This video is called, Why I Stopped Posting on Pinterest By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, Why I Stopped Posting on Pinterest. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Posting on Pinterest

In April 2018, I made a video about my experience of posting on Pinterest, the video was entitled Traffic Tips: The Power of Pinterest  In the video, I explained my methodology and the results that I had achieved with my own activity. This new video is a catch up video on my Pinterest activity since then and explains why I am no longer posting on Pinterest. In the video, I explain the three reasons why I do not post on Pinterest anymore.

Take Action

Do you post on Pinterest? If so, what has been your experience? Do you agree with my conclusions? Let me know that in the comments section below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 363 and blog post number 559

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What was once a small aspect of promoting a business, online marketing is now the predominant way to connect with leads and customers. Many businesses are opting to follow the Amazon business model, selling products exclusively online rather than investing in a brick and mortar store.

Unfortunately, the internet is a hectic place with lots of noise, so businesses often struggle to effectively push their products. Here are some tips to overcome that barrier and see success when pushing products online.

Partner and Cross-Promote

There’s something about having someone else promote a product that works wonders for businesses. Businesses should look for interactive advertising options and partnerships that will highlight their products in places other than expected advertising hotspots (such as social media) or the business’s home website. For example, working with a deal site to promote sales and coupons for a music business (see these fantastic guitar center coupons by Deal News). Alternatively, working with a complementary business to cross-promote products, like a partnership between Mr. Clean and Bounty.

By having someone else push their products, a business improves their customers’ trust levels and audience reach.

Build Hype

For a product to do well at the launch, it’s important to build hype. Consider the Marvel Cinematic Universe. About a decade ago, a movie preview usually came out about six months before a movie with maybe one or two versions. Marvel changed everything and revolutionized the movie marketing business.

Starting with their post-credit clips (traditional “trailers” by classic movie industry terms) and moving on to micro-releases in the year leading up to the release date, and finally releasing two or three full-sized trailers as the release date gets closer.

While few businesses can hope to have the same success with a product release as Marvel does with their movies, building hype has a profound psychological impact in the minds of consumers. This build-up time also gives the business room to educate customers about the product before launch– an essential part of business success. Businesses need to start pushing products months before they become available to be successful.

Source – Pexels

Leverage Social Media

At one time, companies thought that Facebook was the be-all-end-all for online marketing. However, Instagram largely dominated marketing for 2018 and Pinterest is hot on its tail. It’s important for companies to take time to understand the different social media platforms and leverage them accordingly. Knowing where the customers are and how to connect with them is key.

That’s not to say that YouTube and Facebook aren’t viable options. Many businesses still have success pushing product on both, and YouTube videos can improve SEO when embedded in a website, improving a business’s website reach as well.

Photos Matter

Consumers are visual creatures. This is especially true when it comes to purchasing products online, as the consumer lacks the opportunity to have a tangible experience with the product before purchasing. As such, it’s absolutely critical to have great photos.

For those with a knack for photography, capturing professional-looking product photos isn’t overly difficult. For businesses or entrepreneurs who either lack that particular skill set, outsourcing to a skilled product photographer is the way to go. Having various angles of the product taken in neutral light vs. having one photo that doesn’t tell a story can be the difference between making the sale and a customer moving onto a competitor.

Source – Pexels

Email Marketing Sales Funnel

One of the most effective ways that businesses attract customers and sell products is by creating an email marketing sales funnel. By offering a lead-magnet or opt-in for free, companies collect valuable email addresses. Then, they start to send an automated or carefully crafted series of emails meant to build a rapport and trust with the customer. Then the product sales start.

Adding Value

Whether a business is selling goods in-store or online, success comes down to one key element: value. Customers want to know that a product will help them in some way before they make the purchase, beyond the base function. For example, perfume brands don’t sell perfume; they sell the value of attraction.

To successfully push products online, businesses must find the value customers seek, and sell it through building customer excitement, trust, and knowledge.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

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This is blog post number 496.

The post Marketing Tips for Pushing Your Products Online appeared first on Marketing Fundamentals.

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This video is called, Traffic Tips: The Power of Pinterest By Mike Pitt. This is video number 232 and blog post number 455. . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses how to use Pinterest to drive traffic to your website in 2018. He also discusses a tool called Tailwind.

This video will be of interest to business owners, B2B marketing managers and others who use Content Marketing and Social Media to promote their B2B business or organisation.

The Power of Pinterest

Pinterest is a visual search engine; towards the end of 2017, my opinion of of Pinterest was that it was an interesting platform but not relevant for B2B businesses. I even created a blog post about platforms that we no longer use and I mentioned Pinterest in this context.

In early 2018, I made a plan to revisit several platforms that I hadn’t evaluated for a few years. Pinterest fell into this category because I had scaled back my use of the platform in 2015. I am glad that I chose to revisit Pinterest because it is an amazing tool that increased Monthly Uniques to this website by 25% and Page Views by 21%, all within a couple of weeks of being active on the platform again. You can hear more details of my 2018 experience of using Pinterest in the video.  Are you currently active on Pinterest? Let me know in the comments section below.

If you like this post you will also like, Traffic Tips: Are you Using StumbleUpon?

Also, you should read this post, Content Hacks: Learning From Your Most Popular Post.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
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Click here to start your free trial of Tailwind

This is blog post post number 455.

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