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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

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Building a Crypto Portfolio made simple

This is video number 556 and blog post number 652

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How to Build a Great E-Commerce Website

Mike Pitt — Tue, 05 Apr 2022 22:35:09 +0000

Simply put, the internet has a strong impact on our lives. After all, we use it for socializing, researching, and working. It has even presented itself as a platform where we can use it to buy different products and services. Now, there’s a complete generation of adults who are well aware of the internet and know nothing about how life operated without it. Currently, around 43% of the shoppers use it to look for a product or service that they want. As a result, the revenue of e-commerce websites has exponentially grown to $476 million in the US alone.

In simple words, retailers cannot stay offline, otherwise, they will lose valuable customers easily. Thanks to e-commerce websites because they empower the customers to acquire a unique user experience of shopping online. So if you want to start an e-commerce business, the basic idea will be, begin with, a stellar-looking website. You can either choose to build one yourself or hire a web developer. Here, we will shed light on how you can build a good e-commerce website:

1. Consider the E-Commerce Platform

For your information, there are three different kinds of e-commerce platforms, open-source, SaaS, and headless commerce. Starting with the first one, open-source allows you to code freely without paying. This means it is free to install and can easily be customized according to your needs. However, it entails having advanced knowledge of coding to work on it.

On the other hand, Software as a service is a platform that allows you to create a website by investing your money. Lastly, headless commerce provides you with a shopping cart and an additional layer of e-commerce sites for references.

There are also lots of companies that allow you to create your website in a number of clicks. Check out Shopify, WordPress or Wix. Depending on how complex you want your website to be, any of these are really good options. Some platforms focus only on e-commerce and they will probably be the easiest to manage your online store. Some websites like buyv2ecigs.com, decided to use Bigcommerce which specialized in e-commerce. If you want something that is only for e-commerce, then check out Bigcommerce or Shopify.

2. Website Performance

If your website takes too long to load or fails to load for first-time visitors, they won’t bother coming to your platform again. Now that there are hundreds of e-commerce websites out there, choosing the right one can be very daunting for the customer. However, a positive website experience is beneficial for ensuring the customer makes their purchase.

In addition, your website should have the capacity to cater to the current traffic needs. You would not want a situation where your website crashes because too many people visited and your hosting package was not large enough.

3. Website Should be Optimized For Mobile

A large number of online shoppers look for products and services from their phones, so if your website fails to load on their mobiles or is too slow, you will eventually lose a lot of customers. Look for different ways your website can be operated from mobile without any obstacles.

This way, customers can easily find you, if your store is near their house. Also, don’t forget to offer secure payment modes to your customers.

4. Create an Interesting Domain Name

Always choose a domain name that resonates with your customers. Simply put, it shouldn’t be that hard to spell or type. Make it easy for your customers to remember you or to mention to their friends.

Avoid generic names that have already been taken and try to stand out with your choice. Take your time and look for a brand-able name that can easily be recognized by the customers. Remember that your domain name will be a representation of your brand in the international market, so you need to be wise enough when choosing one.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

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Your Content & Social Media Questions Answered (Popular Uploads)

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How to Make Video Content for LinkedIn

Mike Pitt — Thu, 03 Mar 2022 09:08:48 +0000

This video is called, How to Make Video Content for LinkedIn By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make Video Content for LinkedIn

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Content

In this video, Mike Pitt discusses, How to Make Video Content for LinkedIn A demonstration is the best way to show how simple and straightforward the process of creating video content for LinkedIn is using the website wibbitz.com . In this video, Mike Pitt walks you through the necessary steps to create video content using wibbitz.com and discusses the range of possible templates available in the Wibbitz Studio. Mike also discusses the different pricing tiers available.

After you’ve watched the video, you will be ready to create video content for LinkedIn using Wibbitz Studio.

Take Action

Are you going to make more videos for LinkedIn? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

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YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Your Content & Social Media Questions Answered (Popular Uploads)

This is video number 514 and blog post number 643

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How to Make a Logo in 5 Minutes

Mike Pitt — Thu, 17 Feb 2022 10:31:03 +0000

This video is called, How to Make a Logo in 5 Minutes By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make a Logo in 5 Minutes

Make a Logo

In this video, Mike Pitt discusses, How to Make a Logo in 5 Minutes. A demonstration is the best way to show how simple and straightforward the process of creating a logo is with the website Zarla.com . In this video, Mike Pitt walks you through the four steps to creating a logo on zarla.com and discusses the range of possible design options available. Zarla is powered by artificial intelligence and has a library of logo choices and a full range of colour choices. You can create and download a logo for your business for free.

After you’ve watched the video, you will be ready to create a new logo design for your business or organisation.

Take Action

Are you going to create a new logo for your business? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

Is Steemit Dead?

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

VidIQ Logo

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Subscribe to

Your Content & Social Media Questions Answered (Popular Uploads)

This is video number 513 and blog post number 642

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Do you have enough Social Proof for your Business?

Mike Pitt — Thu, 10 Feb 2022 13:50:57 +0000

This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions? Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

Is Steemit Dead?

LinkedIn Storytelling: How to Tell Stories on LinkedIn

YouTube Optimization Tool

VidIQ Logo

Click on the image above and install VIDIQ for free today.

No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 512 and blog post number 641

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Common Misconceptions When It Comes to Creating Great Brand Awareness

Mike Pitt — Thu, 13 May 2021 10:43:03 +0000

Branding is what connects your customers to your business, both experientially and emotionally. While many tend to believe building a brand is all about aesthetics, that’s not true at all, and it’s just one of many misconceptions about the paradigm.

To ensure you are truly building your brand, and doing your business justice, it’s necessary to identify and explore common misconceptions. It will keep you on the right path, which can help your business thrive in today’s highly competitive market.

Understanding the Terms

Branding, brand awareness, brand-building, and brand recognition are different concepts. They are all parts of the same process that involve creating and strengthening a brand, but they refer to separate actions.

You must understand the difference between each one, because it’s a common misconception that they all mean the same thing:

Branding: A collection of processes, forming a system, to give your business its own identity, unique from competitors and other businesses.
Brand-building: The act of building a brand, which can include several tasks or measures, like choosing themes, writing mission statements, and more.
Brand awareness: Measuring, improving, or understanding the visual profile and performance of your business (brand). The goal is to associate emotions, impressions, and more.
Brand recognition: The ability or likelihood of the public identifying your brand based on major themes, attributes, and quirks.

With that out of the way, we can take a look at some of the more common misconceptions about creating great brand awareness.

Myth: Building Brand Awareness Is Advertising

As a general rule, advertising is more about encouraging customers to buy a product or subscribe to a service. The outcomes are much more specific and measurable.

Marketing and branding, however, are more about fostering relationships with an audience, who also happen to be potential customers. Brand awareness, in particular, involves connecting experiences, emotions, and other traits with the business through smart marketing campaigns. Advertising can help achieve this, but other than that, it has almost nothing to do with brand awareness.

Myth: It’s All About Aesthetics

When rebranding, misaligned professionals tend to overemphasize visual elements like logos, colors, themes, and font styles. These things do play an important role, helping to strengthen a brand’s visual representation and recognition, but they are not the only part of branding.

A brand encompasses all aspects of a business, from the visual style and representation to the products and experiences delivered. Customer service, mission statements, goals, and unique presentations are all included.

Adjusting how customers interact with or experience aspects of your business is an excellent way to evolve your brand. One example might include placing smart displays strategically throughout a store, to better engage shoppers and capture their interests. It reimagines and restructures the way they interact with a brick-and-mortar location, and evokes various emotions and feelings to make a more memorable visit.

Stop and think about how customers see your brand. That’s the best way to approach the process, whether starting new or repositioning an existing business.

Myth: Brand Awareness Won’t Improve Sales

Perceived value has everything to do with how successful a product or service is. Investopedia defines it as the customers’ evaluation of the merits of a product or service. Can it meet their expectations? Will it solve their problem or improve convenience? How does it compare to the competition and other products on the market?

The higher the perceived value, the higher the demand, and naturally, the greater the sales. It’s also entirely possible for something with a low margin to be considered expensive, thanks to perceived value.

Why does this matter?

Brand awareness directly relates to the perceived value of products and services a company is offering. So the opposite of the myth is true, here. Excellent brand awareness does contribute to higher and better sales. It can also determine whether customers support your business or not.

Myth: Brand Awareness Is Too Much of a Challenge for New Businesses

If brand awareness includes the sentiment surrounding a business and its products, then wouldn’t it be nearly impossible for new businesses to capitalize on? Wouldn’t it be too expensive and too difficult?

The answer is no. In fact, many branding techniques don’t cost money to implement, just time. For instance, did you know that 73% of customers prefer brands with friendly customer service?

Improving your customer service and customer experiences not only defines your brand but also leads to higher recognition and more positive sentiment — and repeat business. It is entirely possible to focus on the aspects of branding that will impact your business most, especially when you’re just starting.

You don’t have to dump inordinate amounts of money into branding or rebranding your business, if you play it smart.

Myth: Branding Is a One-and-Done Event

Branding, and building your brand, isn’t something you do in one long stretch. It’s a continuous movement that evolves throughout the scope of your company’s lifetime. You and your marketing team must continue to shape the narrative, through regular updates, visual changes, product improvements, and much more.

Everything your brand is associated with makes a difference, from your social marketing campaign to the philanthropic impact your company has on the local community.

The More You Know

When it comes to marketing, branding, advertising, and customer support, the more you know and understand, the better your business will be.

Striving for growth, and always looking to improve and build on what you’ve achieved, goes a long way towards earning you and your venture success. It will also earn you a lot of respect from your customers.

The next time you consider branding or rebranding your business, keep these misconceptions in mind and try to avoid falling into their trap.

This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

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Marketing Fundamentals Team

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LinkedIn: Advice for B2B Businesses Playlist

This is blog post number 605

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Content Creation versus Content Curation: Which is Better?

Mike Pitt — Thu, 03 Dec 2020 09:48:15 +0000

This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Creation

In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.

Content Curation

In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.

Take Action

Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.

If you’ve liked this post you will also like the following posts:

LinkedIn: Company Page Followers No Longer Viewable

Course from Scratch Review

LinkedIn Storytelling: How to Tell Stories on LinkedIn

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 407 and blog post number 586

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Shared or VPS Hosting for Your eCommerce Site?

Mike Pitt — Thu, 23 Jan 2020 08:17:55 +0000

Developing the product, defining your target market and building the website often seem like the most crucial pillars of setting up an ecommerce business. While these are all certainly important, the success of your online business greatly hinges upon the hosting plan you settle for.

There are different types of hosting plans to choose from but realistically, your options are likely to come down to two—shared hosting and virtual private server (VPS) hosting. Of course, you can always switch to either one somewhere along the line if you feel dissatisfied with the option you chose. However, you’ll save time, money and resources if you get it right from the get-go.

So which one should you go for? Here’s a look at the parameters to base your decision on and how shared hosting and VPS hosting compare.

Shared or VPS Hosting

Performance

Shared hosting is a lot like living in an apartment complex. In an apartment, you have to contend with noisy neighbors, parking slot disputes, thieving neighbors, queues at the gym and a host of other problems that come with shared living spaces. Similarly, when you sign up for shared hosting, the activities, errors and traffic on other websites sharing the same resources can affect the performance of your own site.

These problems are largely non-existent with VPS hosting since you have all the allocated resources at your disposal. While VPS plans aren’t immune from performance and security challenges, they are a lot more predictable and manageable.

Control

Building on the predictable performance of a VPS hosting plan is the greater degree of control it affords you. If you want the ability to calibrate your hosting settings in detail, then VPS would be more suitable for your ecommerce site than shared hosting. You get server root access and have the freedom to install your own OS and applications to optimize performance and security.

With shared hosting you are limited to a rigid, standardized setup.

Server Administration

You may view the greater server control of VPS hosting as an advantage. However, it’s only an advantage if you have the technical knowledge or have the ability to hire someone with the said knowledge.

With shared hosting, it’s up to the host to worry about setting up the server, installing the required software, applying patches and upgrades as needed, and monitoring server uptime. It’s therefore suitable if you are looking to launch an ecommerce site but don’t want to get bogged down by server administration.

Scalability

Both shared hosting and VPS hosting are scalable but it’s the ease and degree of scaling that differs. Cheap and quality VPS hosting has a distinct advantage in this regard. The scalability of shared hosting could be sufficient in the short-term and as long as growth isn’t that dramatic.

In the medium to long term though and if your site’s traffic, users, data and applications grow rapidly, VPS hosting will be the better option. Since the performance factors are firmly in your control, it’s easier to predict future use and therefore plan and execute scaling.

Pricing

There’s no question that shared hosting is substantially cheaper than VPS hosting. If you are starting off your ecommerce business on a shoestring budget, aren’t sure about the existence of a market for your product or want to retain the ability to cut your losses quickly if things go belly up, then shared hosting will work for you.

That being said, you get what you pay for. Opting for shared hosting means foregoing all the advantages VPS hosting provides. If you want robust performance, scalability, security and control from the start, then the higher cost of VPS hosting should be more than worth it.

Both shared hosting and VPS hosting have advantages and disadvantages. Therefore, neither hosting plan would be appropriate for all ecommerce sites. The ideal hosting plan for you is dependent on your need. Before settling on a plan, take time to map out the short-, medium- and long-term goals of your site and determine the plan that will most efficiently get you there.

Keep an open mind and be prepared to change path if a couple of weeks, months or years in, your choice no longer serves the intended purpose.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

Best regards,

Marketing Fundamentals Team

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LinkedIn: Inside an Engagement Pod – Part 1

Mike Pitt — Thu, 12 Dec 2019 11:57:14 +0000

This post may contain affiliate links please read our disclosure for more info.

This video is called, LinkedIn: Inside an Engagement Pod – Part 1 By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

In this video, Mike Pitt discusses, LinkedIn: Inside an Engagement Pod – Part 1.

This video will be of interest B2B marketing managers, Content Marketing professionals, Social Media Managers, business owners, and anyone who uses LinkedIn to promote their business.

LinkedIn recently reached the milestone of 660 million users, it was founded in the living room of Reid Hoffman in 2003. Each year since then it has become even more important for those in B2B businesses. Those businesses that want to grow must become truly effective on the platform. What does truly effective on LinkedIn mean? Well, the answer to that is multi-layered but one aspect is that you must be willing to innovate and develop your approach. Your competitors are also on LinkedIn so you must use creativity to your advantage.

LinkedIn Engagement Pod

A LinkedIn Engagement Pod is a relatively creative way of satisfying the LinkedIn algorithms need for initial engagement for your post. Let me explain, when you publish an update on LinkedIn, LinkedIn looks for social signals to evaluate your post. How many people have liked it? How many people have commented on your post within the first sixty minutes? Also, how many within 24 hours. If these numbers are favourable, LinkedIn will show your post to more people on the platform.

A LinkedIn Engagement Pod is a group that has been formed specifically to support each other’s posts and give them the boost that they need just after they are published. To watch a video explanation, please click here, What are LinkedIn Engagement Pods?

In this video, I demonstrate what it is like inside an Engagement Pod, I also discuss what LinkedIn think about Engagement Pods.

Take Action. Take Control

You may have spotted posts supported by Engagement Pods on LinkedIn, they will have thousands of comments even though the post was only published a few minutes ago.

More than likely, this will be the work of engagement pods. Are you a member of an Engagement Pod? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

LinkedIn Storytelling: How to Tell Stories on LinkedIn

LinkedIn: Company Page Followers No Longer Viewable

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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