This video is called, LinkedIn Company Pages: Two Good Admin Tools You’re Probably Not Using By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

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In this video, Mike Pitt discusses LinkedIn Company Pages: Two Good Admin Tools You’re Probably Not Using. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Social Media to promote their businesses.

LinkedIn Company Pages

LinkedIn is the premier Social Media platform for B2B businesses and the number of LinkedIn Company Page followers is one of the metrics that you should track on weekly basis. In this video, I discuss two LinkedIn admin tools that you are probably not using. The first relates to Company Pages and the second is connected to the creation of online events. If you utilise these two tools effectively, you will be able to increase the reach of your company on LinkedIn.

LinkedIn

LinkedIn has always been important for B2B businesses and is becoming more so; recently, LinkedIn reached the milestone of 690 million members worldwide. This represents an increase of 140 million since it was acquired by Microsoft in 2016. It’s vital that you are maximising your opportunities for your business on LinkedIn. If you need my help to do this email me via mike@marketingfundamentals.com and I will come back to you quickly.

Take Action

Are you going to invite some of your connections to follow your Company Page? Have you considered creating an online event using LinkedIn’s admin tools? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn: Advice for B2B Businesses Playlist

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LinkedIn: Company Page Followers No Longer Viewable

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LinkedIn: How to Approach Leads the Right Way

Is Steemit Dead? 

How to use Telegram for New Business – Part 1

LinkedIn: Inside an Engagement Pod – Part 1.

LinkedIn Storytelling: How to Tell Stories on LinkedIn

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LinkedIn: Advice For B2B Businesses – Playlist

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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This is video number 367 and blog post number 562

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Social Space in Offices

Offices are no longer tiny, boxy little cubicles where workers toil in isolation – in the last decade, the so-called social space has risen in importance to become possibly the most important part of the workplace.

Social spaces include features like breakout spaces, informal meeting rooms and even big kitchens where people can get up during meetings and grab a coffee for everyone. These rooms or areas have soft lighting, even softer furniture and people bring in their mobile devices to them rather than sitting stiffly at a desktop or round a table.

These spaces aren’t all about the meetings, either, staff members can relax, snack, play a game or even take a quick nap. The relaxing nature of these social – or third – spaces makes the workers in that office space in Surbiton feel comfortable enough to brainstorm and bring in new ideas.

What is the Third Space?

The third space has, up until recently, been the space between work and home, like a coffee shop, where someone could hold a meeting with a colleague or get a bit of work done. Generally the third space has been outside both home and office, but just as work has entered home, home comforts are coming to the office, in the shape of breakout spaces and play areas.

Companies and office space providers are investing in these new areas – time was when purchase orders for panelled cubicles and individual workstations were huge and frequent. Now the money’s going to these social spaces, with kitchens growing in size; third spaces are no longer a perk or a luxury, they’re seen as essential, especially as they facilitate interaction between departments as well as junior and senior management.

How Office Design is Changing

As the needs of different industries change, so do the spaces they occupy.

The rise of IT, especially mobile devices, has led to a downsizing of many offices – in previous decades a lawyer would need his or her own secretary, but now three or four lawyers may share the same assistant. Similarly, libraries and archives are being digitised or stored on the cloud, freeing up space that could serve as a comfortable kitchen.

Home From Home

Increasingly, office fit-outs look more like household interior design, with plush carpets, huge sofas and cosy coffee nooks with adjustable lighting. These spaces are perfect for quiet, concentrated work or for a quick meeting, or, indeed, for a coffee and a chat.

The best thing about these spaces is their flexibility – they are all things to all people. They have to be multi-purpose and many different people use them for many different functions, with no one group or person having ownership of them. Snacking, training, thinking, resting, creating, even a game of table football – it all happens there.

The Techy Stuff

Of course these third spaces need all the latest technology and facilities, with many refurbs and new builds focusing on data points, charging stations, wi-fi and ubiquitous audio-visual equipment. Why spoil the flow of a meeting by moving into a stuffy meeting room because the projector is there? There’s loads of wireless presentation systems that can work anywhere and everywhere.

A Degree of Separation

Third spaces also solve many of the problems associated with open plan offices – a lot of space has been wasted in the past in efforts to separate the geeky IT crew from the chatty sales teams. If an office’s social space involves comfortable, well-upholstered booths, then it’s a natural barrier that actually earns its keep.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

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Running a business can be a tough gig and anyone who thinks otherwise is either naïve or not too far away from posting an ‘out of business’ sign on their door. The difference between success and failure in business can hinge on effective advertising and the main consideration for most small businesses often boils down to cost. Naturally, every advertiser wants to get more leverage or ‘bang for their buck’.

Until relatively recently, most small businesses would simply purchase space in the yellow pages and perhaps mail out a few hundred fliers and that would be the extent of their advertising campaign. Thankfully, those days have long since passed. The buzzword on the lips of today’s modern marketers is ‘content marketing’. Every serious business owner needs to understand what marketing content means and how harnessing it can literally elevate you above the competition that stubbornly refuses to change with the times.

Traditional Marketing Explained

Traditional marketing is less effective than ever because people have become much more savvy at tuning out of certain types of advertising and are now more sceptical and cynical when it comes to being pitched to. Old forms of marketing seek to create powerful disruptions that grab the consumer’s attention and forcefully insert a chosen message into their awareness; marketers call this phenomenon ‘mindshare’. It’s the space in a customer’s mind that has been imprinted with slogans and associations intended to influence buying behaviour.

Why Content Marketing Wins Every Time

Content marketing doesn’t seek to interrupt in the same way that a television commercial or billboard does. Content marketing is less concerned with overtly telling consumers what to do. Rather, it is a more integrated approach that communicates information that the customer perceives as valuable and then reciprocates by rewarding business with loyalty and purchases.

Content marketing seeks to build an engaging relationship, whereas traditional marketing is more akin to a one-night stand. With traditional marketing, once the deal is over with it’s time to move on to the next conquest. Conversely, content marketers are all about building strong connections and maintaining them so that customers willingly return again and again to a continuing source of satisfaction and value without the need for gimmicks.

No Flimflam Required

All things considered, it is clear to see which of these approaches will yield the best long-term benefits. Those that market their businesses creatively, with a well-designed campaign strategy focused on building and strengthening consumer relationships stand out in sharp relief from the pack of flimflam hucksters whose basic approach is effectively a simplistic ‘look at me, look at me’ grab for attention.

Marketing That Delivers

A marketing professional skilled in the nuances of content marketing will be able to develop and articulate a step-by-step approach that is firmly based in logic and demonstrable techniques. Campaigns are designed according to the type of business being promoted – whether that be Office space Lloyds or a brand new product –as well as being in harmony with the persona or character of the ideal customer.

Every business has good understanding of their typical client and the kind of person that generally purchases and perhaps purchases repeatedly. Not all businesses or customers are the same and a skilled content marketer will know exactly how to leverage both the story of the business and needs of the customer and translate them into greater profits.

The internet has completely changed the way business is done and small business marketing must keep up with the times and adapt. The alternative is to ignore the shift and push on merrily regardless. The right choice is clear.

B2B Content Marketing Agency in London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We also have online resources here and here that help small businesses get started with Content Marketing. If you would like our help planning and executing Content Marketing and Social Media or want to give us a call you can do so via  +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com

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This is blog post 324. This is a sponsored post.

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For every second that passes, almost eight new internet users are added worldwide. If you want to reach this ever expanding demographic, you may think it’s enough to simply make your products available for worldwide shipping. In reality, though, there are numerous steps you’ll need to take if you’re truly interested in reaching a global audience.

International SEO

Targeted Content

Every country around the world has its own unique culture so optimising your content for the country in question is the most important change you can make to deliver effective international SEO. Not only can this be time-consuming, but hiring staff to translate all of your content into the local language can also be expensive, so for many small businesses and startups adding a tool like Google Translate to your site ensures that your website visitors can see your content in their own language. This is a necessary step if you want to reap the benefits of a worldwide customer base. Search engines like Google strive to give their users the most relevant answers to their queries, so make sure to use local currencies, addresses, and phone numbers to help boost your results.

Local Domains

Different parts of the world use their own country code top level domains (ccTLDs). By using a specific ccTLD (such as .co.uk for the UK, .fr for France, or .de for Germany), you immediately set the geo location for your website. Search engines will recognise this, and if the user searching is currently located in France, for instance, priority will be given to sites using the .fr ccTLD. Even if you make sure that the content of your website is localised to target a specific country, if you don’t have the right ccTLD you won’t see all of the benefits.

Social Signals

Social media is now at the forefront of many company’s online marketing campaigns. Positive social signals like retweets and Facebook likes can have a big impact, but in order to take full advantage of social media you’ll need to tailor your digital strategy for each market. Sonico reached over 8m users in Latin America within its first six months, while in Japan there are now over 30m users of the networking service Mixi. In China, Qzone dominates with over 645m accounts. Around 150m of these users update their accounts at least once a month.

The advent of the internet has made it easier to reach a global audience than ever before. If you want to create a viable long-term audience, you’ll have to be prepared to make an extended effort to cater to their needs.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call  on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Thanks for reading.

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Marketing Fundamentals Team

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Apple Pay, the Cupertino-based company’s first foray into mobile payments, has been a big success since its debut last year. The tech giant plans to expand the service into new markets this year, with the UK planned this summer. Is Apple Pay simply a new payment option for consumers though, or does it mean more than that for businesses?

Recent Announcements

With the changes made to iOS, the operating system of Apple’s popular smartphone, the iPhone, announced at the company’s recent Worldwide Developers Conference, tech blog 9to5Mac found that Apple will allow marketers to send content offers to users through iAd, the company’s own advertisement service. These offers will be delivered through the recently revamped Passbook application, which is being renamed to Wallet and now holds user’s loyalty cards as well as their credit and debit cards.

While offers were initially described as “triggered with updates specific to a store location via iBeacon,” advertisers can also target users by age, gender, geography, or their own custom demographics using their own data. While Google’s Android ecosystem has overtaken iOS as the market leader, the iPhone is still the most popular handset in many markets which makes it a fantastic opportunity to reach a wide-ranging audience with your content. Studies have shown that Apple users spend, on average, four times more on mobile applications than Google’s users, making them an increasingly valuable demographic.

How Does It Work?

Apple Pay uses a technology called near field communications (NFC). Each NFC-compatible device includes a chip that operates as one part of a wireless link. When this comes into contact with another chip, either by touching the devices or from close proximity, typically between 10cm or less, a connection made up of radio frequencies is established. This technology is being implemented in many modern smartphones, including Android handsets, as well as a burgeoning new mobile devices called smartwatches.

If you want your business to be able to offer customers the option of paying with their smart devices, you’ll need to invest in new NFC-compatible payment terminals. The Clover Station, available from specialised payment providers such as Card-Cutters, will accept both Apple Pay and contactless card payments and comes pre-installed with your product lists right out of the box. This means you’ll be able to easily set your new payment management system in time for the nationwide roll-out of Apple Pay this summer.

Being able to reach the widest possible audience is a key component in expanding your customer-base. With iPhone sales at an all-time-high, there’s sure to be high demand when Apple Pay finally makes its way to the UK. Now that the service offers more than just an added convenience for the consumers, there’s no better time to invest in the latest payment technologies either.

If you would like our help planning and implementing content suitable for iAd give us a call on

+44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London. We create Content and use Social Media to build relationships with your prospective and existing customers or supporters.

Thanks for reading!

Best regards,

Marketing Fundamentals Team

This is blog post no. 280.

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The truth is, there are many tricks of the trade when it comes to retail design. These are put in place to decrease the chance of customers simply entering the store, finding what they want, and leaving without browsing for any other items—known as the “boomerang effect.” Here are just some of the ways retail designers hope to get you to part with your cash.

Engaging the Senses

A study by the American Psychological Association found that different personality types react differently depending on which of their senses are stimulated. For instance, non-impulsive shoppers will purchase slightly less than usual when background music is playing, while impulsive buyers will spend even more freely.

In contrast, when a pleasant scent pervades a store—such as the smell of freshly baked bread from the bakery—non-impulsive shoppers spend more; while impulsive buyers spend less. What is interesting is that all types of shoppers purchase less than usual when in the presence of both music and scent, perhaps due to some kind of sensory overload.

Product Placement

Items that have a high profit margin—otherwise known as speciality goods—are often placed at the direct eye level of browsing shoppers. This is an attempt to get you to buy these over the cheaper alternatives. These are often placed on bottom shelves, which are harder to reach and see. In a similar principle, staple products, like milk and bread, are often placed at the back of the store. This is because even when someone only intends to stock up on an essential, walking through all of the aisles often temps them into making an unintended purchase.

Store Displays

Stores displays, like those found over at www.printdisplays.com, are often used for seasonal items or products that are currently on sale. These are items that may have a limited life-span so it’s in their interest to sell them quickly. You’ll usually find these right at the end of the aisle so that the customer’s view is never taken away from the display as they walk down the aisle.

Another interesting way a store organises displays is to intentionally make them look messy. “The jumble sale” effect is most commonly found in clothes stores where shoppers are encouraged to look through items more carefully. Joann Peck, a marketing professor at the University of Wisconsin, created a need-for-touch scale, which found that the more time an item is spent in a person’s hand, the more likely they were to purchase it.

It’s fascinating to think of all the details that go into to setting up a store. The food industry alone is worth 96.1bn to the UK economy so it’s not surprising that they have experts looking for every advantage they can find. The next time you’re out on your weekly shop, see how many of these techniques you can spot yourself.

Did you enjoy this sector spotlight? It is a different style of post from us.  If you would like us to create a successful Content Marketing Plan for you or have questions relating to Content Marketing give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading Content Marketing Agency in London. We create Content that builds relationships with your potential customers and generates leads and sales.

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Marketing Fundamentals Team

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This is blog post number 258. This is a sponsored post.

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Companies around the world are now dealing with the fallout of the recession: smaller workforces, more complex technology, shorter deadlines and bigger expectations. The business world is in the process of being reimagined, away from the traditional processes of the late 20th century, and toward embracing the future as it constantly evolves. Where company ‘silos’ used to house individual departments and sectors, new ‘open plan’ strategies are encouraging – even requiring – multi-level communications across in-house systems. The result should be a smarter, more productive, more efficient business entity.

A strong connection between the marketing of a product and the actual sale of that product

The HR office is no longer only focused on tracking holiday pay and sick leave, and marketing isn’t left only to the marketing department. Most often, front line employees are the first contact between the product/service and its potential purchaser. This ‘front line’ population includes employees at call centres, store fronts, email responders and others. If they don’t understand both the product and its marketing strategy that transaction might never happen. Simple sales numbers demonstrate the need for front line employees to be up-to-speed on product pitches. At the same time, marketing departments may be devising excellent materials about new aspects of products and services, but if that information doesn’t get to the front line, the face-to-face consumer may opt for a competitor who explains their product better.

Somewhere in there is the nexus between who creates the potential for sales (marketing), and who actually achieves the sales (sales staff). Technology today has the capacity to quickly disseminate vast amounts of information; that information can be used to structure how products are marketed to train the employees responsible for those sales. Finding and using reliable HR software can ensure that everyone in the company who needs information on any aspect of products or services has it available and knows how to use it.

Improved collaboration improves both marketing and HR departments

Companies are seeing the potential in combining aspects of the two divisions together to improve both separately. For example, these days Marketing almost always includes using social media to pass information about new products, which has the potential to inform thousands of people through the transmission of only a few electronic clicks. HR can use that, and related, information to better advertise for the workforce needed to accommodate the planned increase in sales. Marketing and HR working together would have the capacity to develop together both the new marketing materials, and the expectations/training of the supporting staff to implement the resulting activities.

At the same time, HR can assist Marketing to develop strategies that are in line with the company’s’ branding and mission. It’s easier for sales staff to share with potential customers company philosophies that they already believe in. This way, the real ‘value’ of the company is enhanced, not just by excellent products and services, but also by the obvious (to the consumer) commitment and investment to it by the staff and employees.

And, back in the HR department, employees can track their own data regarding their interactions between products and customers, to give the marketing department ‘real world’ information about the success of their marketing strategies. Marketing can then make revisions based on feedback from sales staff. Considering the huge demand for industry-centric data, mining that information in-house is both economical and practical.

The new economy is still a puzzle, but for companies willing to leap into future strategies and thought processes, increasing collaborations between Marketing and HR appear to open up brand new horizons.

Want to discuss How Marketing and HR can collaborate more effectively? Or would you would like us to create a successful Content Marketing Plan for you ? Give us a call on +44 (0) 845 2264 247 or email us via mail@marketingfundamentals.com. Marketing Fundamentals Ltd are a leading Content Marketing Agency in London. We create Content that builds relationships with your potential customers and generates leads and sales.

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As far as small businesses are concerned one sure way to a profitable future is to become expert at gaining new customers on a regular basis and retaining customers. Businesses fail for a variety of reasons and losing clients is one of the easiest reasons to pinpoint. In order for your business to become successful, especially in the early stages, it’s important to focus on keeping the clients you’ve got.

Retaining Customers

Customer retention should be the prime objective for every small business because no clients equals no business and you will not be able to stay afloat.  There are a number of ways to achieve a good level of customer retention and below we have listed a few of the most important ones.

Value of Clients

Clients are of course valuable to your business, so it’s important you put as much energy into making existing customers feel valued as you do to attracting new ones. Sometimes doing the latter can result in bringing in new business as happy existing customers will recommend your company to fellow businesses in their sector via referral marketing.

Businesses can be unpredictable too. A small client may have a huge growth spurt which results in them pumping more money into your business down the line. Letting them go before this happens would be a regrettable mistake.

Keep Up To Date

Keep up to date in terms of keeping the client well informed  with progress on their projects  and have their most recent details on file. To build a great relationship it’s important to have the correct details such as email addressees, phone numbers and Social Media profiles, but also clients’ personal interests.

Send out regular communications so that they never have to chase you for updates. Schedule regular phone calls for those clients you cannot easily visit in person.

Use Relevant Platforms & Technology

Social Media is an excellent way of extending and deepening the relationship you have with your customers. It is also great when used as part of Content Marketing Plan to acquire new customers.

Create an app using tools like Phorest Software that makes communication even easier. Link this to other Social Media accounts too. It can be used to gather important client data and will show the professionalism of the company.

Listen to Clients

If you are losing a few clients then listen to their feedback and act upon it. Make promises to set things right and actually follow through with them to keep their business. This will also increase the chance of them spreading a good word about your company to other potential clients. Use these customer retention strategies to maintain existing relationships and  you may find that getting a complaint can lead to positive changes for your company.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

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Marketing Fundamentals Team

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This is blog post number 241.

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It’s Personal

No matter how personal you try to make your online experience, it can never be the same as meeting someone face to face. In B2B, this can count for a lot, because when you’re counting on another business in order to fulfil your own contracts, you have to be really confident that they can do the job. Exhibitions are often a time when all of your customers and partners will be in one place, which makes it a great time to book in lots of meetings and get to know their requirements. It’s also a good time to profile the people that are there – after all, they are the ones that you need to be targeting.

It’s Impressive

Modern websites with responsive design are certainly fantastic branding assets, but there’s certainly something to be said for actually seeing something physical. Top companies will go all out at exhibitions to really impress their customers and to show that they’re the top dogs at that event. Stands often get larger, more impressive and more technically difficult year by year. There are examples provided by temporary structure specialists Neptunus that show just what can be possible when designing a stand.

It’s Real

There’s no better way of selling a product than allowing your customer to see it in reality. Sometimes pictures and videos can’t do it justice, especially if a demonstration is in order. Many major B2B companies will use events as a time to welcome and book in their customers and show them their product offerings. Again, everyone will be together, so there’s no better time to showcase what you’ve got, especially to businesses that aren’t necessarily searching for what you offer online.

We hope you have enjoyed this post. If you like to talk to us about how exhibitions can be integrated into a Content Marketing plan or if you have any marketing queries give us a call on +44 845 226 4247 or email us at mail@marketingfundamentals.com We are a leading Content Marketing agency in London.

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Marketing Fundamentals Team

This is blog post number 237. This is a sponsored post.

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Considering Outsourcing

This can be a time-consuming process, however, and this why outsourcing this process is becoming more and more popular amongst companies. It’s important to realise that it’s simply more practical to focus your time and energy on making your business stand out rather than try to do everything yourself. The added benefit here is that specialist companies pride themselves on not only taking away this burden and freeing up your time, but actively improving the output your company was previously achieving by tailoring their service to meet your own company’s objectives.

How Can It Help?

One of the ways an outsourced company can improve your workflow is by acting as your own personal mail service. This is an increasingly desirable service for companies in many business sectors. If you run a company that receives a large volume of different kinds of documents, you can choose to allow your new mail service to open and scan the mail on your behalf. By taking advantage of new, advanced technologies, they’ll be able to identify the various files you receive and efficiently organise them to your specific criteria. These documents can then be routed to your company as electronic files ready to be archived.

Another approach is to have an outsourcing company take over scanning production logs and electronically tying them to individual purchase orders. This is ideal for businesses dealing with commerce, especially those directly involved with each step of the product. You’ll then be able to access documentation associated with every step of the order, whether it be from the production stage to the sale or its eventual shipment easily and efficiently. The biggest benefit to this system is it allows your company to act more quickly to customer inquiries, as they don’t have to contact different several departments requesting hard-copy forms.

Outsourcing doesn’t have to be a huge upheaval where you relocate across the globe. Simply outsourcing smaller parts of your business can have a big effect on the overall running of your company. Improving your scanning and data capture process can greatly improve your company’s profitability as well as enhance the relationship you have between you and your customer.

We hope you have enjoyed this post. If you like to talk to us about how outsourcing can benefit your business or if you have any marketing queries give us a call on +44 845 226 4247 or email us at mail@marketingfundamentals.com  We are a leading Content Marketing agency in London.

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Marketing Fundamentals Team

This is blog post number 235. This is a sponsored post.

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