Yourself This Question Before Buying an Expensive Course. If you operate in any business sector I am sure that you regular consider learning new strategies or approaches that could potentially improve your business. This is understandable and one of the reasons the online learning space was worth  US$187.877 billion in 2019 and is forecast to reach US$319.167 billion in 2025* . Online education can be very effective as a way to improve your business.</p>
<p>Unfortunately, not all educational courses are created equally. Some have very little original content and are really regurgitated versions of other courses, books or ideas. To cap it all, in many instances these educational courses are overpriced and cost between $1000-$5000 each. This problem is so prevalent within the business education sector that a new term has been created to describe the creators of these overpriced courses and that term is &#8216;fake gurus&#8217;.</p>
<p><a href="https://youtu.be/_GSji-QTRMQ"><span style="color: #ff0000;">In this video,</span></a> I discuss a foolproof way to assess whether the course you are considering is likely to be worth it. Will it deliver the value as promised? By asking yourself the right question about the creator of the course you will be able to ensure that you do not waste your money.</p>
<h2>Take Action</h2>
<p>Have you bought an expensive course only to find out it wasn&#8217;t worth the money that you paid for it? Did the course creator tell you that you must &#8216;invest in yourself&#8217; meaning that you must send them several thousand dollars. Let me know in the comments section below. Also, let me know if you would like my help.</p>
<p><a href="https://shareasale.com/r.cfm?b=1578629&amp;u=1528193&amp;m=97231&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer"><img data-recalc-dims="1" loading="lazy" decoding="async" class="" src="https://i0.wp.com/static.shareasale.com/image/97231/set1_300x250_00.jpg?resize=427%2C356&#038;ssl=1" width="427" height="356" border="0" /></a></p>
<h4>SEO: Click on the image above and start your free trial today!</h4>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=ZAlE_5hhpeo&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K">LinkedIn: Advice for B2B Businesses Playlist</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-increase-linkedin-company-page-followers/">How to Increase LinkedIn Company Page Followers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-i-follow-up-linkedin-searchers/">How I Follow Up With LinkedIn Searchers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/is-steemit-dead/">Is Steemit Dead?</a> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-inside-an-engagement-pod-part-1/" target="_blank" rel="noopener noreferrer">LinkedIn: Inside an Engagement Pod &#8211; Part 1</a>.</span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-storytelling-tell-stories-linkedin/">LinkedIn Storytelling: How to Tell Stories on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p><strong>YouTube Optimization Tool</strong></p>
<p><a href="https://www.tubebuddy.com/mikepitt"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="18541" data-permalink="https://www.marketingfundamentals.com/services/resources/tubebuddy-300-x-250/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-orig-size="300,250" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="TubeBuddy 300 x 250" data-image-description="&lt;p&gt;TubeBuddy&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" class="alignnone wp-image-18541" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?resize=426%2C355&#038;ssl=1" alt="TubeBuddy" width="426" height="355" /></a></p>
<h4>Click on the image above and install TubeBuddy for free today.</h4>
<h4>No credit card required.</h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
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<p>This is video number 426 and blog post number 592</p>
<p>* https://www.globenewswire.com/news-release/2020/04/16/2017102/0/en/GlobalOnline-Education-Market-Worth-319-Billion-by-2025-North-America-Anticipated-to-Provide-the-Highest-Revenue-Generating-Opportunities.html</p>
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<p>The post <a href="https://www.marketingfundamentals.com/ask-yourself-this-question-before-buying-an-expensive-course/">Ask Yourself This Question Before Buying an Expensive Course</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">18650</post-id>	</item>
		<item>
		<title>Why you Shouldn&#8217;t Sell on Price</title>
		<link>https://www.marketingfundamentals.com/why-you-shouldnt-sell-on-price/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 21 Jan 2021 10:19:17 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=18640</guid>

					<description><![CDATA[<p>﻿ This video is called, Why you Shouldn&#8217;t Sell on Price By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/why-you-shouldnt-sell-on-price/">Why you Shouldn&#8217;t Sell on Price</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" src="https://www.youtube.com/embed/lK4K0MBuftY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, Why you Shouldn&#8217;t Sell on Price By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/lK4K0MBuftY" target="_blank" rel="noopener noreferrer">In this video</a></span>, Mike Pitt discusses, Why you Shouldn&#8217;t Sell on Price</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their business and themselves.</p>
<h2>Don&#8217;t Sell on Price</h2>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/i6ezf-POUYQ" target="_blank" rel="noopener noreferrer">In this video, </a></span>I discuss, Why you Shouldn&#8217;t Sell on Price. If you operate in the B2B sector or the services sector you are likely to have other businesses competing with you. It is essential that you create a value proposition for your business that is not based on price. Price is something simple that can easily be copied by your competitors meaning you will have no point of differentiation from them; furthermore you may be perceived as a cheap brand permanently. Instead focus on delivering higher levels of customer service or developing expertise around a particular business segment. In the video, I explain how I have developed a value proposition for my company that does not mention price.</p>
<h2>Take Action</h2>
<p>Have tougher times for your business meant that you have tried to attract new customers with price cutting? Can you now understand how this might actually harm your business? Let me know in the comments section below. Also, let me know if you would like my help.</p>
<p><a href="https://shareasale.com/r.cfm?b=1578629&amp;u=1528193&amp;m=97231&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer"><img data-recalc-dims="1" loading="lazy" decoding="async" class="" src="https://i0.wp.com/static.shareasale.com/image/97231/set1_300x250_00.jpg?resize=427%2C356&#038;ssl=1" width="427" height="356" border="0" /></a></p>
<h4>SEO: Click on the image above and start your free trial today!</h4>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=ZAlE_5hhpeo&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K">LinkedIn: Advice for B2B Businesses Playlist</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-increase-linkedin-company-page-followers/">How to Increase LinkedIn Company Page Followers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-i-follow-up-linkedin-searchers/">How I Follow Up With LinkedIn Searchers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/is-steemit-dead/">Is Steemit Dead?</a> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-inside-an-engagement-pod-part-1/" target="_blank" rel="noopener noreferrer">LinkedIn: Inside an Engagement Pod &#8211; Part 1</a>.</span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-storytelling-tell-stories-linkedin/">LinkedIn Storytelling: How to Tell Stories on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p><strong>YouTube Optimization Tool</strong></p>
<p><a href="https://www.tubebuddy.com/mikepitt"><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="18541" data-permalink="https://www.marketingfundamentals.com/services/resources/tubebuddy-300-x-250/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-orig-size="300,250" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="TubeBuddy 300 x 250" data-image-description="&lt;p&gt;TubeBuddy&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?fit=300%2C250&amp;ssl=1" class="alignnone wp-image-18541" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2020/10/TubeBuddy-300-x-250-.png?resize=426%2C355&#038;ssl=1" alt="TubeBuddy" width="426" height="355" /></a></p>
<h4>Click on the image above and install TubeBuddy for free today.</h4>
<h4>No credit card required.</h4>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
<p style="text-align: justify;">Follow us on <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank" rel="noopener noreferrer">LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.bluehost.com/track/markfund1/" target="_blank" rel="noopener noreferrer">Web Hosting Special Offer</a></span></p>
<p>This is video number 418 and blog post number 591</p>
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<p>The post <a href="https://www.marketingfundamentals.com/why-you-shouldnt-sell-on-price/">Why you Shouldn&#8217;t Sell on Price</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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