Which Channels Should a B2B Company Use to Reach Potential Customers?

Which Channels Should a B2B Company Use to Reach Potential Customers?

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This is blog post 337. This blog post is an answer I gave on Quora to the question, Which channels should a B2B company use to reach potential customers and effectively promote its product? I decided to share it here because I believe it will help those of you who work in B2B marketing.

Thank you for your question. The niche that you are operational in will affect your choice of channels but broadly speaking a B2B company should create a Content Marketing Plan that includes the following channels:

B2B Company Channels

1. Their company blog on a self hosted WordPress website.

2. Email  – For an  interesting read on the continued importance of email read this post.

 Did Content Marketing Kill Email Marketing?

3. Twitter – For greater insight into how to use Twitter click on the link below.

Twitter: TurboCharge Your Twitter Presence 

4. LinkedIn – For a great LinkedIn suggestion read this post.

Should you Publish on LinkedIn?

5. SlideShare – For greater insight into how to integrate SlideShare into your Content Marketing Plan read this post.

Should You Include SlideShare in your B2B Content Strategy?

6. YouTube – For advice on how B2B businesses can use video content read this post.

How can B2Bs Win with Video Content Marketing? – 3 Pointers

7. Live events including conferences and seminars. For insight into how to improve ROI from live events read this post.

SME owners – How do you maximise your ROI when exhibiting at a trade show? 5 tips

8. Imaginative Choices – Consider also Quora For Business and Instagram. Read more about Instagram in this post.

Instagram versus Pinterest: Which is Better for Professional Services Firms?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

I hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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This is blog post number 337.

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Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator