Shoelace: Is This Google’s Replacement for Google+?

Shoelace: Is This Google’s Replacement for Google+?


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This video is called, Is This Google’s Replacement for Google+? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Is This Google’s Replacement for Google+?

This video will be of interest to other content creators on YouTube, B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone with an interest in Social Media Marketing.

Replacement For Google+

On the 2nd April 2019, Google closed down Google+. Despite having 198 million users at that point, it was widely regarded as a failure because it did not match the user acquisition achievements of Facebook, Twitter and LinkedIn. The shutdown ended 8 years of Google + and at the time Google acknowledged that they had not met all their objectives with the Google+ project. Personally I thought that they would be back again and that thought turned out to be correct

In the video, I discuss Shoelace which is a new localised Social Media network from Google. I hope you enjoy the video.


Shoelace is very much in its early stages, in the video I give my thoughts on Shoelace how Google may learn from it.

What do you think of Shoelace? Would you like Google to roll out Shoelace in your city? Let me know in the comments section below.

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This is video number 298 and blog post number 527.

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Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator