Video Editing

Do you need video editing for your business?

If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you need Video Editing for your Business?

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use video to market their business.

Video Editing Service for your Business

In this video, Mike Pitt discusses, Matt Gubba – Demo Video Editing Example

If you are responsible for marketing a business online, you will already know that how important video marketing is for your business. Most services businesses do not have in house videographers or a specialist team to build a YouTube channel. We can help you with this by either video editing footage that you have recorded yourself or providing a full video marketing service including in person shoots and editing  The video above is a quick example of how we can bring to life a simple ‘talking heads’ video. Please email me via mike@marketingfundamentals.com if you’d like to discuss

After you’ve watched the video, let me know your thoughts in the comments section below.

Take Action

Are you going to create more videos to promote your business? Let me know your thoughts below.  Also, let me know if you would like my help with anything else.

Click on the link above to set up value for money website hosting with Bluehost. 

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Click on the image above to join Mike Pitt’s Patreon 

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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This is video number 607  and blog post number 664

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The post Do you need a Video Editing Service for your Business? appeared first on Marketing Fundamentals.

This video is called, Why you need to meet Clients in Person By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Why you need to meet Clients in Person.

This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Clients in Person

In this video, Mike Pitt discusses, Why you need to meet Clients in Person. During the global pandemic we all got used to communicating with clients and partners via Zoom or Teams meetiungs rather than meeting clients in person. This mass adoption of video conferencing platforms was forced upon us and we have adapted to it. In this video, Mike Pitt discusses how this has impacted the future of work and whether face to face meetings are necessary. He also gives his recommendation and discusses his personal approach.

After you’ve watched the video, let me know your views.

Take Action

Are you planning to meet with your clients face to face? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

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Subscribe to

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This is video number 521 and blog post number 646

The post Why you need to meet Clients in Person appeared first on Marketing Fundamentals.

This video is called, What happens when you Increase your Online Presence? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence?

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Online Presence

In this video, Mike Pitt discusses, What Happens When you Increase your Online Presence? On the whole, business owners have embraced online marketing on various platforms.  In this video, Mike Pitt demonstrates what happens when you increase your online presence by breaking down the process and the benefits. He also compares someone who has a good online presense with someone who has little or no online presence.

After you’ve watched the video, you will have a thorough understanding of how to improve your online presence and what the true benefits will be for your business.

Take Action

Are you ready to improve your online presence? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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YouTube Optimization Tool

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No credit card required.

B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

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This is video number 515 and blog post number 644

The post What happens when you increase your Online Presence? appeared first on Marketing Fundamentals.

This video is called, How to Make Video Content for LinkedIn By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make Video Content for LinkedIn

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Video Content

In this video, Mike Pitt discusses, How to Make Video Content for LinkedIn  A demonstration is the best way to show how simple and straightforward the process of creating video content for LinkedIn is using the website wibbitz.com . In this video, Mike Pitt walks you through the necessary steps to create video content using wibbitz.com and discusses the range of possible templates available in the Wibbitz Studio.  Mike also discusses the different pricing tiers available.

After you’ve watched the video, you will be ready to create video content for LinkedIn using Wibbitz Studio.

Take Action

Are you going to make more videos for LinkedIn? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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YouTube Optimization Tool

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

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On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

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This is video number 514 and blog post number 643

The post How to Make Video Content for LinkedIn appeared first on Marketing Fundamentals.

This video is called, How to Make a Logo in 5 Minutes By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, How to Make a Logo in 5 Minutes

This video will be of interest to affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are responsible for marketing a business.

Make a Logo

In this video, Mike Pitt discusses, How to Make a Logo in 5 Minutes. A demonstration is the best way to show how simple and straightforward the process of creating a logo is with the website Zarla.com . In this video, Mike Pitt walks you through the four steps to creating a logo on zarla.com and discusses the range of possible design options available.  Zarla is powered by artificial intelligence and has a library of logo choices and a full range of colour choices. You can create and download a logo for your business for free.

After you’ve watched the video, you will be ready to create a new logo design for your business or organisation.

Take Action

Are you going to create a new logo for your business? Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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Click on the image above and install VIDIQ for free today.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 513 and blog post number 642

The post How to Make a Logo in 5 Minutes appeared first on Marketing Fundamentals.

This video is called, Do you have enough Social Proof for your Business? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use messaging apps to market their business.

Social Proof

In this video, Mike Pitt discusses, Do you have enough Social Proof for your Business? Social proof is ‘evidence’ that your company is good at providing the services and or products that it makes and sells. Social proof is independent feedback on your company from customers and can come in the form of Google reviews, Trustpilot reviews or customer testimonials on Social Media platforms and YouTube. When it comes to B2B sales cycles, Social proof is essential to convert prospects into customers. In this video, Mike Pitt explains explains what Social proof is and how your business can encourage more social proof which will then help your business to grow.

After you’ve watched the video, please consider whether you need help with Social Media Marketing or video marketing.

Take Action

Do you want to get started with video marketing? You could start by booking a Zoom Consultation with Mike Pitt via this page Book a Zoom Consultation with Mike Pitt . Do you have any video related questions?  Let me know in the comments section below. Also, let me know if you would like my help with anything else.

Email: Click on the image above and start a free plan today!

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Click on the image above and install VIDIQ for free today.

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Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 512 and blog post number 641

The post Do you have enough Social Proof for your Business? appeared first on Marketing Fundamentals.

This video is called, Which is Better Outbound or Inbound Marketing? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Which is Better Outbound or Inbound Marketing?

This video will be of interest to  affiliate marketers, business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to market their business.

Outbound or Inbound?

Outbound marketing activities include cold emails, telemarketing, door to door and leafleting, the recipients of your communications are not expecting them and have not expressed any interest in your company or its products and services. Inbound marketing is a different approach, by creating and distributing Content companies are able to attract prospects to the company. These prospects are in the market for the services and products that your company offers because that it how they found you, they were actively searching for solutions and then came across your company. In addition to Content Marketing, Search Engine Optimization (SEO) is also part of Inbound Marketing, prospects find your company because of the relevant keywords that you have embedded in your website. In the video, I discuss the efficacy of inbound and outbound marketing and make a recommendation.

Take Action

Are you doing enough Inbound Marketing activity to generate the amount of leads you require? What results have you had?  Let me know in the comments section below. Also, let me know if you would like my help generating more leads.

SEO: Click on the image above and start your free trial today!

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Click on the image above and install TubeBuddy for free today.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads every week.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 473 and blog post number 622

The post Which is Better Outbound or Inbound Marketing? appeared first on Marketing Fundamentals.

This video is called, Content Creation versus Content Curation: Which is Better? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.

This post may contain affiliate links, please read our disclosure for more info.

In this video, Mike Pitt discusses, Content Creation versus Content Curation: Which is Better?

This video will be of interest to  business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing to promote their business.

Content Creation

In this video, I compare content creation and content curation, content creation refers to blog posts and videos that you have personally created for your company website and YouTube channel. The creation of content should form part of a cohesive content marketing strategy and your content should be unique. Content that you create will help you establish a reputation on your chosen niche.

Content Curation

In this video, I also discuss curated content, curated content is content produced by other people that you share via Social Media. Sharing relevant content can help people understand your area of operation but crucially you cannot build a reputation based solely on sharing what other people have said about a topic. The focus will naturally be on the creators of the content.

Take Action

Are you planning to build the reputation of your company with Content Marketing? How often do you create blog posts for your website? Or video posts? Let me know in the comments section below. Also, let me know if you would like my help.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is video number 407 and blog post number 586

The post Content Creation versus Content Curation: Which is Better? appeared first on Marketing Fundamentals.

As business owners, it is often tempting to do whatever we can to increase web traffic to our websites. Traffic is important, you have probably been approached by many experts who have offered to increase the traffic to your website. The truth is, web traffic is important but your website’s conversion rate is more important.

Let me explain what I mean by conversions, a web visitor who takes one of your desired actions steps i.e. signing up to your mailing list, booking a one on one coaching session or purchasing one of your information products can be regarded as a conversion.

Conversion Rate

All other web visitors who visit your site without ‘converting’ are potential customers who have chosen not to take action for one reason or another. Across B2B service industries a conversion rate of 2.5% is considered good, therefore if you have 1000 visitors to your website in a month, 25 will ‘convert’ or 125 if you have 5000 visitors per month.

Imagine if you could increase your conversion rate dramatically, what if with only 1000 visitors you could increase your conversion rate to 10%? That would make a massive difference to the top line revenue for your company and also to profitability.

It is my belief that too many companies are chasing more traffic when they should be focusing on improving their conversion rate. Below I have listed 4 ways that you will increase your website’s conversion rate. I have assumed that your website is already optimised and that you have a clear proposition for your intended target audience.

Improve Your Website’s Conversion Rate

Use Video Effectively

I recommend that you use video to bring your company to life, video has the potential to humanise your company and make you more relatable. Often in B2B industries, one company’s ethos and positioning can sound very much life that of its competitor. Don’t be bland! Use video to show your leadership team and staff in positive settings demonstrating the value that you bring to customers.

It is for this reason that I prefer this style of corporate video to the ubiquitous animated explainer video. There may be a place for an animated explainer video in your marketing strategy but do not rely on it to convert web visitors. Animated explainer videos also have the disadvantage that they do not show who works at the company.

Change Your Lead Magnet

A lead magnet is the incentive you offer web visitors to sign up to your mailing list, it may be a PDF checklist, a guide or some swipe files. Ebooks used to very common until they fell out of fashion. Your lead magnet may no longer be appealing to your target audience. Test new lead magnets for desirability and ensure that your Pop Ups or sign up forms on your website are working correctly.

Create Dedicated Landing Pages

Sometimes there are too many distractions for a web visitor when they visit your site, they see the interesting blog posts or embedded videos and forget to sign up for your mailing list or request a one on one consultation. Dedicated landing pages remove these distractions and have proven to be very effective at increasing conversions. Two companies, LeadPages and Unbounce, base their entire business around the creation of effective landing pages; there are also cheaper alternatives available.

Prominent Testimonials and Case Studies

Most service businesses will have testimonials and case studies but will probably not be using them effectively enough. Let me explain, web visitors do not want to search around for your testimonials page or case studies page. Place your best testimonials and case studies in prominent positions on the pages where you are asking visitors to purchase your products or services. Using your testimonials in this way will build trust and increase conversions.

These are just 4 ways in which you can improve your website’s conversion rate, there are other methods and if you’d like to discuss how your website’s conversion rate could be improved please email me via mike@marketingfundamentals.com  to start the conversation.

Are you happy with your website’s conversion rate? Let me know in the comments section below.

If you’ve liked this post you will also like the following posts:

How to Increase LinkedIn Company Page Followers

Why I Stopped Using LinkedIn Sales Navigator

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Twitter 

Subscribe to

Follow us on LinkedIn

Web Hosting Special Offer

This is blog post number 532.

Image credit: canva.com

The post How to Improve Your Website’s Conversion Rate appeared first on Marketing Fundamentals.

This post may contain affiliate links please read our disclosure for more info.

Unless I am in a room full of SEO specialists or content marketing managers, talking about internal links on blog pages is unlikely to make me lots of new friends. I might soon find myself standing all by myself if I mentioned the subject at a social gathering, for example. It may not the most captivating of subjects to the layman, but it is vitally important in determining how successful your website is in retaining prospective customers and decreasing your website’s bounce rate. If you are not sure what a bounce rate is, please read this post, Business Owners – Are you Tracking Your Bounce Rate?

Internal Links: Why are they so Important?

Internal links are important because they improve your website’s SEO and encourage your website’s visitors to read other related blog posts and stay on your website longer. In turn, this will make them more likely to consider your company’s products and services. Furthermore, a happy by product of this increased average session duration is that Google and other search engines will consider your website to be a quality website and will send you more organic traffic. There are many factors that Google considers in this respect but average session duration and bounce rate are two important ones that you can influence directly.

Of course, you will need to create good content on a regular basis if increasing internal links is to be an effective strategy for you. We can help you with that. Do not rely on the WordPress ‘related posts’ plugin to promote internal links because that appears at the bottom of blog posts and many of your readers will have clicked away before they get to the bottom.

Internal Links: Are you Using Them Enough?

There is no hard and fast rule about the number of internal links per post but I have found that 5 or 6 relevant internal links is normally enough to encourage web visitors to read more posts. You should insert internal links into every blog post. They can be organically integrated into the post and also listed midway though the blog post. Interestingly enough, for a recent project we have inserted a minimum of 10 internal links into every blog post and the average session duration for that website is currently 6 minutes and 18 seconds! This is beyond our expectations and demonstrates how effective internal links are.

So, are you using internal links enough? Fortunately, it is something you can change quite easily and you can also go back and add more internal links to all of your popular posts. Your Google analytics report will tell you which are your most popular posts.

Do you usually insert internal links into your posts? What results have you experienced? Let me know in the comments section below.

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B2B Content Marketing Agency London

Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.

If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on +44 (0) 845 2264 247. You can also email us via mail@marketingfundamentals.com

On our YouTube channel you will find marketing advice, business advice & inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.

Best regards,

Mike Pitt

Founder, Marketing Fundamentals Ltd

Follow Mike on Steemit

Follow Mike on Twitter 

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Online courses:

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This is blog post number 469.

The post Internal Links: Are you Using them Enough? appeared first on Marketing Fundamentals.