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If you have followed GDPR protocol to the letter you will have sent out an email to your mailing list asking them to opt in, this process has been referred to as re-consent and was a necessary requirement. You can no longer email those people on your mailing list who did not give you their consent to contact them. You may now be left with a mailing list that is reminiscent of the empty room in the photo.
Rebuilding Your Mailing List
You are not alone. Lots of business owners that we have spoken to have been through the same experience. You have now cleansed your list of inactive people and those who were no longer engaged but you may want ot build up your list again. A mailing list is one of the most effective ways of driving traffic to your site and increasing sales. We will be sending an email course entitled ‘Driving Traffic to Your B2B Website’ to our mailing list. Sign up below if you would like to receive the course for free.
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B2B Content Marketing Agency London
Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.
If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com
On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.
Best regards,
Marketing Fundamentals Team
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