This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

Your Content & Social Media Questions Answered (Popular Uploads)

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

LinkedIn: Company Page Followers No Longer Viewable

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Advice For B2B Businesses – Playlist

YouTube Optimization Tool

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 512 and blog post number 641

The post Do you have enough Social Proof for your Business? appeared first on Marketing Fundamentals.

As business owners, it is often tempting to do whatever we can to increase web traffic to our websites. Traffic is important, you have probably been approached by many experts who have offered to increase the traffic to your website. The truth is, web traffic is important but your website’s conversion rate is more important.

Let me explain what I mean by conversions, a web visitor who takes one of your desired actions steps i.e. signing up to your mailing list, booking a one on one coaching session or purchasing one of your information products can be regarded as a conversion.

Conversion Rate

All other web visitors who visit your site without ‘converting’ are potential customers who have chosen not to take action for one reason or another. Across B2B service industries a conversion rate of 2.5% is considered good, therefore if you have 1000 visitors to your website in a month, 25 will ‘convert’ or 125 if you have 5000 visitors per month.

Imagine if you could increase your conversion rate dramatically, what if with only 1000 visitors you could increase your conversion rate to 10%? That would make a massive difference to the top line revenue for your company and also to profitability.

It is my belief that too many companies are chasing more traffic when they should be focusing on improving their conversion rate. Below I have listed 4 ways that you will increase your website’s conversion rate. I have assumed that your website is already optimised and that you have a clear proposition for your intended target audience.

Improve Your Website’s Conversion Rate

Use Video Effectively

I recommend that you use video to bring your company to life, video has the potential to humanise your company and make you more relatable. Often in B2B industries, one company’s ethos and positioning can sound very much life that of its competitor. Don’t be bland! Use video to show your leadership team and staff in positive settings demonstrating the value that you bring to customers.

It is for this reason that I prefer this style of corporate video to the ubiquitous animated explainer video. There may be a place for an animated explainer video in your marketing strategy but do not rely on it to convert web visitors. Animated explainer videos also have the disadvantage that they do not show who works at the company.

Change Your Lead Magnet

A lead magnet is the incentive you offer web visitors to sign up to your mailing list, it may be a PDF checklist, a guide or some swipe files. Ebooks used to very common until they fell out of fashion. Your lead magnet may no longer be appealing to your target audience. Test new lead magnets for desirability and ensure that your Pop Ups or sign up forms on your website are working correctly.

Create Dedicated Landing Pages

Sometimes there are too many distractions for a web visitor when they visit your site, they see the interesting blog posts or embedded videos and forget to sign up for your mailing list or request a one on one consultation. Dedicated landing pages remove these distractions and have proven to be very effective at increasing conversions. Two companies, LeadPages and Unbounce, base their entire business around the creation of effective landing pages; there are also cheaper alternatives available.

Prominent Testimonials and Case Studies

Most service businesses will have testimonials and case studies but will probably not be using them effectively enough. Let me explain, web visitors do not want to search around for your testimonials page or case studies page. Place your best testimonials and case studies in prominent positions on the pages where you are asking visitors to purchase your products or services. Using your testimonials in this way will build trust and increase conversions.

These are just 4 ways in which you can improve your website’s conversion rate, there are other methods and if you’d like to discuss how your website’s conversion rate could be improved please email me via mike@marketingfundamentals.com  to start the conversation.

Are you happy with your website’s conversion rate? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

How I Follow Up With LinkedIn Searchers

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 532.

Image credit: canva.com

The post How to Improve Your Website’s Conversion Rate appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is entitled,  Has Slideshare Generated Any New Leads? by Mike Pitt. This is video number 151 and blog post number 362. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this video Mike Pitt answers the question, Has Slideshare Generated Any New Leads?

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

SlideShare Lead Generation

SlideShare is a slide hosting platform bought by LinkedIn in 2012. In this video I talk through my experience having first uploaded to the platform one year ago. About a year ago I conducted an experiment using the SlideShare platform. With help from a team member I uploaded three presentations to SlideShare. To find out what has happened after the presentations were uploaded please click on the link above to watch the video.

If you’ve liked this post you will also like the following:

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com. We can help you assess the most effective platforms for your business.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Buy our Book 

This is blog post post number 362.

The post Has SlideShare Generated Any New Leads? appeared first on Marketing Fundamentals.

On this channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our youtube channel:http://www.youtube.com/subs…
Buy our book! http://amzn.to/RGNyxQ
Like our Turbo page on Facebook: http://on.fb.me/Zymf0O
Twitter: https://twitter.com/TheMikePitt
Mike Pitt is the founder of Marketing Fundamentals Ltd.

Call us on 0845 2264 247

The post Mike Pitt on his three Cs – Content, Consistency & Conversions appeared first on Marketing Fundamentals.