What is the LinkedIn Social Selling Index?

What is the LinkedIn Social Selling Index?

This video is called, What is the LinkedIn Social Selling Index? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses, What is the LinkedIn Social Selling Index? This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use LinkedIn to promote their businesses.

Social Selling Index

The LinkedIn Social Selling Index, is a social media metric specific to LinkedIn and created by LinkedIn themselves. The Social Selling Index (SSI) is an assessment of how well you will be able to close deals, based on your activity on the platform.

The focus for the Social Selling Index is B2B companies and scores range from 1-100, with 100 being the maximum. LinkedIn assesses a number of factors before it gives you a score. You can find out your SSI score by clicking here providing that you are logged into LinkedIn.

In this video, I discuss the factors that contribute to your SSI score in some detail and also the necessary steps required to improve your Social selling Index Score. Watch the video and let me know what you think.


The continued growth of LinkedIn is becoming an amazing story; at one time it was perceived as a ‘boring cousin’ to Facebook, Twitter and Instagram but in recent years it is very clear that it is the Social Media platform of choice for B2B business professionals.

LinkedIn now has more that 675 million members worldwide and whilst this is still lower that the other platforms mentioned the quality of those users and expenditure levels per capita are much higher. Many major business deals are a result of business relationships that were started on LinkedIn.

Take Action

What is your Social Selling Index score? Do you need to improve it? If so, follow the steps that I outlined in the video. Let me know in the comments section below. If this is the first time you have heard of it, let me know that in the comments section.


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Mike Pitt

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