Image credit: Marketing Fundamentals Ltd
This is blog post 337. This blog post is an answer I gave on Quora to the question, Which channels should a B2B company use to reach potential customers and effectively promote its product? I decided to share it here because I believe it will help those of you who work in B2B marketing.
—
Hello.
Thank you for your question. The niche that you are operational in will affect your choice of channels but broadly speaking a B2B company should create a Content Marketing Plan that includes the following channels:
B2B Company Channels
1. Their company blog on a self hosted WordPress website.
2. Email – For an interesting read on the continued importance of email read this post.
Did Content Marketing Kill Email Marketing?
3. Twitter – For greater insight into how to use Twitter click on the link below.
Twitter: TurboCharge Your Twitter Presence
4. LinkedIn – For a great LinkedIn suggestion read this post.
Should you Publish on LinkedIn?
5. SlideShare – For greater insight into how to integrate SlideShare into your Content Marketing Plan read this post.
Should You Include SlideShare in your B2B Content Strategy?
6. YouTube – For advice on how B2B businesses can use video content read this post.
How can B2Bs Win with Video Content Marketing? – 3 Pointers
7. Live events including conferences and seminars. For insight into how to improve ROI from live events read this post.
SME owners – How do you maximise your ROI when exhibiting at a trade show? 5 tips
8. Imaginative Choices – Consider also Quora For Business and Instagram. Read more about Instagram in this post.
Instagram versus Pinterest: Which is Better for Professional Services Firms?
B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
I hope you find this information useful.
Best wishes,
Mike Pitt
Founder & CEO
Marketing Fundamentals Ltd
Subscribe to
Follow us on LinkedIn
This is blog post number 337.
