This video is called, Why you Shouldn’t Sell on Price By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, Why you Shouldn’t Sell on Price
This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their business and themselves.
Don’t Sell on Price
In this video, I discuss, Why you Shouldn’t Sell on Price. If you operate in the B2B sector or the services sector you are likely to have other businesses competing with you. It is essential that you create a value proposition for your business that is not based on price. Price is something simple that can easily be copied by your competitors meaning you will have no point of differentiation from them; furthermore you may be perceived as a cheap brand permanently. Instead focus on delivering higher levels of customer service or developing expertise around a particular business segment. In the video, I explain how I have developed a value proposition for my company that does not mention price.
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Have tougher times for your business meant that you have tried to attract new customers with price cutting? Can you now understand how this might actually harm your business? Let me know in the comments section below. Also, let me know if you would like my help.
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B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.
Best regards,
Mike Pitt
Founder, Marketing Fundamentals Ltd
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