Staff Archives - Marketing Fundamentals

Thank you Sharon Wheeler!

Mike Pitt — Thu, 23 Nov 2017 09:54:55 +0000

In the week that Americans celebrate Thanksgiving I wanted to take the opportunity to share this post originally published on my LinkedIn Page. You can view it here.

For the last few days I have been searching…

but I regret to inform you that I have failed in my search.

I was searching for the first person who took a chance on me and gave me my first permanent job in Marketing.

Months after my appointment I remember her telling me that she had fought for me. There were other candidates being considered.

I was filled with so much gratitude then as I still am now. To have someone believe* IN YOU is a wonderful feeling.

My plan was to thank her again via LinkedIn.

UPDATE: This afternoon I have found her, here on linkedIn, courtesy of advanced search. The person I want to say thank you too is Sharon Wheeler https://lnkd.in/d3rMeRz – Picture above.

Thank you Sharon Wheeler!

Who was the first person to believe in you professionally? If possible, name them in your comments below.

So often we are pushing forwards chasing the next goal or objective. We don’t always get time to reflect and express our gratitude. Have a great day everyone!

If you have liked this post you will probably enjoy, How to Start a Digital Marketing Career.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

* Someone other than family and friends.

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This is blog post post number 429

The post Thank you Sharon Wheeler! appeared first on Marketing Fundamentals.

How to Start a Digital Marketing Career

Mike Pitt — Thu, 27 Oct 2016 07:28:13 +0000

Image credit: publicpolicy.telefonica.com/

A recent graduate asked me the following question, how should I start a Digital Marketing career? I think my answer to her will be helpful to others with a similar ambition so I have chosen to share here.

How to Start a Digital Marketing Career

Digital Marketing is a highly competitive and fast moving sector. Any job application that you make will face stiff competition from many other candidates. You must do your research into the industry and keep updated. In addition, you must do specific research into the company you are applying to. Find out all you can about the company, its history and the individuals you will meet if selected for interview. Successfully completed Internships or work experience placements will boost your credibility in the minds of potential employers but you will still need to do more.

How to Set Yourself Apart

So what did I advise the recent graduate who contacted me? I told her that if you want to stand out against other applicants start a blog or a YouTube channel. To be more specific, start and regularly publish or upload new content to your blog or YouTube channel. This will set you apart. It is relatively easy to establish an online presence using Social Media but most people do not take the additional step of publishing their own unique content on a blog or YouTube channel. When you do this you are demonstrating your desire to work in the industry by taking action rather than by waiting for someone to give you an opportunity.

Start a Digital Marketing Career

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO – Marketing Fundamentals Ltd

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This is blog post post number 375.

The post How to Start a Digital Marketing Career appeared first on Marketing Fundamentals.

The Rise of the Social Space in Offices

Mike Pitt — Thu, 18 Aug 2016 19:00:06 +0000

Image credit: worksight.jp

This post may contain affiliate links please read our disclosure for more info.

Social Space in Offices

Offices are no longer tiny, boxy little cubicles where workers toil in isolation – in the last decade, the so-called social space has risen in importance to become possibly the most important part of the workplace.

Social spaces include features like breakout spaces, informal meeting rooms and even big kitchens where people can get up during meetings and grab a coffee for everyone. These rooms or areas have soft lighting, even softer furniture and people bring in their mobile devices to them rather than sitting stiffly at a desktop or round a table.

These spaces aren’t all about the meetings, either, staff members can relax, snack, play a game or even take a quick nap. The relaxing nature of these social – or third – spaces makes the workers in that office space in Surbiton feel comfortable enough to brainstorm and bring in new ideas.

What is the Third Space?

The third space has, up until recently, been the space between work and home, like a coffee shop, where someone could hold a meeting with a colleague or get a bit of work done. Generally the third space has been outside both home and office, but just as work has entered home, home comforts are coming to the office, in the shape of breakout spaces and play areas.

Companies and office space providers are investing in these new areas – time was when purchase orders for panelled cubicles and individual workstations were huge and frequent. Now the money’s going to these social spaces, with kitchens growing in size; third spaces are no longer a perk or a luxury, they’re seen as essential, especially as they facilitate interaction between departments as well as junior and senior management.

How Office Design is Changing

As the needs of different industries change, so do the spaces they occupy.

The rise of IT, especially mobile devices, has led to a downsizing of many offices – in previous decades a lawyer would need his or her own secretary, but now three or four lawyers may share the same assistant. Similarly, libraries and archives are being digitised or stored on the cloud, freeing up space that could serve as a comfortable kitchen.

Home From Home

Increasingly, office fit-outs look more like household interior design, with plush carpets, huge sofas and cosy coffee nooks with adjustable lighting. These spaces are perfect for quiet, concentrated work or for a quick meeting, or, indeed, for a coffee and a chat.

The best thing about these spaces is their flexibility – they are all things to all people. They have to be multi-purpose and many different people use them for many different functions, with no one group or person having ownership of them. Snacking, training, thinking, resting, creating, even a game of table football – it all happens there.

The Techy Stuff

Of course these third spaces need all the latest technology and facilities, with many refurbs and new builds focusing on data points, charging stations, wi-fi and ubiquitous audio-visual equipment. Why spoil the flow of a meeting by moving into a stuffy meeting room because the projector is there? There’s loads of wireless presentation systems that can work anywhere and everywhere.

A Degree of Separation

Third spaces also solve many of the problems associated with open plan offices – a lot of space has been wasted in the past in efforts to separate the geeky IT crew from the chatty sales teams. If an office’s social space involves comfortable, well-upholstered booths, then it’s a natural barrier that actually earns its keep.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best wishes,

Marketing Fundamentals Team

Subscribe to

Online courses:
How to TurboCharge Your Business with a Blog
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This is blog post post number 364.

The post The Rise of the Social Space in Offices appeared first on Marketing Fundamentals.

Do Your Staff Need Content Marketing & Social Media Training?

Mike Pitt — Thu, 07 Jul 2016 07:51:12 +0000

Hello everyone. Training is an investment in your staff and ultimately an investment in your company’s future. Unfortunately in a time of uncertainty when business confidence is low training is one of the first activities to get cut. This is a mistake because in challenging times you will need your workforce to contribute more to your company’s bottom line; a better trained workforce can do this for you. Content Marketing and Social Media Training will give your staff the skills to build relationships and grow your business.

Content Marketing & Social Media Training

We have had conversations with businesse people who have been told by their respective board of directors to cut back on external expenditure because of business uncertainty. If you are asking your existing marketing staff to take full responsibility for Content Marketing & Social Media the best thing you can do is to ensure that they are trained to do so.

I run Content Marketing & Social Media Training Days for businesses. The benefits for your staff are as follows:

Benefits of Training

Staff will be able to plan and write their own content

Staff will have a thorough understanding of the merits of all of the key Social Media platforms (Twitter, LinkedIn, Facebook, Instagram, Pinterest)

The training day includes practical exercises and tasks for your staff to complete

Overview of key video platforms: YouTube, Instagram, Snapchat, Vine

After the Training Day your staff will have access to my online training materials.

Here’s what people have said about the workshops and training days.

Client Testimonials

A training day starts at 10 am and finishes at 4.30pm and can be held at your offices or our offices at Somerset House.

The cost for the Content & Social Media Training Day is £280 per person. To book a training day email me here .

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

We hope you find this information useful.

Best wishes,

Mike Pitt

Founder & CEO Marketing Fundamentals Ltd

Subscribe to

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
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This is blog post post number 358.

The post Do Your Staff Need Content Marketing & Social Media Training? appeared first on Marketing Fundamentals.

Social Media is Not Free

Mike Pitt — Thu, 23 Jun 2016 16:48:32 +0000

Social Media is Not Free By Mike Pitt. This is video number 149 and blog post number 356. Mike Pitt is the Founder of Marketing Fundamentals Ltd. In this video post Mike Pitt explains why Social Media is Not Free.

Social Media is Not Free

Many marketing agencies and individuals regularly mention that Social Media is free. This information is incorrect because Social Media is not free. There is not a cost for creating an account on the most popular Social Media platforms but there is still a very real human resource cost. Using UK salaries as an example, if you are paying a Digital Marketing Executive an annual salary of £24,000.00 and they are primary engaged in Social Media then your monthly cost is £2000.00 per month. National Insurance employer contributions would need to be added to this figure of course. Business owners must be conscious of the investment they are already making in Social Media.

Given that financial investment is being made it would be preferable to consider specialist Content Marketing Agencies who have proven experience delivering a good Return on Investment for their clients rather than a member of staff picked primarily because of their age. It is definitely worth serious consideration.

Mike makes additional points in the video, please click here to watch it.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

We hope you find this information useful.

Best wishes,

Marketing Fundamentals Team

Subscribe to

Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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The post Social Media is Not Free appeared first on Marketing Fundamentals.

B2B – Are you Embracing Employee Advocacy?

Mike Pitt — Tue, 13 Oct 2015 07:40:54 +0000

This post may contain affiliate links please read our disclosure for more info.

Image credit: Smarpshare.com

One proven method for increasing the reach and impact of your Content Marketing and Social Media activities is Employee Advocacy. Employee Advocacy is word of mouth marketing in the digital age. It is the process of encouraging your staff to read, comment and share your company’s content. This advocacy normally takes place online on Social Media platforms; LinkedIn, Twitter and Facebook being popular choices.

The benefits are twofold; firstly, the company’s content which includes blog posts, video posts and updates reaches a larger audience. Secondly, employees have the opportunity to build up their personal brands. Given the widespread adoption of Social Media platforms employee advocacy is a low cost method to increase your company’s online profile and levels of engagement.

Employee Advocacy

Employee advocacy is particularly effective for B2B businesses. Before you start an employee advocacy programme you need to assess your employees and evaluate whether they are genuinely fans of the firm and the activities that you are engaged in. In an ideal situation all of your employees will be engaged and committed to the company vision. In reality this may not be the case, if you have disaffected or demotivated employees you should take steps to either re-engage them or remove them from your staff before proceeding with any employee advocacy initiatives.

What does a Successful Employee Advocacy Programme look like?

Training

Before setting employment advocacy tasks for your employees they will need to be trained. Set up a training day to explain the benefits of employee advocacy and then the practical steps they will need to take to put the strategy into practice. This training will be a perfect launch platform to enthuse and motivate your staff and give them the guidance that they will need. During the training you should demonstrate what best practice looks like for employee advocacy and the benefits to them of building their personal brands.

Employee Advocacy in Practice

Encourage your staff to start using Social listening tools such as Google alerts and mentions to monitor conversations about your company and associated brands. They can easily contribute to relevant conversations and / or disseminate useful information. The approach should be for them to deliver value in any communications they make.

Twitter

Twitter remains a dynamic Social Media platform and using the Twitter search function and relevant hashtags with good traction it will be relatively straightforward for your employees to find conversations about your products and services and then contribute

For B2B businesses, LinkedIn is a very influential platform and the perfect focus for your employee advocacy activities. One of our current clients is seeing tremendous growth on LinkedIn and employee advocacy has been a part of that success story.

YouTube

Not all B2B businesses have established YouTube channels but of those that do many will recognise the power of likes, comments and shares on YouTube and other video hosting platforms. YouTube has very sophisticated viewer analytics and videos on your company channel with more engagement will be presented for viewing more often than those without engagement. Employee advocacy will have a positive impact in this areas.

SlideShare

Slideshare (owned by LinkedIn) is another great platform for employee advocacy. Compared to the others on this list it is under utilised and therein lies the opportunity. Employees should be briefed to follow, share and clip from your company’s content on Slideshare.

If you’ve liked this post you will also like the following posts:

Entrepreneurs – How do you generate new business? 5 strategies that work.

Are you using Hope Marketing? 4 Questions to Consider.

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Marketing Fundamentals Team

Follow Mike on Pinterest

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

Web Hosting Special Offer

The post B2B – Are you Embracing Employee Advocacy? appeared first on Marketing Fundamentals.

Quotes for Life – 13. Don’t Wait – Napoleon Hill

Mike Pitt — Wed, 30 Sep 2015 11:18:56 +0000

This is Video No. 128 and blog post 316. Quotes for Life – 13. Don’t Wait. by Mike Pitt. In this series Mike Pitt, Founder of Marketing Fundamentals Ltd recites his favourite quotes and explains the what the impact of the quote has been on his life. The format is therefore, here’s the quote and what does / did it mean to Mike personally. The quote featured in this episode is from Napoleon Hill. Napoleon Hill was an American author in the area of self help before the genre really existed. He is perhaps best known as the author of Think and Grow Rich, published in 1937 which has sold over 20 million copies. He was born on October 26, 1883 and died on November 8, 1970.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and uses Social Media to generates leads and prospects for professional services firms. Mike Pitt is the Founder of Marketing Fundamentals Ltd.

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you are a business owner, marketing professional or entrepreneur trying to grow your business. New uploads on Wednesdays.

Subscribe to our
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

The post Quotes for Life – 13. Don’t Wait – Napoleon Hill appeared first on Marketing Fundamentals.

Quotes for Life. 10 – Teamwork – Margaret Carty

Mike Pitt — Wed, 26 Aug 2015 21:00:45 +0000

This post may contain affiliate links please read our disclosure for more info.

This is Video No. 122 and blog post 306. Quotes for Life – 10. Teamwork by Mike Pitt. In this new series Mike Pitt, Founder of Marketing Fundamentals Ltd recites his favourite quotes and explains the what the impact of the quote has been on his life. The format is therefore, here’s the quote and what does / did it mean to Mike personally.

Teamwork

The quote featured in this episode is from Margaret Carty; Margaret is a writer from the United States. She authored William Broughton and the Kennedy Connection, which was published in 1987.

If you have liked this post you will like, Quotes for Life 15. – Questions – Tony Robbins

Also, Quotes For Life 14. – Excuses – Jim Rohn

Finally, please also read, Quotes for Life – 13. Don’t Wait – Napoleon Hill

B2B Content Marketing Agency London

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

Follow Mike on Pinterest

Subscribe to

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

The post Quotes for Life. 10 – Teamwork – Margaret Carty appeared first on Marketing Fundamentals.

Digital Marketing Intern London – Karla’s Vlog – Week 10

Mike Pitt — Thu, 20 Aug 2015 17:37:17 +0000

This is Video No. 120 and blog post number 303.

This post may contain affiliate links please read our disclosure for more info.

Digital Marketing Intern London – Karla’s Vlog – Week 10 by Mike Pitt. This is a new series. Karla McDougall is a Digital Marketing Intern at Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. Mike Pitt is the Founder of Marketing Fundamentals Ltd.

Digital Marketing Intern

In Episode 10, Karla gives her thoughts on her tenth week at Marketing Fundamentals Ltd and talks about her highlight of the week.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

Subscribe to our
Follow us on LinkedIn:
Follow Mike on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Webhosting Special Offer

This is blog post number 303.

The post Digital Marketing Intern London – Karla’s Vlog – Week 10 appeared first on Marketing Fundamentals.

Quotes for Life – 9. Sacrifice – Napoleon Hill

Mike Pitt — Wed, 19 Aug 2015 22:05:36 +0000

This is Video No. 119 and blog post 302. Quotes for Life – 9. Sacrifice by Mike Pitt. In this new series Mike Pitt, Founder of Marketing Fundamentals Ltd recites his favourite quotes and explains the what the impact of the quote has been on his life. The format is therefore, here’s the quote and what does / did it mean to Mike personally. The quote featured in this episode is from Napoleon Hill. Napoleon Hill was an American author in the area of self help before the genre really existed. He is perhaps best known as the author of Think and Grow Rich, published in 1937 which has sold over 20 million copies. He was born on October 26, 1883 and died on November 8, 1970.

B2B Content Marketing Agency London

Subscribe to our
Follow us on LinkedIn:
Buy our book!
Follow Mike on Twitter:

Thanks for reading and watching!

Best regards,

Marketing Fundamentals Team

The post Quotes for Life – 9. Sacrifice – Napoleon Hill appeared first on Marketing Fundamentals.