Business Development: I Underestimated YouTube

Business Development: I Underestimated YouTube

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This video is called, I Underestimated YouTube By Mike Pitt.  You can Subscribe to the channel here. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, I Underestimated YouTube. He also explains how YouTube generates leads for his B2B business.

This video will be of interest to business owners, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Current users of LinkedIn will find this particularly useful.

I Underestimated YouTube

When I started uploading videos to YouTube in 2011 I didn’t have major goals for the platform. I considered it worthwhile uploading so that our target audience of business owners and Chief Marketing Officers of mid sized businesses would be able to find valuable content from us. In that respect, I compared it to LinkedIn and Twitter. I underestimated YouTube, I didn’t imagine that YouTube would have the same benefits as LinkedIn and Twitter. In this video,  I discuss how YouTube, a platform with lots of entertainment based content, can and does deliver leads for B2B businesses.

Do you have a YouTube channel? Would you like some help improving it? Let me know in the comments section below. If you’d like to send us an email,  use this  email address to send us details.

It has taken us a while to find the right email partner but we believe that Constant Contact has the flexibility to meet our email needs and yours too.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why Your Business Needs Email 

How I Follow Up With LinkedIn Searchers

Google+ is Dead (You Must do This!)

LinkedIn: How to Approach Leads the Right Way

LinkedIn Storytelling: How to Tell Stories on LinkedIn

My Most Viewed Post on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

Professional Services: How Do You Fill Your Sales Funnel?

Professional Services: How Do You Build Trust in Your Company ? 5 ways

LinkedIn: Advice For B2B Businesses – Playlist


B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 255 and blog post number 494.


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Founder of Marketing Fundamentals Ltd, Blogger, Author & Content Creator