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This video is called, Is This Google’s Replacement for Google+? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Is This Google’s Replacement for Google+?

This video will be of interest to other content creators on YouTube, B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone with an interest in Social Media Marketing.

Replacement For Google+

On the 2nd April 2019, Google closed down Google+. Despite having 198 million users at that point, it was widely regarded as a failure because it did not match the user acquisition achievements of Facebook, Twitter and LinkedIn. The shutdown ended 8 years of Google + and at the time Google acknowledged that they had not met all their objectives with the Google+ project. Personally I thought that they would be back again and that thought turned out to be correct

In the video, I discuss Shoelace which is a new localised Social Media network from Google. I hope you enjoy the video.

Shoelace

Shoelace is very much in its early stages, in the video I give my thoughts on Shoelace how Google may learn from it.

What do you think of Shoelace? Would you like Google to roll out Shoelace in your city? Let me know in the comments section below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 298 and blog post number 527.

The post Shoelace: Is This Google’s Replacement for Google+? appeared first on Marketing Fundamentals.

Having an appealing and functional website or mobile app is essential for a small business trying to compete in the 21st century. Failing to test and optimize these digital marketing tools can lead to them being poorly received by your audience. A recent study found that over 50 percent of the Internet users polled claimed that all it took was one bad experience for them to write a business off completely.

Focusing solely on the content on your new website can lead to various problems with its overall design. Adequately monitoring the way your mobile app or website is performing is easy when using programs like https://www.pingdom.com/. As soon as signs of user experience or functionality issues arise, you need to work on getting them fixed in a hurry.

Read below to find out more about the correlation between a great user experience and SEO.

Search Engines Like Google Are Getting Smarter With Each Passing Day

The main goal of a search engine like Google is to provide their users with the best possible results for the search phrases they use. In the past, Google would consider factors like whether or not the search phrase in question was mentioned on a website and whether or not the website in question was trustworthy before directing users to it. While these factors are still considered during the search process, Google’s AI infused RankBrain program considers other factors as well.

This system looks at things like page layout and navigational elements during this process. Having a website that is both optimized for both user experience and SEO success can serve you well. These elements may be just what you need to land on the first page of Google’s search results page.

Consumers are Looking for Sites That Are Easy to Navigate

One of the first things a visitor to your website will notice is how accessible it is. If a person has to wait more than a few seconds for your website to load, they will probably leave out of frustration. You will also need to focus on the navigational elements of your site. Making sure that search bars and popular content are easy to find is vital.

If a consumer has to spend too much time looking for the information they want, it may cost you a potential sales lead. The key to keeping your website optimized is reviewing and altering it on a routine basis. Design components that were considered popular and modern a few years ago may appear outdated in the modern online landscape.

Image credit: –Pexels

A Structured Page Layout is Essential

As soon as a consumer sees your website, they will begin to look at how your page elements are structured. During the website design process, you need to take stock of whether or not the pages on it are appealing and devoid of distracting or unnecessary content.

Paying attention to everything from the font used on a page to how scannable the content is can provide you with insight into how user-friendly it is. If you are looking for an outsider’s perspective on a new website, you can beta test it before launch. With the feedback from this beta test, you can figure out how to optimize your website for the ultimate user experience.

When trying to build and optimize your website, working with web design and marketing professionals is vital. In most cases, a DIY web design will lead to big problems in the long run. The money you pay these professionals to help you design a website will be worth it due to the results they can produce.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

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This is blog post number 501.

The post The Importance of User Experience (UX) in SEO appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is called, Google+ is Dead (You Must do This!) By Mike Pitt.   . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses the fact that Google + is Dead and will be shut down next year. He also discusses the one thing you must do in relation to Google +.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing Google + users will find this particularly useful.

Google+ is Dead

The Guardian newspaper was one of the many media outlets to cover a story about Google and their major security breach. In March of this year, Google had a major data breach around the time that Facebook had their Cambridge Analytica data concerns. Google kept their breach quiet at the time, but as a result of their investigation they have decided to close down Google+ next year.  Google revealed in their own blog post that potentially 500,000 Google + profiles were affected. What does this mean for you? In the video, I explain what you should do on Google+ from this point forward. If you need an

Have you used Google+ recently? Let me know in the comments section below.

Click on the image below to start a free trial of eClincher. No credit card required. 

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Professional Services: How Do You Build Trust in Your Company ? 5 ways

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 249 and blog post number 483.

The post Google+ is Dead (You Must do This!) appeared first on Marketing Fundamentals.

This video is entitled, Do I Still Use Google+ by Mike Pitt. This is video number 185 and blog post number 404. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his answer to the question, Do I Still use Google+? He also explains the reasons for his answer. It might not be the answer that you were expecting.

Do I Still Use Google+ ?

The common consensus among marketing professionals and the public at large is that Google+ was and remains a complete failure. It was an attempt by Google to replicate the success that Facebook and Twitter had. Other than having a Google My Business page most B2B businesses are no longer active on the platform and new businesses do not make it a priority. While it is clear that Google+ did not succeed in growing a similar user base to Facebook that has 1.86 billion monthly active users* or Twitter with 319 monthly active users it does still have 300 million monthly active users which would be regarded as a considerable audience for most platforms. To give this further context, Pinterest only has around 150 million monthly active users. There are still benefits to using Google + and I discuss these in the video here .Let me know what you think in the blog comments section below or in the YouTube comments section.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful. If you have enjoyed this post you will appreciate, Which Channels Should a B2B Company Use to Reach Potential Customers?

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
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This is blog post post number 404.

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http://expandedramblings.com

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