The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:

Short Form Content

1. Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
2. Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
3. Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
4. Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.

Long Form Content

1. In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
2. Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
3. Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
4. Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.

Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.

My Verdict

I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:

a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.

b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.

c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.

d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.

e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.

Take Action

Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.

Click on the link above to set up Value for money website hosting with Bluehost. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Connect with Mike on  LinkedIn

This is blog post number 661

Web Hosting Partner (From £2.05 per month)

The post Short Form Content or Long Form Content? Which is Better for Content Creators? appeared first on Marketing Fundamentals.

This video is called, Instagram Influencer Marketing Tool 2023 – InstaJet Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

Instagram influencer marketing tool https://instajet.io/?r=647A1F504573

In this video, Mike Pitt discusses, Instagram Influencer Marketing Tool 2023 – InstaJet Review

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Instagram for marketing their business.

Instagram Influencers

In this video, Mike Pitt discusses, Instagram Influencer Marketing Tool 2023 – InstaJet Review

Organising an Influencer marketing campaign with Instagram influencers for your product or service can be a very time consuming process. First of all, you have to identify the right instagram influencers to work with and then you have to review their profiles and performance as part of your due diligence. Next it will be necessary to reach out to your selected influencers via Instagram DM and hope they are receptive and that their rates fit within your marketing budget. InstaJet is an influencer marketing platform that can potentially save you a lot of time and money. In this video, Mike Pitt demonstrates how to create an Influencer marketing campaign using InstaJet and how to simplify the whole process.

After you’ve watched the video, let me know your views in the comments section below.

Take Action

Do you want to get started with InstaJet?  If so, start here.  Also, let me know if you would like my help with anything else.

Visit https://blockfi.com/mikepitt to get started. 

If you’ve liked this post you will also like the following posts:

Three Ways to Earn Passive Income For your Business

How to Make a Logo in 5 Minutes

Your Content & Social Media Questions Answered (Popular Uploads)

What were our best 3 B2B Lead Sources in 2021?

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

LinkedIn: How to Approach Leads the Right Way

What happens when you increase your online Presence

How to use Telegram for New Business – Part 1

LinkedIn: Advice For B2B Businesses – Playlist

Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow Mike on Twitter 

Follow us on LinkedIn

This is video number 576  and blog post number 656

Web Hosting Partner (From £2.05 per month)

The post Instagram Influencer Marketing Tool 2023 – InstaJet Review appeared first on Marketing Fundamentals.

This video is called, What is B2B Social Media Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What is B2B Social Media Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

B2B Social Media Marketing

In this video, Mike Pitt answers the question, what is B2B Social Media Marketing? First of all, he explains that Social Media Marketing must be part of an overall Content Marketing Strategy and warns against simply starting to post on any Social Media platform without a strategy. Unfortunately this is a very common mistake made by many on Social Media. Mike Pitt then discusses the most efficacious Social Media platforms for B2B businesses.

After you’ve watched the video, please consider whether you need help creating Social Media Marketing for your  business. It is not too late to start.

Take Action

Do you want to get started with Social Media Marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 485 and blog post number 629

The post What is B2B Social Media Marketing? appeared first on Marketing Fundamentals.

This video is called, Should Social Media Accounts Require Verified ID? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Should Social Media Accounts Require Verified ID?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Social Media Accounts

It will not have escaped your attention that Social Media has an online abuse problem. People in the public eye for their profession or political beliefs are routinely targeted by online trolls who hide behind anonymous social media accounts. Unfortunately, this seems to be a growing problem rather than a diminishing one. Cleearly, there needs to be a changes on the Social Media platforms themselves to prevent this abuse reaching its intended targets.

In this video, I summarise the issues, the people most often affected and how a solution could be potentially found using verified ID documents. The relatively slow progress made by the Social Media platforms has been disappointing for everyone concerned about the issue.

Take Action

What do you think about verified ID for Social Media accounts Agree? Disagree? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 454 and blog post number 615

The post Should Social Media Accounts Require Verified ID? appeared first on Marketing Fundamentals.

This video is called, Should all Social Media Platforms pay Content Creators? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Should all Social Media Platforms pay Content Creators?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who want to create online courses.

Pay Content Creators

With the YouTube Partner Program YouTube has created a very clear method of compensating content creators on its platform. Once a new content creator reaches the milestones  of 1000 subscribers and 4000 hours of Watch time within a 12 month period, they are able to apply to join the YouTube Partner Program. YouTube has recognised that without content creators it would not have a business model. Are other platforms about to copy YouTube’s model and pay content creators? In this video, I discuss what steps other Social Media platforms have taken to pay content creators and whether they should follow YouTube’s lead. Yes, I am aware that technically YouTube is a video hosting platform rather than social media. However, it does have a lot of similarities with social media platforms.

I cover a lot of platforms in the video it is definitely woth watching it here.

Take Action

Would you be more likely to post more regularly on a Social Media platform if you knew you could be paid for doing so? If so, which platform would be your preference? Let me know in the comments section below. Also, let me know if you would like my help.

SEO: Click on the image above and start your free trial today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install TubeBuddy for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 452 and blog post number 614

The post Should all Social Media Platforms pay Content Creators? appeared first on Marketing Fundamentals.

This video is called, How to see who Unfollowed you on Instagram By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to see who Unfollowed you on Instagram.

This video will be of interest to  business owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Instagram Unfollowers

If you are a business owner who has taken time to build up a following on any social media platform it can be very frustrating when people follow and then unfollow you. This type of follow and unfollow behaviour is particularly prevalent on Instagram. These instagram unfollowers are not as easy to detect as on some other social meda but I have found a way.

In this video, I discuss one method that I have discovered to indentify instagram unfollowers which will enable you to unfollow them too. I also talk about my experience using the platform.

Take Action

Do you use Instagram to promote your business? Have instagram unfollowers prevented you from building your following on the platform? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

How should B2Bs Use Instagram?

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 399 and blog post number 582

The post How to see who Unfollowed you on Instagram appeared first on Marketing Fundamentals.

This video is called, Before you try to Master a Social Media Platform you Must do This…By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Before you try to Master a Social Media Platform you Must do This…

This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Social Media Platform

In this video,  I explain what the first step is when you are planning to master a social media platform. This first step is essential and yet it is clear that many people on Social Media have not taken it. Over the years, I have created many resources that will help you plan and create highly effective content to promote your business or organisation, please feel free to refer to them if you need help. This one if a good place to start.

After you have created the routine and habit of creating unique content, you can then begin to hone in on a Social Media Marketing strategy that will allow you to be particularly effective on the most relevant social media platforms for your business or organisation.

Take Action

Has this video given you any ideas for increasing your effectiveness on a Social Media platform? Can you now see what mistakes you have been making? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 389 and blog post number 573

The post Before you try to Master a Social Media Platform you Must do This… appeared first on Marketing Fundamentals.

The conventional wisdom in marketing circles is that Influencer Marketing is a new spin on celebrity endorsements and celebrity endorsements are nothing new in the business world. One of the earliest ever celebrity endorsements was created by the pottery company, Wedgwood in the United Kingdom. The founder, Josiah Wedgwood used royal endorsements as a marketing device to show value in the company and promote its products in the 1760s.

One of the inherent problems with standard celebrity endorsements is that often the celebrity’s star status can mean that the focus becomes the celebrity rather than the product they are being paid to promote.  A good example of this is Michael Jordan’s endorsement deal with Rayovac batteries.

Influencer Marketing

When brands form strategic partnerships with individuals who have lots of online followers to promote their products or services, this is called Influencer Marketing.

These influencers with large online followings represents an improvement on standard sponsorships or celebrity endorsements because the introduction of Social Media means that they can now connect directly with their followers.

The emergence of influencers with audiences of their own on YouTube, Instagram, TikTok, LinkedIn, Twitter and Facebook has elevated them to similar potential earnings levels as ‘old school’ celebrities. Consider this, Kylie Jenner now earns $1.2 million per post on Instagram.

I know what you are thinking, this is all very interesting in a general sense but Influencer Marketing is for business to consumer audiences, isn’t it? Kylie Jenner isn’t going to help me sell a SaaS product to middle -aged business executives,  is she?

Micro Influencers

You are right. Kylie Jenner would not the most strategically sound choice in that scenario. First of all, you must identify your target audience and your objectives and then partner with a micro influencer who is relevant for your target audience. A micro influencer has a smaller online audience than an influencer but they are usually experts in their field and have a tight-knit community of followers who trust and respect them.

Micro influencers are accessible and their followers take their recommendations seriously and will act upon them. Consider individuals with 10 -20, 000 followers online rather than millions and assess their engagement levels on their websites and social channels. Micro influencers are perfect for B2B focused businesses and can dramatically increase your company and brand’s exposure, bringing new leads to your business.

Take Action

Have you considered using Micro-influencers for your B2B business? Is this a step that you will now consider after reading this post ? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

This is blog post number 574

References:

https://www.campaignindia.in/article/blog-raising-a-toast-to-250-years-of-celebrity-advertising/447282#:~:text=The%20first%20product%20that%20used,hi%2Dquality%20pottery%20and%20chinaware.

https://adage.com/article/news/mj-fails-give-rayovac-a-charge/15493

https://www.bbc.co.uk/newsround/49124484#:~:text=post%20on%20Instagram-,Kylie%20Jenner%20is%20paid%20around%20%241.2%20million%20(%C2%A3960%2C000)%20for,to%20scheduling%20tool%20Hopper%20HQ.

The post Is Influencer Marketing Relevant for B2B Audiences? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, How to Stop Abuse on Social Media By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, How to Stop Abuse on Social Media. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and everyone who uses Social Media and has suffered from online abuse.

Stop Abuse on Social Media

This is a blog post and a video that I did not want to make. I wished it was unnecessary, unfortunately most of us are aware that Social Media has an ugly side to it. I am referring to the prevalence of online abuse,  this abuse tends to be directed at women in the public eye, ethnic minorities or people with disabilities. Fortunately, we have an approach to handling this type of abuse that has proved effective.

I am happy to help anyone who is suffering from online abuse. This is not like most of posts where I list out an action plan because I do not want to alert the abusers to the steps being taken. If you need help email me via mike@marketingfundamentals.com to start the conversation.

Help is Available

When you have watched the video, I’d be happy to hear your views.

Have you suffered from online abuse? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

Quora For Business – Course Updated

How to Increase LinkedIn Company Page Followers

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 274 and blog post number 516.

References mentioned:

https://www.amnesty.org.uk/press-releases/more-quarter-uk-women-experiencing-online-abuse-and-harassment-receive-threats
https://www.pewinternet.org/2017/07/11/online-harassment-2017
https://www.theguardian.com/commentisfree/2019/may/10/online-abuse-disabled-people-social-media

Image credit – https://www.hastac.org/blogs/amirsharif/2017/02/02/social-media-abuse

The post How to Stop Abuse on Social Media appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Social Media has been a part of how we communicate with each other as individuals and as organisations for a long time now. Many people think of the creation of Facebook as the start of the Social Media revolution but as this timeline shows there were many social media platforms before Facebook. The Social Media landscape is a fast moving one, change is constant.

In business generally, companies come and go and in Social Media, platforms come and go. Relatively few people are using My Space now ( yes, it still exists) or Friends Reunited.  In this context, it is surprising that many companies go to the trouble of giving their staff some Social Media training but then do not keep these skills updated by re-training their staff. As someone who uses Social Media for business on a daily basis, I am aware of many of the changes made to Social Media platforms and I make a conscious attempt to keep myself updated.

Social Media Training

The first time your team were trained on Social Media, you probably included all the basic functionality aspects including, how to tweet and how to use the LinkedIn Publishing platform etc. Fortunately, when you re-train your staff or create training updates you do not have to revisit functionality, in most cases basic functionality remains the same. This allows for more focused sessions highlighting changes to a particular platform or a new feature that has potential for your business.

A great example of this is provided by IGTV.  On June 2oth 2018, Instagram launched IGTV, this has given all Instagram users the ability to upload long form vertical video content; significantly this content can be uploaded from a desktop as well as your phone. IGTV is similar to the early days of YouTube, but with vertical video rather than horizontal. This is a great opportunity for those businesses and organisations prepared to embrace it. Most businesses that I have spoken to either were not aware of IGTV or do not yet have a strategic response to the opportunity.

How Can We Help You?

I have delivered Content Marketing & Social Media Training Days and Social Media Training Updates to businesses and I could do the same for your team, either in person or via a live-stream. To read more about training that I have delivered in the past please click here.

Here’s what people have said about the workshops and training days.

Client Testimonials

If you would like to book a Social Media Training Day, please email me via mike@marketingfundamentals.com

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

How to Manage Your Social Media Team

LinkedIn: Company Page Followers No Longer Viewable

What is the True Value of 30K Social Media Followers?

LinkedIn: Advice For B2B Businesses – Playlist

Professional Services: How Do You Fill Your Sales Funnel?

LinkedIn: How to Approach Leads the Right Way

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post number 476.

The post How Often Are Your Team Trained to Use Social Media? appeared first on Marketing Fundamentals.