This video is called, B2B: Do you Still Need Twitter? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.
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In this video, Mike Pitt discusses, B2B: Do you Still Need Twitter? This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.
There has been a lot written about Twitter’s demise but this is not borne out by the data. In the video, I discuss some of the data available on the total number of Monthly Active Users that Twitter has, first in the UK and then globally. Is Twitter still a relevant and useful platform for B2B marketers? This is a question that I answer in the video.
I have been using Twitter to promote my business since 2010 and whilst engagement levels may have fluctuated a lot since then it is still true to day that new prospects can come your way because of a tweet that you wrote. Social media scheduling tools mean that you can be extremely efficient with your time spent on the platform, if you are not using one already, read this post – 4 Social Media Scheduling Tools for Content Creators.
Are you currently using Twitter to promote your B2B business? Did you stop using it at one stage? After watching the video, are you going to give Twitter another go? Let me know in the comments section below.
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