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This video is called, What is Domain Authority 2.0? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses,What is Domain Authority 2.0?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and LinkedIn users who use a website to promote their B2B business.

Domain Authority 2.0

Domain authority is an important website metric created by a company called Moz. Moz  are a company that sell products and services designed to improve the SEO performance of your website. They created the algorithm that determines a website’s domain authority. If you have a website, your website’s domain authority is indicative of your website’s reputation. As you would expect, websites such as Google and YouTube have high domain authority scores of 99 or 100. The maximum a site can score is 100; a high domain authority score means that the website in question is likely to perform well in Search Engine Results Pages or SERPs as they are known.

On March 5th 2019, Moz released Domain Authority 2.0. This was an update to their algorithm. The update changed the weighting of many variables and took into account the total quantity of backlinks a site has and not just the quality of the best backlinks that a website has. It also gave greater consideration to a website’s Spam Score. The update meant that many websites had new domain authority scores overnight; many had gone down and some had gone up.

Missed Opportunity

In this video, I give my thoughts on Domain Authority 2.0 and why I think it was a missed opportunity. Click here to watch the video.

Has your Domain Authority score changed? Did it go up or down? Let me know in the comments section below. Also, let me know how often you check your site’s score.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

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LinkedIn: Company Page Followers No Longer Viewable

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 262 and blog post number 505.

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This month we have started a brand new partnership with Woorank. Woorank have created an SEO tool that will enable you to evaluate your website without the need for an external SEO professional. Woorank has a customer base that includes small businesses right up to enterprise sized businesses. To access the free review of your site please click on the picture below.

If you have liked this post, you will also like,  SEO vs Content: Which is More Important?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 443.

Disclosure – Marketing Fundamentals Ltd is a commercial partner of Woorank. The website SEO report is free. If you were to buy additional services from Woorank, Marketing Fundamentals Ltd would earn a commission.

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During 2017 we created a lot of content for our clients’ blogs and also for our own blog, this is our blog post number 438 and is entitled, Our Top 5 Most Popular Posts of 2017. As is customary at this time of year I take a look back at our top 5 most popular posts over the last 12 months. We have followed the same methodology as in previous years, we review our Google Analytics report to reveal our top five most popular posts of 2017. For this top five list we have taken out of consideration any blog posts that were written before 2017. As an aside, it is great to see that our content is truly evergreen because web visitors are still reading blog posts written from 2010 all the way through to 2017.  Below is the list of our top five most popular posts of 2017.

Most Popular Posts of 2017

1. LinkedIn: Company Page Followers No Longer Viewable

Until recently it was possible to view a list of Company Page followers on LinkedIn. This was very useful information because Company Page followers are potentially very significant. They could be potential new clients, new employees or partners. Once you gain a new Company Page followers and are able to view their profile you can then communicate with them more effectively...read more

2. What’s the Difference Between Branded Content & Content Marketing?

I created this video and blog post after I saw on LinkedIn that a senior marketing professional was confusing Branded Content with Content Marketing. Although the terms are very similar their meanings are quite different. In this video I use two examples of branded Content…read more

3. LinkedIn Storytelling: How to Tell Stories on LinkedIn

If you’re a B2B business owner you will already know that you need to be on LinkedIn. However, the nature of what you need to do on LinkedIn to be noticed has changed. Most of the content that does well with the LinkedIn algorithm and therefore receives lots of likes, comments and exposure is now LinkedIn storytelling. …read more

4. What is Domain Authority?

Domain authority is a metric that many business owners are not aware of. Domain Authority is a score for the potential search rankings of a website. There are many variables that contribute to Domain Authority, the number of high quality backlinks is one as is the amount of Content on the site…read more

5. B2B Content: Are you Playing to Your Strengths?

In most B2B organisations there is not a role allocated for a B2B content marketing specialist. There will normally be roles designated as marketing manager or marketing executive. This is understandable given that some organisations only adopted Content Marketing in the last few years. …read more

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.  Thank  you for reading our blog posts from 2010-2017 and for watching our YouTube videos from 2011-2017. We really appreciate it! See you back here in 2018.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 438.

The post Our Top 5 Most Popular Posts of 2017 appeared first on Marketing Fundamentals.

This video is called What is Domain Authority? By Mike Pitt. This is video number 194 and blog post 412. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt answers the question, What is Domain Authority? He also gives his thoughts on how you can improve the Domain Authority of your website. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone marketing to a B2B audience.

What is Domain Authority?

Domain authority is a metric that many business owners are not aware of. Domain Authority is a score for the potential search rankings of a website. There are many variables that contribute to Domain Authority, the number of high quality backlinks is one as is the amount of Content on the site. The age or longevity of a website is also an important factor. In the video Mike gives you a website resource you can use to assess the Domain Authority of your website. You cannot fake Domain Authority and it is easy to identify new websites or those with low traffic. If you have enjoyed this post you will also enjoy,  SEO vs Content: Which is More Important?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 412.

The post What is Domain Authority? appeared first on Marketing Fundamentals.

Image credit: http://www.seosurvey.org/

This video is called SEO vs Content: Which is More Important? By Mike Pitt. This is video number 190 and blog post 408. You can subscribe to our channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives his views on SEO vs Content for B2B businesses. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and everyone using a website to market their business, organisation or personal profile.

SEO vs Content: Which is More Important?

Search Engine Optimization (SEO) and Content Marketing are two methods that fall under the umbrella term Inbound Marketing. Both have proven themselves effective in increasing web traffic for B2B businesses but which is more important? In this video Mike Pitt gives you his answer to the question. If you have enjoyed this post you will also enjoy, UK B2B: Which is the Most Effective Content Marketing Channel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 408.

The post SEO vs Content: Which is More Important? appeared first on Marketing Fundamentals.