What are LinkedIn’s Strategic Objectives?

What are LinkedIn’s Strategic Objectives?


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This video is called, What are LinkedIn’s Strategic Objectives? By Mike Pitt. If you want to subscribe to our YouTube channel, you can subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, What are LinkedIn’s  Strategic Objectives?

This video will be of interest B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone who uses LinkedIn to promote their business.

LinkedIn’s Strategic Objectives

If you are a regular reader of this blog or you subscriber to our YouTube channel, you will already know how important we believe LinkedIn is for your potential success. LinkedIn now has over 610 million users. However, many users lose sight of their own company’s objectives and therefore spend a lot of time logged into to LinkedIn when short bursts of activity may prove more effective.

In this video, I discuss what LinkedIn’s Strategic objectives are and how they are achieving them with your help. I also remind you to contextualise your LinkedIn activity and focus on achieving your business goals.

Your Business Focus

LinkedIn would not be the first Social network to want to increase your time spent on their platform or sessionability as industry insiders sometimes refer to it. Facebook regularly emails users with content highlights that they have missed in an attempt to get them back on the platform. With regard to LinkedIn, remember to focus on what is the best for your business.

How much time do you spend on LinkedIn each day? Is it delivering results for your business? Let me know in the comments section below.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

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Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 299 and blog post number 528.

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Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator