This video is called, Why you need to meet Clients in Person By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you need to meet Clients in Person.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Clients in Person

In this video, Mike Pitt discusses, Why you need to meet Clients in Person. During the global pandemic we all got used to communicating with clients and partners via Zoom or Teams meetiungs rather than meeting clients in person. This mass adoption of video conferencing platforms was forced upon us and we have adapted to it. In this video, Mike Pitt discusses how this has impacted the future of work and whether face to face meetings are necessary. He also gives his recommendation and discusses his personal approach.

After you’ve watched the video, let me know your views.

Take Action

Are you planning to meet with your clients face to face? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 521 and blog post number 646

The post Why you need to meet Clients in Person appeared first on Marketing Fundamentals.

This video is called, Why you Must Focus on Relationships By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you Must Focus on Relationships. This video will be of interest to content creators, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

Focus on Relationships

We are living at a time where we have been forced to accept the ‘new normal’ but there are still many opportunities for business to business companies. Whilst face to face new business meetings are not currently possible, there are still chances for business development via existing business relationships.

Your objective should be to focus on relationships; during the next 12 months, you will be able to win more projects for your firm by focusing on your existing business relationships. I have written before about the benefits of focusing on existing relationships and recently lapsed ones. This a proven route to a relatively secure future if approached strategically and executed well – remember implementation is key.

Strengthen Relationships

During a time of uncertainty you should plan to have more communication with your existing business partners. How can you make life easier for them? Put yourselves in their shoes and understand the problems that they are facing. Offer them solutions and advice, this might even include areas beyond your usual remit. This greater effort on your part will be appreciated and will reap its rewards.

Take Action

Have you just kept existing relationships ticking over during this time of uncertainty? Will you now increase the amount you dedicate to strengthening your existing relationships? Let me know that in the comments section below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 359 and blog post number 558

The post Business: Why you Must Focus on Relationships appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

We have reached December and it is now officially acceptable to mention Christmas. This is a time when many B2B businesses unofficially slow down or switch off. Without doubt, Christmas provides a positive focus for many so I welcome this time of year. However, embracing Christmas and all that entails does not mean that you should abandon your new business development activities.

B2B business is dependent on relationships and Christmas-time is a great opportunity for you to strengthen the relationships that you have with clients and partners. Below I have listed a few ways in which you can build even stronger relationships.

Drive ROI From Christmas Events

Face to Face Meetings

At this time of year, you should plan more face to face meetings with your clients rather than emails and phone calls. Depending on your company’s approach, their may be opportunity for you to invite clients and partners to a company party or official get together. The advantage of events like these is that it creates opportunities for you and your colleagues to speak informally with your clients in a more relaxed setting. In my own experience, I have been able to be briefed on many new projects because of conversations at events. Please ensure that your team are prepared to spot opportunities and remind them that in a sense they are always on duty.

Don’t Lose That Work Ethic

If your company prides itself on the customer service that you give to your clients, please do not let this slip because it is Christmas. This is such a straightforward point but it affects so many companies. If your promise is to pick up all calls within 4 rings or answer email queries within 6 hours, please stick to that. The fact that staff are at a Christmas lunch should not prevent you from upholding the standards you have set for yourself. Potential and existing clients and partners are watching and will view more favourably those companies that maintain high levels of professionalism and responsiveness.

Proactive Reports & Analysis

The clients that you have the best relationships with will perceive you to be business partners rather than just a supplier. As a consequence, they will appreciate any proactive reports or analysis that you can provide for them based on your area of expertise. To be clear, this is over and above the standard reporting that you supply to them as part of your working relationship. Christmas time is a great time to give your clients or partners reports of analysis of this nature. It’s a great way to remind them of your value beyond the projects that you are executing for them.

Take Action

If you implement the three steps above, together with the content-led approach that we champion at Marketing Fundamentals Ltd, you should see an increase in the amount of new business opportunities coming your way. Just one or two new opportunities could deliver a positive ROI;  this would make Christmas time event expenditure worthwhile for its business benefits as well as the positive impact it has on staff morale. Yes, Christmas is a time for celebration and fun but with a little application it can also be time when you can increase the business opportunities and projects for your company.

Do you have specific Christmas events that you can use for business development? Let me know in the comments section below.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Follow Mike on Pinterest

Web Hosting Special Offer

This is blog post number 488.

The post Business Development: 3 Ways to Drive ROI From Christmas Events appeared first on Marketing Fundamentals.