ecommerce Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/ecommerce/ B2B Content Marketing Agency London Fri, 23 Jan 2026 10:39:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2014/12/75x75-1.jpg?fit=32%2C32&ssl=1 ecommerce Archives - Marketing Fundamentals https://www.marketingfundamentals.com/tag/ecommerce/ 32 32 120255946 What is the size of the B2B e-commerce sector Versus B2C e-commerce sector? https://www.marketingfundamentals.com/what-is-the-size-of-the-b2b-e-commerce-sector-versus-b2c-e-commerce-sector/ Fri, 23 Jan 2026 10:34:10 +0000 https://www.marketingfundamentals.com/?p=19651 Here’s a clear comparison of the e-commerce sector overall and the business-to-business (B2B) segment — especially relative to business-to-consumer (B2C) sales: 📊 Global E-commerce Market Overview The total e-commerce market (online buying and selling of goods/services) includes both B2B (business selling to business) and B2C (business selling to individual consumers) transactions. E-commerce is a significant part of the global economy […]

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Here’s a clear comparison of the e-commerce sector overall and the business-to-business (B2B) segment — especially relative to business-to-consumer (B2C) sales:

📊 Global E-commerce Market Overview

  • The total e-commerce market (online buying and selling of goods/services) includes both B2B (business selling to business) and B2C (business selling to individual consumers) transactions.

  • E-commerce is a significant part of the global economy and continues to grow rapidly.

🧾 Size of B2B E-commerce vs B2C

📌 B2B E-commerce (Business-to-Business)

  • B2B e-commerce is much larger than B2C on a global scale.

  • Several analyses show that:
    • B2B e-commerce sales are multiple times larger than B2C — often 3–5× bigger globally.
    • In dollar terms, B2B e-commerce has been estimated in the tens of trillions USD (e.g., around $28–32 trillion+ in recent estimates) and projected to grow further.
    • One projection puts the global B2B market at USD 13.7 trillion in 2025 with growth toward ~USD 60 trillion by 2034.

📌 B2C E-commerce (Business-to-Consumer)

  • B2C e-commerce — which most people think of as online retail — is significantly smaller than B2B.
    • Global B2C e-commerce sales are measured in the low- to mid-single-digit trillions (for example, ~USD 5.5 trillion by 2027).
    • Other estimates vary by region and methodology, but B2C remains well under the size of B2B globally.

📌 Relative Proportions

  • Many estimates suggest that B2B accounts for ~80–85% of total e-commerce sales worldwide, with B2C making up the rest.

  • In some markets like the U.S., B2B e-commerce can be valued at 5–6 × the size of B2C.

📈 Why B2B is Larger

  1. Higher transaction values: B2B often involves bulk purchasing and recurring orders.

  2. Multiple transactions in supply chains: Each product sold to a consumer often involves many upstream B2B transactions.

  3. Digital transformation of procurement: Businesses increasingly buy supplies, components, and services online.

🧠 Summary

Segment Typical Size (Global) Notes
B2B e-commerce ~$28–32 trillion+ (2025 estimates) Often 3–5× larger than B2C; projected strong growth.
B2C e-commerce ~$5–7 trillion (by 2027) Growing but smaller relative to B2B.
B2B share of total e-commerce ~80 %+ Majority of e-commerce value worldwide.

Bottom line: While B2C e-commerce gets more public attention (e.g., online retail brands and consumer marketplaces), the B2B e-commerce sector is significantly larger in overall sales and value — often several times the size of B2C globally.

Take Action

Are you keen to expand your e-commerce activities? If you would like our help email us via mail@marketingfundamentals.com

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]]> 19651 Are you Starting an E-commerce Business? https://www.marketingfundamentals.com/are-you-starting-an-e-commerce-business/ Thu, 23 Jun 2022 07:30:30 +0000 https://www.marketingfundamentals.com/?p=19462  This video is called, Are you Starting an E-commerce Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In this video, Mike Pitt […]

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This video is called, Are you Starting an E-commerce Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Are you Starting an E-commerce Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

E-commerce

In this video, Mike Pitt discusses, Are you Starting an E-commerce Business? Mike lists his three key considerations for a successful e-commerce business.

During the global pandemic many people launched E-commerce businesses, if you want to follow in their footsteps this video will be very useful for you. It is amazing to think that Amazon was once a small e-commerce business and has grown to become a global business that generated $$469.822B in 2021*. It is important to create the right foundations for your e-commerce business to prosper.  After you’ve watched the video, let me know your views in the comments section.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

 

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* Source – https://www.macrotrends.net/stocks/charts/AMZN/amazon/revenue#:~:text=Amazon%20annual%20revenue%20for%202021,a%2020.45%25%20increase%20from%202018.

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]]> 19462 Marketing Tips for Pushing Your Products Online https://www.marketingfundamentals.com/marketing-tips-for-pushing-your-products-online/ Mon, 14 Jan 2019 17:22:43 +0000 https://www.marketingfundamentals.com/?p=17235 Source – Pexels What was once a small aspect of promoting a business, online marketing is now the predominant way to connect with leads and customers. Many businesses are opting to follow the Amazon business model, selling products exclusively online rather than investing in a brick and mortar store.   Unfortunately, the internet is a hectic place with lots of […]

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What was once a small aspect of promoting a business, online marketing is now the predominant way to connect with leads and customers. Many businesses are opting to follow the Amazon business model, selling products exclusively online rather than investing in a brick and mortar store.

 

Unfortunately, the internet is a hectic place with lots of noise, so businesses often struggle to effectively push their products. Here are some tips to overcome that barrier and see success when pushing products online.

 

Partner and Cross-Promote

 

There’s something about having someone else promote a product that works wonders for businesses. Businesses should look for interactive advertising options and partnerships that will highlight their products in places other than expected advertising hotspots (such as social media) or the business’s home website. For example, working with a deal site to promote sales and coupons for a music business (see these fantastic guitar center coupons by Deal News). Alternatively, working with a complementary business to cross-promote products, like a partnership between Mr. Clean and Bounty.

By having someone else push their products, a business improves their customers’ trust levels and audience reach.

 

Build Hype

 

For a product to do well at the launch, it’s important to build hype. Consider the Marvel Cinematic Universe. About a decade ago, a movie preview usually came out about six months before a movie with maybe one or two versions. Marvel changed everything and revolutionized the movie marketing business.

 

Starting with their post-credit clips (traditional “trailers” by classic movie industry terms) and moving on to micro-releases in the year leading up to the release date, and finally releasing two or three full-sized trailers as the release date gets closer.

 

While few businesses can hope to have the same success with a product release as Marvel does with their movies, building hype has a profound psychological impact in the minds of consumers. This build-up time also gives the business room to educate customers about the product before launch– an essential part of business success. Businesses need to start pushing products months before they become available to be successful.

Marketing Tips for Pushing Your Products Online

Source – Pexels

Leverage Social Media

 

At one time, companies thought that Facebook was the be-all-end-all for online marketing. However, Instagram largely dominated marketing for 2018 and Pinterest is hot on its tail. It’s important for companies to take time to understand the different social media platforms and leverage them accordingly. Knowing where the customers are and how to connect with them is key.

 

That’s not to say that YouTube and Facebook aren’t viable options. Many businesses still have success pushing product on both, and YouTube videos can improve SEO when embedded in a website, improving a business’s website reach as well.

 

Photos Matter

 

Consumers are visual creatures. This is especially true when it comes to purchasing products online, as the consumer lacks the opportunity to have a tangible experience with the product before purchasing. As such, it’s absolutely critical to have great photos.

 

For those with a knack for photography, capturing professional-looking product photos isn’t overly difficult. For businesses or entrepreneurs who either lack that particular skill set, outsourcing to a skilled product photographer is the way to go. Having various angles of the product taken in neutral light vs. having one photo that doesn’t tell a story can be the difference between making the sale and a customer moving onto a competitor.

Marketing Tips for Pushing Your Products Online


Source – Pexels

Email Marketing Sales Funnel

 

One of the most effective ways that businesses attract customers and sell products is by creating an email marketing sales funnel. By offering a lead-magnet or opt-in for free, companies collect valuable email addresses. Then, they start to send an automated or carefully crafted series of emails meant to build a rapport and trust with the customer. Then the product sales start.

 

Adding Value

 

Whether a business is selling goods in-store or online, success comes down to one key element: value. Customers want to know that a product will help them in some way before they make the purchase, beyond the base function. For example, perfume brands don’t sell perfume; they sell the value of attraction.

 

To successfully push products online, businesses must find the value customers seek, and sell it through building customer excitement, trust, and knowledge.

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If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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]]> 17235 Important Challenges all International e-Commerce SMEs Will Face https://www.marketingfundamentals.com/important-challenges-all-international-e-commerce-smes-will-face/ Tue, 24 Jul 2018 15:18:42 +0000 https://www.marketingfundamentals.com/?p=16744 This post may contain affiliate links please read our disclosure for more info. The world of online shopping offers so many possibilities to so many people. In this day and age, just about anyone can set up their own e-commerce store online and get selling. However, with the sheer amount of choice that comes with online retail, how do the […]

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The world of online shopping offers so many possibilities to so many people. In this day and age, just about anyone can set up their own e-commerce store online and get selling. However, with the sheer amount of choice that comes with online retail, how do the smaller online businesses get themselves noticed? They’re facing more challenges than ever, but if they overcome them, the reward is bigger than ever.

e-Commerce Challenges

Crowded Market

More and more people are shopping online and as a result, the online market place is more crowded than ever. Even the big retailers are trying harder to get themselves noticed.  Lesser-known online businesses can struggle to get customer attention amongst increasing number of competitors, both big and small. Thankfully there are number of things they can to get their site found by potential customers. They can offer unique products, competitive rates and have a strong social media presence. The latter can potentially be helped with the help of online influencers.

Social Media

Moving on from the last point, social media itself is another challenge smaller e-Commerce will face. It is vital for online businesses to have an online presence in order to keep up with the crowd. This can make for some great customer engagement and grow a larger consumer base. However, it does come with its own challenges. Social media is 24/7 so online businesses have to make themselves available all the time to deal with customers, rather than the standard working day.

Keeping Products Secure

Once the e-Commerce site has managed to sell their product to a customer, the challenge doesn’t end there. A huge problem they will face is making sure the products remains safe until it gets delivered to the customer. With the help of a professional delivery company – such as Whistl– they can ensure any products will be handled safely and effectively. It takes the stress away from the business and the e-Commerce can focus on selling rather than sending.

Keeping Up With Demand

The best outcome for a small online business is for them to keep growing. Once this begins to happen, it’s fantastic but also presents the business with another challenge: keeping up with the demand. What could have started as selling a few parcels a week could escalate, and they’ve got to keep up to keep the customers happy. By employing more staff or using a third party delivery service a smaller e-Commerce can keep growing and maintaining a profit.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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]]> 16744 What You Need to Know About Data-Driven Personalization in Digital Marketing https://www.marketingfundamentals.com/need-know-data-driven-personalization-digital-marketing/ Wed, 20 Dec 2017 10:54:50 +0000 https://www.marketingfundamentals.com/?p=15514 Image credit: plista.com This post may contain affiliate links please read our disclosure for more info. A few years ago, adding someone’s name to an email message was considered high-tech and deeply personalized. Today, that practice is standard if not antiquated. Big Data, machine learning, and AI are top buzzwords on everyone’s lips in the world of marketing personalization. But […]

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This post may contain affiliate links please read our disclosure for more info.

A few years ago, adding someone’s name to an email message was considered high-tech and deeply personalized. Today, that practice is standard if not antiquated. Big Data, machine learning, and AI are top buzzwords on everyone’s lips in the world of marketing personalization. But these terms don’t have to be intimidating for low-tech marketing organizations and they don’t have to be expensive for small businesses. Here’s what you need to know about data-driven personalization in your marketing efforts.

What Is Data-Driven Personalization?

Put simply, data-driven personalization is the process of segmenting audiences and making marketing decisions based on facts and information, rather than best practices or historic choices. At face value, that concept isn’t complex at all, but grows more advanced when you add data elements and smart tools to do the personalizations for you.

 

Here are a few common terms that you will encounter in data-driven personalization:

 

  • Big Data: extremely large data sets collected on a variety of factors ranging from customer demographics to personal preferences. This is too much data for any one analyst (or team of analysts) to sort through and make sense of.
  • Artificial Intelligence: bots that perform tasks that humans normally would. For marketing, this means analyzing big data and making decisions based off of it.
  • Machine Learning: the ability for robots to create their own rules and make decisions based off of their experiences, rather than algorithms programmed by developers.

 

For example, an AI tool might look at swaths of big data and determine that the best time to send an email to customers is at 10 am on a Tuesday. A machine learning AI tool would study open rates over time, and adjust the send time based off what it finds.

 

Either way, machines are determining which times are most effective to generate email opens or sales and scheduling the emails instead of humans. This takes the burden off of marketing teams who would otherwise have to study the data and schedule the emails themselves.

Why Is Data-Driven Marketing More Effective?

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them. A business might have a dozen different messages or solutions based on a customer’s journey or demographics.

 

Data-driven digital marketing is also flexible. It allows brands to change that they do and how they do it with just a few clicks. If you don’t see the results you want, turn to data to understand why and change your ways. You can also test different ideas and determine their success based on clear analytics.

What Personalization Strategies Do Most Marketers Use?

You don’t need MIT-league developers to implement data-driven personalization in your marketing strategy. In all likelihood, you might already use data to make your marketing decisions and automatically personalize your content in some way or another.

 

Business Insider shared a survey of more than 220 marketing professionals about the types of data-driven marketing personalization they plan to use in 2017. The top tactics used last year include:

 

  • Email message personalization
  • Targeted landing pages
  • Contact data segmentation
  • Triggered email campaigns
  • Retargeted advertising
  • Lead generation and collection

 

Instead of mass promotions where you try to reach as many people as possible, data-driven marketing allows you to reach the best people possible (those who are most likely to buy) and reach them in the best-possible manner.

How Can Data-Driven Automation Improve My Workflow?

Along with making your sales and marketing tactics more effective, data-driven marketing tools can free up your time and make your sales workflow more effective. AI doesn’t necessarily take away the creative aspects of marketing, but rather replaces the menial tasks that clog up your day.

 

For example, some AI tools vet potential leads to see which ones are likely to become sales. Instead of giving your sales team 1,000 leads to sift through, the tool might present them with 200 highly-qualified leads that are already in the middle of the sales funnel, along with suggestions for what products to sell to them. This makes the sales team more effective by increasing their successful calls and conversion rate.

 

You don’t have to tap into advanced machine learning tools for effective data-driven marketing personalization, but you do have to base your decisions off of concrete information and not intuition. AI and machine learning can’t solve your problems, but they can boost your metrics and make your workflow a little easier.

Grammarly Writing Support

 

Craig Smith is the founder & CEO of Trinity Insight, a leading eCommerce consulting agency.

 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

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This is blog post post number 436

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]]> 15514 e-Commerce – Why do we Recommend Shopify? https://www.marketingfundamentals.com/e-commerce-why-do-we-recommend-shopify/ Thu, 16 Mar 2017 08:52:36 +0000 https://www.marketingfundamentals.com/?p=15105 Choosing the ‘right’ e-commerce platform for your business is not the easiest  thing to do because there are so many available. It is very similar to Social Media Management tools in that respect. Few people (if any) have the time to assess all available e-c0mmerce options. Even if you had time to visit their websites that would not be enough […]

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]]> Choosing the ‘right’ e-commerce platform for your business is not the easiest  thing to do because there are so many available. It is very similar to Social Media Management tools in that respect. Few people (if any) have the time to assess all available e-c0mmerce options. Even if you had time to visit their websites that would not be enough to get a true understanding of their strengths and weaknesses. Really you should ‘try before you buy’. After identifying your e-commerce requirements, identify your top two choices and sign up for a free trial.  This post is not a review of all possible alternatives, instead it is an explanation of why we recommend Shopify as an e-commerce solution for small and mid sized businesses.

Why do we Recommend Shopify?

Affordability

Shopify is an affordable e-commerce solution, the entry level package which enables you to sell with a Buy Button for Facebook is only $9 USD per month. This level does not give you a full store, the basic plan for a store is $29 per month. The cheapest option on another platform comes from Big Cartel in the form of its most basic Gold package which offers  (5 products, 1 image per product, basic stats, basic customization and no discount code functionality) for free. Despite this free offer from Big Cartel Shopify still represents great value.

Ease of Use

Shopify is very easy for the non techy individual to use. There are e-commerce  platforms available that require a reasonably high level of technical proficiency, Magento is a good example. Shopify is not like that. An e-commerce newbie can set up a store on Shopify in around 30 minutes.

Design and Apps

If you are intending to sell online then aesthetics are important. Shopify has the best range of themes and customizeable apps in the marketplace. Themes range from free to $180.00 USD and there are also over 1000 customizeable apps that include many free and paid options.

Versatility

Imagine choosing a cheap e-commerce solution and then realising that it does not have the bandwidth to scale up quickly if you find that you have category leading best selling items. That would be immensely frustrating. Fortunately Shopify is very versatile and can cope with surges in web traffic and demand. You really can start off small and grow quickly. Here’s a great example of that from a company called Mama & Little, click here to read their story.

Popularity

There are currently over 370,000 Shopify stores and while we would never suggest that you blindly follow the crowd this level of popularity is significant. This makes it the most popular consumer e-commerce solution. When you launch your e-commerce store on Shopify many consumers are reassured. It is a great foundation on which to build your online store.

You can sign up for a free 14 day trial on Shopify here.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this offer useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 396.

Affiliate Disclaimer: If you click through and purchase from any of the Shopify links on this page we will receive a referral commission.

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