The choice between short form content and long form content depends on various factors, including the goals of the content creator, the target audience, and the platform being used. Both types of content have their advantages and can be effective in different scenarios. Here’s a breakdown of each:

Short Form Content

1. Concise and focused: Short form content allows you to deliver your message quickly and succinctly, making it ideal for capturing attention in a fast-paced online environment.
2. Easy to consume: Shorter content tends to be more easily digestible, especially for audiences with limited time or attention spans.
3. Shareability: Short form content is often more shareable, making it easier to spread your message across social media platforms.
4. Versatility: Shorter pieces can be used as teasers or introductions to longer content, driving traffic to more comprehensive resources.

Long Form Content

1. In-depth exploration: Long form content provides the opportunity to delve deep into a subject, offering comprehensive information and analysis. It allows you to showcase your expertise and provide valuable insights to your audience.
2. Search engine optimization (SEO): Longer content tends to perform better in search engine rankings, as search engines often favor comprehensive and authoritative pieces.
3. Establishing authority: Well-researched and comprehensive long form content can position you as an authority in your field and help build credibility with your audience.
4. Engagement and loyalty: Long form content has the potential to engage readers for an extended period, allowing them to immerse themselves in your content and develop a stronger connection with your brand.

Ultimately, the best approach for content creators often involves a combination of short form and long form content. Short form content can be useful for capturing attention and driving initial engagement, while long form content provides an opportunity to nurture relationships, demonstrate expertise, and provide more value. It’s important to understand your audience’s preferences and needs, experiment with different formats, and adapt your content strategy accordingly.

My Verdict

I am a member of an official YouTube Shorts community and have also conducted my own research into Short Form Content. I have posted hundreds of TikToks, Instagram Reels and YouTube Shorts. Here are my findings:

a) Short Form Content may increase your exposure to a wider audience but these viewers have no connection to you. They are not likely to become part of your community or watch any ads around your YouTube Shorts, Reels or TikToks.

b) The majority of Content Creators (98%) are making no money at all from Short Form Content and would be better off focusing on Long Form Content i.e. uploading videos longer than 8 minutes to YouTube and monetizing via Adsense.

c) There are many Content Creators on TikTok or YouTube Shorts with large followings (200K +) that are making no money from their following.

d) For the majority of Content Creators, creating Short Form Content is effectively working for free. It’s great for the video platforms because they get lots of User Generated Content (UGC) but it is not great for the Content Creators.

e) Long Form Content is more effective than Short Form Content at generating leads for B2B businesses because you have the chance to build a relationship with the viewer as they consume your longer videos. Viewers are more likely to enter your sales funnel.

Take Action

Do you agree with me? Are you going to re-focus on Long Form Content? Let me know your thoughts below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Mike Pitt

Founder, Marketing Fundamentals Ltd

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Many B2B companies that we meet are reluctant to embrace YouTube. They can appreciate that a large proportion of their target audience like to consume video content but the prospect of making regular videos puts them off. The situation is compounded by the fact that many video production companies and agencies do not know how to run a successful YouTube channel that drives leads to their clients’ businesses.

YouTube is not an easy skill to master but it is worth working with a company that understands YouTube or hiring someone with YouTube capabilities.

Boosting Search Engine Rankings

YouTube is owned by Google of course, the largest search engine in the world; Google accounts for 84.91 % of search engine traffic in the UK. There are hundreds of variables that have an impact on the Google search algorithm and understandably Google does not publicise them all.

However, what is clear and indisputable is the fact that creating regular video content of interest to your target audience will improve your search engine rankings. Regular fresh written content and the addition of quality backlinks will have the same effect.

How?

Put yourself in the position of your target audience; what problems are they struggling with? What are they likely to search for on Google? Let me give you an example, If my company was targeting law firms as potential clients we might create a video entitled,  ‘How to increase web traffic to your Law Firm website.‘ Notice how this is very specific; this is a long tail keyword.

When we upload this video to YouTube it will start to rank on Google and on YouTube for the long tail keyword. When marketing managers from law firms are searching for answers to their problem, ‘How to increase web traffic to your Law Firm website’ our video will appear in the search results.

There are some details around video SEO on YouTube that I won’t go into here, but in essence that is how it can work for you. The opportunity to rank strongly within your niche exists because of the reluctance of your competitors to execute a video content strategy.

We can create video content for you and manage your YouTube channel. If you’d like to discuss please email me to start the conversation. 

Do you already have a video content strategy? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

How to use Telegram for New Business – Part 1

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This video is called, Is YouTube Still Suitable for B2B Businesses? By Mike Pitt. This is video number 222 and blog post 442. You can subscribe to our channel . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt assesses whether YouTube is still a suitable platform for your B2B businesses. YouTube is dominated by entertainment videos and Mike assesses the pros and cons. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and everyone responsible for Content Marketing in their respective companies.

Is YouTube Still Suitable for B2B Businesses?

There have been a lot of changes on YouTube recently so I thought it was worth reassessing whether B2B businesses should still upload their video content onto the platform. Fundamentally YouTube is dominated by entertainment content but that is not the only reason to re-evaluate the platform. Many advertisers have pulled advertising from the platform because their ads had been placed against inappropriate content.

In this video I assess the pros and cons for content creators from B2B businesses. If you have enjoyed this post you will also enjoy, The Viral Myth: Building Success on YouTube For Your Services Business.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is blog post post number 442.

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Did you Create Enough Content Last Year?

After reviewing whether you achieved these content creation milestones, the next step if you failed is to analyse why you didn’t achieve them. What were the blockages? Lack of expertise around the discipline of content marketing? Were you lacking a Content Marketing champion to pull everything together? Do your marketing staff already have too much on their plate and no time for Content Marketing?

If you did not create enough content, what are you going to do to improve? We are already working with businesses that have found themselves in the same position as you. We act as a member of their team and help them to achieve their content marketing milestones by creating content and managing social media channels for them, we would be happy to help you too. If you have enjoyed this post you will also like, How do you Publish Content Consistently? 4 Tips.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Mike Pitt

Founder of Marketing Fundamentals Ltd

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How to TurboCharge Your Business with a Blog
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This is blog post post number 439.

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This video is called What’s the Difference Between Branded Content & Content Marketing By Mike Pitt. This is video number 196 and blog post 415. You can  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video Mike Pitt explains the difference between Branded Content & Content Marketing. This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and anyone marketing to a B2B audience.

Branded Content and Content Marketing

I created this video and blog post after I saw on LinkedIn that a senior marketing professional was confusing Branded Content with Content Marketing. Although the terms are very similar their meanings are quite different. In this video I use two examples of branded Content, the Red Bull Air Race and the Nike Academy to demonstrate what Branded Content is in practice. I then use the work that we do at Marketing Fundamentals Ltd to explain what Content Marketing is. I also summarise the scenarios in which both are usually used. If you have enjoyed this post you will also enjoy,  UK B2B: Which is the Most Effective Content Marketing Channel?

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

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This is blog post post number 415.

The post What’s the Difference Between Branded Content & Content Marketing? appeared first on Marketing Fundamentals.

This video is entitled, YouTube Creator Connect – London at Google HQ by Mike Pitt. This is video number 178 and blog post number 397. You can subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd which is a B2B Content Marketing Agency in London. In this video Mike Pitt gives a vlog style account of his evening spent at a YouTube Creator Connect event on 13th March 2017 at Google HQ, Kings Cross, London.

This video will be of interest to other content creators on YouTube, B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone with an interest in YouTube.

YouTube Creator Connect London at Google HQ

During the evening I met many interesting YouTubers based in London. The two people featured in the video are Mathew and Bonny.  Mathew’s channel is here and Bonny’s is here . If you have a growing You Tube channel and you are invited to a similar event you should definitely attend.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this offer useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Follow us on LinkedIn

Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 397.

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Tie Clip Lapel Lavalier Microphone for iPhone

This is a very useful piece of kit that will help you create video content on the go or when you are out about at events or networking. It is not bulky and can easily fit into your briefcase or bag.  Get the Mic here .

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best wishes,

Marketing Fundamentals Team

Subscribe to

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Online courses:

How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
TurboCharge Your Twitter Presence
Quora For Business

Follow Mike on Twitter

This is blog post post number 377. This is not a paid endorsement or advertisement.

The post Cardioid Tie Clip Lapel Lavalier Microphone for iPhone – Review appeared first on Marketing Fundamentals.

Subscribe to our Youtube channel: This is video No. 154 and blog post 369. This video is, Have you got Your YouTube Custom URL? by Mike Pitt. This is video number 154. Mike Pitt is the Founder of Marketing Fundamentals Ltd. Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London. In this video Mike Pitt discusses the fact that YouTube are offering YouTube Custom URLs for regular people. This video will be of interest to companies and individuals who have been using YouTube to market their business.

Find out more about YouTube custom URLs here

YouTube Custom URLs

Many people are unaware that YouTube is offering Custom URLs to content creators with over 100 subcribers. In this video I discuss the benefits of having one. Click on the link above to find out all  the details.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We can help you plan and execute your Video Content Strategy on YouTube.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Thanks for reading and watching!

Best wishes,

Mike Pitt

Founder & CEO – Marketing Fundamentals Ltd

Subscribe to

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Online courses:
How to TurboCharge Your Business with a Blog
Meet Edgar Social Media Management
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This is blog post post number 369.

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