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		<title>How to maintain corporate culture when your team works remotely (WFH)</title>
		<link>https://www.marketingfundamentals.com/how-to-maintain-corporate-culture-when-your-team-works-remotely-wfh/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Fri, 23 Jun 2023 11:54:18 +0000</pubDate>
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					<description><![CDATA[<p>Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely: Maintaining Corporate Culture Clearly define your company&#8217;s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company&#8217;s mission and [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/how-to-maintain-corporate-culture-when-your-team-works-remotely-wfh/">How to maintain corporate culture when your team works remotely (WFH)</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
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<p>Maintaining corporate culture is indeed a crucial aspect when managing a remote team. Here are some strategies to help you maintain and foster a strong corporate culture when your team works remotely:</p>
<h2>Maintaining Corporate Culture</h2>
<ol>
<li>Clearly define your company&#8217;s values and mission: Ensure that your team understands and shares the same values and goals. Clearly communicate your company&#8217;s mission and purpose to foster a sense of belonging and direction.</li>
<li>Establish regular communication channels: Encourage open and frequent communication among team members. Utilise tools like video conferencing, chat platforms, and project management software to facilitate collaboration and maintain a sense of connection.</li>
<li>Encourage virtual social interactions: Foster opportunities for team members to engage in non-work-related conversations and build relationships. Consider virtual coffee breaks, team-building activities, or virtual happy hours to recreate the social interactions that would typically occur in an office environment.</li>
<li>Lead by example: Demonstrate the desired corporate culture through your own actions and behaviours. Be transparent, approachable, and supportive. Encourage a positive work-life balance by respecting boundaries and promoting well-being.</li>
<li>Establish team rituals and traditions: Create virtual rituals that strengthen team bonds. This could include weekly team meetings, virtual celebrations for achievements or milestones, or virtual recognition programs to acknowledge outstanding performance.</li>
<li>Provide opportunities for professional development: Offer remote training, workshops, or webinars to help employees grow professionally. Encourage learning and skill development to foster a culture of continuous improvement.</li>
<li>Foster collaboration and teamwork: Encourage cross-functional collaboration and provide opportunities for team members to work together on projects. Utilise collaborative tools and platforms to facilitate teamwork and ensure everyone feels included and valued.</li>
<li>Recognise and reward achievements: Acknowledge and celebrate individual and team accomplishments. Implement a recognition program or use virtual platforms to publicly appreciate and reward employees for their hard work and contributions.</li>
<li>Seek feedback and act on it: Regularly gather feedback from your remote team members to understand their challenges, needs, and suggestions. Act on the feedback received and communicate how it is being addressed, demonstrating that their opinions are valued.</li>
<li>Create a sense of belonging: Take steps to create a virtual work environment where every team member feels included and valued. Encourage diversity and inclusivity by promoting equal opportunities, fostering respectful communication, and providing support to team members when needed.</li>
</ol>
<p>Remember that maintaining corporate culture in a remote setting requires ongoing effort and adaptability. Regularly assess the effectiveness of your strategies and make adjustments as needed to ensure your team remains connected and aligned with your company&#8217;s values and goals.</p>
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<h2>Take Action</h2>
<p>Do you agree with me? What steps have you taken to maintain corporate culture with remote workers? Let me know your thoughts below.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">19552</post-id>	</item>
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		<title>What Trade Show Marketing Will Look Like in 2022</title>
		<link>https://www.marketingfundamentals.com/what-trade-show-marketing-will-look-like-in-2022/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 18 Mar 2021 09:15:03 +0000</pubDate>
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					<description><![CDATA[<p>The COVID-19 pandemic threw the tradeshow industry into disarray. The booth space and presence many businesses relied on to make connections with new leads vanished overnight. Much of the world has changed, and you might wonder what tradeshow marketing will look like as we head into 2022 in under a year. &#160; Statista predicts the global trade show market will [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-trade-show-marketing-will-look-like-in-2022/">What Trade Show Marketing Will Look Like in 2022</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The COVID-19 pandemic threw the tradeshow industry into disarray. The booth space and presence many businesses relied on to make connections with new leads vanished overnight. Much of the world has changed, and you might wonder what tradeshow marketing will look like as we head into 2022 in under a year.</p>
<p>&nbsp;</p>
<p>Statista predicts the global <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.statista.com/topics/1498/trade-show-marketing/">trade show market will reach $40 billion</a> </span>by 2023. At the moment, many planned events are virtual connections. While there are advantages to a digital gathering, there are also limitations. It’s hard to make a connection with someone you don’t know when you aren’t face to face.</p>
<p>&nbsp;</p>
<p>If your business utilizes conferences to increase brand awareness, start planning now for a return to in-person events. Things will return to old patterns, but expect to see some changes in trade show marketing as well.</p>
<h2>How COVID-19 Changed the Trade Show Industry</h2>
<p>In early 2020, companies canceled significant exhibitions like Google I/O and Mobile World Congress, leading the way for smaller events to follow suit. Some people expect a vaccinated world will return to what it was in 2019.</p>
<p>&nbsp;</p>
<p>However, people have adapted to living a different lifestyle in the last year. They see the cost savings and convenience of Zoom calls and online meetings. Companies may be reluctant to pay for trade show space, travel for employees to man a booth, and many other factors involved in a physical show.</p>
<p>&nbsp;</p>
<p>While the traditional convention won’t completely go away, expect to see concessions for those who prefer online conferences. Some of the things you should consider about tradeshow marketing in 2022 include:</p>
<h2>1. Focus on the Experience</h2>
<p>People will be much choosier about how they spend their time. One thing the pandemic taught us was that time is precious. More people are focusing on family and friends than ever before. They won’t want to waste their time visiting a booth that doesn’t 100% meet their needs.</p>
<p>&nbsp;</p>
<p>Customer experience (CX) becomes even more vital to a successful presence. Look for ways to create a sleek, eye-catching space. Make sure you <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.rochestermagnet.com/blog/entry/the-perfect-match-match-pole-magnets-for-tradeshow-booths">match up vinyl pieces 100% of the time</a></span> with matched pole magnets. You&#8217;ll also save time on setup — even your workers won’t want to waste precious moments.</p>
<p>&nbsp;</p>
<p>Pay attention to everything from your headlines to the freebies you give away. Every element of your booth must engage the user and create a stellar CX.</p>
<h2>2. Attend More Shows</h2>
<p>People are much more aware of large crowds and social distancing. While the world works to get the virus’s emerging strains under control, expect events to remain small. Registration and booth space may be limited.</p>
<p>&nbsp;</p>
<p>You might need to attend two shows with fewer attendees to reach the same number of people you could in the past. Save money by planning events back-to-back in nearby cities. Cut down on travel and expenses by combining flights and efforts.</p>
<h2>3. Roll With the Times</h2>
<p>Be prepared for massive changes when you do return to tradeshows. The American Hotel and Lodging Association’s state of the industry report predicts as many as <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.tsnn.com/news/10-predictions-meetings-and-events-2021">500,000 fewer jobs</a></span> throughout 2022.</p>
<p>&nbsp;</p>
<p>People may be frightened and reluctant to return to in-person events. How deep the impact goes depends on how quickly the world distributes the vaccines and how many people get the vaccine.</p>
<p>&nbsp;</p>
<p>Know when cancellations can occur. Be prepared to pull out of some trade shows if registrations are low.</p>
<h2>4. Seek Out Hybrid Events</h2>
<p>Many experts predict hybrid events will be the wave of the future. They can draw more attendees than in-person events. People who otherwise would never go to a particular conference will jump on virtual options and participate.</p>
<p>&nbsp;</p>
<p>If your goal with tradeshow marketing is to reach as many people as possible, a hybrid event allows you to stretch your influence to anywhere in the world.</p>
<h2>5. Participate in Social Media Marketing</h2>
<p>The Digital 2021: Global Overview Report shows a <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://datareportal.com/reports/digital-2021-global-overview-report">13% increase in social media users</a></span> in the past 12 months. At the beginning of January 2021, there were 4.2 billion people active on various platforms. The number will only grow in the coming year.</p>
<p>&nbsp;</p>
<p>If you aren’t promoting your presence at trade shows on social, you need to figure out an omnichannel approach. How can you get conference attendees to visit your social media pages? How can you drive your social media followers to information about your booth?</p>
<h2>6. Look for Value</h2>
<p>Some trade shows attempted to go virtual, but exhibitors saw few advantages to participating. They still paid a fee and had the work of setting up a virtual exhibit. However, they didn’t get the same traction as an in-person event.</p>
<p>&nbsp;</p>
<p>If you plan to participate in hybrid trade show marketing, look for ones offering unique opportunities. Perhaps you can send printed materials to registrants matching your target audience profile.</p>
<p>&nbsp;</p>
<p>If your tradeshow of choice does not offer the options you need, prepare to find new events. Some groups have met online for longer than others. They’ve perfected online promotions and know how to meet the needs of both attendees and exhibitors.</p>
<h2>7. Be Flexible</h2>
<p>If 2020 taught marketers anything, it was to be open to new possibilities. As things open back up and trade shows resume, expect the world to look a little different than it did in 2019. Attendees may still wear masks, making communication more difficult. Passing out samples and goods will require separate packaging and attention to detail.</p>
<p>&nbsp;</p>
<p>Go into your next event prepared for strict guidelines. At the same time, people still want an emotional connection. They want you to engage them and offer an experience. Look for ways to reach out even in a world where you have to remain at a distance.</p>
<p>&nbsp;</p>
<p><img data-recalc-dims="1" decoding="async" data-attachment-id="18765" data-permalink="https://www.marketingfundamentals.com/how-the-marketing-industry-will-grow-in-the-next-year/eleanor-hecks/" data-orig-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?fit=314%2C319&amp;ssl=1" data-orig-size="314,319" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Eleanor Hecks" data-image-description="&lt;p&gt;Eleanor Hecks&lt;/p&gt;
" data-image-caption="" data-medium-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?fit=295%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?fit=314%2C319&amp;ssl=1" class="alignnone wp-image-18765" src="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?resize=121%2C123&#038;ssl=1" alt="Eleanor Hecks" width="121" height="123" srcset="https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?w=314&amp;ssl=1 314w, https://i0.wp.com/www.marketingfundamentals.com/wp-content/uploads/2021/02/Eleanor-Hecks.jpg?resize=295%2C300&amp;ssl=1 295w" sizes="(max-width: 121px) 100vw, 121px" /></p>
<p>This post was written by Eleanor Hecks for the Marketing Fundamentals Team. Eleanor Hecks is editor-in-chief at <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://designerly.com/">Designerly Magazine</a>.</span> She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.</p>
<p>Image credit &#8211; Christie&#8217;s Photographic Solutions</p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation, email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Marketing Fundamentals Team</p>
<p>Subscribe to<span style="color: #ff0000;"> </span></p>
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<p>This is blog post number 598</p>
<p>Image credit:  Christie&#8217;s Photographic Solutions</p>
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<p>The post <a href="https://www.marketingfundamentals.com/what-trade-show-marketing-will-look-like-in-2022/">What Trade Show Marketing Will Look Like in 2022</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18844</post-id>	</item>
		<item>
		<title>How to Move Overseas with Your Business Ft Wendy Kendall</title>
		<link>https://www.marketingfundamentals.com/how-to-move-overseas-with-your-business-ft-wendy-kendall/</link>
					<comments>https://www.marketingfundamentals.com/how-to-move-overseas-with-your-business-ft-wendy-kendall/#comments</comments>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 15 Oct 2020 10:21:33 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=18516</guid>

					<description><![CDATA[<p>﻿ This video is called, How to Move Overseas with Your Business Ft Wendy Kendall By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. This post may contain affiliate links, please read our disclosure for more info. In [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/how-to-move-overseas-with-your-business-ft-wendy-kendall/">How to Move Overseas with Your Business Ft Wendy Kendall</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe src="https://www.youtube.com/embed/vdWqPeLHd_U" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>This video is called, How to Move Overseas with Your Business Ft Wendy Kendall By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p>This post may contain affiliate links, please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/0yMY9x_hCVg" target="_blank" rel="noopener noreferrer">In this video</a></span>, Mike Pitt discusses, How to Move Overseas with Your Business Ft Wendy Kendall</p>
<p>This video will be of interest to <span style="color: #333333;">business </span>owners, content creators, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who are considering moving abroad with their business.</p>
<h2>Move Overseas</h2>
<p>The global pandemic accelerated the rate of digital transformation around the world. Faced with restrictions on movement and lockdowns necessitated by coronavirus, companies have embraced location independent working or working from home (WFH)  more than ever before. If you move overseas for personal or family reasons you can now do so safe in the knowledge that you will be able to continue your business from overseas. This is exactly the scenario that my guest, Wendy Kendall has recently experienced.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/vdWqPeLHd_U" target="_blank" rel="noopener noreferrer">In this video, </a></span>I interview Wendy Kendall<span style="color: #333333;">, </span>the founder of <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.growyourpsychologypractice.com/">growyourpsychologypractice.com </a></span> Wendy shares practical tips for adapting to a new local culture and customs when moving overseas with your business. If you are planning to make to move overseas with your business, you&#8217;ll get a lot of value out of discussion and you should definitely listen to the interview in its entirety.</p>
<h2>Take Action</h2>
<p>Have you made plans to move overseas with your business? Having listened to the interview, are you planning to make any changes to your approach?  Let me know in the comments section below. Also, let me know if you would like my help.</p>
<p><a title="Samsung Generic 300x250 (300x250)" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.1971944&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener noreferrer"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/1971944/1399523.jpg?ssl=1" border="0" /></a><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.1971944&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/is-steemit-dead/">Is Steemit Dead?</a> </span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-use-telegram-for-new-business-part-1/">How to use Telegram for New Business &#8211; Part 1</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-inside-an-engagement-pod-part-1/" target="_blank" rel="noopener noreferrer">LinkedIn: Inside an Engagement Pod &#8211; Part 1</a>.</span></p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
<p><a href="https://shareasale.com/r.cfm?b=822421&amp;u=1528193&amp;m=26748&amp;urllink=&amp;afftrack=" target="_blank" rel="noopener noreferrer"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/static.shareasale.com/image/26748/01-cure-300x250_00.png?ssl=1" alt="Grammarly Writing Support" border="0" /></a></p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
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<p>This is video number 396 and blog post number 580</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">18516</post-id>	</item>
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		<title>What Online Courses do I Have?</title>
		<link>https://www.marketingfundamentals.com/what-online-courses-do-i-have/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 24 Oct 2019 08:58:15 +0000</pubDate>
				<category><![CDATA[B2B]]></category>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=17839</guid>

					<description><![CDATA[<p>﻿ This post may contain affiliate links please read our disclosure for more info. This video is What Online Courses do I Have? By Mike Pitt. If you want to subscribe to our YouTube channel, you can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London. In this video, Mike Pitt discusses, [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/what-online-courses-do-i-have/">What Online Courses do I Have?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" src="https://www.youtube.com/embed/8hgvSMPh_kU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe><br />
This post may contain affiliate links please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p>This video is What Online Courses do I Have? By Mike Pitt. If you want to subscribe to our YouTube channel, you can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, a B2B Content Marketing Agency in London.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/8hgvSMPh_kU" target="_blank" rel="noopener noreferrer">In this video</a></span>, Mike Pitt discusses, What Online Courses do I Have?</p>
<p>This video will be of interest to new business owners and marketing professionals who are keen to increase their Content Marketing &amp; Social Media knowledge and skills. My courses cover blogging for business, Twitter for Business, Quora for Business and Social Media Management using a tool called Meet Edgar.</p>
<h2> Online Courses</h2>
<p>If you are working for a services business, you too should consider creating online courses as a way to extend your reach and impact. Once you have done so, no longer will you be confined by physical constraints such as location and schedule. Your online students will be able to access your expertise on demand at a time suitable for them.</p>
<p>This approach has helped Marketing Fundamentals Ltd reach international markets and international customers at a time when there is growing uncertainty in the United Kingdom. Currently, <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.udemy.com/user/mikepitt2/" target="_blank" rel="noopener noreferrer">the Udemy platform</a></span> is the easiest place to find my courses. You can view them here. I am also on other platforms but Udemy is where you can find all four courses together.</p>
<h2>Take Action. Take Control</h2>
<p>I read recently that a large percentage(87%)* of online students buy courses online and then never complete them. I want you to study and complete my courses! Implementing the easy to follow steps will lead to success in the focus areas, whether that is on Twitter, with blogging or on Quora.</p>
<p>You will have to put the work in, but if you are prepared to do that a more successful future awaits you. Have you taken online courses before? Let me know in the comments section below.</p>
<p><a title="Samsung Generic 300x250 (300x250)" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.1971944&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener noreferrer"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/1971944/1399523.jpg?ssl=1" border="0" /></a><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.1971944&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
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<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/" target="_blank" rel="noopener noreferrer">Why I Stopped Using LinkedIn Sales Navigator</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-i-follow-up-linkedin-searchers/">How I Follow Up With LinkedIn Searchers</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-storytelling-tell-stories-linkedin/">LinkedIn Storytelling: How to Tell Stories on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/" target="_blank" rel="noopener noreferrer">Professional Services: How Do You Build Trust in Your Company ? 5 ways</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
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<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Tuesdays and Fridays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
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<p>*Reference &#8211; https://warwick.ac.uk/fac/sci/dcs/people/research/csrmaj/daniel_onah_edulearn14.pdf</p>
<p>This is video number 313 and blog post number 533.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">17839</post-id>	</item>
		<item>
		<title>Why I Stopped Using LinkedIn Sales Navigator</title>
		<link>https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 01 Nov 2018 18:25:00 +0000</pubDate>
				<category><![CDATA[B2B]]></category>
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		<category><![CDATA[Why I Stopped Using LinkedIn Sales Navigator]]></category>
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					<description><![CDATA[<p>﻿﻿﻿ This post may contain affiliate links please read our disclosure for more info. This video is called, Why I Stopped Using LinkedIn Sales Navigator By Mike Pitt.  You can . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video, Mike Pitt explains why he stopped using LinkedIn [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/">Why I Stopped Using LinkedIn Sales Navigator</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
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<p>This post may contain affiliate links please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p>This video is called, Why I Stopped Using LinkedIn Sales Navigator By Mike Pitt.  You can<span style="color: #ff0000;"> </span>. Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://youtu.be/uDMzlO1_E5A" target="_blank" rel="noopener noreferrer">In this video</a>,</span> Mike Pitt explains why he stopped using LinkedIn Sales Navigator and he also explains how it compares to a Content led Inbound approach.</p>
<h2>LinkedIn</h2>
<p>This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business. Existing LinkedIn users will find this particularly useful.</p>
<p><a target="_blank" href="https://shareasale.com/r.cfm?b=822421&amp;u=1528193&amp;m=26748&amp;urllink=&amp;afftrack=" rel="noopener noreferrer"><img data-recalc-dims="1" decoding="async" src="https://i0.wp.com/static.shareasale.com/image/26748/01-cure-300x250_00.png?ssl=1" border="0" alt="Grammarly Writing Support" /></a></p>
<p>&nbsp;</p>
<h2>LinkedIn Sales Navigator</h2>
<p>Regular LinkedIn allows you to search for prospects for your business to a certain extent. The key benefit of LinkedIn Sales Navigator, which is a premium service for $64.99 per month, is that you can search with a great deal more specificity. I am in Sales Navigator now and you can see that I have set up my search filters. Geography &#8211; London, industries that I am targeting: architecture, business supplies, construction, information technology, professional services and coaching. Headcount 11-50, seniority and job roles. Using the filters that I have set up, Sales Navigator has thrown up many leads. This is excellent. I have no criticism of the searchability of leads and prospects within Sales Navigator. That&#8217;s not the issue.  However&#8230;to hear more of my thoughts <a href="https://youtu.be/uDMzlO1_E5A" target="_blank" rel="noopener noreferrer"><span style="color: #ff0000;">please watch the video.</span> </a></p>
<p><a title="Samsung Generic 300x250 (300x250)" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.1971944&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener noreferrer"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/1971944/1399523.jpg?ssl=1" border="0" /></a><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.1971944&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
<p>If you&#8217;ve liked this post you will also like the following posts:</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-to-increase-linkedin-company-page-followers/">How to Increase LinkedIn Company Page Followers</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/how-i-follow-up-linkedin-searchers/">How I Follow Up With LinkedIn Searchers</a></span></p>
<p class="entry-title"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/google-is-dead-you-must-do-this/">Google+ is Dead (You Must do This!)</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-how-to-approach-leads-the-right-way/" target="_blank" rel="noopener noreferrer">LinkedIn: How to Approach Leads the Right Way</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-storytelling-tell-stories-linkedin/">LinkedIn Storytelling: How to Tell Stories on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/my-most-viewed-post-on-linkedin/">My Most Viewed Post on LinkedIn</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/linkedin-company-page-followers-no-longer-viewable/">LinkedIn: Company Page Followers No Longer Viewable</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/professional-services-how-to-fill-your-sales-funnel/">Professional Services: How Do You Fill Your Sales Funnel?</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/" target="_blank" rel="noopener noreferrer">Professional Services: How Do You Build Trust in Your Company ? 5 ways</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.youtube.com/watch?v=N5oud5bMj-I&amp;list=PLlW_G6bM5Z_19TvfH4Vg0IA8F-RnLdu1K" target="_blank" rel="noopener noreferrer">LinkedIn: Advice For B2B Businesses &#8211; Playlist</a></span></p>
<p>&nbsp;</p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="http://Twitter: https://twitter.com/TheMikePitt" target="_blank" rel="noopener noreferrer">Follow Mike on Twitter </a></span></p>
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<p>This is video number 250 and blog post number 484.</p>
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<p>The post <a href="https://www.marketingfundamentals.com/why-i-stopped-using-linkedin-sales-navigator/">Why I Stopped Using LinkedIn Sales Navigator</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">17009</post-id>	</item>
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		<title>How to Make Learning More Enjoyable for Your Students</title>
		<link>https://www.marketingfundamentals.com/how-to-make-learning-more-enjoyable-for-your-students/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 24 May 2018 08:49:51 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=16452</guid>

					<description><![CDATA[<p>This post may contain affiliate links please read our disclosure for more info. Image credit: http://www.rockthediploma.com/ Remember the time when learning was monotonous when all students learned the same thing in the same way? &#160; Well, the time has changed, these days’ educational innovations are set where you must teach to each individual learning style, and create differentiated learning plans for [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/how-to-make-learning-more-enjoyable-for-your-students/">How to Make Learning More Enjoyable for Your Students</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;">This post may contain affiliate links please read our <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener">disclosure</a></span> for more info.</span></p>
<p><span style="font-weight: 400;">Image credit: <em>http://www.rockthediploma.com/</em></span></p>
<p><span style="font-weight: 400;">Remember the time when learning was monotonous when all students learned the same thing in the same way?</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Well, the time has changed, these days’ educational innovations are set where you must teach to each individual learning style, and create</span><a href="http://www.teachhub.com/surefire-differentiated-instruction-strategies" target="_blank" rel="nofollow noopener"> <span style="font-weight: 400;"><span style="color: #ff0000;">differentiated learning plans</span></span></a><span style="font-weight: 400;"> for each student. Keeping students engaged and motivated can be a challenge, even for the best teachers. It’s easy to teach the same lessons year after year simply because they have worked in the past, without giving much thought to students’ current interest level. But even the strongest curriculum still needs some variety once in a while to make learning fun. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">It’s important to remember that education is a product to many students.  A lot of people have to take out </span><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.credible.com/student-loans" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">personal student loans</span></a></span><span style="font-weight: 400;"> in order to afford their education.  So, you owe it to them to make it a worthwhile experience.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">On the other hand, we have even had our moments in some lectures, seeing that flash of interest in our students’ eyes, smiling as the bell rings because the energy is so high and no one wants the period to end and for the case of online students, they leave great comments and show their appreciation and love for the teacher in the discussion board. How do we extend these moments? Can we create an environment that keeps students stimulated and craving more? Is it possible to have more fun?</span></p>
<p>&nbsp;</p>
<p><a href="https://www.theguardian.com/education/2009/may/12/university-teaching" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;"><span style="color: #ff0000;">One study carried out</span></span></a><span style="font-weight: 400;"> in 2009 suggested that almost 60% of those who study find at least half their lectures boring, with about 30% claiming to find most or all of their lectures boring. According to Dr. Sandi Mann, a senior lecturer in occupational psychology at the University of Central Lancashire “Although a range of factors may contribute to these findings, they do prompt the question of what it is about the learning experience that might be deemed ‘boring,&#8217;” </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Mann and her colleagues found that students adopt a variety of methods to escape the boring lectures. The most popular are daydreaming (75%), doodling (66%), chatting to friends (50%), sending texts (45%), and passing notes to friends (38%). Over a quarter leave the lecture at the mid-session break. In this article, we look at the 3 most important ways to make learning fun and interesting.</span></p>
<h2><span style="font-weight: 400;">Learn about Your Students Beforehand</span></h2>
<p><span style="font-weight: 400;">Before you start making your online training development strategy, you’ll need to know exactly who your students are. If you teach kids online, you need to find out about their educational and professional background. You must be able to know their depth of knowledge and experience in the industry or are they totally newcomers? And you need to know what they consider to be fun. You can get the answer to this by asking them in class, or for online students, you can get the answers by surveys, interviews, or by careful observation on the job. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">By getting these facts about your students, you can determine the e-learning design elements and multimedia tools that would be perfect addition to your online training development strategy. Another interesting part of getting the data of your students before developing your development strategy is that it can help you find out how much that has been covered on the subject in previous classes and modules and this can help to differentiate between the content that simply needs to be refreshed within the students’ minds and that which needs to be newly acquired and absorbed.</span></p>
<h2><span style="font-weight: 400;">Challenge</span></h2>
<p><span style="font-weight: 400;">Set up activities that makes the learner think and apply what he or she has learnt in the course. Incorporating group projects where students have to work together to develop something related to the topic work very well for the students. By making learning interactive, it actively engages students and raises their interest in the current topic or unit. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Challenging students by providing hands-on activities that requires thinking skills such as problem-solving, riddles, or reading comprehension questions will spark the students’ interest and get them thinking. You can incorporate these activities to be done in groups, this will create more interactions between the students and enforce the power of teamwork, this can also be done online, and you can use several mediums to group the students like </span><a href="https://www.whatsapp.com/" target="_blank" rel="noopener"><span style="font-weight: 400;"><span style="color: #ff0000;">WhatsApp</span></span></a><span style="font-weight: 400;"> and </span><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://slack.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Slack</span></a></span><b>.</b></p>
<h2><span style="font-weight: 400;">Use Educational Real World Scenarios in Lectures</span></h2>
<p><span style="font-weight: 400;">Some instructors complain that some modules are inherently boring. The truth is that there is no module that is boring, you just need to give purpose to the task and show them the connection with the world around us. Interactive scenarios give students the opportunity to make choices that lead to rewards or consequences. </span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Hence, they are ideal tools for making online lectures fun, given that students will automatically develop an emotional connection with the situation or problem being discussed. This can make the online lectures exciting and challenging, which makes it more meaningful, interactive and productive for everyone involved. An interactive lesson is more likely to develop a relationship with the students.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Getting your students more involved in the lecture is likely to get them more engaged. In no time, your students are going to be eager for the next class because they can’t wait to learn something new.</span></p>
<p><a title="eClincher Affilate Program" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.138717829&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/138717829/3084236.png?ssl=1" border="0" /></a><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.138717829&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
<p>If you&#8217;ve liked this post you will also like,<span style="color: #ff0000;"> <a style="color: #ff0000;" href="https://www.marketingfundamentals.com/what-is-amazing-com/" target="_blank" rel="noopener">What is Amazing.com?</a></span></p>
<p>&nbsp;</p>
<h2><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.138717829&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" />B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Best regards,</p>
<p>Marketing Fundamentals Team</p>
<p>Follow Mike on <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.pinterest.co.uk/themikepitt/" target="_blank" rel="noopener">Pinterest</a></span></p>
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<p>Online courses:</p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.udemy.com/how-to-turbocharge-your-business-with-a-blog/" target="_blank" rel="noopener noreferrer">How to TurboCharge Your Business with a Blog</a></span><br />
<span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.udemy.com/meet-edgar-social-media-management/" target="_blank" rel="noopener noreferrer">Meet Edgar Social Media Management</a></span><br />
<span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.udemy.com/twitter-turbocharge-your-twitter-presence/" target="_blank" rel="noopener noreferrer">TurboCharge Your Twitter Presence</a></span><br />
<span style="color: #ff0000;"> <a style="color: #ff0000;" href="https://www.udemy.com/quora-for-business/" target="_blank" rel="noopener noreferrer">Quora For Business</a></span></p>
<p>Follow Mike<span style="color: #ff0000;"> <a style="color: #ff0000;" href="https://twitter.com/TheMikePitt" target="_blank" rel="noopener">on Twitter</a></span></p>
<p><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://www.bluehost.com/track/markfund1/" target="_blank" rel="noopener">Web Hosting Special Offer</a></span></p>
<p>This is blog post post number 461</p>
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<p>&nbsp;</p>
<p>The post <a href="https://www.marketingfundamentals.com/how-to-make-learning-more-enjoyable-for-your-students/">How to Make Learning More Enjoyable for Your Students</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">16452</post-id>	</item>
		<item>
		<title>How to Track Unfollowers on Twitter</title>
		<link>https://www.marketingfundamentals.com/unfollowers-on-twitter-how-to-track/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 15 Mar 2018 15:07:12 +0000</pubDate>
				<category><![CDATA[B2B]]></category>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=15744</guid>

					<description><![CDATA[<p>﻿ Image Credit: Marketing Fundamentals Ltd This video is called, How to Track Unfollowers on Twitter By Mike Pitt. This is video number 229 and blog post number 450. Subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London. In this video, Mike Pitt discusses the method [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/unfollowers-on-twitter-how-to-track/">How to Track Unfollowers on Twitter</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><iframe loading="lazy" src="https://www.youtube.com/embed/EoQFtNOkgks" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe></p>
<p>Image Credit: <em> Marketing Fundamentals Ltd</em></p>
<p>This video is called, How to Track Unfollowers on Twitter By Mike Pitt. This is video number 229 and blog post number 450. Subscribe to the channel  . Mike Pitt is the Founder of Marketing Fundamentals Ltd, which is a B2B Content Marketing Agency in London.</p>
<p>In this video, Mike Pitt discusses the method he uses to track unfollowers on Twitter and then to unfollow them.</p>
<p>This video will be of interest to business owners, B2B marketing managers, Content Marketing professionals, Social Media Managers and others who use Content Marketing and Social Media to promote their B2B business or organisation.</p>
<h2>Unfollowers on Twitter</h2>
<p>To maintain a healthy profile on any Social Media platform you must regularly &#8216;clean&#8217; your profile of any connections that will not help you achieve your objectives. Removing unfollowers is a necessary task that will help you keep your profile in a good state.  Unfortunately many people are still using the ridiculous follow / unfollow tactic to grow their followings. They should try value added content! It works much better.</p>
<p>As I wrote when I published my recent <a href="https://www.marketingfundamentals.com/simple-way-to-see-who-unfollows-on-instagram/" target="_blank" rel="noopener">Instagram Unfollowers post</a> , focusing on the number of followers you have is wrong, of course. Instead concentrate on building meaningful relationships and interactions with the new people that you meet. You can see me demonstrate the method that I use in the <a href="https://youtu.be/EoQFtNOkgks" target="_blank" rel="noopener">video.</a></p>
<p>If you like this post you will also like, <a href="https://www.marketingfundamentals.com/manage-your-social-media-team/">How do you Manage Your Social Media Team?</a></p>
<h2>B2B Content Marketing Agency London</h2>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <a href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
<p>Follow Mike on <a href="https://www.pinterest.co.uk/themikepitt/" target="_blank" rel="noopener">Pinterest</a></p>
<p>Subscribe to </p>
<p style="text-align: justify;">Follow us on <a href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank" rel="noopener noreferrer">LinkedIn</a></p>
<p>Online courses:</p>
<p><a href="https://www.udemy.com/how-to-turbocharge-your-business-with-a-blog/" target="_blank" rel="noopener noreferrer">How to TurboCharge Your Business with a Blog</a><br />
<a href="https://www.udemy.com/meet-edgar-social-media-management/" target="_blank" rel="noopener noreferrer">Meet Edgar Social Media Management</a><br />
<a href="https://www.udemy.com/twitter-turbocharge-your-twitter-presence/" target="_blank" rel="noopener noreferrer">TurboCharge Your Twitter Presence</a><br />
<a href="https://www.udemy.com/quora-for-business/" target="_blank" rel="noopener noreferrer">Quora For Business</a></p>
<p>Follow Mike <a href="https://twitter.com/TheMikePitt" target="_blank" rel="noopener">on Twitter</a></p>
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This is blog post post number 450.</p>
<p>&nbsp;<br />
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<p>The post <a href="https://www.marketingfundamentals.com/unfollowers-on-twitter-how-to-track/">How to Track Unfollowers on Twitter</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">15744</post-id>	</item>
		<item>
		<title>Do Your Staff Need Content Marketing &#038; Social Media Training?</title>
		<link>https://www.marketingfundamentals.com/staff-need-content-marketing-and-social-media-training/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 07 Jul 2016 07:51:12 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=14437</guid>

					<description><![CDATA[<p>Hello everyone. Training is an investment in your staff and ultimately an investment in your company&#8217;s future. Unfortunately in a time of uncertainty when business confidence is low training is one of the first activities to get cut. This is a mistake because in challenging times you will need your workforce to contribute more to your company&#8217;s bottom line;  a [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/staff-need-content-marketing-and-social-media-training/">Do Your Staff Need Content Marketing &#038; Social Media Training?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">Hello everyone. Training is an investment in your staff and ultimately an investment in your company&#8217;s future. Unfortunately in a time of uncertainty when business confidence is low training is one of the first activities to get cut. This is a mistake because in challenging times you will need your workforce to contribute more to your company&#8217;s bottom line;  a better trained workforce can do this for you. Content Marketing and Social Media Training will give your staff the skills to build relationships and grow your business.</p>
<h2>Content Marketing &amp; Social Media Training</h2>
<p style="text-align: justify;">We have had conversations with businesse people who have been told by their respective board of directors to cut back on external expenditure because of business uncertainty. If you are asking your existing marketing staff to take full responsibility for Content Marketing &amp; Social Media the best thing you can do is to ensure that they are trained to do so.</p>
<p>I run Content Marketing &amp; Social Media Training Days for businesses. The benefits for your staff are as follows:</p>
<h3>Benefits of Training</h3>
<ul>
<li>Staff will be able to plan and write their own content</li>
</ul>
<ul>
<li>Staff will have a thorough understanding of the merits of all of the key Social Media platforms (Twitter, LinkedIn, Facebook, Instagram, Pinterest)</li>
</ul>
<ul>
<li>The training day includes practical exercises and tasks for your staff to complete</li>
</ul>
<ul>
<li>Overview of key video platforms: YouTube, Instagram, Snapchat, Vine</li>
</ul>
<ul>
<li>After the Training Day your staff will have access to my online training materials.</li>
</ul>
<p>Here&#8217;s what people have said about the workshops and training days.</p>
<p><a href="https://www.youtube.com/watch?v=bR0veMpeYWI&amp;list=PLAFF5F3B41E9649B5" target="_blank">Client Testimonials</a></p>
<p>A training day starts at 10 am and finishes at 4.30pm and can be held at your offices or our offices at Somerset House.</p>
<p>The cost for the Content &amp; Social Media Training Day is £280 per person. To book a training day email me <a href="mailto:mike@marketingfundamentals.com" target="_blank">here </a> .</p>
<h1>B2B Content Marketing Agency London</h1>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <a href="mailto:mail@marketingfundamentals.com" target="_blank">mail@marketingfundamentals.com</a></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>We hope you find this information useful.</p>
<p>Best wishes,</p>
<p>Mike Pitt</p>
<p>Founder &amp; CEO Marketing Fundamentals Ltd</p>
<p>Subscribe to </p>
<p style="text-align: justify;">Follow us on <a href="https://www.linkedin.com/company/marketing-fundamentals-ltd?trk=top_nav_home" target="_blank">LinkedIn</a></p>
<p>Online courses:<br />
<a href="http://amazingacade.me/turboyb?p=RP8052" target="_blank">How to TurboCharge Your Business with a Blog</a><br />
<a href="http://amazingacade.me/socmedmgmt?p=RP8052" target="_blank">Meet Edgar Social Media Management</a><br />
<a href="http://amazingacade.me/turbochrgt?p=RP8052" target="_blank">TurboCharge Your Twitter Presence</a><br />
<a href="http://amazingacade.me/quoraforbi?p=RP8052" target="_blank">Quora For Business</a></p>
<p><a href="https://twitter.com/TheMikePitt" target="_blank">Follow Mike on Twitter</a></p>
<p>This is blog post post number 358.</p>
<p>The post <a href="https://www.marketingfundamentals.com/staff-need-content-marketing-and-social-media-training/">Do Your Staff Need Content Marketing &#038; Social Media Training?</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">14437</post-id>	</item>
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		<title>Professional Services: How Do You Build Trust in Your Company ? 5 ways</title>
		<link>https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/</link>
					<comments>https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/#comments</comments>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 29 Jan 2015 19:21:46 +0000</pubDate>
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		<guid isPermaLink="false">https://www.marketingfundamentals.com/?p=12499</guid>

					<description><![CDATA[<p>This post may contain affiliate links please read our disclosure for more info. Photo credit: http://yvannkaramoko.com Professional Services companies need to build trust in the minds of their leads and prospects. In business sectors where deals and contracts can be literally worth millions of pounds or dollars it is vital that your prospective and existing customers trust your company. I am reminded [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/">Professional Services: How Do You Build Trust in Your Company ? 5 ways</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This post may contain affiliate links please read our<span style="color: #ff0000;"> <a style="color: #ff0000;" href="https://www.marketingfundamentals.com/about/data-protection-and-privacy/" target="_blank" rel="noopener noreferrer">disclosure</a></span> for more info.</p>
<p>Photo credit: http://yvannkaramoko.com</p>
<p>Professional Services companies need to build trust in the minds of their leads and prospects. In business sectors where deals and contracts can be literally worth millions of pounds or dollars it is vital that your prospective and existing customers trust your company. I am reminded of the words attributed to Mark Twain, &#8220;People do business with those they know like and trust.&#8221; This is absolutely true in my experience. Without trust there will be no foundation for a relationship and relationships are key to achieving success in business. So, how do you build up trust in your Professional Services Firm? Below are five ways.</p>
<h2>Build Trust in Your Company</h2>
<h3><strong>1. Website &#8211; About Us</strong></h3>
<p>A lot of companies make the mistake of having fairly vague &#8216;About Us&#8217; pages which either don&#8217;t list anyone&#8217;s names and photos or are filled with stock photos of people who appear regularly in Google search results but do not work for you. It&#8217;s okay to not be a huge multinational company with offices around the world but be authentic and make it clear who is in the company. People do business with people rather than companies.</p>
<h3><strong>2. Exceptional Service Standards</strong></h3>
<p>If you are delivering Professional Services to a B2B audience more than likely you will have a number of competitors. To differentiate yourself you must provide exemplary service. In some of the world&#8217;s top hotels there is a concept of &#8216;7 star service&#8217;. Burj Al Arab, Jumeirah in the UAE is one such hotel. This is a good frame of reference because it demonstrates that you must deliver a clearly higher level of service than your competitors.</p>
<p><a title="Samsung Generic 300x250 (300x250)" href="https://track.flexlinkspro.com/a.ashx?foid=1114990.1971944&amp;foc=2&amp;fot=9999&amp;fos=1" target="_blank" rel="nofollow noopener noreferrer"><img data-recalc-dims="1" decoding="async" style="max-width: 100%;" src="https://i0.wp.com/content.flexlinks.com/sharedimages/products/1971944/1399523.jpg?ssl=1" border="0" /></a><img loading="lazy" decoding="async" style="opacity: 0;" src="https://track.flexlinkspro.com/i.ashx?foid=1114990.1971944&amp;fot=9999&amp;foc=2&amp;fos=1" width="0" height="0" border="0" /></p>
<h3><strong>3. Social Proof</strong></h3>
<p>Social Proof also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. In business terms, If visitors to your site can see evidence of people who have used your products and services talking favourably about them and this is reinforced by mentions on Social Media platforms they will be more likely to trust you and then to buy from you. Collect video and written testimonials from past and current customers and integrate them into your marketing materials and onto your website.</p>
<h3><strong>4. Longevity </strong></h3>
<p>By remaining operational and profitable over a long period of time you will build trust in the minds of your target audience. Simply &#8216;staying in the game&#8217; presents you in a positive light because many companies and organisations do not survive and never achieve longevity.</p>
<h3><strong>5. Accessibility </strong></h3>
<p>Being open and accessible is also another way of building trust with your leads and prospects. Have clear contact details on your website, host webinars, live networking events, workshops and Google hangouts. Give your audience lots of opportunities for them to get a better understanding of your company and to connect with you. Be diligent in responding to queries, comments on Social Media or via email. Each customer contact is a chance to build your reputation and trust in your company.</p>
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<h2><span style="color: #333333;">B2B Conte</span>nt Marketing Agency London</h2>
<p>Do you need help increasing trust in your company? We work with clients who operate in niches where projects are worth tens of millions of pounds. It is natural for their customers to be cautious but we are able to help them by executing Content Marketing Plans that position them as niche leaders and worthy of trust.</p>
<p style="text-align: justify;">Marketing Fundamentals Ltd is a B2B Content Marketing Agency in London that creates Content and manages Social Media for Professional Services firms. We hope you find this information useful.</p>
<p style="text-align: justify;">If you would like our help creating and executing a Content Marketing Plan for your business or organisation give us a call on <strong>+44 (0) 845 2264 247</strong>. You can also email us via <span style="color: #ff0000;"><a style="color: #ff0000;" href="mailto:mail@marketingfundamentals.com" target="_blank" rel="noopener noreferrer">mail@marketingfundamentals.com</a></span></p>
<p style="text-align: justify;">On our YouTube channel you will find marketing advice, business advice &amp; inspiration. Subscribe if you work in Marketing for Professional Services or are a business owner or solo-preneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Best regards,</p>
<p>Mike Pitt</p>
<p>Founder, Marketing Fundamentals Ltd</p>
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<p>The post <a href="https://www.marketingfundamentals.com/professional-services-how-do-you-build-trust-in-your-company-5-ways/">Professional Services: How Do You Build Trust in Your Company ? 5 ways</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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		<title>Content Marketing &#038; Social Media Coaching Testimonial</title>
		<link>https://www.marketingfundamentals.com/content-marketing-social-media-coaching-testimonial/</link>
		
		<dc:creator><![CDATA[Mike Pitt]]></dc:creator>
		<pubDate>Thu, 22 Jan 2015 15:05:46 +0000</pubDate>
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					<description><![CDATA[<p>Content Marketing &#038; Social Media Coaching Testimonial Content Marketing &#038; Social Media Coaching Testimonial by Mike Pitt. Simon McMahon, Senior Analyst at The Social Innovation Partnership (TSIP) discusses his experience working with Mike Pitt of Marketing Fundamentals during a 3 month Content Marketing and Social Media coaching programme. During the programme TSIP staff members were coached on blog post creation, [&#8230;]</p>
<p>The post <a href="https://www.marketingfundamentals.com/content-marketing-social-media-coaching-testimonial/">Content Marketing &#038; Social Media Coaching Testimonial</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.youtube.com/watch?v=bR0veMpeYWI&#038;list=PLAFF5F3B41E9649B5&#038;index=1" target="_blank">Content Marketing &#038; Social Media Coaching Testimonial </a></p>
<p>Content Marketing &#038; Social Media Coaching Testimonial by Mike Pitt. Simon McMahon, Senior Analyst at The Social Innovation Partnership (TSIP) discusses his experience working with Mike Pitt of Marketing Fundamentals during a 3 month Content Marketing and Social Media coaching programme. During the programme TSIP staff members were coached on blog post creation, the use of relevant Social Media platforms (in their case these included Twitter and LinkedIn) and understanding Analytics platforms. Each week the draft blog posts of TSIP team members were critiqued and a Content Calendar was created and updated. Social Media interactions and engagement were also discussed and evaluated each week. As the programme progressed the team built up their levels of competency and TSIP was able to benefit from an improved return on engagement. This testimonial was recorded during 2014. </p>
<p>On our YouTube channel you will find marketing advice, business advice &#038; inspiration. Subscribe if you are a business owner or entrepreneur trying to grow your business. New uploads on Wednesdays.</p>
<p>Subscribe to our youtube channel: </p>
<p>Udemy online video course: <a href="https://www.udemy.com/how-to-turbocharge-your-business-with-a-blog/" target="_blank">How to TurboCharge Your Business with a Blog</a><br />
Buy our book! <a href="http://amzn.to/RGNyxQ " target="_blank">http://amzn.to/RGNyxQ </a><br />
Like our Turbo page on Facebook: <a href="http://on.fb.me/Zymf0O" target="_blank">http://on.fb.me/Zymf0O</a><br />
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Mike Pitt is the founder of Marketing Fundamentals Ltd. </p>
<p>Marketing Fundamentals Ltd are a leading B2B Content Marketing Agency in London founded in 2010. We create Content that builds relationships with your potential customers and generates leads and sales.  If you would like us to create a successful Content Marketing Plan for you or have questions relating to Content Marketing give us a call on <strong>+44 (0) 845 2264 247</strong> or email us via <a href="mailto://mail@marketingfundamentals.com" target="_blank">mail@marketingfundamentals.com</a></p>
<p>The post <a href="https://www.marketingfundamentals.com/content-marketing-social-media-coaching-testimonial/">Content Marketing &#038; Social Media Coaching Testimonial</a> appeared first on <a href="https://www.marketingfundamentals.com">Marketing Fundamentals</a>.</p>
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