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This video is called, Is SlideShare Dead? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, Is SlideShare Dead?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Is SlideShare Dead ?

A few years ago, SlideShare used to be a very important platform; SlideShare is a platform you could consider as ‘YouTube for  presentations’. LinkedIn bought SlideShare in 2012 for $119 million. You can access SlideShare from your LinkedIn profile.

In this video, I demonstrate how to do this and give my thoughts on the current state of SlideShare.

LinkedIn’s Priorities

In the years since LinkedIn’s purchase of SlideShare, the senior management of LinkedIn may have changed their priorities. Is SlideShare still important to them? In the video I speculate as to what I think their new priorities are now. When you have watched the video, I’d be happy to hear your views.

Do you use SlideShare ? Have you uploaded uploaded many presentations ? Let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 271 and blog post number 512.

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This video is entitled,  Has Slideshare Generated Any New Leads? by Mike Pitt. This is video number 151 and blog post number 362. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this video Mike Pitt answers the question, Has Slideshare Generated Any New Leads?

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

SlideShare Lead Generation

SlideShare is a slide hosting platform bought by LinkedIn in 2012. In this video I talk through my experience having first uploaded to the platform one year ago. About a year ago I conducted an experiment using the SlideShare platform. With help from a team member I uploaded three presentations to SlideShare. To find out what has happened after the presentations were uploaded please click on the link above to watch the video.

If you’ve liked this post you will also like the following:

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com. We can help you assess the most effective platforms for your business.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO Marketing Fundamentals Ltd

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This is blog post post number 362.

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Many B2B businesses anchor their content strategies around three major platforms: Twitter, LinkedIn and YouTube. This approach is understandable considering that these platforms are trusted by marketers to provide a strong ROI. However, as every good content marketer knows – diversity of content is key. Businesses should consistently be on the lookout for new platforms to incorporate into their  content distribution strategies as a means of increasing their online presence and ultimately generating more leads. With 58 million unique visitors each month, SlideShare is a great visual platform for B2B businesses looking to diversify their content rota.

What is SlideShare? 

SlideShare is a slide hosting service used primarily by business professionals. The company was founded in 2006 by Rashmi Sinha and Jonathan Boutelle, who wanted to create an online community where employees could share visual presentations with their colleagues quickly and easily. “As with video, where early entrepreneurs recognized that asynchronous sharing on the web could work, we realized with presentations that it was time to move beyond in-person presentations and that you could share slides on the web. Others could comment, favorite, download and build on this,” Sinha explains. SlideShare has steadily gained traction in the professional world since it was founded in 2006, leading to its acquisition by LinkedIn in 2012 for roughly $118 million USD.

SlideShare currently attracts an estimated 58 million unique users each month. And with approximately 16 million registered users, including the White House, NASA, HP, IBM and Arianna Huffington, SlideShare has become a powerful platform for sharing PowerPoints, PDFs, infographics and webinars. Its CEO and co-founder Rashmi Sinha has been named amongst the top 10 Women Influencers in Web 2.0 by FastCompany.

Benefits for B2b Businesses

Access a Wider Audience – A key aspect of content marketing is accommodating for the fact that not all prospects are active on all platforms. Beyond that, not all prospects will engage with content in the same way. That is why it is important for content marketers to distribute their content on as many platforms as is practical to attract more leads. For B2B companies, this means being on platforms that have primarily a professional audience, such as SlideShare. The site’s professional user base and use by an array of multinational companies and key industry players gives it a distinct advantage over its competitors, such as Scribd or edocr.com.

Sharability – Creating a SlideShare presentation automatically gives you access to the platform’s native user base, which means that – with a captivating title and strong imagery – your SlideShares could attract hundreds of views from SlideShare alone and even end up on the homepage reel. But perhaps more importantly, in addition to your presentation being viewable on the platform itself, the tool also gives you the option to easily share your slides on your social media accounts and/or embed them onto your site.

This is beneficial for B2B businesses whose inbound marketing strategy centres around driving traffic to their site. Warming prospects to your content via third-party platforms such as LinkedIn or SlideShare is great for nurturing those that are at the top of your funnel. But, to convert prospects into paying customers it is vital to drive them to spend time on your site where they can subscribe to your mailing list, access further resources and e-book, and read deeper about your company’s services.

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