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This video is called, How to Increase Your Company Page Followers By Mike Pitt. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

LinkedIn Company Page Followers

I created this video after a subscriber of my YouTube channel asked the question, how do you increase your LinkedIn Company Page followers? It is a good question, so I have answered it in this video. If you have any questions that you’d like me to answer, leave a comment on my YouTube channel and I will come back to you.

In this video, I  explain how to increase the number of LinkedIn Company Page followers of your business.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business or organisation. Thanks for watching and reading.

Increasing Followers

For Content Marketing professionals and Social Media managers, LinkedIn Company Page followers are an important metric to monitor. When people voluntarily follow your Company Page on LinkedIn they are demonstrating their interest in your Content and the services that your company offers. With a structured approach and careful nurturing, these followers can be moved down your sales funnel and be converted into customers. It is important to get the Content mix right and to distribute widely, I explain how to do this in the video.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: You can now View and Manage Followers Again!

LinkedIn: Company Page Followers No Longer Viewable

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Twitter 

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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Web Hosting Special Offer

This is video number 237 and blog post number 466.

The post How to Increase LinkedIn Company Page Followers appeared first on Marketing Fundamentals.

Image Credit: www.irishaccounts.ie

If your services business is to be successful you will need to be focused and that is difficult given that there are so many distractions.  Some business owners are distracted by the search for angel investment, for others it is the lure of a new marketing platform. There is an opportunity to be successful with your services business but not in the way that it is portrayed in the media.

Overnight success stories are the exception rather than the rule. In most cases success has come to business owners who were able to play the ‘long game’ and make progress over time. Small iterations became the foundation on which their success was built. I know this is not the usual narrative that we are fed by the media but it is the reality for the majority of services businesses. To ensure organic business growth you will need several building blocks in place. I have listed some of them below.

Your Services Business

1. Relationships

Social Media has made it easier to build rapport and begin to establish new relationships online. Relationships will remain key to the future success of your services business. Remember that online relationships complement rather than replace in person relationships. It’s vitally important that you go out and meet people face to face. Networking is not dead.

2. Consistency

You must be consistent in how you deliver your services to your clients but also in how you market your business. I know, consistency is not sexy or even exciting but it is the cornerstone of many successful businesses around the world. Consistency creates trust and people would rather do business with people that they trust.

3. Team Building

It is no secret that to scale a services based business you will need to build a great team. Ensure that you devote enough time and resource to develop yourself as an effective leader and become one that attracts team members who believe in the vision you have for your company. All staff should share a strong work ethic and commitment to the company’s goals.

4. Efficient Business Systems

As a business owner you will be approached on a weekly basis by someone promising to transform your business with their new product or service. In most cases you do not need their latest bright shiny solution. What you do need is to create a number of systems that manage the workflow through your business from initial order to delivery. HR management software will help you create and manage a a more efficient business. All business systems must be documented, the existence and use of these systems will increase the efficiency of your business. Attaining ISO 9001 accreditation will underline your commitment to quality management systems and customer satisfaction.

If you have enjoyed this post you will also like the following related posts.

Professional Services: How Do You Build Trust in Your Company ? 5 ways. 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Marketing Fundamentals Team

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post number 400

The post Have you set up Your Services Business For Success? appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

This video is entitled, LinkedIn: You Can No Longer View Followers by Mike Pitt. This is video number 180 and blog post number 399. You can  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt explains the significance of not being able to view followers on LinkedIn.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone using LinkedIn to promote their business, organisation or individual profile.

LinkedIn: You Can No Longer View Followers

Until recently it was possible to view a list of your followers on LinkedIn. This was very useful because you were also able to edit the list. If you spotted someone following you that you wanted removed  you could delete them. People who follow you can see your LinkedIn feed but you cannot see theirs. There are a few scenarios in which it would be sensible to remove undesirables from your followers. I discuss some of them in the video. Currently it is not possible view your followers which means anyone could follow you without you knowing. Let me know what you think in the comments section below.

If you have liked this post you will also like the following related posts:

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

This is blog post post number 399.

The post LinkedIn: You Can No Longer View Followers appeared first on Marketing Fundamentals.

Vine vs Instagram

1. Longevity

Whilst this is admittedly a minor issue as far as Internet technology is concerned and is less important than user numbers, it does have some relevance to potential advertisers. Vine, launched on January 24th 2013 has the edge here. Although Instagram has been around since October 2010, it has only been possible to post videos on the platform since June 20th 2013. This means that Vine users are more familiar with the format and may therefore be more receptive to short creative marketing videos.

2. User numbers

Instagram is the clear winner in this category, with over 150 million active users although most of these users were acquired before video was introduced and owe more to its origins as a photo sharing platform. Vine has 40 million users.

3. Activity

Things begin to look a little worse for Vine in this category. Whilst you would naturally expect more active users to translate into more activity, it is not a linear function as far as tweets are concerned. Instagram has a 6 to 1 lead over Vine in terms of tweets, compared to a user number ratio of roughly 3.75. However, these figures do not tell the whole story as outlined in the next section.

4. Functionality

Vine videos are more visible in the Twitter community owing to the fact that they are previewed in the iPhone and Android Twitter apps. This means that all users need to do to view the content is to tap on the Vine video preview in Twitter. Whilst Instagram content can be tweeted, the lack of a visual preview means that it has less immediate impact.

5. Format

Vine videos are limited to 6 seconds whereas Instagram ones can be up to 15 seconds in length. There is no clear winner in this category but the different lengths mean that one platform may be more suitable than the other for different marketing techniques. If, for example, you wish to create a more conventional advertisement for distribution online, Instagram’s longer format will probably be the best choice. On the other hand, the 6-second format that Vine employs has encouraged advertisers to be more creative and there are many excellent examples of how it can be used to great effect.

6. Making a choice

Now you know a little more about what each platform has to offer, you should be in a better position to make an informed decision when planning new online video marketing campaigns. It is important to remember that whichever platform you choose, you need to have a team in place to answer the consumer enquiries that your promotional clip generates.

The following summary may be of some help if you need a quick reference when making a final decision.

Winners

• Longevity – Vine
• User numbers – Instagram
• Activity – Instagram
• Functionality – Vine
• Format – a draw

Whilst I have attempted to remain objective throughout this review, please bear in mind that personal preferences always influence one’s opinions and your experiences with these platforms are unlikely to be identical to mine. In closing, I firmly believe that both are useful weapons to keep in your marketing arsenal.

This guest post was written by Juliet Martin who is an Instagram user by preference. She also writes on behalf of Regus, a global provider of flexible office spaces and business solutions.

Do you want to incorporate Vine or Instagram into your Content Marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. You may also like this, Is it time to Vine?  and Which Brands are Winning on Vine? – 5 Brands that ‘Do it For The Vine’

Best regards,

Marketing Fundamentals Team

The post Vine versus Instagram Video – Which should you use and why? Guest post appeared first on Marketing Fundamentals.

” It’s absolutely worth it.” – #onsettingupabusiness

” Start small. Think big – but do get started.”

” There is nothing to fear but fear itself.” Quoting #FranklynDelanoRoosevelt

On seeking funding…

” We applied to 20 banks and got turned down 20 times.” #onseekingfunding

Email subject line – ‘Does anyone know anyone rich?’ #onseekingfunding

“Maurice Pinto…he put in £250K and got out £30 million.” #talkingabouttheinvestorwhosaidyes

On a direct approach to distribution…

“We went to independent retailers over a bank holiday weekend and gave them 3 cases for free…45 out of 50 reordered.”

” We just got started…We were hungover and we needed something to make us feel better. ” – #innocentbeginnings

On working with a team…

” The three of us (founders) take credit when it’s the team of 300 that should take the credit. ” #teameffort

On role models…

“Richard Branson …I think in Britain he made entrepreneurs sexy…” #rolemodels

On being focused…

” Write down the dream. When you write it down – the dream becomes a goal.” #startingabusiness

On amusing Plump nuns copy on the ingredients label…

“You must either take off the reference to plump nuns or put them in your fruit juice.” #Letterfromadjudicationjudge

On business owners & entrepreneurs looking for investment…

“If you are looking for investment check out – http://jamjarinvestments.com/”

I hope this has given you a taste of the evening. You can follow @richardreedinno on Twitter. The next event will be announced fairly soon. Please also follow @es_bc for the latest updates.

If you’d like to discuss any aspect of your marketing requirements feel free to give us a call on +44 (0) 845 226247 or drop us an email via mail@marketingfundamentals.com – We look forward to hearing from you.

We hope you have found this information inspirational.

Best regards,

Mike Pitt – Founder & CEO of Marketing Fundamentals Ltd

The post What did entrepreneurs learn from Richard Reed at ESBC? appeared first on Marketing Fundamentals.

Local Sponsorship Opportunities

1. The Arts

There are few demographics that don’t agree that the arts are an integral component of a thriving community. And patrons of the arts tend to have the sort of free capital that buys them purchasing power. These patrons also tend to be interested in philanthropy and are more likely to spend their money at companies that champion humanitarian causes. Investing in the arts represents an opportunity to demonstrate your company’s investment in the betterment of the community.

• Make a significant donation to the arts organization of your choice. This will get your name on the donor list, and oftentimes includes complimentary ad placement in programs, brochures, or newsletters.

• Event sponsorship—hosting an annual concert series, for example—can put your business in the good graces of the community.

• Commission a work of art to be displayed in a prominent public space.

2. Benefit Races

There is no shortage of races that raise money for great causes by asking participants to secure sponsors who provide financial backing. As a rule, these events are well-publicized, well-received, and well-attended. Participating in one way or another associates your company with issues that matter.

• Sponsor a group of participants or build a team to run the race (assuming you’ve got personnel who are willing to sweat for the greater good).

• Sponsor the race itself. Charities will partner with your company to organize and promote the race.

• Set up booths on the day of the event where you can offer promotional items like t-shirts, water bottles, balloons, and custom pens to participants and spectators.

3. Environmental Restoration

Many people automatically equate corporations with ecological damage, even if the evidence to support that association is lacking. One way to dispel this type of misconception is to host an environmental restoration project. Like benefit races, they provide a way to forge relationships with community members while working together towards a common goal.

• Organize stream clean-ups or tree plantings.

• Sponsor a local conservation organization’s research or special projects.

We are a leading marketing agency in London.Want to incorporate local sponsorship into your marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. This guest post was written by Alice Jenkins. Alice Jenkins is a graphic designer and hopeless perfectionist. She writes for PensXpress

Best regards,

Marketing Fundamentals Team

The post How do you use local sponsorship to enhance your reputation & drive leads? appeared first on Marketing Fundamentals.

Local Sponsorship Opportunities

1. The Arts

There are few demographics that don’t agree that the arts are an integral component of a thriving community. And patrons of the arts tend to have the sort of free capital that buys them purchasing power. These patrons also tend to be interested in philanthropy and are more likely to spend their money at companies that champion humanitarian causes. Investing in the arts represents an opportunity to demonstrate your company’s investment in the betterment of the community.

• Make a significant donation to the arts organization of your choice. This will get your name on the donor list, and oftentimes includes complimentary ad placement in programs, brochures, or newsletters.

• Event sponsorship—hosting an annual concert series, for example—can put your business in the good graces of the community.

• Commission a work of art to be displayed in a prominent public space.

2. Benefit Races

There is no shortage of races that raise money for great causes by asking participants to secure sponsors who provide financial backing. As a rule, these events are well-publicized, well-received, and well-attended. Participating in one way or another associates your company with issues that matter.

• Sponsor a group of participants or build a team to run the race (assuming you’ve got personnel who are willing to sweat for the greater good).

• Sponsor the race itself. Charities will partner with your company to organize and promote the race.

• Set up booths on the day of the event where you can offer promotional items like t-shirts, water bottles, balloons, and custom pens to participants and spectators.

3. Environmental Restoration

Many people automatically equate corporations with ecological damage, even if the evidence to support that association is lacking. One way to dispel this type of misconception is to host an environmental restoration project. Like benefit races, they provide a way to forge relationships with community members while working together towards a common goal.

• Organize stream clean-ups or tree plantings.

• Sponsor a local conservation organization’s research or special projects.

We are a leading marketing agency in London.Want to incorporate local sponsorship into your marketing strategy? Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

We hope you have found this information useful. This guest post was written by Alice Jenkins. Alice Jenkins is a graphic designer and hopeless perfectionist. She writes for PensXpress

Best regards,

Marketing Fundamentals Team

The post How do you use local sponsorship to enhance your reputation & drive leads? appeared first on Marketing Fundamentals.

Hello everyone. I am going to start this post with an ugly looking word – productization. It is ugly but beautiful at the same time. Let me explain with a story. There was a business owner called Brad who owned an accountancy firm delivering professional services to small businesses. Over the course of a few years, he built up his client base and increased his number of staff to handle the increased number of clients. Brad’s business was growing – but only slowly. As the business got bigger Brad was getting pulled into activities that he did not perceive to be his strengths: activities like Human Resources, Health and Safety, Logistics. It seemed that the every small increase in profitability came at great cost to him in terms of time and focus.

During a weekend seminar, Brad heard about productization; productization is the process of creating products out of the services that your company or organisation provides. He also learned that it is easier to sell products online than it is to sell services. Bingo! Brad then created a new product development strategy that created products that included the following: proprietary accounting software, Ebooks, books, online courses, online workshops, webinars, downloadable PDFs, apps, podcasts and audio files. This enabled Brad’s company to reach many more customers than he and his staff could physically meet with during normal working hours. Over the course of the next 3 years, Brad’s company grew by a factor of five aided by productisation and appropriate use of technology.

Are you a professional services firm that would like to grow as Brad’s firm did? Below are 5 reasons why you should consider productization.

Productization – 5 Things to Consider

1. Scale – Productization well executed will create the opportunity to scale your business rather than grow.

2. Revenue – Productization can transform your website from purely an informational website into one that actually generates sales and revenue.

3. International Expansion – Once you have a suite of products available online you are able to do business internationally from the comfort of your own laptop. Platforms such as Amazon, the App Store and iTunes (for podcasts) deliver a level of kudos for your business too.

4. Business Card – Having a critically acclaimed product is a much better business card than any conventional business card. At networking events, you will be remembered.

5. Do the work once – Once you have created the product it is done. The book, the online course, the video series can be sold multiple times without you having to do any additional work. You may want to consider updates in the future but for the present the work is done.

We hope you have found this information useful. Productization can form part of a comprehensive Content Marketing strategy.

If you have enjoyed this post you will also like the following:

Should Your Book Also be an AudioBook?

Podcasting vs YouTube: Which is Better for Your Business? 

Professional Services: How Do You Fill Your Sales Funnel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Pinterest

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

The post Business strategy – Is Productization Right for you? 5 Considerations appeared first on Marketing Fundamentals.

How can Marketing Fundamentals Ltd Help you?

1. Content Marketing consultancy – We create blog & Social Media Content and implement it for you leaving you to focus on your core business. There are a number of different packages available and we can create a bespoke package too.

2. Video Content – We create video Content to promote your business and for use on YouTube / Vimeo etc.

3. Social Media Consultancy – We devise a Social Media Strategy and implement it for you. Watch a testimonial here

4. Blog Post Writing – We create a number of posts for you and supply to you for you to upload to your site. Thirty posts is a popular number because when you have created thirty blog post traffic to your site increases by up to 30% Source: Social Media Examiner.

5. Blog Mentoring – Regular face to face sessions instructing business owners and entrepreneurs how to blog to promote their business and organisations. Booked as 12 weekly sessions and can be delivered via Skype if distance prevents face to face meetings. Note – There is homework in between each session.

6. Email Copywriting – You’ve built a mailing list but don’t really know what to say to maintain momentum? We can do this for you.

7. Company Workshops – Content Marketing & Social Media 1 day Workshops delivered at your company’s premises. Watch a testimonial here.

8. Online Blogging Course – Learn on Demand by registering for our our Udemy course How to TurboCharge Your Business with a Blog’

9. Book – Buy our ‘How to TurboCharge Your Business with a Blog’ paperback book from Amazon. There is also a Kindle version available.

10. App – Buy our SME Marketing App on App Store and Android platforms

11. Blog – Read our Marketing Fundamentals Ltd blog.

12. YouTube – Watch Marketing Fundamentals Ltd videos on our You Tube Channel.

13. Twitter   Twitter: TurboCharge Your Twitter Presence Course

We hope you have found this information useful and we look forward to hearing from you. Give us a call on +44 845 2264 247 or email us via mail@marketingfundamentals.com to start the conversation.

Best regards,

Marketing Fundamentals Team

The post How can Marketing Fundamentals Ltd help you? – 13 ways appeared first on Marketing Fundamentals.