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If you are a business owner of  a company that is not seeing results from your Content Marketing, there could be a number of reasons for this failure to convert. One possible reason is that your content all looks the same and lacks variety.  It’s really important that you do not bore your prospects.

First of all, its great that you are creating content on a regular basis. Well done!

This will stand you in good stead in the minds of your target audience and will improve your performance on search engines. If you have also got into the habit of promoting your content on Social Media, this is another positive achievement. Clearly, you are taking steps to reach your content marketing goals. However, if you forget to add variety into your content creation process it will all appear quite similar. In my experience, one of the best ways to keep your audience engaged is to introduce variety into your pieces of content.

Variety in Your Content Marketing

If your regular content is usually a written blog post, why not introduce video interviews or podcasts? As an ambassador for your company it should be relatively easy to find relevant podcasts or radio stations that would like to interview you. If  you are not comfortable doing this yourself, nominate someone on your team. Once you or they have appeared on the podcast or radio show your interview will make for an interesting piece of content on your website.  In many cases, it will allow your audience to feel more connected with you and your company because videos and podcasts help bring your brand to life and demonstrate your company’s values and personality.

What Other Types of Content Work Well?

Review the content produced by your competitors or others in similar industries, you’ll find that everyone has some written content on their website. However, not everyone has podcast interviews, videos of keynote presentations, video testimonials from happy clients, videos of panel discussions or audio clips of appearances of radio shows. Creating varied content like this will raise the profile of you personally and your business. You will be able to differentiate yourself from your competitors; no longer will you be just another law firm or accountancy firm, for example.

You can view the camera featured by clicking here 

Click here to view more info on the podcast microphone. 

To demonstrate that I practice what I preach, here’s a few examples, I  appeared on this Business radio show on in October 2013 and  on this American podcast in Dec  2013.  I have also uploaded around 250 videos   

Do you need help creating more varied content? Email me to make an enquiry. I would be happy to help.

Click on the image below to start a free trial of eClincher. No credit card required. 

If you’ve liked this post you will also like the following posts:

LinkedIn: How to Approach Leads the Right Way

How to Increase LinkedIn Company Page Followers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is blog post number 481.

The post Do you Have Enough Variety in Your Content Marketing? appeared first on Marketing Fundamentals.

Image Credit: Audible.com

This post may contain affiliate links please read our disclosure for more info.

Listen to my audiobook for free here

This video is called, How to Listen to my Audiobook For Free By Mike Pitt.   . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt explains how to listen to his audiobook for free. The title of his audiobook is How to TurboCharge Your Business With a Blog.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. It will also be interesting to anyone who already listens to audiobooks. Thanks for watching and reading.

Listen to my Audiobook For Free

In 2012, I wrote a book entitled, How to TurboCharge Your Business With a Blog. Those of you who are subscribers of the channel, followers of my Twitter account or regular visitors to this website will already know this information. For those of you who are new, in 2015 I also released an audiobook . The audiobook is here, if you sign up for a free trial with Audible you can listen to my audiobook for free. There will be absolutely no charge. I am just scrolling down the Amazon page now, I have 32 reviews and I am just looking at the Amazon Bestseller Ranking and I am currently No 1 in ‘Marketing and Sales’ and No.2 in ‘Small Business and Entrepreneurship’ and number 76 in Advertising. So you can listen to this audiobook. I worked with an American radio presenter and narrator called Jerry Zimmerman and he has a very interesting voice. He brings the storytelling within the book and the lessons learned to live. You can appreciate his voice when you listen to my audiobook and as I said earlier, it’s currently free with an Audible trial.

Thank You

If you wanted to cancel your trial within the 30 days,  you could do that and you would not be charged. This is a way of me offering additional value and a thank you to those people who have subscribed to me on the YouTube channel, who follow me on Twitter and who post comments on the blog posts on this site. In fact, this is for everybody within the community. I know a lot of people cannot find time to read books so this is a solution that is easy to consume on your morning commute or when you are completing errands in your local vicinity.  I hope that you take action, listen to my audiobook and give me your feedback.

If you’ve liked this post you will also like the following posts:

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How to Increase LinkedIn Company Page Followers

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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Professional Services: How Do You Fill Your Sales Funnel?

LinkedIn: How to Approach Leads the Right Way

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is video number 246 and blog post number 479.

The post How to Listen to my Audiobook For Free appeared first on Marketing Fundamentals.

Hello everyone. Around 6 months ago I had a decision to make, did I throw myself headlong into the world of podcasting? Or continue with YouTube? I weighed up both options carefully. In the interest of full disclosure I am a Content Creator by profession so executing a successful Content strategy for both these platforms is probably easier for me to achieve than for a regular Professional Services Firm or business owner. What was very clear was that it would be difficult to execute both because of the amount of time needed for each so a decision had to be made.

When did Podcasting Start?

It was Ben Hammersley writing for the UK’s Guardian newspaper in September 2004 who originally coined the term ‘podcasting’. A major development came for the podcasting industry in June 2005 when Apple added podcasting to it’s iTunes 4.9 music software and made the subscribing, downloading and organising of podcasts much easier. For a chronological history of podcasting click here. Podcasting has grown fairly steadily since those early years and more recent technological advancements such as the introduction of the iPhone in 2007 and Bluetooth Serial Port Profile (SPP) technology in cars have accelerated that growth. SPP enables your car to connect to the internet via your phone’s data connection and this feature is being built into an increasing number of new cars each year.

Why is Podcasting so hot right now?

The year 2014 was hailed as the Year of the Podcast in some circles despite the fact that the global community of podcast listeners worldwide is still small compared to the total radio listening audience. Business podcasts are hugely popular – John Lee Dumas’ Entrepreneur on Fire and Pat Flynn’s Smart Passive Income podcasts have demonstrated how a podcast can be successfully monetised. Click here to read How to Start a Podcast. For both John and Pat the podcast has become their business. Mainstream broadcasters such as former This American Life producer, Alex Blumberg have moved from National Public Radio to podcasting.

How many Podcast subscriptions are there globally?

In 2013 Apple said that subscriptions of podcasts through iTunes had reached 1 billion. The analytics company RawVoice tracks 20,000 shows and in 2013 they announced that the number of unique monthly podcast listeners had tripled to 75 million from 25 million five years ago. Podcasting is seemingly the platform that everyone is talking about and talking on and not just for entertainment purposes. Dumas’ 7 days a week Entrepreneur On Fire podcast is close to reaching the milestone of 1 million downloads per month.

How will Podcasting benefit your business?

Even if you don’t intend to be the next John Lee Dumas or Pat Flynn by consistently creating content for your podcast you will create your own platform that will elevate your business or organisation. In most cases, your competitors will not be podcasting so if you continue to produce excellent content via your podcast in the form of interviews, special reports, industry insight etc you will have a competitive advantage over your business rivals. If you are a commercial law firm, for example your podcast will result in you being perceived as an industry leader. It is similar to the impact that regular blogging has on your business but podcasting opens you up to an audience who prefer to digest content in audible rather than written form.

When was YouTube created?

YouTube began on February 14, 2005 when three former PayPal employees ( Chad Hurley, Steve Chen and Jawed Karim) activated the Internet domain name “YouTube.com” and started to create a video sharing website on which users could upload, share, and view videos. The creators offered the public a preview of the site in May 2005, six months before YouTube made its official debut. Like many technology startups, YouTube was started as an angel-funded enterprise from a makeshift office in a garage. By July 2006 YouTube was the fifth highest ranked site on Alexa. On November 13th 2006 Google completed the purchase of YouTube for 1.65 Billion. For a full history of YouTube click here.

How many users does YouTube have?

Today YouTube has over a billion users. 300 hours of video are uploaded to YouTube every minute. The number of hours people are watching on YouTube each month is up 50% year on year. On average a staggering 60% of a creator’s views come from outside their home country. Half of YouTube views are on mobile devices. More than a million advertisers are using Google ad platforms; the majority of these advertisers are small businesses.

How Does YouTube Benefit Your Business?

Similar to podcasting, YouTube offers business owners the chance to create their own platform (channel) to communicate with their leads and prospects. A successful Content strategy for YouTube will result in great rewards providing that Content is of value and new content is uploaded on a consistent basis. When you can afford it, invest in a good camera. The scale of YouTube means that the potential reach of a successful business channel will outstrip that of a podcast in most cases. Remember that business owners do not need to worry about competition from PewDiePie or other popular gamers because they operate in different sectors to him. Consider the potential engagement generated from YouTube for your business. Firstly, there is the chance to reach a global audience and secondly, there is the chance to connect with your potential customers via their phones. The same can be said of podcasting of course but people have to find your podcast first. Most people have no problem finding YouTube with the exception of countries where it is banned.

My Decision

After weighing up both platforms my decision was to remain committed to YouTube and you can see that currently we have 89 videos on our YouTube channel and this figure is set to rise. Have you had to make a similar decision? Have you started a podcast or YouTube channel recently? Please let me know your thoughts in the comments section below.

If you are starting a podcast consider a reliable podcast hosting, this microphone or  this one; if you are going to focus on YouTube consider this camera.

If you have liked this post, you will also like, Have you Discovered Podcasting? Here’s Our Three Recommendations

Also, The Viral Myth: Building Success on YouTube For Your Services Business

B2B Content Marketing Agency London

We create Content that builds relationships with your potential customers and generates leads and sales via your website, YouTube channel or other platforms. If you would like us to create a successful Content Marketing Plan for you and execute it or if have questions relating to Content Marketing give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder & CEO

Marketing Fundamentals Ltd

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The post Podcasting vs YouTube: Which is Better for Your Business? appeared first on Marketing Fundamentals.

How to make your business stand out?

1. Book – If you use a book to brand yourself or your company make sure that it is an excellent book and that it is of genuine value to your customers and prospects.

2. Podcast – A few weeks ago we wrote about our recommended podcasts for you to listen to. Hosting your own podcast is an excellent way to stand out from your competition and build an audience.

3. Content – Regular quality content will create a reputation that will enable you to differentiate yourself too.

4. Customer Service Excellence – Given that there are so many crowded business sectors customer service remains one area where you can set yourself apart.

What method have you chosen? We’d love to know. You can send us a reply via the email address given below. What do you need help with?

We hope this information has been useful to you. If you’d like to talk to us about how to make your business stand out, give us a call on +44 845 2264 247 or email us at mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

The post What are you doing to make your business stand out? appeared first on Marketing Fundamentals.

Hello everyone. Growing a robust business is not easy. There are no guarantees or magic formulas but there are actions that you can take that will make your success more likely. How do you get your business into the fast lane? Everyone wants their business to be in the fast lane to success but usually they are not putting the work in to achieve that. Below are 6 ways to get you there.

 6 ways to grow your business faster

1. Content
Ensure that you have good web hosting from the outset. Be a content creator. Creating original blog content drives traffic to your website and generates leads and customers. Not surely precisely how to do this? Click here . Ensure that content is SEO optimised. This will ensure that you are more ‘findable’ by search engines and will increase organic traffic to your site.

2. Webinars & Podcasts
Give your community real chances to connect with you – using webinars and hosting a podcast are both excellent ways of doing this. One of our favourite quotes is the following from Mark Twain, “People do business with those they know, like and trust.”. It is very true – allow your audience the opportunity to build up trust in you.

3. Build a Great Team
You will not get your business in the fast lane all by yourself. Recognise where you need help and recruit based on character and build the level of expertise in the team. Do not hire clones of yourself with the same skill set.

4. Stage Wonderful Events
We are sure that you have attended one of those routine conferences that completely lacks enthusiasm and energy. You should take the opportunity to stage and appear at events and ensure that your event or your presence at a event gets people talking for the right reasons. This area represents such a great opportunity to make an impact because so many people are currently getting it wrong.

5. Email Strategy
Social Media did not kill off email. It should be working in conjunction with email. For many businesses the fast lane to larger revenues is an effective email strategy. Monthly newsletters will not suffice. Build the relationship with your audience by emailing once a week if appropriate. Construct email auto responder sequences  for people who join your mailing list. If this is difficult for your existing team to manage – bring in experts to execute this for you. It is very important.

6. Video
Video is extremely effective when well executed and from a SEO point of view it is easier to get a video onto Google’s first page of search results than with text only. There are a number of easily accessible options available including YouTube, Instagram and Vine. It is time for you to start using video effectively.

Great execution is key with all of these approaches. In our travels and conversations we have found that lots of people seem to know the right strategy but fail to execute. If that is you – it’s time for you to make that change now. You will also need money.

If you like this post, you will also like,  Simple way to find out who unfollows on Instagram.

We hope this information has been useful to you. If you’d like to talk to us about getting your business into the fast lane give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

Note – The car featured in the foreground is a Lamborghini Reventón – Photo credit – Mike Pitt, Marketing Fundamentals Ltd

The post How do you get Your Business into the Fast Lane? 6 Ways appeared first on Marketing Fundamentals.

Business Podcasts – Top 3 recommendations

1. Entrepreneurs on Fire

Ex Army Officer John Lee Dumas’ seven day a week business podcast interviews entrepreneurs and business owners. His podcast receives over half a million downloads each month. Click here to find out more and listen.

2. The Tim Ferris Show

The author of The 4 Hour Workweek, 4 Hour Body and 4 Hour Chef interviews a diverse selection of individuals. Some are from business, others are from science and technology. Click here to find out more and listen to the podcast.

3. Pat Flynn’s Smart Passive Income

Pat Flynn was an architect until he was laid off in 2008. He then looked at ways he could make money online. What resulted became the Smart Passive Income Blog and Podcast. Click here to find out more and listen to his podcast.

We hope you find this information useful.Have you listened to any of the three podcasts listed above? What did you think? We’d love to hear from you. You can email us about podcasts or to discuss your content marketing requirements via mail@marketingfundamentals.com or give us a call on +44 845 2264 247 to start the conversation.

Best regards,

Marketing Fundamentals Team

Are you considering starting your own podcast? Read this guide

The post Have you discovered Podcasts? Here’s our top 3 recommendations appeared first on Marketing Fundamentals.