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Unless I am in a room full of SEO specialists or content marketing managers, talking about internal links on blog pages is unlikely to make me lots of new friends. I might soon find myself standing all by myself if I mentioned the subject at a social gathering, for example. It may not the most captivating of subjects to the layman, but it is vitally important in determining how successful your website is in retaining prospective customers and decreasing your website’s bounce rate. If you are not sure what a bounce rate is, please read this post, Business Owners – Are you Tracking Your Bounce Rate?
Internal Links: Why are they so Important?
Internal links are important because they improve your website’s SEO and encourage your website’s visitors to read other related blog posts and stay on your website longer. In turn, this will make them more likely to consider your company’s products and services. Furthermore, a happy by product of this increased average session duration is that Google and other search engines will consider your website to be a quality website and will send you more organic traffic. There are many factors that Google considers in this respect but average session duration and bounce rate are two important ones that you can influence directly.
Of course, you will need to create good content on a regular basis if increasing internal links is to be an effective strategy for you. We can help you with that. Do not rely on the WordPress ‘related posts’ plugin to promote internal links because that appears at the bottom of blog posts and many of your readers will have clicked away before they get to the bottom.
Internal Links: Are you Using Them Enough?
There is no hard and fast rule about the number of internal links per post but I have found that 5 or 6 relevant internal links is normally enough to encourage web visitors to read more posts. You should insert internal links into every blog post. They can be organically integrated into the post and also listed midway though the blog post. Interestingly enough, for a recent project we have inserted a minimum of 10 internal links into every blog post and the average session duration for that website is currently 6 minutes and 18 seconds! This is beyond our expectations and demonstrates how effective internal links are.
So, are you using internal links enough? Fortunately, it is something you can change quite easily and you can also go back and add more internal links to all of your popular posts. Your Google analytics report will tell you which are your most popular posts.
Do you usually insert internal links into your posts? What results have you experienced? Let me know in the comments section below.
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This is blog post number 469.