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Due to its different models and service offerings, cloud computing has transformed how businesses handle, store, and exploit data and applications. Its basic foundation, which includes Software as a Service, Platform as a Service, and Infrastructure as a Service, presents enterprises with an unprecedented potential to streamline operations, maximize resources, and accelerate their growth trajectory. Understanding the complexities of cloud technology has become a must in navigating the competitive business landscape as firms increasingly rely on digital infrastructure. This article aims to unpack the diverse elements of cloud computing, focusing light on its numerous benefits and strategic applications that enable businesses to succeed in the digital era.

Understanding Cloud Computing

Cloud computing, a complex network of remote servers hosted on the internet, represents a paradigm shift in data management and processing for enterprises. This ground-breaking concept encompasses a wide range of services offered via the Internet, from software applications to storage and computing capabilities. Fundamentally, cloud computing is a flexible framework that allows businesses to use vast computer capabilities without relying on actual on-site hardware. This paradigm change promotes an environment that encourages scalability, accessibility, and cost-effectiveness, altering how operational landscapes are established and maintained. Today, implementing Synology cloud backup is a strategic need for enterprises seeking to optimize data resilience and security within cloud architecture.

Impact of Cloud Services and Applications

Cloud services and applications are essential components of the digital ecosystem, significantly impacting modern company operations. These services include a variety of characteristics, including data storage, software development platforms, and easily accessible computing resources via the Internet. One of its primary advantages is its inherent scalability and flexibility, which allows for quick modifications to resources in response to changing demands—whether that means scaling up or down quickly. This adaptability assures optimal resource use, lowering unnecessary expenditures and promoting itself as a significant asset for firms seeking efficiency and agility in an ever-changing market context.

Furthermore, cloud services enable easy collaboration and remote access, allowing teams to work smoothly across geographical boundaries and time zones. This increased accessibility improves operational efficiency by enabling real-time collaboration, increased productivity, and simpler operations. Furthermore, the vast range of available applications enables businesses to build personalized technology stacks, selecting services that closely fit their needs— customer relationship management, enterprise resource planning, or data analytics platforms. Such adaptability and accessibility encourage a creative environment, allowing firms to experiment and evolve quickly, obtaining a competitive advantage in their particular industries.

Scalability and Flexibility

The attractiveness of cloud computing in modern company landscapes is defined by scalability and flexibility. The ability to scale resources on-demand, whether computing power, storage, or applications, allows businesses to respond quickly to changing requirements. This adaptability ensures that businesses may modify their resources in real-time, accommodating abrupt increases in demand or scaling back during slower periods. This adaptability greatly decreases the risks associated with resource over-provisioning or under-utilization, allowing for cost minimization and efficient resource allocation.

Furthermore, the scalability of cloud services reduces the need for big upfront investments in hardware or infrastructure. Businesses can use a pay-as-you-go strategy to save capital expenditure and operational costs by paying only for the resources they use. This financial flexibility democratizes access to cutting-edge technology and resources that were previously only available to larger firms with large IT budgets. Furthermore, scalability fosters innovation by offering an excellent experimentation and quick prototyping environment, allowing businesses to test fresh ideas free of infrastructure constraints. In essence, the combination of scalability and flexibility in cloud computing enables businesses of all sizes to operate with greater efficiency and competitive prowess in the digital arena.

Strategies for Cloud Adoption

Cloud adoption requires rigorous preparation and a defined roadmap to enable seamless integration and utilization of cloud services. Businesses must thoroughly review their current IT infrastructure, identifying areas that could benefit from cloud migration. This assessment assists in deciding whether apps or data sets are acceptable for cloud transfer, considering security, compliance, and performance needs. Creating a solid migration plan includes outlining the migration sequence, establishing timetables, and addressing potential problems such as data transfer and compatibility issues.

It is also critical to build a governance framework for cloud usage. It entails developing policies, protocols, and security measures that align with the company’s goals and compliance criteria. To ensure a smooth transition, educate the workforce on the benefits and best practices related to cloud computing. Training programs and workshops can help staff adjust to new cloud technologies and promote an innovative and efficient culture. Collaboration with experienced cloud service providers or consultants can also speed up the adoption process by providing knowledge and direction in establishing cloud solutions tailored to the organization’s objectives and goals.

Conclusion

Embracing cloud computing is a transformative journey toward agility, efficiency, and creativity for businesses. As this article shows, the power of cloud services provides exceptional scalability, flexibility, and various applications, transforming how enterprises function and expand.

Strategic cloud computing adoption is no longer an option; it is a requirement for being competitive and future-ready in today’s dynamic corporate world. The cloud’s ability to optimize operations, improve collaboration, and promote innovation is obvious. However, successful implementation necessitates careful planning, a defined strategy, and constant adaptation to realize its full potential. As firms navigate this landscape, cultivating a constant learning, adaptation, and security culture is critical. With the appropriate attitude, cloud computing may become more than just a tool for long-term growth and success in the digital world.

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The United States Census Bureau found in their latest report that health care is still the nation’s largest employer. Approximately 907,426 businesses fell into health care and social assistance categories, employing more than 20 million people. The pandemic put the spotlight on the importance of research and development, spurring on growth in science-based businesses for the foreseeable future.

How can companies capitalize on the current climate and grow their base for potentially leaner times? Here are some simple marketing tools commonly used by business to consumer (B2C) and how to adapt them to your business model.

1. Develop Buyer Personas

Every type of business benefits from creating buyer personas. A persona represents your average customer. Do a deep dive into their age, occupation, gender and other demographic factors. You should also look at psychographic elements such as what emotions drive them to seek your products or services.

Once you have a clear idea of the type of person who seeks what you offer, go ahead and make a mock avatar. Name your persona and give them an occupation. Every bit of marketing you create should speak directly to the fake person representing your customer base. You may have more than one persona.

2. Put Customers First

Nearly 100% of healthcare facilities claim to put patients as their top priority. Proving to your customers you actually do isn’t quite as easy. The processes and procedures you use can play into your marketing strategy in a variety of ways.

If you use top-notch sterilization procedures for medical tools, advertise this in your marketing efforts. Explain why the system you use works and the benefits to the customer. What would you worry about if you were in the patient’s shoes? Ease those fears.

3. Establish Yourself as the Authority

When it comes to science-based businesses, people need to know you are the premiere expert on your topic, especially if it impacts their health. Think about the work you’ve put in as a brand and business owner that makes you stand out from the competition.

What is your unique value proposition (UVP)? How do you differ from other brands such as yours? It isn’t enough to just say you’ve been in business longer or have the best employees. You must show users how your UVP benefits them directly.

One example would be a local hospital with state of the art equipment and a specialization such as neurology. If someone needs brain surgery, they should think of the hospital first because the doctors give talks on their work, the hospital social media answers questions online and they provide educational opportunities for the community at large.

4. Tap Into Social Networks

You know social media advertising works for e-commerce businesses, but how do you utilize it for a science-based one? The beauty of sites such as Facebook is the ability to narrow down your target audience and speak directly to those most interested in what you offer.

Your buyer persona becomes vital for social media marketing. Narrow your audience by typing in demographic details. Hone in the selection further through adding behaviors and interests your typical customer is most likely to have.

What would someone needing your product or service be likely to search for? You must consider user intent. So, if you sell blood pressure monitors, someone in need of one might search for a term such as “how to reduce blood pressure” or “monitoring my blood pressure.” Try predictive search text on social media sites and see what pops up.

5. Create Videos

According to the State of Video Marketing report for 2021, 86% of businesses across all sectors use video as one of their marketing methods. People tend to retain information they see in a video longer and more accurately than other formats.

How can science-based businesses use videos to draw in new customers? While it depends on the type of product or service you sell, adding some educational content is a great first step.

What pain points do your customers face and how can you solve them through information? Perhaps you sell a new technology and you need to educate hospitals about your product to entice them to buy it? There are many different ways you can use video to showcase your brand, including storytelling, building trust, information sharing and problem solving topics.

6. Use Patient Influencers

You’ve likely heard of businesses using social media influencers to reach their target audiences. The best place for you to find your audience is through people who are already your patients. You’ll find they tend to hang with like-minded people in need of similar help. Ask your regulars if they’d be willing to share information you post online.

Word-of-mouth marketing is one of the most powerful tools hospitals and healthcare professionals can use to draw in new clients. Gather testimonials and give rewards for referrals. One example might be an orthodontist’s office giving out free gift cards each month to those who referred a new paying patient.

Think Outside the Box

Look at what big corporations use to reach new users. While not everything makes sense for science-based businesses, you can adapt most marketing methods to meet your needs. Make sure any efforts are customer-centric and utilize the information you gathered while creating your buyer personas. With a little effort, you’ll gain new referrals and grow your company faster and bigger than you ever imagined possible.

This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

B2B Content Marketing Agency London

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

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This video is called, SetraHost Hosting Review By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

Get SetraHost hosting here https://bit.ly/3iK353x 

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, SetraHost Hosting Review.

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use need a good and affordable web hosting company.

 SetraHost Hosting

In this video, I discuss my need for a good web hosting company, which web hosting companies I have used in the past and how I first came into contact with I also discuss my reasons for choosing and my experience with the company since I moved my websites over to them. Watch the video to hear my insights, the information shared could also help you move to a good and affordable web hosting company. It is worth mentioning  that promise not to put up prices every year like most hosting companies do. That promise alone makes it worthwhile checking them out. Click on any of the red text links to do so.

Take Action

Are you looking for a reliable web hosting company? Now that you’ve watcheed the video, are you going to contact  Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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This video is called, How to see who Unfollowed you on Instagram By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to see who Unfollowed you on Instagram.

This video will be of interest to  business owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Instagram Unfollowers

If you are a business owner who has taken time to build up a following on any social media platform it can be very frustrating when people follow and then unfollow you. This type of follow and unfollow behaviour is particularly prevalent on Instagram. These instagram unfollowers are not as easy to detect as on some other social meda but I have found a way.

In this video, I discuss one method that I have discovered to indentify instagram unfollowers which will enable you to unfollow them too. I also talk about my experience using the platform.

Take Action

Do you use Instagram to promote your business? Have instagram unfollowers prevented you from building your following on the platform? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 399 and blog post number 582

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Few start-up companies are recruiting business analysts in the position of business analytics role. Among the analytics lovers who are looking for a good career path in business analytics, this might create some confusion. To be proficient, here is the post that clearly distinguishes between a business analyst and business analytics roles.

Who is a Business Analyst?

The International Institute of Business Analysis (IIBA) defines Business Analysis as the process of defining business needs and evaluating effective solutions to business issues. A business analyst has a vital role in enhancing an enterprise toward effectiveness, efficiency, and desirability.

What is Business Analytics?

Business analytics doesn’t have a lot to do with information and is focused on functions and procedures. He/she is more concerned with data values and reporting. A business analyst, in a precise manner, uses data to make useful, careful factual decisions for an organization. The development of business analytics is on-going yet is diverted in taking care of issues and improving effectiveness utilizing a set of information-driven understanding, administrative processes, and transparent correspondence. They apply key insights from data and work on salient features of the information pipeline.

Educational Background 

Business Analyst

Data Analysts should have knowledge on subjects like computer science, software engineering, programming, mathematics, and statistics. Having knowledge of these subjects, they can create and process algorithms and programs to deliver exact insight from the available raw data.

Business Analytics

Business analytics needs solid business sense on worldwide markets, activities, and the entire management. They have IT or software engineering foundations also, to empower them to utilize the data that information analysts allow. Without such a foundation, they probably won’t recognize what they were handling, so both are significant. In spite of the fact that some business analytics positions require just a four-year bachelor’s degree, a master’s degree would help them for senior positions.

Roles:

Business Analyst

A business analyst correlates the specialized team and the customer. The specialized team has the capacity to either develop and deliver a product or service. The business analyst should ensure the product delivered by the specialized team meets the present prerequisites of the customer.

A business analyst should be profoundly concerned about surveying circumstances, able to express meaningful conversations, and making the best suggestions dependent on the skills they have.

They have to concentrate vigorously on expanding the enterprise’s profits and improving their functional running costs to cut waste. It could mean recognizing redundant positions, items, affiliate marketing campaigns – or essentially whatever else.

Business Analytics

Business analytics will focus on the usage of big data tools to regulate business challenges and execute functional changes within an enterprise. Also, they need to find weaknesses in current processes and to project surface data to enhance efficiency and growth measurements of an organization.

Responsibilities

Business Analyst

The business analysts should properly communicate with all stakeholders and manage business processes effectively. Business analysts should handle data impacts on business operative decisions. They, even more, need to examine where they can make the system flow to be efficient.

Business Analytics

Business analytics works with organized data reports and applies SQL to recover information from databases. If the management needs an enterprise’s higher metrics, the individual will compose SQL queries to derive and examine the information from the database of transactions. He/she uses predictive analytics and statistics and applies logical skills to resolve business issues.

They can use advanced tools like Tableau, R, and D3.js library to communicate their program or discoveries to the end partners.

Skills

Business Analyst

• Fundamental Skills: Issue-Solving, Communication, Management, and Research abilities
• Technical Skills: Knowledge on IT, Software development and Domain
• Business Skills: Document Analysis and creative skills

Business Analytics

• Analytical Skills: Logical thinking, Data predictions
• Capability Skills: Understandable, Visualization, Clear Communication skills
• Programming Skills: SQL, Python, Julia, Hadoop and so on

Certification Courses:

Business Analyst

There are plenty of certifications to become business analysts and numerous organizations providing courses and exams to certify your business analytics skills. For a list of business analyst certification, check out these seven noteworthy certifications.

• Entry Certificate in Business Analysis (ECBA) – It is for executives who are new to the data field.

• Certification of Capability in Business Analysis (CCBA) – It is for business analysis professionals having experience of 2-3 years

• Certified Business Analysis Professional (CBAP) – Suitable for BA candidates having work experience of 5+ years

• Certified Business Analysis Thought Leader (CBATL) – It is for candidates who have BA degree and over 10+ years of experience

Business Analytics

Some Universities offer an online certificate program, which is a relatively shorter way to gain specialization in a data field. Here are some famous certification course programs to look into:

• The Harvard Business Analytics Program – Harvard provides a 9-month certificate program for executives and trains with the data and analytics skill set to drive the industry.

• American University Master of Science in Analytics – This 1-year program is designed for professionals who plan to earn expertise in data analysis and get knowledge on new insights in their sector.

Career Options:

Business Analyst

If you wish to go for alternative careers with the current experience, below are five various career paths mentioned based on education and skills.

• Financial Analyst
• Computer Systems Analyst
• Market Research Analyst
• Postsecondary Business Teacher
• Actuary

Business Analytics

If you wish to specialize in your streams, here are some roles for an individual to choose from:

• Business Analyst Roles – Data Architect, Data Scientist, and Data Analyst
• Operations Research Analyst Roles – Business Operations Analyst, Operations Analyst, Operations Business Analyst
• Market Research Analyst
• Quantitative Analyst Roles – Quantitative Modeler, Financial Analyst

Bottom Line:

Analysts make the organization run better, and to do as such, they need data. It is clear with the above information that both business analyst and business analytics roles are key roles for effective business operations. Finally, they both work closely to deliver the final project successfully. To conclude, hopefully, you feel comfortable to plan a wise decision about which job suits and works best for you.

Best regards,

Marketing Fundamentals Team

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This is blog post number 553

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Failing to do so can lead to disaster as can be seen from the examples below. Here, we take a look at some of the most cringeworthy and at times downright hilarious marketing fails in history.

1. H&M’s Dirty Laundry

Photo: Instagram

Back in 2018, H&M introduced their line of new children’s clothing with an ad that featured two young boys.

Sounds innocent enough right? Wrong.

The now much panned ad featured both boys (one black and one white) wearing hoodies with two different wordings. On the sweater worn by the white boy the words “Survival expert” were printed on. Meanwhile, the black child’s sweater said, “Coolest monkey in the jungle”.

Wait, what?

In a rather tone-deaf attempt to market their products, H&M apparently forgot to take into account the cultural sensitivities of their target audience.

The uproar was immediate with many going to Twitter to complain, faster than horses in the Breeders Cup race. They attacked the clothing company for their apparent lack of sensitivity. As a result, H&M was forced to take down their advert and issue an apology to their customers.

When planning out a marketing or ad campaign, it is crucial that you understand and respect your audience. As we can see in the case of H&M, they obviously forgot to take any of that into account.

2. Dolce & Gabbana Loves China

Image from telegraph.co.uk

Another example of tone-deaf advertising can be seen in D&G’s ironically named DGLovesChina campaign. Featuring Chinese model Zuo Ye, the D&G ad saw the model trying and failing to eat traditional Italian cuisine with a pair of chopsticks. All of this was coupled with condescending voice over work that seemed to sneer at the audience.

Wow, when you put that on paper it really does sound more than a little insulting.

The ensuing fury from this rather poorly thought-out ad would land D&G in hot water. From having their products pulled off shelves in China to being dropped by major online and brick-and-mortar outlets, D&G were universally thrashed all across China.

Further compounding the problem was a series of leaked screenshots that saw co-founder Stefano Gabbana unloading a variety of racist insults onto his detractors. While Stefano Gabbana claimed that his Instagram had been hacked, his pleas fell on deaf ears.

D&G were forced to cancel their largest fashion show which was due to be held in China as a result of the severe backlash. Alongside this, protests were held at a variety of outlets including their flagship store in Milan.

3. Kendall Jenner gives you a Pepsi

Image from bbc.co.uk

In another example of an ad gone awry, Pepsi and Kendall Jenner collaborated to bring what some have called the “worst ad ever” to life.

Back in 2017, the Black Lives Matter movement was at its peak with people protesting police brutality. The hilariously misguided featured “rebel” Kendall Jenner bringing together protesters and police by offering them a drink of Pepsi.

Pepsi claimed that there was supposed to represent unity and a coming together of people. But many saw through it and cried out that Pepsi was merely attempting to profit of the misery of others.

The unintentionally hilarious ad was poorly received by many and spawned its own host of memes poking fun at a large corporation for attempting to capitalize of a popular movement.

Following the backlash, Pepsi pulled the advert and issued one of the most awkward apologies ever.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Marketing Fundamentals Team

This is blog post number 531

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A few years ago, I was working with a client in the fast moving consumer good sector (fmcg). Location based marketing was one of the major themes I explored in content that I created for them; location based marketing utilising Beacon Technology appeared well suited to retail.

For those of you not aware,  beacons are small wireless devices that transmit Bluetooth signals to nearby smartphones. Grocery retailers could send promotional offers to passing shoppers and cinemas could alert passers by to their latest cinema deals.

It was as if what happened Tom Cruise’s character (John Anderton)  in the film, Minority Report was going to become the norm.

Credit: 20th Century Fox

However, even before GDPR the location based marketing revolution never really got going. There are a number of reasons for this;

Beacons signals can be blocked by physical objects

It can be hard to find suitable locations to position Beacons

Customers have to be opted in and have bluetooth enabled to receive messages

Customers need to be holding their phone and to look at their phones.

Beacons are powered by batteries and it is not clear how long the batteries last.

Consumers have shown no interest in Beacons.

This is not an exhaustive list but already it is clear to see the practicalities of Beacon Technology do not match up to the vision.

Location Based Content Marketing

If location based Content Marketing were to become a new form of communication, I could imagine it working well at an industry conference, it would need to utilise the same technology that our colleagues focused on business to consumer (B2C) communications have been experimenting with. I do not predict this happening anytime soon.

There are other technological areas bringing change to Content Marketing sooner than Beacon Technology. Artificial Intelligence is one, the use of Chatbots and automated scheduling for Social Media is fairly common now, these are both examples of Artificial Intelligence. However, it will still be some time before Machine Learning and Natural Language Processing will be able to create machines that can write content. I explored this area in this post, What Impact Will Artificial Intelligence Have on Content Marketing?  I am sure you will find it interesting.

Have you experienced Beacon Technology in a retail setting or a museum? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 251 and blog post number 487.

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Blockchain and Blockchain technology are words that you cannot escape at the moment. Blockchain technology is the foundation on which cryptocurrencies have been created and enables value to be transferred via a public ledger without the need for an intermediary. Usually your bank or a third party such as PayPal performs the the role of intermediary. However, the potential disruption that Blockchain technology could bring to the existing status quo is not limited to the financial sector.

I have written about Steemit before, if you are unsure what Steemit is, please watch, What is Steemit? and  read Conventional Social Media vs Steemit. Steemit has changed perceptions of how Social Networks can work, by giving rewards directly to content creators.

Blockchain Expo Global 2018

On April 18th and 19th, I will be attending the Blockchain Expo Global at London’s Olympia. Watch my video announcement here. There are still some free registrations available. If you are also attending it would be great to meet you there. If you have read or watched my recent posts you will know that my focus is on meeting other Steemians and others interested in blockchain technology in real life. It would be great to meet you too.

Free sign up for the event here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 445.

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